Consistency is a muscle we all need to develop, especially as business owners. Your brand is built upon your ability to remain consistent – in your products/services, your customer experience, your promise and your results.
As a brand, one of the best ways to communicate your consistency, reliability and trustworthiness is to develop a strong foundation for your brand identity.
By defining the look and feel of your brand, you will always have a set of guidelines to return to. It gives your team and your marketing partners firm ground to stand on as they help you share your brand with the world.
That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with the super-talented Hillary Broadwater, owner of Santa Clarita’s full-service graphic design and branding firm, QM Design Group. Together, Amanda and Hillary outlined a strategy to establish a consistent brand identity. It all starts with a firm foundation – and a few tips from the experts.
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