The Download
Digital is always changing. Get the latest on what’s happening with design, marketing, and technology with Britton Lorentzen.
The Download
Case Study - Mr Goodbar
•
Britton Lorentzen
•
Season 1
•
Episode 10
Mr. Goodbar is one of the original candy bars created by Hershey's. In recent years, it's lacked proper advertising and marketing even though it's one of Hershey's original products. We take a look at Mr. Goodbar and give up a refreshed look and feel with a new marketing campaign.
