Why Objective Data Beats “Timing One Up” In Golf Coaching

Change lands best when it solves a real problem. We’re turning the page from a solo monologue to a sharper, listener-first format with Chuck stepping in as co-host—someone who plays, practices, and presses for answers like you do. Together, we’ll keep the mission tight: translate golf technology into simple steps that make you hit it better, straighter, and longer without the fluff.

We walk through the full coaching workflow, starting with ball flight because the ball doesn’t lie. Attack angle, club path, face-to-path, and dynamic lie frame the story of what happened at impact. Then we connect movement to outcome with 3D: sways, tilts, rotations, and sequencing show how the body sets up the result. Finally, force plates explain why the shot turned out that way. Two non-negotiables lead the improvement curve—pressure under the balls of both feet with a positive in-to-out pressure line at setup, and a timely pressure transfer of at least 75 percent into the trail side by lead-arm parallel. Hit those benchmarks and you’ll see faster club speed, cleaner contact, and calmer curvature.

You’ll also hear a real case study: a solid player with four inches of sway and late trail-side loading. In one session, we reshaped his pressure map, trimmed the sway to an inch, and lifted trail-side load to 85 percent on time. Launch numbers stabilized, the face behaved, and the shot pattern tightened. That’s the power of combining launch monitor data, Sportsbox 3D, and Smart2Move force plates—objective inputs that turn “feel” into a repeatable fix. We’re not chasing pretty positions; we’re building patterns that hold up on the course.

As we roll into a new season, we want your fingerprints on the show. Send us your questions, myths you want tested, and drills you can’t quite nail. We’ll use Chuck’s curiosity to push for clearer answers, practical practice plans, and honest takeaways. Subscribe, share this with a golf friend who lives on the range, and leave a quick review so more players can find it. Got a swing mystery or a number you can’t decode? Tell us, and we’ll tackle it on air.

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Transcript

Format Changes And Show Evolution

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Hello and welcome to the Measured Golf Podcast, where you, the listener, sit down and join me, Michael, as we discuss all things golf. And today we've got a good episode. We're going to talk about a lot of fun things when it comes to coaching, talk hopefully about a few things when it comes to the game of golf, but we are also going to talk a little bit about the future of this podcast. So if you have been listening for a while, maybe you remember me driving home, uh, using some AirPods and using the Voice Memo app on my phone. Uh, that was the original version of this podcast. Uh, there was a while where we were really guest-heavy, bringing in a lot of guests, talking to them about golf instruction and the game of golf. Uh, and then it's kind of for the past little bit been just me kind of screaming into the void, if you will. And luckily, people have kind of gone along for the ride as we have, you know, slightly changed the podcast format and how we go about presenting the podcast in the past. Well, like most things, we are evolving, we are a changing, and the podcast format is getting ready to change once again. And one of the things that I always feel like is I do a lot of presenting. I go uh to several schools, several colleges, uh, talk to a lot of different players, present on the behalf of companies. And I am always trying to get through the presentation as quickly as possible because I want to get to the QA part, because that's when I feel like the real meat and potatoes happens. And I don't think anybody likes being talked to. I think people like to feel like they're part of the conversation. So I think what we're going to be doing moving forward, actually actually, I know, is I have a client of mine, a friend of mine, somebody that I really like a lot, and he has agreed to kind of play host to the podcast. So starting next week, hopefully, if not the week after, it will be Chuck and myself actually putting on the podcast for the first time ever. And I want it to be more conversational. I want there to be more QA. I want there to be a little less uh onus on me, pressure on me to kind of come up with the topic and the conversation and the whole bit. Because honestly, I don't even know if what I'm interested in is what you, the golfer, are interested in, because I spend the the bulkhead of my time, if not all of my time, coaching and teaching uh and you know, having conversations about force plates and things like that, which is very exciting and very interesting to a lot of people. But I want there to be actionable things for golfers to take away from this podcast. So, you know, a big reason that I haven't had a host in the past, or a big reason that I haven't explored this, is that I haven't really found somebody who I think can on a weekend, week out basis, uh kind of bring something to the table. And I met Chuck. Chuck reached out to me, he found me online, and uh needed some help with his golf game. So he's been a virtual client of mine now for uh a little over three months, and we've done some pretty great things together, pretty exciting stuff. He's hitting the ball a lot better, he's a happy camper, but he might be the biggest golf degenerate that I have ever met, and in a good way. And I I hope if you haven't listened to this podcast before, if I call somebody a golf degenerate, I mean that in the nicest of ways. It's one of the highest honors I can bestow upon somebody. But golf is, or I'm sorry, Chuck is a golf freak, uh, practices a ton, plays a ton, uh, is a member at a really nice golf club, uh, is has been around and has played some fairly high-level golf, has played in some uh some am stuff. Uh, and I, you know, I think I think he represents the people listening to this podcast in a in a great way. I think he's he's like us. He's sick and he can't get enough, and he's constantly asking questions and wondering why. So I think having Chuck on the podcast playing host is gonna be of everybody's benefit. Mine, the listener, uh, everybody involved is gonna actually benefit from having Chuck on board. So I'm really excited about that. I'm uh I'm very excited that this is hopefully gonna be the last week to where when I sit down to do this, I'm like, oh my God, what am I gonna talk about this week? Uh, and we can make it more conversational, more topical, more