{"version":"1.0.0","segments":[{"speaker":"Jennifer Yoffy","startTime":6.81,"endTime":8.7,"body":"Welcome to"},{"speaker":"Jennifer Yoffy","startTime":6.81,"endTime":8.7,"body":"Perfect Bound. I'm Jennifer"},{"speaker":"Jennifer Yoffy","startTime":8.73,"endTime":11.46,"body":"Yoffy, the founder and publisher"},{"speaker":"Jennifer Yoffy","startTime":8.73,"endTime":11.46,"body":"of Yoffy Press in Atlanta,"},{"speaker":"Jennifer Yoffy","startTime":11.46,"endTime":14.85,"body":"Georgia. This is a podcast where"},{"speaker":"Jennifer Yoffy","startTime":11.46,"endTime":14.85,"body":"we talk to artists about their"},{"speaker":"Jennifer Yoffy","startTime":14.85,"endTime":18.21,"body":"journey, how they got where they"},{"speaker":"Jennifer Yoffy","startTime":14.85,"endTime":18.21,"body":"are, what right and wrong turns"},{"speaker":"Jennifer Yoffy","startTime":18.21,"endTime":20.58,"body":"they made along the way, and"},{"speaker":"Jennifer Yoffy","startTime":18.21,"endTime":20.58,"body":"where they're heading next."},{"speaker":"Jennifer Yoffy","startTime":28.55,"endTime":31.34,"body":"Jason Koxvold received his"},{"speaker":"Jennifer Yoffy","startTime":28.55,"endTime":31.34,"body":"bachelor's in social science"},{"speaker":"Jennifer Yoffy","startTime":31.34,"endTime":35.18,"body":"from the University of"},{"speaker":"Jennifer Yoffy","startTime":31.34,"endTime":35.18,"body":"Edinburgh, Scotland in 2000. His"},{"speaker":"Jennifer Yoffy","startTime":35.18,"endTime":38.87,"body":"fine art practice focuses on the"},{"speaker":"Jennifer Yoffy","startTime":35.18,"endTime":38.87,"body":"shared spaces between neoliberal"},{"speaker":"Jennifer Yoffy","startTime":38.87,"endTime":42.77,"body":"economic policy and military"},{"speaker":"Jennifer Yoffy","startTime":38.87,"endTime":42.77,"body":"strategy. He's made work in"},{"speaker":"Jennifer Yoffy","startTime":42.77,"endTime":46.31,"body":"diverse locations from"},{"speaker":"Jennifer Yoffy","startTime":42.77,"endTime":46.31,"body":"Afghanistan to Nigeria, Arctic"},{"speaker":"Jennifer Yoffy","startTime":46.31,"endTime":50.33,"body":"Russia to South Africa. His"},{"speaker":"Jennifer Yoffy","startTime":46.31,"endTime":50.33,"body":"first monograph Knives was"},{"speaker":"Jennifer Yoffy","startTime":50.33,"endTime":55.61,"body":"published in 2017. Followed by"},{"speaker":"Jennifer Yoffy","startTime":50.33,"endTime":55.61,"body":"two more monographs in 2018 and"},{"speaker":"Jennifer Yoffy","startTime":55.61,"endTime":59.57,"body":"2019. He is the founder of"},{"speaker":"Jennifer Yoffy","startTime":55.61,"endTime":59.57,"body":"Gnomic book, an imprint focused"},{"speaker":"Jennifer Yoffy","startTime":59.57,"endTime":62.36,"body":"on challenging subjects by"},{"speaker":"Jennifer Yoffy","startTime":59.57,"endTime":62.36,"body":"emerging artists and"},{"speaker":"Jennifer Yoffy","startTime":62.39,"endTime":65.57,"body":"Virtual--Assembly, an online"},{"speaker":"Jennifer Yoffy","startTime":62.39,"endTime":65.57,"body":"book fair to support publishers"},{"speaker":"Jennifer Yoffy","startTime":65.57,"endTime":69.29,"body":"and artists in our present"},{"speaker":"Jennifer Yoffy","startTime":65.57,"endTime":69.29,"body":"moment of social distancing. He"},{"speaker":"Jennifer Yoffy","startTime":69.29,"endTime":73.28,"body":"currently lives and works in"},{"speaker":"Jennifer Yoffy","startTime":69.29,"endTime":73.28,"body":"Portland, Oregon. Please welcome"},{"speaker":"Jennifer Yoffy","startTime":73.31,"endTime":75.29,"body":"Jason Koxvold to the podcast."},{"speaker":"Jennifer Yoffy","startTime":84.05,"endTime":92.51,"body":"So I was doing some research on"},{"speaker":"Jennifer Yoffy","startTime":84.05,"endTime":92.51,"body":"you and somewhere I read that"},{"speaker":"Jennifer Yoffy","startTime":92.51,"endTime":95.72,"body":"you've driven an ambulance"},{"speaker":"Jennifer Yoffy","startTime":92.51,"endTime":95.72,"body":"across Europe and Central Asia"},{"speaker":"Jennifer Yoffy","startTime":95.75,"endTime":98.69,"body":"to raise money to build schools,"},{"speaker":"Jennifer Yoffy","startTime":95.75,"endTime":98.69,"body":"you race motorcycles in the"},{"speaker":"Jennifer Yoffy","startTime":98.69,"endTime":102.08,"body":"Scottish Grand Prix series,"},{"speaker":"Jennifer Yoffy","startTime":98.69,"endTime":102.08,"body":"you've been interviewed by the"},{"speaker":"Jennifer Yoffy","startTime":102.08,"endTime":106.82,"body":"Russian FSB in a holding cell in"},{"speaker":"Jennifer Yoffy","startTime":102.08,"endTime":106.82,"body":"the Arctic Circle. And that"},{"speaker":"Jennifer Yoffy","startTime":106.82,"endTime":109.79,"body":"doesn't even talk about your art"},{"speaker":"Jennifer Yoffy","startTime":106.82,"endTime":109.79,"body":"or your publishing background."},{"speaker":"Jennifer Yoffy","startTime":110.63,"endTime":116.06,"body":"Also, I read that you were from"},{"speaker":"Jennifer Yoffy","startTime":110.63,"endTime":116.06,"body":"a variety of different places,"},{"speaker":"Jennifer Yoffy","startTime":116.09,"endTime":119.75,"body":"and I assume you could have only"},{"speaker":"Jennifer Yoffy","startTime":116.09,"endTime":119.75,"body":"been born in one of those. So"},{"speaker":"Jennifer Yoffy","startTime":119.78,"endTime":124.55,"body":"can you give a little summary"},{"speaker":"Jennifer Yoffy","startTime":119.78,"endTime":124.55,"body":"bio of how you got from racing"},{"speaker":"Jennifer Yoffy","startTime":124.85,"endTime":128.93,"body":"motorcycles and a Russian arrest"},{"speaker":"Jennifer Yoffy","startTime":124.85,"endTime":128.93,"body":"record to Gnomic?"},{"speaker":"Jason Koxvold","startTime":129.5,"endTime":132.92,"body":"Yeah, sure. Okay,"},{"speaker":"Jason Koxvold","startTime":129.5,"endTime":132.92,"body":"so so I was born in Belgium,"},{"speaker":"Jason Koxvold","startTime":133.88,"endTime":139.25,"body":"start at the beginning, grew up"},{"speaker":"Jason Koxvold","startTime":133.88,"endTime":139.25,"body":"in the UK, went to college in"},{"speaker":"Jason Koxvold","startTime":139.25,"endTime":146.03,"body":"the UK and Scotland, and had a"},{"speaker":"Jason Koxvold","startTime":139.25,"endTime":146.03,"body":"friend back then in California,"},{"speaker":"Jason Koxvold","startTime":146.03,"endTime":148.79,"body":"who he and his brother had raced"},{"speaker":"Jason Koxvold","startTime":146.03,"endTime":148.79,"body":"bikes all through their"},{"speaker":"Jason Koxvold","startTime":148.79,"endTime":152.72,"body":"childhood, and they got me into"},{"speaker":"Jason Koxvold","startTime":148.79,"endTime":152.72,"body":"it. And it's quite addictive, a"},{"speaker":"Jason Koxvold","startTime":153.74,"endTime":158.69,"body":"remarkable sport. And I kept"},{"speaker":"Jason Koxvold","startTime":153.74,"endTime":158.69,"body":"doing that for kind of as long"},{"speaker":"Jason Koxvold","startTime":158.69,"endTime":163.52,"body":"as I could, but at some point"},{"speaker":"Jason Koxvold","startTime":158.69,"endTime":163.52,"body":"realized that, like everything"},{"speaker":"Jason Koxvold","startTime":163.52,"endTime":167.42,"body":"in life, but racing kind of"},{"speaker":"Jason Koxvold","startTime":163.52,"endTime":167.42,"body":"focuses things down to their"},{"speaker":"Jason Koxvold","startTime":167.42,"endTime":172.28,"body":"most essential, if you can't"},{"speaker":"Jason Koxvold","startTime":167.42,"endTime":172.28,"body":"afford to put in 100% of your"},{"speaker":"Jason Koxvold","startTime":172.28,"endTime":176.75,"body":"time and money into racing, you"},{"speaker":"Jason Koxvold","startTime":172.28,"endTime":176.75,"body":"will never win a race. You might"},{"speaker":"Jason Koxvold","startTime":176.75,"endTime":181.13,"body":"get lucky once in a while and up"},{"speaker":"Jason Koxvold","startTime":176.75,"endTime":181.13,"body":"on the podium. But yeah, so at"},{"speaker":"Jason Koxvold","startTime":181.13,"endTime":185.33,"body":"some point, I realized that"},{"speaker":"Jason Koxvold","startTime":181.13,"endTime":185.33,"body":"there's no point racing anymore"},{"speaker":"Jason Koxvold","startTime":185.33,"endTime":190.25,"body":"unless you're in it to win it."},{"speaker":"Jason Koxvold","startTime":185.33,"endTime":190.25,"body":"And continued riding motorcycles"},{"speaker":"Jason Koxvold","startTime":190.25,"endTime":195.56,"body":"on that sort of recreational"},{"speaker":"Jason Koxvold","startTime":190.25,"endTime":195.56,"body":"basis. So you know, around about"},{"speaker":"Jason Koxvold","startTime":195.56,"endTime":198.71,"body":"that time, I moved to"},{"speaker":"Jason Koxvold","startTime":195.56,"endTime":198.71,"body":"California, where I lived for"},{"speaker":"Jason Koxvold","startTime":198.86,"endTime":204.8,"body":"seven years, and worked in"},{"speaker":"Jason Koxvold","startTime":198.86,"endTime":204.8,"body":"design. I had studied"},{"speaker":"Jason Koxvold","startTime":204.8,"endTime":212.06,"body":"photography as a student, but"},{"speaker":"Jason Koxvold","startTime":204.8,"endTime":212.06,"body":"never in a way that I was really"},{"speaker":"Jason Koxvold","startTime":212.42,"endTime":216.53,"body":"passionate about. I think I"},{"speaker":"Jason Koxvold","startTime":212.42,"endTime":216.53,"body":"considered photography, the"},{"speaker":"Jason Koxvold","startTime":216.53,"endTime":220.88,"body":"primary role of photography back"},{"speaker":"Jason Koxvold","startTime":216.53,"endTime":220.88,"body":"then to be making beautiful"},{"speaker":"Jason Koxvold","startTime":220.88,"endTime":221.51,"body":"things."