Loyalty Beat
Convenience store retailers have a lot of important decisions to make. Join Dan Durbin, executive at R.L. Jordan Oil, as he shares his expertise on the ins and outs of setting up a successful loyalty program and ways to increase c-store brand visibility, inside sales, and meaningful communication with customers.
Loyalty Beat
Episode 2: Bringing pump customers inside the store
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C-Store Loyalty Expertise
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Season 1
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Episode 2
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Ali King interviews Dan Durbin, Director of Logistics at R.L. Jordan Oil and Rebecca Burch, EVP of Sales at Electrum Holdings to provide insights on how to navigate the demands of competitive fuel pricing, strategies to bring pump only customers inside the store, and the future of the convenience store model as we become less gas centric in the years to come.