fun. And, you know, one thing that I really am striving to do is I want to get Chuck in. I I want to kind of get it a little less of a, hey, I'm going and listening to a lecture and get it more to where you're listening to a couple people talk. I think that's important, but I want to get to a point to where you, the listener, is involved as well. So I'm hoping to figure out a way to get a little bit more uh listener participate participation, uh, get you guys asking questions that you want to hear us talk about or or want to get us to answer within a podcast. Uh I'm I'm I'm legitimately interested in what you guys want to know because this isn't something that I'm doing that, you know, I'm just doing to get my name out there. This is something that I want to be a source of information. I want it to give back. I want it uh I want it to help people play better golf. You know, that that's why I do what I do. Like all this stuff is meaningless if I'm not helping people play better golf. So yeah, I'm hoping that we can get that going. So uh Chuck will become official next week. Uh, I'll let him introduce himself a little bit more. He's he's amazing, great guy. Uh, I think you guys are gonna love him. But I'm super happy to have Chuck on board. I think we're I think we're gonna hit it off pretty well, and I definitely think it's going to make the podcast better. And like I told Chuck, if he doesn't, then we'll just fire him and we'll go back to me screaming into the void. But I don't think that's gonna happen. Uh, I think it's gonna be good. And honestly, you know, a lot of people have reached out to me and asked, they're like, you know, hey, when's the season finale of the podcast? Because, you know, this is the most episodes that I had ever done uh within a season of the podcast. And honestly, I was kind of thinking about shutting it down for a little while because, like I said, it is stressful uh trying to come up with topical stuff week in and week out. But I think what we're gonna do is we're gonna end this season. So this will officially be uh the end of season six, the season finale. I know you've all been on pens and needles waiting for that. Uh, but then next week we'll just start season seven uh with Chuck kind of at the helm and us doing a little more tag team style on the podcast versus this uh solo endeavor. So I think that's gonna be good. But uh stay tuned for that. Let me know your thoughts if you uh if you want, if you want to participate, if you want to ask questions, if you want to uh, you know, maybe give us some ideas as to some things you would like to see happen with the podcast. We're open ears, man. Like I I literally just started doing this, like I said, taking voice notes on my phone. So I am by no means a podcasting expert and am somewhat blown away, not somewhat completely blown away, with how much the podcast has grown, how many people are listening. Uh, it really is it means a lot to me. Uh, but once again, like it's not so much about how many people listen, it's about how many people take something away from this that makes their golf game better because that is the purpose. So, kind of in that uh that vein, um, you know, I thought it might be kind of good to talk about some other things uh on this particular podcast that you know maybe are are good things for me to kind of talk about and clear the air before we get Chuck involved. Um, and I was this past week, yesterday actually, I was over in Indiana, the state of Indiana, uh presenting to a college on ground reaction forces. They have a golf program there, and uh was talking to the class and we had a great class. Uh also got to spend some time with their men's and women's golf team, uh kind of hanging out with them. But um had some some good stuff come up, some good question, good questions come up, got some amazing emails, uh follow-up from that. But, you know, one of the one of the young people asked me, you know, I think they think I'm older than I am. I've I've somehow turned into the old guy. Uh I I remember not that long ago, I was like the young guy, but now I've somehow turned into the old guy. And you know, they were asking me, you know, do I do I need all this all this technology? Do I need a launch monitor? Do I need force plates? Do I need 3D motion capture? Do I need do I need all this stuff to teach golf? And I think it's I think it's a great question. I'm I mean, I think it's a deep question, but I also think it's a great question. And you know, I'm kind of letting you behind the curtain here a little bit, but I think a lot of golf coaches really slam the technology. They really slam the launch monitors, they slam the the force plates, the 3D motion capture, all that stuff. And look, they're entitled to their opinion. And there are people that coach amazingly well at a high level without any technology. There are. I've met them, I know who they are. Uh, I don't need anybody filling up my comment section about how they took a lesson from a guy that had nothing and you know, maybe an alignment stick or two, and like he did wonders for I I believe that. I I truly do. But the thing that I think is worth noting is when you're standing out there taking a golf lesson and there's no technology, you can kind of time one up. You can, you know, you're hitting balls, you're kind of going through the motions of a quote unquote traditional golf lesson, and you're kind of pounding the rocks. And you know, you time one up, you hit one well, and it's really easy to be like, yeah, that one. See, that's what we want. That's that's a good one, right? And when you're not hitting it well, when you're not timing it up, it's very easy to be like, oh yeah, you didn't do this or you didn't do that. And it's pretty subjective because a player has one second to kind of feel everything, and then the coach is kind of standing there looking at it, and based off their preferences or their ideals or what they believe to be true in the golf swing, they're kind of directing you based off of that. But it's it's very subjective. But there's not a lot of proof sourcing going on, there's not a lot of objective data going on to see if that change is really happening. And one thing that I can tell you from personal experience is the more technology you have when you're coaching, it is way harder to coach. It's way harder to coach. So one of the big things for me, and you know, I'm not everybody's this way, but one of the big things for me is, and like I'll give you an example of a lesson that came in earlier today, you know, and this is pretty common for me. This is generally how I operate, but when