},{"speaker":"Jennifer Yoffy","startTime":222.14,"endTime":224.51,"body":"They're just the"},{"speaker":"Jennifer Yoffy","startTime":222.14,"endTime":224.51,"body":"aesthetic qualities."},{"speaker":"Jason Koxvold","startTime":224.0,"endTime":227.54,"body":"Exactly, purly"},{"speaker":"Jason Koxvold","startTime":224.0,"endTime":227.54,"body":"aesthetic considerations. And I"},{"speaker":"Jason Koxvold","startTime":227.54,"endTime":230.84,"body":"think I probably ran out of gas"},{"speaker":"Jason Koxvold","startTime":227.54,"endTime":230.84,"body":"in terms of exploring that"},{"speaker":"Jason Koxvold","startTime":230.84,"endTime":233.9,"body":"because it wasn't that"},{"speaker":"Jason Koxvold","startTime":230.84,"endTime":233.9,"body":"interesting to me. So worked in"},{"speaker":"Jason Koxvold","startTime":233.9,"endTime":240.32,"body":"design for gosh, design and"},{"speaker":"Jason Koxvold","startTime":233.9,"endTime":240.32,"body":"advertising for probably, you"},{"speaker":"Jason Koxvold","startTime":240.32,"endTime":244.22,"body":"know, 15 years, call it 10"},{"speaker":"Jason Koxvold","startTime":240.32,"endTime":244.22,"body":"years. When I moved to New York"},{"speaker":"Jason Koxvold","startTime":245.99,"endTime":248.39,"body":"I was looking to commission,"},{"speaker":"Jason Koxvold","startTime":245.99,"endTime":248.39,"body":"some photography. And the"},{"speaker":"Jason Koxvold","startTime":248.39,"endTime":252.02,"body":"photographer in question was a"},{"speaker":"Jason Koxvold","startTime":248.39,"endTime":252.02,"body":"predominantly large format guy"},{"speaker":"Jason Koxvold","startTime":252.02,"endTime":256.7,"body":"called grant Delon. And he said"},{"speaker":"Jason Koxvold","startTime":252.02,"endTime":256.7,"body":"to me, Well, why don't I lend"},{"speaker":"Jason Koxvold","startTime":256.7,"endTime":259.79,"body":"you one of my four by five"},{"speaker":"Jason Koxvold","startTime":256.7,"endTime":259.79,"body":"bodies, and give you a bunch of"},{"speaker":"Jason Koxvold","startTime":259.79,"endTime":262.31,"body":"film and some pointers and see"},{"speaker":"Jason Koxvold","startTime":259.79,"endTime":262.31,"body":"what you do. And I thought,"},{"speaker":"Jason Koxvold","startTime":262.37,"endTime":264.98,"body":"yeah, that sounds like a great"},{"speaker":"Jason Koxvold","startTime":262.37,"endTime":264.98,"body":"way to do it. Because as you"},{"speaker":"Jason Koxvold","startTime":264.98,"endTime":270.2,"body":"know, large format photography"},{"speaker":"Jason Koxvold","startTime":264.98,"endTime":270.2,"body":"gets expensive very quickly. And"},{"speaker":"Jason Koxvold","startTime":270.2,"endTime":275.09,"body":"so he did that, and I absolutely"},{"speaker":"Jason Koxvold","startTime":270.2,"endTime":275.09,"body":"fell in love with the medium. I"},{"speaker":"Jason Koxvold","startTime":275.09,"endTime":279.83,"body":"was also at a point in my life,"},{"speaker":"Jason Koxvold","startTime":275.09,"endTime":279.83,"body":"where having been purely working"},{"speaker":"Jason Koxvold","startTime":279.83,"endTime":285.14,"body":"on commercial endeavors in"},{"speaker":"Jason Koxvold","startTime":279.83,"endTime":285.14,"body":"agency type settings, I had"},{"speaker":"Jason Koxvold","startTime":285.41,"endTime":292.73,"body":"reached a point of fatigue, with"},{"speaker":"Jason Koxvold","startTime":285.41,"endTime":292.73,"body":"rooms with 20 people in one of"},{"speaker":"Jason Koxvold","startTime":292.73,"endTime":295.91,"body":"which has a different opinion"},{"speaker":"Jason Koxvold","startTime":292.73,"endTime":295.91,"body":"about what something should do"},{"speaker":"Jason Koxvold","startTime":295.91,"endTime":301.82,"body":"or how it should look. And so at"},{"speaker":"Jason Koxvold","startTime":295.91,"endTime":301.82,"body":"some point I took a month off to"},{"speaker":"Jason Koxvold","startTime":301.82,"endTime":307.4,"body":"go to China and Japan with the"},{"speaker":"Jason Koxvold","startTime":301.82,"endTime":307.4,"body":"four by five camera that I then"},{"speaker":"Jason Koxvold","startTime":307.4,"endTime":312.71,"body":"bought. And that became,"},{"speaker":"Jason Koxvold","startTime":307.4,"endTime":312.71,"body":"actually speaking of the"},{"speaker":"Jason Koxvold","startTime":312.71,"endTime":318.74,"body":"Russians, the Russian trip came"},{"speaker":"Jason Koxvold","startTime":312.71,"endTime":318.74,"body":"before the Asian trip. And that"},{"speaker":"Jason Koxvold","startTime":318.74,"endTime":322.49,"body":"was a tipping point in terms of"},{"speaker":"Jason Koxvold","startTime":318.74,"endTime":322.49,"body":"wanting to go back to a place"},{"speaker":"Jason Koxvold","startTime":322.49,"endTime":327.71,"body":"that I knew, which was Norway,"},{"speaker":"Jason Koxvold","startTime":322.49,"endTime":327.71,"body":"half Norwegian, but explore"},{"speaker":"Jason Koxvold","startTime":327.71,"endTime":331.76,"body":"parts of it that I hadn't seen"},{"speaker":"Jason Koxvold","startTime":327.71,"endTime":331.76,"body":"before. And in doing so that"},{"speaker":"Jason Koxvold","startTime":332.24,"endTime":335.96,"body":"formed the basis for what became"},{"speaker":"Jason Koxvold","startTime":332.24,"endTime":335.96,"body":"my practice on an ongoing basis"},{"speaker":"Jason Koxvold","startTime":335.96,"endTime":340.61,"body":"where I would use Google Earth"},{"speaker":"Jason Koxvold","startTime":335.96,"endTime":340.61,"body":"to scout locations and then just"},{"speaker":"Jason Koxvold","startTime":339.23,"endTime":411.02,"body":"And did you know that you were"},{"speaker":"Jason Koxvold","startTime":339.23,"endTime":411.02,"body":"going to see that before you"},{"speaker":"Jason Koxvold","startTime":340.61,"endTime":343.19,"body":"go there whether it be you know,"},{"speaker":"Jason Koxvold","startTime":340.61,"endTime":343.19,"body":"flying in or in the case of"},{"speaker":"Jason Koxvold","startTime":343.19,"endTime":346.67,"body":"Norway, I flew up to the Arctic"},{"speaker":"Jason Koxvold","startTime":343.19,"endTime":346.67,"body":"Circle, stayed with a friend of"},{"speaker":"Jason Koxvold","startTime":346.67,"endTime":349.94,"body":"the family who then got me in"},{"speaker":"Jason Koxvold","startTime":346.67,"endTime":349.94,"body":"touch with a friend of his and a"},{"speaker":"Jason Koxvold","startTime":349.94,"endTime":353.72,"body":"friend of his and then I was"},{"speaker":"Jason Koxvold","startTime":349.94,"endTime":353.72,"body":"close enough to the Russian road"},{"speaker":"Jason Koxvold","startTime":353.72,"endTime":356.9,"body":"border that I just you know, you"},{"speaker":"Jason Koxvold","startTime":353.72,"endTime":356.9,"body":"need a visa but you just drive"},{"speaker":"Jason Koxvold","startTime":356.9,"endTime":359.87,"body":"in. It's very easy for a"},{"speaker":"Jason Koxvold","startTime":356.9,"endTime":359.87,"body":"Norwegian because there's so"},{"speaker":"Jason Koxvold","startTime":359.87,"endTime":363.83,"body":"much, you know, they're so close"},{"speaker":"Jason Koxvold","startTime":359.87,"endTime":363.83,"body":"together so much fishing"},{"speaker":"Jason Koxvold","startTime":363.83,"endTime":367.34,"body":"industry and maybe some oil"},{"speaker":"Jason Koxvold","startTime":363.83,"endTime":367.34,"body":"industry work that goes on cross"},{"speaker":"Jason Koxvold","startTime":367.34,"endTime":373.97,"body":"border. And I knew I wanted to"},{"speaker":"Jason Koxvold","startTime":367.34,"endTime":373.97,"body":"go to Murmansk because I'd seen"},{"speaker":"Jason Koxvold","startTime":373.97,"endTime":377.6,"body":"photographs of almost like"},{"speaker":"Jason Koxvold","startTime":373.97,"endTime":377.6,"body":"Edward Burtynsky's photographs"},{"speaker":"Jason Koxvold","startTime":377.6,"endTime":382.73,"body":"of ship breaking in India. The"},{"speaker":"Jason Koxvold","startTime":377.6,"endTime":382.73,"body":"similar thing goes on in"},{"speaker":"Jason Koxvold","startTime":382.73,"endTime":388.01,"body":"Murmansk, but less less"},{"speaker":"Jason Koxvold","startTime":382.73,"endTime":388.01,"body":"frenetic. So if you look at the,"},{"speaker":"Jason Koxvold","startTime":388.94,"endTime":393.29,"body":"the Great inlet, I don't know if"},{"speaker":"Jason Koxvold","startTime":388.94,"endTime":393.29,"body":"you'd call it a river or not."