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The Neon Show
Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys.
Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.
We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
The Neon Show
How Startups Can Sell to Big Companies Ft. Karthik Chakkarapani, Zuora
If you’re a startup selling to enterprises, understanding how a CIO discovers and evaluates you can change everything.
Most founders believe that cold emails and polished decks drive attention, but Karthik Chakkarapani, CIO of Zuora shares that nearly 80% of the startups he evaluates are found through outbound - while researching solutions, through peers, or even on LinkedIn. For many startups, this alone can reshape how they think about go-to-market.
How does an enterprise decide whether to buy from a startup or not? Karthik walks us through Zuora’s three-step buying process. It starts with understanding the problem the startup solves and how quickly the product can show value. If the early signals are strong, the next step is a deeper look at ROI, integration, security and whether the company is mature enough to be a long-term partner. The final stage is legal and procurement, which is where many early-stage startups slow down.
If you’re building a startup, this episode offers a practical look into how CIOs think, how they make decisions and what it really takes to go from a first conversation to a signed contract.
0:00 – Trailer
0:53 – Buying process of startups
05:19 – How Zuora’s SaaS portfolio looked 2 years ago
09:00 – Inbound vs outbound
10:53 – How initial contact with potential customers works
13:34 – Startups should be thought partners
16:57 – How long it takes to create value for customers
19:59 – Where startups draw the line in growth vs efficiency
23:06 – Top 5 largest spends
24:01 – Why only 1-year contracts for new AI startups?
26:12 – Why legal & procurement struggle to understand startups
29:46 – 20% of portfolio is 0–5 year old companies
30:46 – Are startups not backed by VCs a red flag?
34:29 – 60% in growth + 40% in day-to-day
37:42 – Learnings from peer CIOs
41:38 – Featurely: Case Study
45:14 – Atomicwork: Case Study
46:55 – Trupeer: Case Study
47:51 – How Zuora uses OpenAI & Anthropic
49:39 – How AI is helping personal productivity
51:26 – How agents will be managed
54:02 – Number of SaaS apps will go down, agents will go up
55:45 – Building the right security for AI
56:31 – India vs US: where founders are building from
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India’s talent has built the world’s tech—now it’s time to lead it.
This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.
What is Neon Fund?
We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before.
Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon.
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Check us out on:
Website: https://neon.fund/
Instagram: https://www.instagram.com/theneonshoww/
LinkedIn: https://www.linkedin.com/company/beneon/
Twitter: https://x.com/TheNeonShoww
Connect with Siddhartha on:
LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/
Twitter: https://x.com/siddharthaa7
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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.