people come in uh to take a golf lesson, you know, I have them warm up a bit, kind of do their thing. Hopefully they do a little bit of you know activation stuff or maybe some stretching, or at the very least, you know, hit 10, 15 golf balls, something like that, kind of get the juices flown a little bit. But, you know, I'm I'm kind of asking questions, you know, you know, tell me about your golf game, you know, tell me about the sports you've played in the past, tell me about, you know, injury, soreness, tightness. Um, you know, I'm kind of getting a feel for them in a way as they're kind of going through this warm-up progression. But pretty quickly, you know, after you know, 10, 15 balls, you know, I'm gonna I'm gonna capture, I'm gonna capture a swing. And here lately, uh full disclosure, I've been using sports box AI. Uh not saying it is the absolute most precise, valuable information on the planet, but I think it's pretty good. Uh and for golf, I think it's fine. So I've been using a sports box. So I'm taking a capture on sports box, and then what I'm doing is I'm getting out the force plates, the smart to move 3D dual force plates, and getting a capture on the force plates. And then kind of what I do is once I have my data in terms of the force plates and the 3D, then what I'm doing is I'm starting with a conversation about ball flight. Because at the end of the day, things really haven't changed in the coaching perspective that we are asked to help somebody change their ball flight. Generally, if people are hitting it really well, they're not coming in for a golf lesson. Okay, so generally they're overdrawing it, they're overfading it, uh, maybe they're not making very solid contact. Whatever the case is, we are working on ball flight always, and first and foremost, because we have to get the client to see the ball fly in a way that is, you know, going to work with what they're trying to do. So for me, before I get into the 3D, before I get into the force plates, you know, I always kind of look at a few things. I like to look at attack angle, I like to look at club path, I like to look at face to path, and I look to I like to look at dynamic lie. Those are kind of like the the numbers that I really like to kind of dive into first. And the thing is, is generally, like I said, they're probably not hitting it well, which is why they're here in the first place. But, you know, I explain to them what those numbers mean. Because I know that a lot of golfers don't know what those numbers mean. Now, they might understand attack angle, they might understand club path. Believe it or not, face to path generally have to explain because most people look at the face angle, not the face to path. I choose to look at face to path because I believe there's a relationship between the club path and the face angle. So I like to look at face to path. I believe that the face is a reaction to the path. So I look at those numbers, explain those numbers, and then we get like dynamic lie, and and I I always have to explain dynamic lie because I don't hear a lot of people talk about dynamic lie. And I think it's a very valuable number. I think of all the numbers that we're kind of talking about, I think it's it's one of the most important ones. I think Trackman has like 40, 40 data points now. I think dynamic lie has got to be in the top five of important numbers. And you know, when we look at dynamic lie, it really starts giving us an understanding of how they're delivering that club. And essentially dynamic lie, for those of you listening that maybe haven't heard this term before. If you most people are aware, you know, your golf club has a lie angle. So the golf club shaft isn't sitting at 90 degrees relative to the ground. If it's a seven-iron, it's probably sitting at you know sixty-two and a half, sixty-three degrees somewhere in there. Um, and when we look at dynamic lie, that is the lie angle of the club at delivery. Okay, so now all of a sudden we're looking at, well, was the handle up or was the handle down? So if the handle's up, the dynamic lie is going to be higher. If the dynamic lie is, I'm sorry, if the handle is down, then the dynamic lie is going to be lower. And that really kind of helps us start understanding where that club is in time and space. Okay. So super important. Now dynamic lie is one of those numbers uh that I think a lot of people steer a wi away from. One, I don't think a lot of people understand the importance, and two, it's a hard number to change. Club path is fairly easy to change. It really is. Like if you have somebody coming in, you know, and they're five, six, seven, eight degrees into out or to the right, okay, like it's not hard to get them to swing that club more left. It really isn't. Like it's a pretty easy number to change for from a coaching perspective. Okay. Generally, if you change that number, the face to path is going to change as well. Okay. So those two normally tie together. And obviously, we're trying to get that face to path. If we're trying to hit a straight shot, we're trying to get that number as close to zero as possible. I am not saying zero everybody out. That's not what I just said. I said that we're trying to get the face to path close to zero if we're trying to minimize curve. So dynamic lie, though, man, is a stickler. And I remember uh a few years ago when I when I first really started paying attention to dynamic lie, and I kind of figured out the importance of that uh through using a lot of the force plate stuff. And and I remember, man, I would have lessons to where somebody would come in and they would have that handle down and be like 58 degree dynamic lie with like a seven iron. And man, I just it was hard to get that number to change. And, you know, for those that come in, and and this is pretty common too, especially uh with your players that kind of like to play more of a draw style pattern, you know, that dynamic lie tends to get higher, right? And and maybe upwards of like 70, 71 degrees. We I've seen a lot of that. And once again, getting that number down into a more reasonable range is difficult. So generally speaking, when I look at dynamic lie, like I want an idea of the static lie. Now, some people can tell you what that is. Um, you know, if they've been fitted for their clubs, hey, these are one up, these are two down, whatever. Uh, but generally, what I like to do with somebody that I don't know very well, uh, or maybe I've just met them for the first time, is I grab their club and I take it and put it over on my uh Mitchell Lie Loft machine and figure out what the exact lie angle of it