},{"speaker":"Jason Koxvold","startTime":393.29,"endTime":396.41,"body":"But where the river exits into"},{"speaker":"Jason Koxvold","startTime":393.29,"endTime":396.41,"body":"the sea, it meanders out very"},{"speaker":"Jason Koxvold","startTime":396.41,"endTime":402.68,"body":"slowly. It is just full of"},{"speaker":"Jason Koxvold","startTime":396.41,"endTime":402.68,"body":"rusted out, decayed nuclear"},{"speaker":"Jason Koxvold","startTime":402.71,"endTime":407.21,"body":"submarines, freights, all"},{"speaker":"Jason Koxvold","startTime":402.71,"endTime":407.21,"body":"inds o"},{"speaker":"Jason Koxvold","startTime":411.02,"endTime":413.66,"body":"went because of Google Earth"},{"speaker":"Jason Koxvold","startTime":411.02,"endTime":413.66,"body":"location."},{"speaker":"Jason Koxvold","startTime":413.0,"endTime":418.28,"body":"Exactly. I shouldn't admit to"},{"speaker":"Jason Koxvold","startTime":413.0,"endTime":418.28,"body":"this too readily. But everything"},{"speaker":"Jason Koxvold","startTime":418.28,"endTime":421.55,"body":"I do, I just sort of leave a"},{"speaker":"Jason Koxvold","startTime":418.28,"endTime":421.55,"body":"star on Google Maps or Google"},{"speaker":"Jason Koxvold","startTime":421.55,"endTime":424.61,"body":"Earth and then just go there and"},{"speaker":"Jason Koxvold","startTime":421.55,"endTime":424.61,"body":"see what it looks like on the"},{"speaker":"Jason Koxvold","startTime":424.61,"endTime":429.29,"body":"ground and eventually become a"},{"speaker":"Jason Koxvold","startTime":424.61,"endTime":429.29,"body":"bit better at kind of setting"},{"speaker":"Jason Koxvold","startTime":429.29,"endTime":431.87,"body":"your expectation about how"},{"speaker":"Jason Koxvold","startTime":429.29,"endTime":431.87,"body":"things will look from the ground"},{"speaker":"Jason Koxvold","startTime":431.87,"endTime":437.48,"body":"versus how things look from 400"},{"speaker":"Jason Koxvold","startTime":431.87,"endTime":437.48,"body":"miles up. And so the first night"},{"speaker":"Jason Koxvold","startTime":437.48,"endTime":441.02,"body":"I got some photographs of these"},{"speaker":"Jason Koxvold","startTime":437.48,"endTime":441.02,"body":"wreck boats at midnight in the"},{"speaker":"Jason Koxvold","startTime":441.02,"endTime":444.77,"body":"middle of the summer, so there's"},{"speaker":"Jason Koxvold","startTime":441.02,"endTime":444.77,"body":"still some light. And then the"},{"speaker":"Jason Koxvold","startTime":444.77,"endTime":450.5,"body":"second day, I drove up to a coal"},{"speaker":"Jason Koxvold","startTime":444.77,"endTime":450.5,"body":"port in Murmansk and walked in"},{"speaker":"Jason Koxvold","startTime":450.5,"endTime":453.08,"body":"the front door and said, Hi, can"},{"speaker":"Jason Koxvold","startTime":450.5,"endTime":453.08,"body":"I come make some photographs of"},{"speaker":"Jason Koxvold","startTime":453.08,"endTime":459.65,"body":"you? And they said, No,"},{"speaker":"Jason Koxvold","startTime":453.08,"endTime":459.65,"body":"absolutely not. So I walked out"},{"speaker":"Jason Koxvold","startTime":459.68,"endTime":464.15,"body":"and then saw a rail track that"},{"speaker":"Jason Koxvold","startTime":459.68,"endTime":464.15,"body":"ran directly into the"},{"speaker":"Jason Koxvold","startTime":464.15,"endTime":467.33,"body":"courthouse, so I walked down and"},{"speaker":"Jason Koxvold","startTime":464.15,"endTime":467.33,"body":"started making some photographs."},{"speaker":"Jason Koxvold","startTime":467.33,"endTime":470.45,"body":"And of course, within about 10"},{"speaker":"Jason Koxvold","startTime":467.33,"endTime":470.45,"body":"minutes was promptly colored by"},{"speaker":"Jason Koxvold","startTime":470.45,"endTime":477.02,"body":"security. They put me in a room"},{"speaker":"Jason Koxvold","startTime":470.45,"endTime":477.02,"body":"and they called the FSB. And"},{"speaker":"Jason Koxvold","startTime":477.02,"endTime":480.26,"body":"that relationship actually goes"},{"speaker":"Jason Koxvold","startTime":477.02,"endTime":480.26,"body":"on to this day, in a very"},{"speaker":"Jason Koxvold","startTime":480.26,"endTime":482.72,"body":"strange way, the guy has spent"},{"speaker":"Jason Koxvold","startTime":480.26,"endTime":482.72,"body":"four hours with these two guys,"},{"speaker":"Jason Koxvold","startTime":482.72,"endTime":486.02,"body":"and essentially, to break it"},{"speaker":"Jason Koxvold","startTime":482.72,"endTime":486.02,"body":"down to its most basic pop"},{"speaker":"Jason Koxvold","startTime":486.02,"endTime":489.23,"body":"cultural reference, it was good"},{"speaker":"Jason Koxvold","startTime":486.02,"endTime":489.23,"body":"cop, bad cop. One of them was"},{"speaker":"Jason Koxvold","startTime":489.5,"endTime":492.2,"body":"younger and spoke some English"},{"speaker":"Jason Koxvold","startTime":489.5,"endTime":492.2,"body":"and was wearing a button down"},{"speaker":"Jason Koxvold","startTime":492.2,"endTime":495.86,"body":"shirt. And the other guy was"},{"speaker":"Jason Koxvold","startTime":492.2,"endTime":495.86,"body":"bald and squat and was wearing a"},{"speaker":"Jason Koxvold","startTime":495.95,"endTime":499.34,"body":"sleeveless t shirt, spoke"},{"speaker":"Jason Koxvold","startTime":495.95,"endTime":499.34,"body":"English. And I was like, Oh, I"},{"speaker":"Jason Koxvold","startTime":499.34,"endTime":500.93,"body":"feel like I know how this is"},{"speaker":"Jason Koxvold","startTime":499.34,"endTime":500.93,"body":"gonna go."},{"speaker":"Jennifer Yoffy","startTime":502.52,"endTime":503.63,"body":"Poorly for me."},{"speaker":"Jason Koxvold","startTime":503.66,"endTime":507.92,"body":"Yeah. But, it was"},{"speaker":"Jason Koxvold","startTime":503.66,"endTime":507.92,"body":"so absurd for both of them and"},{"speaker":"Jason Koxvold","startTime":507.92,"endTime":511.52,"body":"myself, that once they figured"},{"speaker":"Jason Koxvold","startTime":507.92,"endTime":511.52,"body":"that I wasn't actually any sort"},{"speaker":"Jason Koxvold","startTime":511.52,"endTime":515.33,"body":"of threat, released me back to"},{"speaker":"Jason Koxvold","startTime":511.52,"endTime":515.33,"body":"my hotel and had someone follow"},{"speaker":"Jason Koxvold","startTime":515.33,"endTime":519.71,"body":"me for the rest of the time,"},{"speaker":"Jason Koxvold","startTime":515.33,"endTime":519.71,"body":"which was really an odd"},{"speaker":"Jason Koxvold","startTime":519.71,"endTime":523.85,"body":"experience. But we stayed in"},{"speaker":"Jason Koxvold","startTime":519.71,"endTime":523.85,"body":"touch. And now that officer"},{"speaker":"Jason Koxvold","startTime":523.91,"endTime":530.39,"body":"works bizarrely enough in the,"},{"speaker":"Jason Koxvold","startTime":523.91,"endTime":530.39,"body":"in some kind of government wing"},{"speaker":"Jason Koxvold","startTime":530.39,"endTime":534.74,"body":"that deals with selling Crimea,"},{"speaker":"Jason Koxvold","startTime":530.39,"endTime":534.74,"body":"if that makes any sense, like,"},{"speaker":"Jason Koxvold","startTime":534.77,"endTime":538.34,"body":"showcasing Crimea as a jewel of"},{"speaker":"Jason Koxvold","startTime":534.77,"endTime":538.34,"body":"the Russian Empire."},{"speaker":"Jennifer Yoffy","startTime":538.46,"endTime":540.26,"body":"Oh, I see, like"},{"speaker":"Jennifer Yoffy","startTime":538.46,"endTime":540.26,"body":"PR."},{"speaker":"Jason Koxvold","startTime":540.0,"endTime":543.06,"body":"Yeah, exactly."},{"speaker":"Jason Koxvold","startTime":540.0,"endTime":543.06,"body":"And he keeps inviting me to come"},{"speaker":"Jason Koxvold","startTime":543.06,"endTime":547.47,"body":"see it. Which I really want to"},{"speaker":"Jason Koxvold","startTime":543.06,"endTime":547.47,"body":"do. And my hope was to do it, I"},{"speaker":"Jason Koxvold","startTime":547.47,"endTime":550.56,"body":"want to say in the fall of 2020,"},{"speaker":"Jason Koxvold","startTime":547.47,"endTime":550.56,"body":"but for obvious reasons, that"},{"speaker":"Jason Koxvold","startTime":550.56,"endTime":555.72,"body":"was challenging. And so at some"},{"speaker":"Jason Koxvold","startTime":550.56,"endTime":555.72,"body":"point, when I have a little, you"},{"speaker":"Jason Koxvold","startTime":555.72,"endTime":559.71,"body":"know, 14 day break in my"},{"speaker":"Jason Koxvold","startTime":555.72,"endTime":559.71,"body":"schedule somewhere, I do hope to"},{"speaker":"Jason Koxvold","startTime":559.71,"endTime":564.18,"body":"go to Crimea and make a story"},{"speaker":"Jason Koxvold","startTime":559.71,"endTime":564.18,"body":"that kind of plays with those"},{"speaker":"Jason Koxvold","startTime":564.18,"endTime":571.8,"body":"ideas of PR and that approaches"},{"speaker":"Jason Koxvold","startTime":564.18,"endTime":571.8,"body":"the story from the very outset"},{"speaker":"Jason Koxvold","startTime":571.8,"endTime":578.52,"body":"is like, this is not fact this"},{"speaker":"Jason Koxvold","startTime":571.8,"endTime":578.52,"body":"is my own created narrative. And"},{"speaker":"Jason Koxvold","startTime":578.52,"endTime":581.67,"body":"it's not going to favor anyone"},{"speaker":"Jason Koxvold","startTime":578.52,"endTime":581.67,"body":"necessarily, but I kind of would"},{"speaker":"Jason