Consistency is a muscle we all need to develop, especially as business owners. Your brand is built upon your ability to remain consistent – in your products/services, your customer experience, your promise and your results.
As a brand, one of the best ways to communicate your consistency, reliability and trustworthiness is to develop a strong foundation for your brand identity.
By defining the look and feel of your brand, you will always have a set of guidelines to return to. It gives your team and your marketing partners firm ground to stand on as they help you share your brand with the world.
That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with the super-talented Hillary Broadwater, owner of Santa Clarita’s full-service graphic design and branding firm, QM Design Group. Together, Amanda and Hillary outlined a strategy to establish a consistent brand identity. It all starts with a firm foundation – and a few tips from the experts.
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Hillary Broadwater – Brand Identity
As President and Creative Director of QM Design Group, Hillary Broadwater has turned a passion for art into an award-winning graphic design and branding firm in Santa Clarita. Hillary’ earned her bachelor’s degree from Art Center College of Design and spent 10 years as Art Director for AIMS Multimedia, the leader in K–12 educational media. During this time, Hillary revitalized a classic brand – thoroughly updating the look and feel of the company’s marketing collateral. She went on to design for Discovery Education, a division of the Discovery Channel. Considered by her peers as one of the nation’s top graphic designers, Hillary’s objective is to assist clients in establishing a strong “visual voice” for their brands. She’s currently the Chairwoman of the Board of Directors for the Valley Industry Association (VIA) and is an active member of the American Advertising Federation (AAF), as well as Soroptimist of Greater Santa Clarita.
Need a full-service design firm that can help you design and execute a consistent brand identity? Contact Hillary at QM Design Group for a comprehensive brand evaluation.