My2CentsMatter

Season 2 Ep 3: The Importance of Developing a Digital Marketing Strategy

April 13, 2021 Terry Grubbs Sr. Season 2 Episode 3
My2CentsMatter
Season 2 Ep 3: The Importance of Developing a Digital Marketing Strategy
Chapters
My2CentsMatter
Season 2 Ep 3: The Importance of Developing a Digital Marketing Strategy
Apr 13, 2021 Season 2 Episode 3
Terry Grubbs Sr.

Summary

Michael Winter helps small business owners get traffic, leads, and sales with his marketing agency Litebulb Media.

Show Notes

Via the education and coaching side of his business, Litebulb: Learnables, he also teaches people who are just getting started – particularly those who are bootstrapping their start-up – how to do the marketing for themselves.

He believes getting rid of the dreaded 'zeroes' (zero visitors, zero leads, zero sales) to be the hardest part of launching an online business. To try to help, Michael spent 177hrs researching and creating his "Zero to 1k" 30-day challenge – a huge 190-page guide that helps people get over this tricky first hurdle via a detailed step-by-step process.

The guide covers 5 tactics – one of which he used just a few weeks ago to help a client with a brand-new site gets almost 8,000 visitors and 3,000+ email subscribers in 6.5 days.

In this episode, we talk about:

  • What is Digital Marketing, and why is it important?
  • Increase Customer Loyalty with Frequent Communications.
  • Target the Right Audience.
Show Notes

Summary

Michael Winter helps small business owners get traffic, leads, and sales with his marketing agency Litebulb Media.

Show Notes

Via the education and coaching side of his business, Litebulb: Learnables, he also teaches people who are just getting started – particularly those who are bootstrapping their start-up – how to do the marketing for themselves.

He believes getting rid of the dreaded 'zeroes' (zero visitors, zero leads, zero sales) to be the hardest part of launching an online business. To try to help, Michael spent 177hrs researching and creating his "Zero to 1k" 30-day challenge – a huge 190-page guide that helps people get over this tricky first hurdle via a detailed step-by-step process.

The guide covers 5 tactics – one of which he used just a few weeks ago to help a client with a brand-new site gets almost 8,000 visitors and 3,000+ email subscribers in 6.5 days.

In this episode, we talk about:

  • What is Digital Marketing, and why is it important?
  • Increase Customer Loyalty with Frequent Communications.
  • Target the Right Audience.