Koxvold","startTime":581.67,"endTime":587.97,"body":"like it to have a little bit of"},{"speaker":"Jason Koxvold","startTime":581.67,"endTime":587.97,"body":"a spy saga kind of. And it's a"},{"speaker":"Jason Koxvold","startTime":587.97,"endTime":591.21,"body":"beautiful place. I mean, I'm"},{"speaker":"Jason Koxvold","startTime":587.97,"endTime":591.21,"body":"really excited to see all those"},{"speaker":"Jason Koxvold","startTime":591.21,"endTime":594.84,"body":"contradictions of like this"},{"speaker":"Jason Koxvold","startTime":591.21,"endTime":594.84,"body":"militarism, that abuts"},{"speaker":"Jason Koxvold","startTime":594.87,"endTime":599.34,"body":"consumerism there. I've looked"},{"speaker":"Jason Koxvold","startTime":594.87,"endTime":599.34,"body":"at extensive location scouting"},{"speaker":"Jason Koxvold","startTime":599.34,"endTime":604.62,"body":"already You see whole kind of"},{"speaker":"Jason Koxvold","startTime":599.34,"endTime":604.62,"body":"water parks with 1000s of people"},{"speaker":"Jason Koxvold","startTime":604.62,"endTime":608.16,"body":"covered in foam, and then"},{"speaker":"Jason Koxvold","startTime":604.62,"endTime":608.16,"body":"looming over it an enormous"},{"speaker":"Jason Koxvold","startTime":608.16,"endTime":611.79,"body":"satellite array. And then"},{"speaker":"Jason Koxvold","startTime":608.16,"endTime":611.79,"body":"culturally speaking, there's a"},{"speaker":"Jason Koxvold","startTime":611.79,"endTime":617.61,"body":"place there, they have these"},{"speaker":"Jason Koxvold","startTime":611.79,"endTime":617.61,"body":"sanatoriums, where Russians go"},{"speaker":"Jason Koxvold","startTime":617.61,"endTime":621.51,"body":"to relax and receive medical"},{"speaker":"Jason Koxvold","startTime":617.61,"endTime":621.51,"body":"treatments and whatnot. And one"},{"speaker":"Jason Koxvold","startTime":621.51,"endTime":625.92,"body":"of them is so Bond like in its"},{"speaker":"Jason Koxvold","startTime":621.51,"endTime":625.92,"body":"aesthetic, that for a moment in"},{"speaker":"Jason Koxvold","startTime":626.01,"endTime":628.83,"body":"time, the West literally thought"},{"speaker":"Jason Koxvold","startTime":626.01,"endTime":628.83,"body":"it was a military facility."},{"speaker":"Jennifer Yoffy","startTime":628.92,"endTime":629.79,"body":"Oh my gosh,"},{"speaker":"Jason Koxvold","startTime":629.0,"endTime":632.0,"body":"But it is a place"},{"speaker":"Jason Koxvold","startTime":629.0,"endTime":632.0,"body":"where people go to get in the"},{"speaker":"Jason Koxvold","startTime":632.0,"endTime":635.78,"body":"spa and you know, have saunas"},{"speaker":"Jason Koxvold","startTime":632.0,"endTime":635.78,"body":"and wave soaks and whatever else"},{"speaker":"Jason Koxvold","startTime":635.78,"endTime":640.4,"body":"you do. So yeah, so very excited"},{"speaker":"Jason Koxvold","startTime":635.78,"endTime":640.4,"body":"to do that. I feel like I"},{"speaker":"Jason Koxvold","startTime":640.4,"endTime":643.19,"body":"meandered a bit. But how did"},{"speaker":"Jason Koxvold","startTime":640.4,"endTime":643.19,"body":"that lead to novec?"},{"speaker":"Jennifer Yoffy","startTime":644.35,"endTime":649.03,"body":"Yeah, actually,"},{"speaker":"Jennifer Yoffy","startTime":644.35,"endTime":649.03,"body":"I want to pause because this"},{"speaker":"Jennifer Yoffy","startTime":649.06,"endTime":652.48,"body":"seems relevant right now. So I"},{"speaker":"Jennifer Yoffy","startTime":649.06,"endTime":652.48,"body":"read that you're fine art"},{"speaker":"Jennifer Yoffy","startTime":652.48,"endTime":656.05,"body":"practice focuses on the shared"},{"speaker":"Jennifer Yoffy","startTime":652.48,"endTime":656.05,"body":"spaces between neoliberal"},{"speaker":"Jennifer Yoffy","startTime":656.05,"endTime":660.1,"body":"economic policy and military"},{"speaker":"Jennifer Yoffy","startTime":656.05,"endTime":660.1,"body":"strategy. What does that mean?"},{"speaker":"Jason Koxvold","startTime":661.65,"endTime":666.48,"body":"So the best way I"},{"speaker":"Jason Koxvold","startTime":661.65,"endTime":666.48,"body":"can answer that is, again, a"},{"speaker":"Jason Koxvold","startTime":666.48,"endTime":672.69,"body":"sort of meandering historical"},{"speaker":"Jason Koxvold","startTime":666.48,"endTime":672.69,"body":"walk. But back in 2002, I was"},{"speaker":"Jason Koxvold","startTime":672.72,"endTime":678.57,"body":"strongly against the Iraq war,"},{"speaker":"Jason Koxvold","startTime":672.72,"endTime":678.57,"body":"and protested it, marched in the"},{"speaker":"Jason Koxvold","startTime":678.57,"endTime":683.19,"body":"streets, talked to people I"},{"speaker":"Jason Koxvold","startTime":678.57,"endTime":683.19,"body":"could talk to, and then had a"},{"speaker":"Jason Koxvold","startTime":683.22,"endTime":687.42,"body":"sort of depressing realization"},{"speaker":"Jason Koxvold","startTime":683.22,"endTime":687.42,"body":"that whatever I felt, or"},{"speaker":"Jason Koxvold","startTime":687.42,"endTime":689.52,"body":"whatever the millions of people"},{"speaker":"Jason Koxvold","startTime":687.42,"endTime":689.52,"body":"around the world felt, who also"},{"speaker":"Jason Koxvold","startTime":689.52,"endTime":692.28,"body":"marched against the war was"},{"speaker":"Jason Koxvold","startTime":689.52,"endTime":692.28,"body":"irrelevant, because we were"},{"speaker":"Jason Koxvold","startTime":692.28,"endTime":695.49,"body":"going to invade anyway. And so I"},{"speaker":"Jason Koxvold","startTime":692.28,"endTime":695.49,"body":"started watching the news. And"},{"speaker":"Jason Koxvold","startTime":695.49,"endTime":699.12,"body":"the news was depressing to me."},{"speaker":"Jason Koxvold","startTime":695.49,"endTime":699.12,"body":"So at some point, I made a very"},{"speaker":"Jason Koxvold","startTime":699.12,"endTime":708.09,"body":"conscious decision to just"},{"speaker":"Jason Koxvold","startTime":699.12,"endTime":708.09,"body":"ignore it. Time passed, I then"},{"speaker":"Jason Koxvold","startTime":708.09,"endTime":712.32,"body":"happened to, while researching"},{"speaker":"Jason Koxvold","startTime":708.09,"endTime":712.32,"body":"another project in Kuwait, sort"},{"speaker":"Jason Koxvold","startTime":712.32,"endTime":716.37,"body":"of rediscover the US military"},{"speaker":"Jason Koxvold","startTime":712.32,"endTime":716.37,"body":"footprint in the Middle East,"},{"speaker":"Jason Koxvold","startTime":716.79,"endTime":719.46,"body":"and became interested in it from"},{"speaker":"Jason Koxvold","startTime":716.79,"endTime":719.46,"body":"a fine art perspective versus"},{"speaker":"Jason Koxvold","startTime":719.46,"endTime":724.65,"body":"from the perspective of a sort"},{"speaker":"Jason Koxvold","startTime":719.46,"endTime":724.65,"body":"of concerned citizen. And so I"},{"speaker":"Jason Koxvold","startTime":724.65,"endTime":732.78,"body":"dove into that, but now my"},{"speaker":"Jason Koxvold","startTime":724.65,"endTime":732.78,"body":"interest was more attuned to how"},{"speaker":"Jason Koxvold","startTime":732.78,"endTime":737.04,"body":"does this economic policy which"},{"speaker":"Jason Koxvold","startTime":732.78,"endTime":737.04,"body":"we're trying to propagate around"},{"speaker":"Jason Koxvold","startTime":737.04,"endTime":743.82,"body":"the world, how does that align,"},{"speaker":"Jason Koxvold","startTime":737.04,"endTime":743.82,"body":"crossover, sometimes contradict"},{"speaker":"Jason Koxvold","startTime":744.03,"endTime":747.09,"body":"military policy?But they're two"},{"speaker":"Jason Koxvold","startTime":744.03,"endTime":747.09,"body":"arms of the same thing,"},{"speaker":"Jason Koxvold","startTime":747.09,"endTime":752.19,"body":"essentially. And I feel like way"},{"speaker":"Jason Koxvold","startTime":747.09,"endTime":752.19,"body":"back in the day, I read about"},{"speaker":"Jason Koxvold","startTime":752.19,"endTime":755.79,"body":"what they called the project for"},{"speaker":"Jason Koxvold","startTime":752.19,"endTime":755.79,"body":"the New American Century, which"},{"speaker":"Jason Koxvold","startTime":755.79,"endTime":762.72,"body":"was this completely nakedly"},{"speaker":"Jason Koxvold","startTime":755.79,"endTime":762.72,"body":"ambitious idea of sort of making"},{"speaker":"Jason Koxvold","startTime":763.02,"endTime":766.5,"body":"the 21st century, the American"},{"speaker":"Jason Koxvold","startTime":763.02,"endTime":766.5,"body":"Century, where the whole world"},{"speaker":"Jason Koxvold","startTime":766.5,"endTime":771.33,"body":"would align with the way we do"},{"speaker":"Jason Koxvold","startTime":766.5,"endTime":771.33,"body":"business, where much of that"},{"speaker":"Jason Koxvold","startTime":771.33,"endTime":774.9,"body":"money would be funneled out of"},{"speaker":"Jason Koxvold","startTime":771.33,"endTime":774.9,"body":"other countries and into the US."