is. So let's say that it's just for easy numbers, let's say it's a 63 degree lie angle. I kind of want to see the dynamic lie be somewhere between like let's say 63 and 66, right? I think that based off what I know about how the club shaft works and operates, it has a kick point. And I know through ground forces I'm trying to create a break to unbend that bendy point, which is that kick point, and I want to kick that thing. Well, generally, when I do that, that is going to create a more downward motion with the club head, which should create a more upward direction with the handle. So I really like getting that dynamic lie a little bit higher, right, than the static line. I think that is fairly, fairly commonplace. I don't think I'm saying anything too crazy there. But I really think that getting an understanding of those things is important. I think more importantly, like making the person I'm working with aware of those things is very, very important. So once we've kind of like talked about the track man data and we kind of understand, like, hey, this is the ball flight that you're presenting based off of a fixed alignment, which we talked about in the last episode. We're trying to hit it in the middle of the screen. This is kind of like what you do, okay? So that's all good information, but that's what happened. Okay. So it's objective, it's what happened. The ball flight is the ball flight, the club delivery is the club delivery, but that's what happened. We want to know why that happened, okay? So I like to start with the sports box, and what I kind of look at with that is I look a lot, and I do mean a lot, at the sways. I think the sways are are very accurate or accurate enough on sports box to trust. And I look a lot at the sways, I also look at the tilts, and I also look at the rotations, but I look a lot at sways. And the reason I look a lot at Sways is because that really ties in nicely with one of the big things that I look at when it comes to force plates, which is are we getting enough pressure into our trail side? And we're still having this not argument or fight, but we're still having this misunderstanding that when we talk about force plates, uh, when we're talking about transferring pressure from leg to leg, I know a lot of people call that a pressure shift. I don't like calling it that because once again, that that shift word kind of is like sway inducing. So I like to talk about a pressure transfer. But generally, what I tend to see, especially with my guys that don't make a ton of speed or my guys that are really struggling, what I tend to see more of is that they really have a lot of pelvic sway off of the golf ball. But generally, when I see a lot of pelvic sway, I don't see a lot of pressure. So if they do sway their pelvis a bunch, okay, then what we typically see is that if they do get the pressure into their trail side, then it tends to be late in terms of when we want to get that done. But I like to look a lot at the sways, the tilts. Um, I like to look a lot at you know the twist as well, you know. Um, one of the really nice things that Sportsbox provides is it also provides a sequencing. So we want to get the pelvis going, then we want to get the chest going, then we want to get the arms, and then finally the club, and we can look at that too. But I like to kind of walk the client through some of those things. So let's say, for example, I have a client that comes in, let's say their attack angle is like 0.5 degrees down, basically, you know, level. It's not really down very much. And then we see that they have a lot of pelvic sway. Well, if I'm swaying a lot off the golf ball and kind of moving low point with my sway, okay, that's going to make it hard for me to low point that club in front of the golf club. And we can start kind of connecting these pieces, right? If I have somebody who, let's say, has a club path that's seriously left, okay, six, seven, eight degrees left, okay, and we see that they don't twist very much in the backswing, they don't create much chest rotation, right? Okay, well, that's gonna steepen the backswing up quite a bit, and that's gonna probably lead or at least set the stage for potentially swinging. Swinging it to the left, if I don't have some kind of shallower built into the transition and downswing. So what I'm trying to do is I'm starting to connect dots for people. That's really how I like to do this is hey, I know that it looks like we got a bunch of things wrong. But if we start connecting the dots and we understand the relativity of the dots, then we can start kind of start addressing these core issues. Now, once we've kind of gone through this sports box review with people and kind of shown, and look, I mean, I'm not talking I'm spending, you know, 20, 30 minutes doing this. I'm I'm this is like a first blush. I'm I'm doing this in, you know, maybe five, 10 minutes with people. Okay, so pretty quick. But once we kind of go through this review a little bit, it's like, okay, fantastic. This is also what is happening, okay? This is how your body is moving through time and space. So we know how the body is moving through time and space. We know how the club is moving through time and space based off the launch monitor data. We know how the ball is moving through time and space based off the launch monitor. So we know a lot about what happened, but we don't know why it happened. And that's when the force plates come in, right? That's when we kind of transition from looking at the sports box data to looking at the force plate data. And now we can really drive home the relativity of these data points that we've kind of been connecting for that client. And, you know, the thing that's wild to me, wild, and this is a relatively new development. I was talking to Dr. Tyler Standerford uh about this earlier today. You know, so many of the problems that people are having in their golf swings happens as setup. And I know that that sounds crazy, but it's true. And I'm not talking about their feet being square and all that. No, no, no, no, no. What I'm talking about is the point of application, meaning where the pressure is underneath each foot and what that line of pressure connecting those two points looks like. And one of the things that we have to create in this golf swing is we have got to get the pressure underneath each foot, underneath the ball of the foot. It's really, really important. I cannot stress that enough. You've got to get the pressure underneath the ball of each foot. It's huge. It's absolutely a non-negotiable for me. This has to happen. The other thing that has to happen is when I