NAAFI Break

NAAFI Break with Erica Wolfe-Murray - You are already trained for this!

December 19, 2023 Dominic O'Sullivan Season 3 Episode 2
NAAFI Break with Erica Wolfe-Murray - You are already trained for this!
NAAFI Break
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NAAFI Break
NAAFI Break with Erica Wolfe-Murray - You are already trained for this!
Dec 19, 2023 Season 3 Episode 2
Dominic O'Sullivan

As we journey through to three years and over 125 episodes, the "How to make a successful transition from the military?" focus of our podcast continues to resonate and extend its influence into broader circles. The authentic narratives from our Veteran Community remain the bedrock of truth, providing invaluable insights. However, the spectrum of learning widens as we delve into the perspectives of those who actively support and are profoundly affected by the military transition.

Stepping into 2024, the NAAFI Break Podcast is honored to welcome an innovative subject matter expert. This seasoned individual brings forth a wealth of knowledge and imparts compelling messages, particularly delving into the realms of 'Start-up' business initiatives, the significance of transferable skills, and the crucial attributes of adaptability and resilience.

The upcoming episode promises to be a rich tapestry of wisdom, combining the lived experiences of veterans with the strategic insights of this distinguished expert. Together, we aim to empower and guide our audience through the intricacies of navigating post-military pathways, fostering resilience, and unlocking the potential for success in new and dynamic ventures. Stay tuned as we continue to unfold the layers of knowledge and inspiration on the NAAFI Break Podcast.


Erica Wolfe- Murray, Owner of Lola Media,  helps creative, cultural & tech businesses innovate & grow. She is the Lead on CreativeUK Female Founders Scale-up Programme. Author of Business growth book 'Simple Tips, Smart Ideas' author. A Gordon Russell Design Museum trustee and has been described  as an' IP Entrepreneur', which is just one of the ways she helps her clients.

Working with brands, companies and charities to unearth, map, develop, manage and exploit their intellectual capital/IP to:
a. generate new products/services, audiences and revenue streams
b. increase growth & bottom line value from within thereby improving commercial resilience

Clients include UK Parliament, Harvey Nichols, the IPO, Rambert School, Bristol Old Vic Theatre School, Not on the High Street, D&AD, Soho House, CreativeUK to fast-growth SMEs across the creative, cultural and tech sectors, finding new markets or media to deliver the best results in places and spaces many  have never considered.

Erica was also lead Creative UK's Creative Enterprise ground-breaking Female Founders Scale-up Programme, now in its third year. Funded by the BFI and National Lottery, this acclaimed 7-month programme supports screen-based narrative company founders producing VR, film, games, XR, tv, audio, createch, branded content and apps. A rich mix of high-level workshops interleaved with intensive 1-2-1 business growth coaching, its alumni is taking the creative sector by storm.

Regularly invited to speak and run workshops around IP and growth at events, conferences and for membership organisations, both in the UK and internationally.
Erica is on the Advisory Board of four screen content production companies who's work encompasses game creation, app development, film and television production for both UK & international markets and branded content.

The author of 5-star rated business growth book 'Simple Tips, Smart Ideas Build a Bigger, Better Business' - a finalist in the 2020 Business Book Awards. Forbes.com refers to Erica as a 'leading business growth and innovation expert'.


Simple Tips, Smart Ideas offer

Listeners  can get either a copy of the book or a digital version from www.lola-media.co.uk , clicking through to the ’shop’ page

Please use discount code NAAFI20, at checkout either on the book or the digital version.



Show Notes

As we journey through to three years and over 125 episodes, the "How to make a successful transition from the military?" focus of our podcast continues to resonate and extend its influence into broader circles. The authentic narratives from our Veteran Community remain the bedrock of truth, providing invaluable insights. However, the spectrum of learning widens as we delve into the perspectives of those who actively support and are profoundly affected by the military transition.

Stepping into 2024, the NAAFI Break Podcast is honored to welcome an innovative subject matter expert. This seasoned individual brings forth a wealth of knowledge and imparts compelling messages, particularly delving into the realms of 'Start-up' business initiatives, the significance of transferable skills, and the crucial attributes of adaptability and resilience.

The upcoming episode promises to be a rich tapestry of wisdom, combining the lived experiences of veterans with the strategic insights of this distinguished expert. Together, we aim to empower and guide our audience through the intricacies of navigating post-military pathways, fostering resilience, and unlocking the potential for success in new and dynamic ventures. Stay tuned as we continue to unfold the layers of knowledge and inspiration on the NAAFI Break Podcast.


Erica Wolfe- Murray, Owner of Lola Media,  helps creative, cultural & tech businesses innovate & grow. She is the Lead on CreativeUK Female Founders Scale-up Programme. Author of Business growth book 'Simple Tips, Smart Ideas' author. A Gordon Russell Design Museum trustee and has been described  as an' IP Entrepreneur', which is just one of the ways she helps her clients.

Working with brands, companies and charities to unearth, map, develop, manage and exploit their intellectual capital/IP to:
a. generate new products/services, audiences and revenue streams
b. increase growth & bottom line value from within thereby improving commercial resilience

Clients include UK Parliament, Harvey Nichols, the IPO, Rambert School, Bristol Old Vic Theatre School, Not on the High Street, D&AD, Soho House, CreativeUK to fast-growth SMEs across the creative, cultural and tech sectors, finding new markets or media to deliver the best results in places and spaces many  have never considered.

Erica was also lead Creative UK's Creative Enterprise ground-breaking Female Founders Scale-up Programme, now in its third year. Funded by the BFI and National Lottery, this acclaimed 7-month programme supports screen-based narrative company founders producing VR, film, games, XR, tv, audio, createch, branded content and apps. A rich mix of high-level workshops interleaved with intensive 1-2-1 business growth coaching, its alumni is taking the creative sector by storm.

Regularly invited to speak and run workshops around IP and growth at events, conferences and for membership organisations, both in the UK and internationally.
Erica is on the Advisory Board of four screen content production companies who's work encompasses game creation, app development, film and television production for both UK & international markets and branded content.

The author of 5-star rated business growth book 'Simple Tips, Smart Ideas Build a Bigger, Better Business' - a finalist in the 2020 Business Book Awards. Forbes.com refers to Erica as a 'leading business growth and innovation expert'.


Simple Tips, Smart Ideas offer

Listeners  can get either a copy of the book or a digital version from www.lola-media.co.uk , clicking through to the ’shop’ page

Please use discount code NAAFI20, at checkout either on the book or the digital version.