},{"speaker":"Jason Koxvold","startTime":776.16,"endTime":781.08,"body":"And I do think those things are"},{"speaker":"Jason Koxvold","startTime":776.16,"endTime":781.08,"body":"proving to be true, especially"},{"speaker":"Jason Koxvold","startTime":781.08,"endTime":784.92,"body":"in the context of what we're"},{"speaker":"Jason Koxvold","startTime":781.08,"endTime":784.92,"body":"seeing now with the final"},{"speaker":"Jason Koxvold","startTime":784.92,"endTime":788.34,"body":"pullout after two decades of war"},{"speaker":"Jason Koxvold","startTime":784.92,"endTime":788.34,"body":"in Afghanistan, and the cost of"},{"speaker":"Jason Koxvold","startTime":788.34,"endTime":791.01,"body":"that, and when we look at where"},{"speaker":"Jason Koxvold","startTime":788.34,"endTime":791.01,"body":"that money went, and who"},{"speaker":"Jason Koxvold","startTime":791.01,"endTime":796.68,"body":"benefits and who did not. That"},{"speaker":"Jason Koxvold","startTime":791.01,"endTime":796.68,"body":"is, I guess, that confluence of"},{"speaker":"Jason Koxvold","startTime":796.95,"endTime":798.69,"body":"economic policy and military"},{"speaker":"Jason Koxvold","startTime":796.95,"endTime":798.69,"body":"policy."},{"speaker":"Jennifer Yoffy","startTime":800.79,"endTime":803.07,"body":"It's hard for me"},{"speaker":"Jennifer Yoffy","startTime":800.79,"endTime":803.07,"body":"to wrap my head around how to"},{"speaker":"Jennifer Yoffy","startTime":803.07,"endTime":804.87,"body":"represent that photographically."},{"speaker":"Jason Koxvold","startTime":805.02,"endTime":808.89,"body":"Yeah, I mean, I"},{"speaker":"Jason Koxvold","startTime":805.02,"endTime":808.89,"body":"think for me, the easiest way to"},{"speaker":"Jason Koxvold","startTime":808.89,"endTime":815.73,"body":"do that is to photograph"},{"speaker":"Jason Koxvold","startTime":808.89,"endTime":815.73,"body":"military operations as they"},{"speaker":"Jason Koxvold","startTime":815.73,"endTime":820.89,"body":"exist away from the front line,"},{"speaker":"Jason Koxvold","startTime":815.73,"endTime":820.89,"body":"if that makes sense. So, so a"},{"speaker":"Jason Koxvold","startTime":820.89,"endTime":823.14,"body":"lot of the places I've gone to"},{"speaker":"Jason Koxvold","startTime":820.89,"endTime":823.14,"body":"within the US and in the Middle"},{"speaker":"Jason Koxvold","startTime":823.14,"endTime":825.78,"body":"East, are essentially"},{"speaker":"Jason Koxvold","startTime":823.14,"endTime":825.78,"body":"boardrooms, right. It's the"},{"speaker":"Jason Koxvold","startTime":825.78,"endTime":830.76,"body":"language of capitalism, that has"},{"speaker":"Jason Koxvold","startTime":825.78,"endTime":830.76,"body":"found its way into the place"},{"speaker":"Jason Koxvold","startTime":830.76,"endTime":833.94,"body":"where we do battle, or at least"},{"speaker":"Jason Koxvold","startTime":830.76,"endTime":833.94,"body":"the place where you plan battle."},{"speaker":"Jason Koxvold","startTime":834.12,"endTime":837.09,"body":"And you see the same sort of"},{"speaker":"Jason Koxvold","startTime":834.12,"endTime":837.09,"body":"boardroom tables with little"},{"speaker":"Jason Koxvold","startTime":838.2,"endTime":842.97,"body":"microphones that you'll see at"},{"speaker":"Jason Koxvold","startTime":838.2,"endTime":842.97,"body":"different agencies and then the"},{"speaker":"Jason Koxvold","startTime":842.97,"endTime":846.03,"body":"way that's all networked back to"},{"speaker":"Jason Koxvold","startTime":842.97,"endTime":846.03,"body":"the command centers back in the"},{"speaker":"Jason Koxvold","startTime":846.03,"endTime":849.0,"body":"US, and I've had the pleasure of"},{"speaker":"Jason Koxvold","startTime":846.03,"endTime":849.0,"body":"touring the Pentagon now and"},{"speaker":"Jason Koxvold","startTime":849.0,"endTime":852.57,"body":"seeing where all that data flows"},{"speaker":"Jason Koxvold","startTime":849.0,"endTime":852.57,"body":"into and how those decisions are"},{"speaker":"Jason Koxvold","startTime":852.57,"endTime":856.92,"body":"made. And honestly, you could"},{"speaker":"Jason Koxvold","startTime":852.57,"endTime":856.92,"body":"spend a lifetime digging into"},{"speaker":"Jason Koxvold","startTime":856.92,"endTime":861.06,"body":"it. And still not really, I"},{"speaker":"Jason Koxvold","startTime":856.92,"endTime":861.06,"body":"mean, so much of it is secret,"},{"speaker":"Jason Koxvold","startTime":861.21,"endTime":866.04,"body":"so you still don't really"},{"speaker":"Jason Koxvold","startTime":861.21,"endTime":866.04,"body":"understand the shape of it. So"},{"speaker":"Jason Koxvold","startTime":866.94,"endTime":869.67,"body":"in terms of how to picture it,"},{"speaker":"Jason Koxvold","startTime":866.94,"endTime":869.67,"body":"though, that's the best, the"},{"speaker":"Jason Koxvold","startTime":869.67,"endTime":873.72,"body":"best way I can do and I do have"},{"speaker":"Jason Koxvold","startTime":869.67,"endTime":873.72,"body":"no malice or ill will. I just"},{"speaker":"Jason Koxvold","startTime":873.72,"endTime":877.71,"body":"think that it's interesting from"},{"speaker":"Jason Koxvold","startTime":873.72,"endTime":877.71,"body":"an artistic point of view and I"},{"speaker":"Jason Koxvold","startTime":877.71,"endTime":881.25,"body":"think it's essential from a"},{"speaker":"Jason Koxvold","startTime":877.71,"endTime":881.25,"body":"democratic point of view."},{"speaker":"Jennifer Yoffy","startTime":881.0,"endTime":889.67,"body":"Yeah, to bring"},{"speaker":"Jennifer Yoffy","startTime":881.0,"endTime":889.67,"body":"attention to it. So you started"},{"speaker":"Jennifer Yoffy","startTime":889.7,"endTime":893.39,"body":"or you still are obviously a"},{"speaker":"Jennifer Yoffy","startTime":889.7,"endTime":893.39,"body":"photographer and then you also"},{"speaker":"Jennifer Yoffy","startTime":893.39,"endTime":898.13,"body":"started Gnomic as a publishing"},{"speaker":"Jennifer Yoffy","startTime":893.39,"endTime":898.13,"body":"imprint. So how, how and why did"},{"speaker":"Jennifer Yoffy","startTime":898.13,"endTime":901.34,"body":"you start it and was it to"},{"speaker":"Jennifer Yoffy","startTime":898.13,"endTime":901.34,"body":"publish your own work"},{"speaker":"Jennifer Yoffy","startTime":901.37,"endTime":902.03,"body":"originally?"},{"speaker":"Jason Koxvold","startTime":902.0,"endTime":905.99,"body":"Yeah, exactly."},{"speaker":"Jason Koxvold","startTime":902.0,"endTime":905.99,"body":"Um, having worked in design for"},{"speaker":"Jason Koxvold","startTime":905.99,"endTime":911.18,"body":"the longest time, I knew that I"},{"speaker":"Jason Koxvold","startTime":905.99,"endTime":911.18,"body":"could make a book in terms of"},{"speaker":"Jason Koxvold","startTime":911.18,"endTime":915.11,"body":"the steps that are required to"},{"speaker":"Jason Koxvold","startTime":911.18,"endTime":915.11,"body":"have a book made. And so I"},{"speaker":"Jason Koxvold","startTime":915.11,"endTime":919.4,"body":"started off with my book Knives,"},{"speaker":"Jason Koxvold","startTime":915.11,"endTime":919.4,"body":"which was a really pleasurable"},{"speaker":"Jason Koxvold","startTime":919.4,"endTime":922.91,"body":"experience. For a very long"},{"speaker":"Jason Koxvold","startTime":919.4,"endTime":922.91,"body":"time, I'd been thinking of"},{"speaker":"Jason Koxvold","startTime":922.91,"endTime":925.4,"body":"making a book, and I had no idea"},{"speaker":"Jason Koxvold","startTime":922.91,"endTime":925.4,"body":"how to approach it from a"},{"speaker":"Jason Koxvold","startTime":925.4,"endTime":931.76,"body":"conceptual standpoint. I"},{"speaker":"Jason Koxvold","startTime":925.4,"endTime":931.76,"body":"definitely didn't want to go"},{"speaker":"Jason Koxvold","startTime":931.76,"endTime":934.43,"body":"through that whole sort of multi"},{"speaker":"Jason Koxvold","startTime":931.76,"endTime":934.43,"body":"year process of shopping it"},{"speaker":"Jason Koxvold","startTime":934.43,"endTime":941.57,"body":"around and whatnot. I'm somewhat"},{"speaker":"Jason Koxvold","startTime":934.43,"endTime":941.57,"body":"impatient in that regard. And so"},{"speaker":"Jason Koxvold","startTime":941.78,"endTime":946.28,"body":"at some point, I just decided,"},{"speaker":"Jason Koxvold","startTime":941.78,"endTime":946.28,"body":"Well, now that it's time to make"},{"speaker":"Jason Koxvold","startTime":946.28,"endTime":948.92,"body":"this book, there was some"},{"speaker":"Jason Koxvold","startTime":946.28,"endTime":948.92,"body":"urgency around it. To give you a"},{"speaker":"Jason Koxvold","startTime":948.92,"endTime":951.8,"body":"little context, sorry, to"},{"speaker":"Jason Koxvold","startTime":948.92,"endTime":951.8,"body":"meander again. I had been in the"},{"speaker":"Jason Koxvold","startTime":951.8,"endTime":955.64,"body":"Middle East on the day of the"},{"speaker":"Jason Koxvold","startTime":951.8,"endTime":955.64,"body":"Trump election. And of course,"},{"speaker":"Jason Koxvold","startTime":955.73,"endTime":960.62,"body":"no one expected him to win, he"},{"speaker":"Jason Koxvold","startTime":955.73,"endTime":960.62,"body":"won. And having spent a few"},{"speaker":"Jason Koxvold","startTime":960.62,"endTime":964.34,"body":"years already really dedicated"},{"speaker":"Jason