connect or draw a line between the two balls of the feet or where that center of pressure is, I need that line to be positive. Okay. And what I mean by that is in to out. Kind of like you think about a club path. Same thing with this line of pressure. And the worse the golfer is, the worse the point of application is with the pressure. It's like in the middle of the foot or back in the heels or whatever the case may be. And generally, the worse the golfer is, the more neutral to left that line of pressure is. And it's funny because like that is something, and I I mean, I'm doing it more and more. I I literally worked with a college team yesterday, and I I told Dr. T, I was like, dude, I feel like I'm doing force plates for dummies because I'm I'm spending so much time working with them on the point of application and the line of pressure at setup. But the funny thing is, is by doing that, it really cleans up a lot of the other things in terms of the ground reaction forces that we want to create. So one of the first things I look at is the point of application of the pressure underneath the feet and that line of pressure. It's it's the first thing I look at now. It used to be how much pressure they put in their trail side. It's now this line of pressure and the point of application. So once I look at that, I talk to the, I connect the dots, right? If I have somebody, and this this is pretty common. If I have somebody who has a club path that's out to end or left, right, and they want to hit a draw, they're never gonna get that path to the right if that line of pressure isn't positive. They're just not gonna do it. I mean, you could do it, but it's not gonna be very good. Okay, so we've gotta help golfers connect that dot, right? Like how super critically important this setup position is that we find golfers in. We got to get that right. The second thing I look at is I look at how much pressure they transfer into their trail side and when that happens and where it's at when that happens. So 100% if you think about having a dot underneath the middle of the ball of the foot on the trail foot. So let me say that one more time. If you had a dot underneath the middle of your ball of the ball foot on the trail side, I 100% want to see that dot move towards your heel, towards the heel, not into the heel. I need to have that happen. Okay, like I have to have that happen. That's super, super important. Okay. The other thing that's super important is we've got to get a minimum of 75% of our available pressure into that trail side. It has to happen. Now, there's a lot of people that are gonna probably reach out to me and go, what about front post style players? I yes, there are front post style players, but you can be front post, but you still need to get that 75% of your pressure into your trail side. And I honestly don't think there's a biomechist, and I I want to be clear, I'm not a biomechist, but there are actual biomechists out there in the world, and I don't think a single one of them would disagree with that. I really don't. So we have to get a minimum of 75% of our pressure into our trail side, and we have to get that pressure underneath the trail foot moving towards the heel, more the midfoot, not the heel. Okay, that's like that's it. That's really going to allow me to kind of connect these dots for people. Because the simple truth is, is I would say just in the things I've described so far, with the point of application, line of pressure, and transferring pressure to the trail side, I would say about 80% of the people I work with, and I work with a lot of good players, but I would say 80% of the people that I work with struggle somewhere there. There's one of those things that they don't do so well. I've seen it constantly. And I would say it's damn near an 80% rule for me, meaning that 80% of the people I work with have an issue in that first initial little stuff. Now, don't get me wrong, okay? There's other issues, but these are the big ones. This is the low-hanging fruit. This is the stuff that we can change today and make an immediate and sizable impact on your golf game today. But I think that that is very, very important. Now, here's the fun thing. And here's kind of, I know it's I kind of I almost feel like I went on a tangent, but I the whole time I've been trying to get back to this point. Standing on the range with no technology and just kind of claiming the good ones and saying the bad ones, you know, we didn't do what we were supposed to do. It's all well and good. But when you go through this process that I've just described to you, and and there's more to it, okay. So I don't I don't want to sell it short. I do look at the forces, I do look at the timings of these forces, I do look at the magnitudes of these forces, I do look at the impulses of these forces, I do. But my 80% is gonna be taken care of with the pressure stuff. Okay, I'm not saying that, you know, if you teach somebody who's never loaded into their trail side with pressure, okay, you're probably gonna have to teach them how to use some lateral force because they probably haven't done that before. So there is some force stuff that you're gonna have to probably help them with once you kind of change the pressure around a bit, but they are going to get remarkably better doing point of application, line of pressure, and pressure transfer into their trail side. That's gonna fix a lot of things. So, you know, by going through that process, okay, and identifying like, hey, we got to change this setup, okay? We not only got to change this setup, but we got to get enough pressure into your trail side. So I had a guy in here earlier today, shows up, he's putting, I want to say 60, 63, 64 percent of his pressure into his trail side. So we go through this process, notice a lot of a lot of sway, okay? A whole lot of sway. I think he had, I believe, at the top of his swing. It might be the most I've seen in a little while. But at the time, by the way, this guy's a decent player, he's not bad. Okay, he's gonna shoot you like you know 80 to 75 most times he goes out and plays golf. Okay, but this guy's like moving like four inches off the ball. Okay, it's probably the most I've seen in a while, okay? So he's moving four inches off the ball, okay, away from the target. Okay, not getting a ton of pressure into his troll side. Okay? Okay, guess what? I told him that. I told him that in the beginning. We're 10 minutes into a lesson. I tell him this. Okay. I now have to fix that. Okay? I have to fix it. I told him the problem. So we did, you know, our CAT scan, our MRI, our EKG, we did all the tests