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Root For Each Other: A Branches Podcast
Root For Each Other: A Branches Podcast is a collaborative project of Branches Domestic Violence Shelter that is designed to shed light on issues of domestic violence that continue to oppress victims daily--these conversations will educate and empower listeners to recognize the insidious footprint of domestic violence in our communities as well as best practices for effective advocacy. With 1 in 4 women facing domestic violence in their life time, and communities of color and members of the LGBTQ+ community facing higher rates and more risk for reporting DV, there has never been a more urgent call to create not only trauma-informed services, but space for all of us to be members of a trauma-responsive community. This podcast can be your first step.
Root For Each Other: A Branches Podcast
Choosing Between Marketing Power and Human Impact: on Elf Cosmetics and Domestic Violence Jokes
In this episode, Branches advocates Shannon and Sara unpack the growing TikTok conversation surrounding ELF Cosmetics’ latest ad campaign featuring a male comedian known for his history of domestic violence jokes. Together, they reflect on the outrage sparked by his inclusion in a campaign from a brand that has often positioned itself as a champion of women’s empowerment. This discussion explores how advertising choices shape culture, the harm caused when domestic violence is minimized for humor, and why companies may choose to risk their consumer base in this way. We also discuss what we, as advocates, survivors, and consumers, can do in response to the way domestic violence is presented in the media at large.