Koxvold","startTime":960.62,"endTime":964.34,"body":"to this military project, it"},{"speaker":"Jason Koxvold","startTime":964.34,"endTime":968.42,"body":"became apparent that the forever"},{"speaker":"Jason Koxvold","startTime":964.34,"endTime":968.42,"body":"war was not going to go away"},{"speaker":"Jason Koxvold","startTime":968.42,"endTime":974.93,"body":"anytime soon. So I had time to"},{"speaker":"Jason Koxvold","startTime":968.42,"endTime":974.93,"body":"change my focus to seeing what I"},{"speaker":"Jason Koxvold","startTime":974.93,"endTime":978.38,"body":"knew was was related to the"},{"speaker":"Jason Koxvold","startTime":974.93,"endTime":978.38,"body":"Trump victory, which was the"},{"speaker":"Jason Koxvold","startTime":978.38,"endTime":981.08,"body":"place where I was living in"},{"speaker":"Jason Koxvold","startTime":978.38,"endTime":981.08,"body":"upstate New York, which had been"},{"speaker":"Jason Koxvold","startTime":981.08,"endTime":984.11,"body":"economically decimated by"},{"speaker":"Jason Koxvold","startTime":981.08,"endTime":984.11,"body":"outsourcing production to"},{"speaker":"Jason Koxvold","startTime":984.14,"endTime":988.4,"body":"predominantly China. And so"},{"speaker":"Jason Koxvold","startTime":984.14,"endTime":988.4,"body":"there were a lot of sort of"},{"speaker":"Jason Koxvold","startTime":988.4,"endTime":995.0,"body":"angry white men left behind, who"},{"speaker":"Jason Koxvold","startTime":988.4,"endTime":995.0,"body":"no longer had a physical purpose"},{"speaker":"Jason Koxvold","startTime":995.0,"endTime":999.89,"body":"anymore. And that was"},{"speaker":"Jason Koxvold","startTime":995.0,"endTime":999.89,"body":"manifesting itself into rage and"},{"speaker":"Jason Koxvold","startTime":1000.01,"endTime":1003.85,"body":"the desire for systemic change,"},{"speaker":"Jason Koxvold","startTime":1000.01,"endTime":1003.85,"body":"much of which I couldn't"},{"speaker":"Jason Koxvold","startTime":1003.88,"endTime":1008.77,"body":"disagree with. So that's what"},{"speaker":"Jason Koxvold","startTime":1003.88,"endTime":1008.77,"body":"was Knives and I had been"},{"speaker":"Jason Koxvold","startTime":1008.77,"endTime":1012.91,"body":"photographing it a couple years"},{"speaker":"Jason Koxvold","startTime":1008.77,"endTime":1012.91,"body":"earlier, but on a fairly casual"},{"speaker":"Jason Koxvold","startTime":1012.91,"endTime":1015.55,"body":"basis, because I just had a kid"},{"speaker":"Jason Koxvold","startTime":1012.91,"endTime":1015.55,"body":"and I didn't really have time to"},{"speaker":"Jason Koxvold","startTime":1015.76,"endTime":1018.85,"body":"spend too much time out on the"},{"speaker":"Jason Koxvold","startTime":1015.76,"endTime":1018.85,"body":"road. And so when Trump won the"},{"speaker":"Jason Koxvold","startTime":1018.85,"endTime":1022.6,"body":"election, I redoubled my efforts"},{"speaker":"Jason Koxvold","startTime":1018.85,"endTime":1022.6,"body":"I really focused on completing"},{"speaker":"Jason Koxvold","startTime":1022.6,"endTime":1027.19,"body":"that project. And once I had it"},{"speaker":"Jason Koxvold","startTime":1022.6,"endTime":1027.19,"body":"in my hands as a PDF, well now"},{"speaker":"Jason Koxvold","startTime":1027.19,"endTime":1031.93,"body":"have to get published. So I put"},{"speaker":"Jason Koxvold","startTime":1027.19,"endTime":1031.93,"body":"the Gnomic logo on it, Gnomic is"},{"speaker":"Jason Koxvold","startTime":1031.93,"endTime":1038.2,"body":"the name of my company and made"},{"speaker":"Jason Koxvold","startTime":1031.93,"endTime":1038.2,"body":"the book. And from there, I"},{"speaker":"Jason Koxvold","startTime":1038.44,"endTime":1041.08,"body":"started talking with a couple of"},{"speaker":"Jason Koxvold","startTime":1038.44,"endTime":1041.08,"body":"other artists who I was friends"},{"speaker":"Jason Koxvold","startTime":1041.08,"endTime":1044.26,"body":"with about making books with"},{"speaker":"Jason Koxvold","startTime":1041.08,"endTime":1044.26,"body":"them. And each of those books"},{"speaker":"Jason Koxvold","startTime":1044.26,"endTime":1050.41,"body":"has been a process that I've"},{"speaker":"Jason Koxvold","startTime":1044.26,"endTime":1050.41,"body":"tremendously enjoyed. And every"},{"speaker":"Jason Koxvold","startTime":1050.41,"endTime":1054.22,"body":"time you do it, you learn a"},{"speaker":"Jason Koxvold","startTime":1050.41,"endTime":1054.22,"body":"little bit more. There are"},{"speaker":"Jason Koxvold","startTime":1054.22,"endTime":1059.26,"body":"mistakes made or things you"},{"speaker":"Jason Koxvold","startTime":1054.22,"endTime":1059.26,"body":"would have done differently, but"},{"speaker":"Jason Koxvold","startTime":1059.26,"endTime":1065.11,"body":"every time it gets a little"},{"speaker":"Jason Koxvold","startTime":1059.26,"endTime":1065.11,"body":"better. I just very much enjoy"},{"speaker":"Jason Koxvold","startTime":1065.11,"endTime":1068.08,"body":"collaborating, first of all with"},{"speaker":"Jason Koxvold","startTime":1065.11,"endTime":1068.08,"body":"people I'm already friends with,"},{"speaker":"Jason Koxvold","startTime":1068.44,"endTime":1072.1,"body":"but then it became a conduit to"},{"speaker":"Jason Koxvold","startTime":1068.44,"endTime":1072.1,"body":"collaborate with people from"},{"speaker":"Jason Koxvold","startTime":1072.1,"endTime":1076.57,"body":"very different backgrounds. So"},{"speaker":"Jason Koxvold","startTime":1072.1,"endTime":1076.57,"body":"Shahrzad Darafsheh in Tehran I"},{"speaker":"Jason Koxvold","startTime":1076.57,"endTime":1083.74,"body":"ean, as a, as an emblem of just"},{"speaker":"Jason Koxvold","startTime":1076.57,"endTime":1083.74,"body":"ow far a project can reach, you"},{"speaker":"Jason Koxvold","startTime":1083.74,"endTime":1086.44,"body":"now, outside of your own"},{"speaker":"Jason Koxvold","startTime":1083.74,"endTime":1086.44,"body":"ountry into another country,"},{"speaker":"Jason Koxvold","startTime":1086.44,"endTime":1091.45,"body":"hich I mean, most of us"},{"speaker":"Jason Koxvold","startTime":1086.44,"endTime":1091.45,"body":"erceive Iran as being this"},{"speaker":"Jason Koxvold","startTime":1091.72,"endTime":1096.82,"body":"lacked out, umm.... And it's r"},{"speaker":"Jason Koxvold","startTime":1091.72,"endTime":1096.82,"body":"ally I mean, it, yes, there are"},{"speaker":"Jason Koxvold","startTime":1096.82,"endTime":1100.33,"body":"ertain challenges politicall"},{"speaker":"Jason Koxvold","startTime":1096.82,"endTime":1100.33,"body":", legally, and whatnot, d"},{"speaker":"Jason Koxvold","startTime":1100.33,"endTime":1104.11,"body":"ing a project like that. But"},{"speaker":"Jason Koxvold","startTime":1100.33,"endTime":1104.11,"body":"ou know, Shahrzad and I would w"},{"speaker":"Jason Koxvold","startTime":1104.11,"endTime":1107.77,"body":"uld hop on a Skype call, and she"},{"speaker":"Jason Koxvold","startTime":1104.11,"endTime":1107.77,"body":"would be wearing her air pods,"},{"speaker":"Jason Koxvold","startTime":1107.77,"endTime":1114.31,"body":"or, you know, whatever we p"},{"speaker":"Jason Koxvold","startTime":1107.77,"endTime":1114.31,"body":"cture when we think of the"},{"speaker":"Jason Koxvold","startTime":1114.31,"endTime":1118.45,"body":"iddle East or that region, much"},{"speaker":"Jason Koxvold","startTime":1114.31,"endTime":1118.45,"body":"f it is inaccurate, y"},{"speaker":"Jason Koxvold","startTime":1118.45,"endTime":1123.19,"body":"u know. When she described the"},{"speaker":"Jason Koxvold","startTime":1118.45,"endTime":1123.19,"body":"same kinds of challenge"},{"speaker":"Jason Koxvold","startTime":1123.19,"endTime":1126.97,"body":"in her life, as we find here"},{"speaker":"Jason Koxvold","startTime":1123.19,"endTime":1126.97,"body":"So access to health care, she"},{"speaker":"Jason Koxvold","startTime":1126.97,"endTime":1130.39,"body":"pays for health insurance"},{"speaker":"Jason Koxvold","startTime":1126.97,"endTime":1130.39,"body":"just like we do. The public he"},{"speaker":"Jason Koxvold","startTime":1130.39,"endTime":1133.87,"body":"lth option is not always th"},{"speaker":"Jason Koxvold","startTime":1130.39,"endTime":1133.87,"body":"best option in the US, she i"},{"speaker":"Jason Koxvold","startTime":1133.87,"endTime":1138.79,"body":"required to have private in"},{"speaker":"Jason Koxvold","startTime":1133.87,"endTime":1138.79,"body":"urance too. So anyway, once ag"},{"speaker":"Jason Koxvold","startTime":1138.79,"endTime":1143.98,"body":"in meandering, but Gnomic Book"},{"speaker":"Jason Koxvold","startTime":1138.79,"endTime":1143.98,"body":"became a way that I could"},{"speaker":"Jason Koxvold","startTime":1144.37,"endTime":1148.66,"body":"broaden my own horizons and"},{"speaker":"Jason Koxvold","startTime":1144.37,"endTime":1148.66,"body":"learn about other places in the"},{"speaker":"Jason Koxvold","startTime":1148.66,"endTime":1153.4,"body":"world and help people from other"},{"speaker":"Jason Koxvold","startTime":1148.66,"endTime":1153.4,"body":"places to do things that"},{"speaker":"Jennifer Yoffy","startTime":1152.44,"endTime":1169.63,"body":"Do you feel like"},{"speaker":"Jennifer Yoffy","startTime":1152.44,"endTime":1169.63,"body":"and I kind of have recently been"},{"speaker":"Jennifer Yoffy","startTime":1153.4,"endTime":1157.42,"body":"otherwise might be not possible."