that the hospital has to offer, and we said, okay, sir, we're sorry, you know, but you're ill. You have a condition. Well, if you just tell people what their condition is and then you don't fix it, that's pretty mean spirited. I wouldn't want to pay to do that, right? So now I have to show up and fix this problem. That's a whole heck of a lot more stressful than just waiting for them to hit another good one and taking credit for it. So that's where I think teaching with technology really forces golf coaches to do a better job, to be the fiduciary that I hope we all are, and to do the right thing for our clients. So, however you evaluate your clients, great, good for you. But if you're gonna tell them something's wrong, you better have a solution. Now, amazingly, and I literally have this on my phone, I'll probably share it uh on Instagram or something like that. But like amazingly, within an hour, this client went from four inches off the ball to one inch off the ball, which is a very acceptable amount, okay, and went to, I think it was like 85-86% of their pressure under their trail side by lead arm parallel, which is good timing. And wouldn't you know it? I did a lot of that through fixing his point of application, his line of pressure, right? I did a lot of it through that, and then we did uh some other things to where I kind of talked to him about how his left leg was really not doing enough during the back swing to kind of get himself moving the way he wanted to move. He was kind of trying to pull from his right side and not really getting much push from his lead side, and that's probably a conversation for another time. But the funny thing is, is that did he hit the ball better? You betcha. I think he hit the ball way better. I think he was pretty happy with how he hit the ball. Okay. But more importantly, it wasn't luck. It wasn't that he timed one up, it wasn't that you know the stars aligned. It was, hey, hit this ball, hit it this way. We're gonna go ahead and we're gonna put you on sports box, we're gonna go ahead, we're gonna put you on the force plates, we're gonna have you do these things, and then we're gonna compare what you were doing to what you're doing. Now, I know there's probably some people that are gonna go, oh, well, you know, you can make the force plate stuff better and you can make the 3D stuff better, but maybe the ball flight. Yeah, maybe so. That's possible. I haven't seen it very often, though. Generally, if I get somebody who can play a little bit, moving better, more efficiently, okay, and kind of taking care of some of these things, generally not only do they gain some distance, which is generally, I think, what most people think of when it comes to force plates, but generally they hit the ball a whole heck of a lot straighter as well. And I think that's important. I think we still got to hit the ball at our target. So, you know, there's a lot more stress, you could say, on me, because not only have I identified the thing that I don't agree with with your golf swing, which is a lot more objective than me just going, I don't like how that looks, but now I've not only identified what's maybe not helping your golf swing, what's not helping your golf swing, but I've also offered a solution and then implant implemented that solution, and then we've executed a change. So now that client doesn't have to leave going, man, I hope I can time that up tomorrow. Because that felt really good. Now they kind of know what we need to do. And then once we've done all this, now all of a sudden it's like, hey, let me prescribe some specific drills to help you reinforce that. Do you understand what I have told you we need to do? And like getting them to take ownership of that, that's how we make a sustainable change. And that's where I think golf instruction has really failed in the past, is that we haven't had the subjective data. It's been very subjective in terms of, oh, I want I want it to look like this, I want it to look like that. It's very positional. But, you know, I I've got a ton of it on my phone. People, you know, emailing me that have worked with me or texting me or whatever, DMing me. They're like, man, it feels better. Man, it makes sense. Man, I'm hitting the ball better. Like, holy crap. And it's like, cool, you know, we identified through the technology, through the data, you know, in an objective way, what's kind of going wrong and how we're going to fix this. So, you know, I know a lot of people don't like technology. You know, I know, I think a lot of people that play golf, you know, let's be honest, are a little bit older, maybe not so tech savvy, but I don't make anybody read force plate graphs. I don't make anybody read the 3D stuff. I don't make anybody like my job is to interpret the data, tell you what to do, make it simple. And we've all heard like, can you explain that to a three-year-old? Yes, I can. Yes, I can. And whether they're three years old, 33 years old, or 333 years old, okay, I'm gonna do the same process because I want to sleep at night knowing that I did my job. I want to know that I was a fiduciary. Did I get lucky and they just timed it up and started hitting the ball better, or did I actually make a change? Okay, and did I make the right change? And, you know, I'm constantly doing education. I'm doing education right now, force flight education, even right. I'm the force flight guy and I'm doing force flight education, not presenting, listening in the class, learning. And like it's great. And, you know, that's the other thing I think. You know, I think a lot of coaches, you know, especially the ones that kind of push back against, you know, being a little bit more objective, it's like they know what they know and they're gonna ride it until it until it bucks them. And, you know, don't get me wrong, that coach probably has some success with some players, but there's also some players that their thing that they do is not going to help that player and doesn't help that player. And one thing that I really pride myself on is, you know, give me a hooker, give me a slicer, give me somebody who can't take a divot, give me somebody who takes a pelt for a divot, give me all the different things, and like I can help each person because very, very often the things I have to fix for people are different. Don't get me wrong, there's layover. Like I said, there's an 80% rule out there, right? Point of application, line of pressure, getting pressure into the trail side. Like, don't get me wrong, like, yeah, you know, if you come in and you and you watch me teach for a day, I'm probably gonna talk about that