We have a great topic today: social influencers. They exercise growing cultural stature and marketing muscle in our society, but their influence campaigns occasionally bump up against advertising regulations. We will explore some of the rules designed to restrict how influencers go about touting brands, and discuss some issues that have arisen with the popular platform TikTok.
Joseph Lawlor, a lawyer in Haynes and Boone’s New York office, will guide today’s discussion. Joe litigates high-stakes intellectual property, advertising, branding, media and First Amendment disputes. Joe frequently appears before the federal National Advertising Division, representing both advertisers and those challenging ads.