},{"speaker":"Jennifer Yoffy","startTime":1153.4,"endTime":1157.42,"body":"That's not to say that soc"},{"speaker":"Jennifer Yoffy","startTime":1157.45,"endTime":1161.68,"body":"al good is the core driver of"},{"speaker":"Jennifer Yoffy","startTime":1157.45,"endTime":1161.68,"body":"nomic Book, but it's de"},{"speaker":"Jennifer Yoffy","startTime":1161.68,"endTime":1164.26,"body":"initely something I enjoy do"},{"speaker":"Jennifer Yoffy","startTime":1161.68,"endTime":1164.26,"body":"ng when I can."},{"speaker":"Jennifer Yoffy","startTime":1169.66,"endTime":1173.29,"body":"thinking through these things"},{"speaker":"Jennifer Yoffy","startTime":1169.66,"endTime":1173.29,"body":"with Yoffy like, you know, how"},{"speaker":"Jennifer Yoffy","startTime":1173.29,"endTime":1178.63,"body":"much of what I'm doing in the"},{"speaker":"Jennifer Yoffy","startTime":1173.29,"endTime":1178.63,"body":"titles that I'm choosing to"},{"speaker":"Jennifer Yoffy","startTime":1179.77,"endTime":1182.62,"body":"publish, you know, and"},{"speaker":"Jennifer Yoffy","startTime":1179.77,"endTime":1182.62,"body":"participate in, like, how much"},{"speaker":"Jennifer Yoffy","startTime":1182.62,"endTime":1187.36,"body":"of it am I doing it for the"},{"speaker":"Jennifer Yoffy","startTime":1182.62,"endTime":1187.36,"body":"photographers, like helping them"},{"speaker":"Jennifer Yoffy","startTime":1187.39,"endTime":1190.27,"body":"you know, this is great work and"},{"speaker":"Jennifer Yoffy","startTime":1187.39,"endTime":1190.27,"body":"it should have a platform and"},{"speaker":"Jennifer Yoffy","startTime":1190.27,"endTime":1194.14,"body":"get the name out, and how much"},{"speaker":"Jennifer Yoffy","startTime":1190.27,"endTime":1194.14,"body":"am I, I mean, as I'm sure you"},{"speaker":"Jennifer Yoffy","startTime":1194.14,"endTime":1199.6,"body":"know, it's not a very lucrative"},{"speaker":"Jennifer Yoffy","startTime":1194.14,"endTime":1199.6,"body":"venture. It's more like a super"},{"speaker":"Jennifer Yoffy","startTime":1199.6,"endTime":1205.48,"body":"expensive hobby. So, you know"},{"speaker":"Jennifer Yoffy","startTime":1199.6,"endTime":1205.48,"body":"how much am I doing it for me?"},{"speaker":"Jennifer Yoffy","startTime":1205.51,"endTime":1208.87,"body":"You know, like the things that"},{"speaker":"Jennifer Yoffy","startTime":1205.51,"endTime":1208.87,"body":"I'm personally getting out of"},{"speaker":"Jennifer Yoffy","startTime":1208.87,"endTime":1213.16,"body":"it. And there are certain types"},{"speaker":"Jennifer Yoffy","startTime":1208.87,"endTime":1213.16,"body":"of projects that I feel a"},{"speaker":"Jennifer Yoffy","startTime":1213.16,"endTime":1217.3,"body":"stronger connection to and feel"},{"speaker":"Jennifer Yoffy","startTime":1213.16,"endTime":1217.3,"body":"like I learn more from than"},{"speaker":"Jennifer Yoffy","startTime":1217.3,"endTime":1221.68,"body":"others. And so, yeah, how do you"},{"speaker":"Jennifer Yoffy","startTime":1217.3,"endTime":1221.68,"body":"define that for yourself? Like,"},{"speaker":"Jennifer Yoffy","startTime":1221.68,"endTime":1225.76,"body":"how much of it is, okay, I'm"},{"speaker":"Jennifer Yoffy","startTime":1221.68,"endTime":1225.76,"body":"doing this to enrich my self"},{"speaker":"Jennifer Yoffy","startTime":1225.76,"endTime":1229.51,"body":"like to create these connections"},{"speaker":"Jennifer Yoffy","startTime":1225.76,"endTime":1229.51,"body":"that you find rewarding and"},{"speaker":"Jennifer Yoffy","startTime":1229.69,"endTime":1234.13,"body":"challenging and learning and"},{"speaker":"Jennifer Yoffy","startTime":1229.69,"endTime":1234.13,"body":"collaborative versus more of a"},{"speaker":"Jennifer Yoffy","startTime":1234.13,"endTime":1238.66,"body":"mission driven, like, it's"},{"speaker":"Jennifer Yoffy","startTime":1234.13,"endTime":1238.66,"body":"important to get X, Y, and Z"},{"speaker":"Jennifer Yoffy","startTime":1238.66,"endTime":1241.33,"body":"type of work out in the world?"},{"speaker":"Jason Koxvold","startTime":1242.17,"endTime":1244.42,"body":"Gosh, that's a"},{"speaker":"Jason Koxvold","startTime":1242.17,"endTime":1244.42,"body":"great question. And I think the"},{"speaker":"Jason Koxvold","startTime":1244.42,"endTime":1248.68,"body":"two things are, I guess there is"},{"speaker":"Jason Koxvold","startTime":1244.42,"endTime":1248.68,"body":"a line where there's a"},{"speaker":"Jason Koxvold","startTime":1248.68,"endTime":1252.94,"body":"delineation between the two, if"},{"speaker":"Jason Koxvold","startTime":1248.68,"endTime":1252.94,"body":"the last year has taught me"},{"speaker":"Jason Koxvold","startTime":1252.94,"endTime":1257.92,"body":"anything, it's that it made me"},{"speaker":"Jason Koxvold","startTime":1252.94,"endTime":1257.92,"body":"take a look at the catalog and"},{"speaker":"Jason Koxvold","startTime":1257.92,"endTime":1261.67,"body":"say, yes, you know, what, simply"},{"speaker":"Jason Koxvold","startTime":1257.92,"endTime":1261.67,"body":"by virtue of my being a white"},{"speaker":"Jason Koxvold","startTime":1261.67,"endTime":1267.25,"body":"man, much of the catalog is sort"},{"speaker":"Jason Koxvold","startTime":1261.67,"endTime":1267.25,"body":"of overwhelmingly skewed towards"},{"speaker":"Jason Koxvold","startTime":1267.25,"endTime":1272.14,"body":"white male photographers. So"},{"speaker":"Jason Koxvold","startTime":1267.25,"endTime":1272.14,"body":"that was a real wake up call."},{"speaker":"Jason Koxvold","startTime":1272.92,"endTime":1278.89,"body":"And I guess in terms of"},{"speaker":"Jason Koxvold","startTime":1272.92,"endTime":1278.89,"body":"publishing a diverse set of"},{"speaker":"Jason Koxvold","startTime":1278.89,"endTime":1283.06,"body":"voices, I think of diversity in"},{"speaker":"Jason Koxvold","startTime":1278.89,"endTime":1283.06,"body":"terms of what I want to achieve,"},{"speaker":"Jason Koxvold","startTime":1283.36,"endTime":1289.15,"body":"as as diverse globally. Yes, of"},{"speaker":"Jason Koxvold","startTime":1283.36,"endTime":1289.15,"body":"course, we'll feature artists"},{"speaker":"Jason Koxvold","startTime":1289.15,"endTime":1293.89,"body":"who are from diverse voices"},{"speaker":"Jason Koxvold","startTime":1289.15,"endTime":1293.89,"body":"within the US. But I feel like"},{"speaker":"Jason Koxvold","startTime":1295.06,"endTime":1300.73,"body":"more and more, I'm interested by"},{"speaker":"Jason Koxvold","startTime":1295.06,"endTime":1300.73,"body":"what goes on outside the US, and"},{"speaker":"Jason Koxvold","startTime":1300.73,"endTime":1304.06,"body":"how that relates to us here."},{"speaker":"Jason Koxvold","startTime":1300.73,"endTime":1304.06,"body":"Absolutely. But I think there's"},{"speaker":"Jason Koxvold","startTime":1304.06,"endTime":1307.36,"body":"a paucity of information."},{"speaker":"Jason Koxvold","startTime":1304.06,"endTime":1307.36,"body":"There's a paucity of"},{"speaker":"Jason Koxvold","startTime":1307.36,"endTime":1310.81,"body":"information, it's there, it just"},{"speaker":"Jason Koxvold","startTime":1307.36,"endTime":1310.81,"body":"did doesn't reach us here. So I"},{"speaker":"Jason Koxvold","startTime":1310.81,"endTime":1315.67,"body":"think of it as something of a"},{"speaker":"Jason Koxvold","startTime":1310.81,"endTime":1315.67,"body":"bridge between other cultures"},{"speaker":"Jason Koxvold","startTime":1315.67,"endTime":1319.96,"body":"and the one I live in. And so"},{"speaker":"Jason Koxvold","startTime":1315.67,"endTime":1319.96,"body":"yes, they can be one of the"},{"speaker":"Jason Koxvold","startTime":1319.96,"endTime":1325.0,"body":"same, I feel like what I enjoy,"},{"speaker":"Jason Koxvold","startTime":1319.96,"endTime":1325.0,"body":"and what enriches me, has the"},{"speaker":"Jason Koxvold","startTime":1325.0,"endTime":1328.9,"body":"possibility to enrich others."},{"speaker":"Jason Koxvold","startTime":1325.0,"endTime":1328.9,"body":"And that really becomes the"},{"speaker":"Jason Koxvold","startTime":1328.9,"endTime":1334.66,"body":"filter through which we view how"},{"speaker":"Jason Koxvold","startTime":1328.9,"endTime":1334.66,"body":"we take on new projects. Most of"},{"speaker":"Jason Koxvold","startTime":1334.66,"endTime":1335.11,"body":"the time."