stuff a lot. Because, like I said, 80% of the people struggle with that. But then it's like, okay, like this is the non-negotiable stuff. This is the stuff everybody has to do. And it's not my opinion, it's just the way the physics and the kinesiology and the ground reaction forces and all that stuff kind of ties into it, right? These are the non-negotiables, these are the things we know have to happen. This, these are the things we know every good golfer does. Okay, and then we sprinkle in the the unique thing that makes it yours. Whether that's you know, teaching somebody how to make you know better lateral force, whether that's teaching somebody how to create torque, uh, whether that's creating more vertical force, whatever, right? Those are the the individual sprinkling that we do that make it unique for each individual. But you know, I think I think you've got to hold yourself accountable as a golf coach. I think, you know, I remember, and I I still do this, like I do it all the time. But, you know, fortunately, Smart to Move has a product that works on an iPad, which is great. It's mobile, I can take it with me. And honest to God, like I'll go home a lot of nights and sit on the couch and pull out my iPad and and look at before and afters with the force plates to go, hey, you know, you know, I take notes on every client for one. And I I know because I have my notes there, like, hey, these are the things I worked on today with this person, and and this is the reason I worked on these things. And these are these are the things that we're trying to accomplish over the next however long it is. Um, but then like I'll go back in and look at the before and after captures and go, did we move it the way we wanted to move it? Did did we make the changes that we wanted to make? Are we moving this uh towards the overall goal that we have for this player? And it just allows me to sleep like a baby at night because it's once again, it's it's objective. You know, I if you've ever written a paper, if you've ever presented, you know, you walk off the stage, and as long as you didn't die, you're like, oh, I killed it, right? Like we all want to think we do a great job. But you know, this is how I keep myself honest. So, you know, I think it's important that if you are wanting to get better at golf, I think you need some of this in your life. Um, I think you need somebody who is looking at these things and showing it to you and and kind of explaining it to you and connecting the dots for you. Um, because otherwise it's you know, you go in one week, ah, we're working on this. You go in the next week, we're working on that. You know, there's a coach in the area that I know, and he's, you know, and I look, it's fine. Like everybody's allowed to teach how they want to teach. Like, I'm not here to tell people how to coach uh or teach, but you know, I would call him like flavor of the month coach. And uh, you know, one month he's really hot and heavy on this thing, and he kind of teaches that thing to everybody. And the next month he's kind of hot and heavy on this thing, and he teaches that thing to everybody. Um, and I get it, you know, like you have some success with something and you you kind of ride that trend until it bucks you. But, you know, I think we got to be doing a little more of our due diligence. I think we got to be asking better questions. I think we got to be looking into why people do what they do. You know, a lot of people that have goofy golf swings, you know, they don't know it's goofy. They're just doing what they think they're supposed to be doing. So asking them why they do that thing, you know, oh, I was told I was supposed to do this. Okay, well, you know, I think you got a bad interpretation, right? And we kind of talk them off the edge and get them doing what they would naturally do a little bit more. So I think it's important. I uh I think that that we could use some objectivity. I think that would cut down on on all the kind of nonsense out there with the fighting and getting pissy with one another, and my way is better than that way. And cool. Like, you know, like I've always said, I'm I'm very open door policy. If if somebody wants to show up tomorrow and tell me I'm doing it all wrong and can prove to me I am and has data to support it, you know, I'm likely to stop what I'm doing and do it their way if it's really better and it's gonna help more people. Uh, because I I believe it's way more about getting it right than it is being right. So I think, you know, to answer that that person's question that asked me, you know, do you need this stuff? Do you need this tech? Yes, I think you do. And I think it really shortens the curve because and I I agree with this, I do. Um, but a lot of coaches will tell you, you know, it takes 10 years roughly of seat time, like teaching golf, to get good at it. Well, how many people do you screw up in 10 years? It's probably a lot, especially as many people as I've taught in 10 years. Um, so you're screwing up a lot of people to get where you where you should have been. But I I'm not saying that I think you can give somebody who's never taught before force plates and a track man and and sports box and they're gonna be a great coach off the jump. But I think if if we help that person start understanding how to use these tools, which is what they are, they're tools, right? If we teach them these tools earlier on and give them something that's a little bit more objective, and they can kind of learn a system for how they want to kind of go through this and what they think is meaningful and what they want to look at, I think it's gonna shorten that 10 years down quite a bit. And you know, maybe maybe it's now two years, maybe it's like five years if they have this stuff. Well, heck, that's a heck, heck of a lot better than 10 years. So I do think it it's I think it's necessary. I mean, it it sucks, things cost what they do, but the prices are coming down. Um, when I bought my first set of 3D force plates, I think they were, I want to say$35,000. Uh, the last set of 3D force plates I bought was fifteen thousand dollars. So they're coming down. Uh launch monitors, you know, depending on which one you get, you know, they're coming down in price some. Um, so you know, I just don't think there's an excuse not to have this stuff. I think it It's kind of a conversation, right, with coaches. You know, I think a lot of coaches want to go out there and teach 25, 30 hours a week and call it a day. Um, it's gonna be pretty tough to buy tech when you only coach that much. So, you know, you're gonna have to teach a lot, you're gonna have to tra you have to raise your prices, you're gonna have to figure out a way to capitalize this technology that you need. Uh, but I think that's important. I I think you should invest in yourself. You know, in 2019, when I went to my first Bioswing Dynamics Summit with Mr. Mike Adams and E.A. Tischler and Terry Rolls, uh, Mr. Adams told us two things. He was adamant about it, preached it all three days. Invest in yourself, ask better questions. Well, if you invest in yourself, I feel like then you can ask better questions because you can dig in to the force plates, you can dig into the 3D, you can dig into the launch monitor data, and and now you can really start forming some of your own opinions and figuring out what's true for you and your clients and how you want to use this information. So, yeah, I think it's important. I think it's uh something that you need. I think uh a lot of people, like I said earlier, are are a little scared of this, uh, scared of coming in and and kind of going through this process. And, you know, I get that, I do, but it's kind of like, you know, if I if I walk you up to a door and I tell you that you have to open the door and walk in and it's dark, well, heck, you have no idea what's in that room, you know, like that's pretty scary. But I think if I'm able to turn on the light for people and show them that there's nothing to be scared of in the room and and actually offer them a solution, right? And and tell them that, like, hey, it's you're free to walk into there because no matter what we find, you know, I'm gonna be able to help you get back out of this room. You know, I I think that's huge. I think that's powerful. I think it's I think that's how you A, build a good relationship with your clients and B, I think it's how you help people get better at golf. You got to face your fears. So um, I just like being able to put a why behind what's happening. Uh, I think golfers have a lot of whys, and I don't think the industry does a very good job of answering those whys. So uh this is how I choose to do it. I'm not saying it's a perfect system, um, but it is a system that's evolving. Uh, I'm really enjoying coaching right now. It's it's been a lot of fun. Um, I've probably had more fun coaching. You know, I've I've really leaned into this a little bit more. I've I've always been pretty heavy on the force plates. Uh, I wasn't doing the sports box as much. Um, I've obviously had the track man running because we're an indoor facility here at Measured Golf. Um, but you know, I kind of like this system I have going and kind of connecting the dots for people and and showing them the whole thing. Um, and I think it's I think it's powerful. I think it it allows them to realize like, oh, even though there's these, you know, five, five to ten things I don't like about my golf swing, if I work on this one thing, that's gonna fix like three or four, five, six of those things. And like now all of a sudden it it seems like we can actually summit this mountain at some point versus versus constantly like trying something and hoping that works and well, it works for a while and then it doesn't work. And I think that's kind of what golf instruction has been for a long time is just kind of throwing things against the wall and hoping something sticks. So I like to be a little bit more selective uh with my process and how I do that. So that's why I do it the way I do. So, like I said, um, this is gonna be the last podcast in this season. Do not fear, hopefully, next week, it'll be Chuck and myself doing this podcast together for the first time. I think it's gonna be great. Uh, I love to hear some of your guys' feedback on that. Like I said, would love to get you guys participating with us more. Um, if you want to participate and you just don't know how, uh, there's a couple ways you can do this. So I believe embedded within this podcast, there is now ways to reach out to us. Um, I don't exactly know how that works, to be perfectly honest with you. But the easiest way always is if you go to measuredgolf.com, you can literally send me an email straight from there. So if you have an idea, if you have a topic, if you have a question, you can go to measuredgolf.com and you can send an email directly to me from the website. So that's always gonna be the easiest route to go. Very easy to remember, measuredgolf.com. If you are on Instagram, you can do one of two things. You can remember measured golf, that's pretty easy, and you can literally search measured golf on Instagram, and it's gonna pull up our page, and you can send me a message directly through the Measured Golf Instagram channel. Or if you're following me and I do quite a bit more uh on the force plate guy Instagram than I do the measured golf one. Uh, but if you go to the force plate guy, those got to be in there. So the force plate guy, uh, you're gonna see a picture of me, and you can send me a message directly through there with your questions, your ideas, whatever you got. You can send it there as well. You also, if you don't know this already, we do both a video and a uh podcast version of this podcast. The video is posted on our YouTube channel. So we did, just so everybody knows, I know I teased it last week, we did shoot content this week for YouTube. So we are gonna have some swing stuff coming back out. I'm hoping to kind of get that going next week as well. So you're gonna start seeing the YouTube page with some of that. But if you're unaware that that even exists, you can go to YouTube, search measured golf, and you're gonna be able to find all that stuff there as well. And you can also comment on one of the videos, or you can send us a message message through that as well and let us know kind of what your ideas and thoughts are, and we will take it from there. But please do uh reach out. We we really we like the feedback, uh, we like the engagement, and it's helpful for us. So if you haven't, uh on a on a note of engagement, if you haven't, please be sure to subscribe to this podcast because that helps us out a ton as well. So that's gonna do it for this week's episode. Uh, that's gonna do it for this season, uh, big season finale. So there was the big plot twist that should have been in a good season finale for you. Uh, we're gonna do it a little bit differently moving forward. But once again, we will be back next week with season seven with none other than Chuck Hudson joining us. And I think it's gonna be great. So I look forward to talking to you guys next week. Look forward to hearing some things from you this week. And until then, and as always, keep grinding.