Our guest is Rory Sutherland, and your hosts are Lasse Frost and Jakob Danelund.
This episode takes a deep dive into how you can use ideas and tools from advertising and the creative industry to make compliance great again.
Follow Rory Sutherland on LinkedIn here.
Learn more about Oligvy here.
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Rory’s vision:
That the three areas of business – Marketing, HR, and Compliance – will be deeply psychological in accepting complexity and highly admitting to creativity. That they will escape the quantification bias and deterministic fashions – simple systems that are psychology-blind – that currently deludes managers, simplifies the individual into a single function leaving them highly amenable to automation (and boredom!), and prevents business instead of enabling it.
Rory’s 3 advice: