Episode description:
Adam Greenwood is the founder of the award winning digital agency, Greenwood Campbell. We discuss his experiences building chatbot and voicebot applications, as well as the wider implications of these technologies, specifically the echo chambers they are so good at creating.
We learn what an echo chamber is, why they are so dangerous, and what we can do to avoid them. We also discover whether voice enabled devices will make the situation better or worse. Adam shares the state of the UK voice market, and highlights some of the use cases best suited to voice apps. Then we discuss voice SEO and how brands can compete here.
We then tackle the design and development of chatbots and voicebots, discussing the different ways they can be built, and the benefits and challenges of each. Adam also reveals some of the big surprises his team have had during their many successful implementations. This is a thought-provoking episode that will inform and inspire in equal measure.
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