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The Neon Show
Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys.
Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.
We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
The Neon Show
How AI Will Finally Deliver the Promise SaaS Made | Samay Kohli: From Robots to Digital Workers
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Samay Kohli spent 12 years at GreyOrange, scaling it to over $100 million in revenue and a $3 billion valuation at its peak, making it one of the world’s largest warehouse robotics companies. Two years ago, he started again with Budy, this time in the US senior care industry.
In this industry, decisions are emotional, sales cycles can run for years, and multiple stakeholders are involved. While the market sits at the intersection of real estate, healthcare, and hospitality, most sales still depend on manual follow-ups and scattered tools.
Budy builds digital workers for sales teams: AI teammates that handle follow-ups, scheduling, and lead management across CRMs, calendars, and inboxes. Instead of adding another layer of software, Budy went zero UI-UX and focused on enabling sales teams in an industry with 99% inbound leads to manage their cold leads better.
Today, Samay joins Siddhartha (Partner at Neon Fund, and a proud investor in Budy) and shares his journey from building robots to building digital teammates for a very non-traditional industry.
00:00 – Trailer
01:00 – What Budy is building for senior care
05:15 – Real Estate × Healthcare × Hospitality
06:25 – Zero UI UX technology
10:09 – AI teammates not assistants
12:03 – How sales teams operated before Budy
12:51 – A ninety nine percent inbound industry
13:45 – The real cost of senior care homes
15:35 – Can a CRM alone solve this
17:55 – Direct benefits of a digital worker
20:49 – Two founder archetypes
22:06 – Can lights out operations become real
24:49 – What Samay underestimated about the market
25:58 – The largest players in the industry
29:07 – Treat your customer’s company like your own
30:52 – Entrepreneurship as a profession
35:36 – Unlearnings as a second time founder
37:30 – What digital workers actually are
39:47 – The original promise of SaaS
42:04 – The next decade of digital workers
45:25 – Digital workers that read best selling books
47:26 – Will Claude build CRMs
49:38 – Business etiquette across the world
55:18 – How a second time founder chooses investors
01:01:00 – Why every team member should track the P and L
01:02:14 – How Samay’s view on growth evolved
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India’s talent has built the world’s tech—now it’s time to lead it.
This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.
What is Neon Fund?
We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before.
Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon.
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Check us out on:
Website: https://neon.fund/
Instagram: https://www.instagram.com/theneonshoww/
LinkedIn: https://www.linkedin.com/company/beneon/
Twitter: https://x.com/TheNeonShoww
Connect with Siddhartha on:
LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/
Twitter: https://x.com/siddharthaa7
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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.