464. Ed Delia, PCM

Check out host Bidemi Ologunde's new show: The Work Ethic Podcast, available on Spotify and Apple Podcasts.

Email: bidemiologunde@gmail.com

In this episode, host Bidemi Ologunde sits down with Ed Delia, President of Delia Associates, to trace his journey from stepping into second-generation leadership to building a repeatable system for brand growth, The Brand Leadership Solution™, used to launch and revitalize hundreds of brands. What does it really take to scale a brand with business-centric creativity (and keep it tied to revenue)? How do you lead through change without losing the culture that made the company successful? And as AI reshapes marketing, what should leaders embrace, and what should they be cautious about?

They also dig into the organizational and personal use of AI: Where can it accelerate strategy, research, and execution, and where does it risk sameness, privacy issues, or over-reliance? How should businesses think about visibility in a world where customers ask AI for answers instead of searching links? And how do we build a healthier relationship with technology while still winning in a digital-first marketplace?

On the Bid Picture Podcast, I talk about big ideas, and Lembrih is one of them. Born from Ghanaian roots, Lembrih is building an ethical marketplace for Black and African artisans: makers of heritage-rich products often overlooked online. The vision is simple: shop consciously, empower communities, and share the stories behind the craft. Lembrih is live on Kickstarter now, and your pledge helps build the platform. Visit lembrih.com, or search “Lembrih” on Kickstarter.

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