},{"speaker":"Jennifer Yoffy","startTime":1335.98,"endTime":1338.98,"body":"Yeah, most of"},{"speaker":"Jennifer Yoffy","startTime":1335.98,"endTime":1338.98,"body":"the time, but yes, when you can"},{"speaker":"Jennifer Yoffy","startTime":1338.98,"endTime":1343.39,"body":"get both of those things"},{"speaker":"Jennifer Yoffy","startTime":1338.98,"endTime":1343.39,"body":"aligned, that is a sweet spot"},{"speaker":"Jennifer Yoffy","startTime":1343.39,"endTime":1346.87,"body":"for sure. Something that I think"},{"speaker":"Jennifer Yoffy","startTime":1343.39,"endTime":1346.87,"body":"photographers struggle with, for"},{"speaker":"Jennifer Yoffy","startTime":1346.87,"endTime":1350.8,"body":"good reason, is deciding which"},{"speaker":"Jennifer Yoffy","startTime":1346.87,"endTime":1350.8,"body":"type of publishing model is best"},{"speaker":"Jennifer Yoffy","startTime":1350.8,"endTime":1353.62,"body":"for them financially,"},{"speaker":"Jennifer Yoffy","startTime":1350.8,"endTime":1353.62,"body":"especially. And I think"},{"speaker":"Jennifer Yoffy","startTime":1353.62,"endTime":1357.16,"body":"publishers struggle with the"},{"speaker":"Jennifer Yoffy","startTime":1353.62,"endTime":1357.16,"body":"same question. I certainly do."},{"speaker":"Jennifer Yoffy","startTime":1357.16,"endTime":1361.96,"body":"And I feel like the different"},{"speaker":"Jennifer Yoffy","startTime":1357.16,"endTime":1361.96,"body":"titles that I've done have been"},{"speaker":"Jennifer Yoffy","startTime":1361.96,"endTime":1366.31,"body":"funded in a million different"},{"speaker":"Jennifer Yoffy","startTime":1361.96,"endTime":1366.31,"body":"ways. And there's just not a"},{"speaker":"Jennifer Yoffy","startTime":1366.31,"endTime":1370.6,"body":"great solution, to be honest,"},{"speaker":"Jennifer Yoffy","startTime":1366.31,"endTime":1370.6,"body":"for everyone involved. So what"},{"speaker":"Jennifer Yoffy","startTime":1370.6,"endTime":1375.1,"body":"is your take on kind of the"},{"speaker":"Jennifer Yoffy","startTime":1370.6,"endTime":1375.1,"body":"current state of the publishing"},{"speaker":"Jennifer Yoffy","startTime":1375.34,"endTime":1377.47,"body":"business model landscape?"},{"speaker":"Jason Koxvold","startTime":1378.53,"endTime":1382.28,"body":"Yeah, it's"},{"speaker":"Jason Koxvold","startTime":1378.53,"endTime":1382.28,"body":"fascinating. Um, I think that"},{"speaker":"Jason Koxvold","startTime":1383.78,"endTime":1387.92,"body":"most people would agree that"},{"speaker":"Jason Koxvold","startTime":1383.78,"endTime":1387.92,"body":"there is something of a glut of"},{"speaker":"Jason Koxvold","startTime":1387.92,"endTime":1393.56,"body":"photo books. And it creates a"},{"speaker":"Jason Koxvold","startTime":1387.92,"endTime":1393.56,"body":"market that's super saturated"},{"speaker":"Jason Koxvold","startTime":1393.56,"endTime":1396.23,"body":"and hard to break through in."},{"speaker":"Jason Koxvold","startTime":1393.56,"endTime":1396.23,"body":"And that's one of the reasons"},{"speaker":"Jason Koxvold","startTime":1396.23,"endTime":1402.32,"body":"why it's so hard to make it make"},{"speaker":"Jason Koxvold","startTime":1396.23,"endTime":1402.32,"body":"sense financially. A friend of"},{"speaker":"Jason Koxvold","startTime":1402.32,"endTime":1405.29,"body":"mine reached out not long ago"},{"speaker":"Jason Koxvold","startTime":1402.32,"endTime":1405.29,"body":"and was asking for some advice"},{"speaker":"Jason Koxvold","startTime":1405.29,"endTime":1407.99,"body":"as to how to publish books. And"},{"speaker":"Jason Koxvold","startTime":1405.29,"endTime":1407.99,"body":"so I told him everything I"},{"speaker":"Jason Koxvold","startTime":1407.99,"endTime":1411.5,"body":"could. And then, about a week or"},{"speaker":"Jason Koxvold","startTime":1407.99,"endTime":1411.5,"body":"two ago, he emailed me again and"},{"speaker":"Jason Koxvold","startTime":1411.5,"endTime":1414.8,"body":"said, I've got 500 books, and"},{"speaker":"Jason Koxvold","startTime":1411.5,"endTime":1414.8,"body":"they're not selling."},{"speaker":"Jennifer Yoffy","startTime":1417.17,"endTime":1419.27,"body":"He just knows"},{"speaker":"Jennifer Yoffy","startTime":1417.17,"endTime":1419.27,"body":"how to make it, not how to sell"},{"speaker":"Jennifer Yoffy","startTime":1419.27,"endTime":1419.45,"body":"it."},{"speaker":"Jason Koxvold","startTime":1419.75,"endTime":1422.42,"body":"Yeah, and making"},{"speaker":"Jason Koxvold","startTime":1419.75,"endTime":1422.42,"body":"it is literally probably less"},{"speaker":"Jason Koxvold","startTime":1422.42,"endTime":1423.53,"body":"than half of the work."},{"speaker":"Jennifer Yoffy","startTime":1424.519,"endTime":1426.769,"body":"No kidding. Oh,"},{"speaker":"Jennifer Yoffy","startTime":1424.519,"endTime":1426.769,"body":"yeah."},{"speaker":"Jason Koxvold","startTime":1426.0,"endTime":1430.26,"body":"The state of the"},{"speaker":"Jason Koxvold","startTime":1426.0,"endTime":1430.26,"body":"business is, is definitely"},{"speaker":"Jason Koxvold","startTime":1430.47,"endTime":1435.03,"body":"crowded. And that's one of the"},{"speaker":"Jason Koxvold","startTime":1430.47,"endTime":1435.03,"body":"things that I enjoy. Again, it's"},{"speaker":"Jason Koxvold","startTime":1435.03,"endTime":1440.46,"body":"not a separate purpose. I'm not"},{"speaker":"Jason Koxvold","startTime":1435.03,"endTime":1440.46,"body":"making books to a level of craft"},{"speaker":"Jason Koxvold","startTime":1440.49,"endTime":1444.96,"body":"just so they break through."},{"speaker":"Jason Koxvold","startTime":1440.49,"endTime":1444.96,"body":"Everything kind of informs the"},{"speaker":"Jason Koxvold","startTime":1444.96,"endTime":1449.22,"body":"other. So the form of the book"},{"speaker":"Jason Koxvold","startTime":1444.96,"endTime":1449.22,"body":"is, in my opinion, right for the"},{"speaker":"Jason Koxvold","startTime":1449.22,"endTime":1453.48,"body":"book, and hopefully that"},{"speaker":"Jason Koxvold","startTime":1449.22,"endTime":1453.48,"body":"differentiates us from you know,"},{"speaker":"Jason Koxvold","startTime":1453.48,"endTime":1456.57,"body":"I think there are a lot of lot"},{"speaker":"Jason Koxvold","startTime":1453.48,"endTime":1456.57,"body":"of smaller presses out there who"},{"speaker":"Jason Koxvold","startTime":1456.99,"endTime":1460.71,"body":"think a book is a book, it has a"},{"speaker":"Jason Koxvold","startTime":1456.99,"endTime":1460.71,"body":"cover and a back and pages, as"},{"speaker":"Jason Koxvold","startTime":1460.71,"endTime":1465.93,"body":"long as it fulfills those goals,"},{"speaker":"Jason Koxvold","startTime":1460.71,"endTime":1465.93,"body":"Congratulations. And I really"},{"speaker":"Jason Koxvold","startTime":1465.93,"endTime":1470.67,"body":"enjoy the opportunity to make a"},{"speaker":"Jason Koxvold","startTime":1465.93,"endTime":1470.67,"body":"book very different from what"},{"speaker":"Jason Koxvold","startTime":1470.73,"endTime":1474.81,"body":"you..., it's not a print that"},{"speaker":"Jason Koxvold","startTime":1470.73,"endTime":1474.81,"body":"you buy in a gallery. It's not"},{"speaker":"Jason Koxvold","startTime":1474.99,"endTime":1479.07,"body":"even a collection of prints."},{"speaker":"Jason Koxvold","startTime":1474.99,"endTime":1479.07,"body":"It's its whole own thing that"},{"speaker":"Jason Koxvold","startTime":1479.07,"endTime":1482.55,"body":"has life beyond individual"},{"speaker":"Jason Koxvold","startTime":1479.07,"endTime":1482.55,"body":"works."},{"speaker":"Jennifer Yoffy","startTime":1482.64,"endTime":1484.95,"body":"Yeah, I think"},{"speaker":"Jennifer Yoffy","startTime":1482.64,"endTime":1484.95,"body":"you and I are aligned in that"},{"speaker":"Jennifer Yoffy","startTime":1484.95,"endTime":1489.9,"body":"for sure, like creating"},{"speaker":"Jennifer Yoffy","startTime":1484.95,"endTime":1489.9,"body":"something that is more than an"},{"speaker":"Jennifer Yoffy","startTime":1489.9,"endTime":1495.36,"body":"exhibition catalog, that"},{"speaker":"Jennifer Yoffy","startTime":1489.9,"endTime":1495.36,"body":"experiencing it in book form is"},{"speaker":"Jennifer Yoffy","startTime":1495.36,"endTime":1500.49,"body":"its own purpose, you know, it's"},{"speaker":"Jennifer Yoffy","startTime":1495.36,"endTime":1500.49,"body":"got a different experience then"},{"speaker":"Jennifer Yoffy","startTime":1500.49,"endTime":1503.7,"body":"if you saw it on gallery walls"},{"speaker":"Jennifer Yoffy","startTime":1500.49,"endTime":1503.7,"body":"or on a website or in a"},{"speaker":"Jennifer Yoffy","startTime":1503.7,"endTime":1504.3,"body":"different way."},{"speaker":"Jason Koxvold","startTime":1504.54,"endTime":1508.35,"body":"Yeah, and you can"},{"speaker":"Jason Koxvold","startTime":1504.54,"endTime":1508.35,"body":"really get, as you know, way"},{"speaker":"Jason Koxvold","startTime":1508.35,"endTime":1512.67,"body":"down into the weeds on all the"},{"speaker":"Jason Koxvold","startTime":1508.35,"endTime":1512.67,"body":"micro decisions that are made"},{"speaker":"Jason Koxvold","startTime":1512.67,"endTime":1516.66,"body":"and kind of case in point we"},{"speaker":"Jason Koxvold","startTime":1512.67,"endTime":1516.66,"body":"made a book a year ago with Ryan"},{"speaker":"Jason Koxvold","startTime":1516.66,"endTime":1520.29,"body":"Debolski called Like that was"},{"speaker":"Jason Koxvold","startTime":1516.66,"endTime":1520.29,"body":"printed using UV LED presses."},{"speaker":"Jason Koxvold","startTime":1521.34,"endTime":1525.63,"body":"And then made a book in almost"},{"speaker":"Jason Koxvold","startTime":1521.34,"endTime":1525.63,"body":"the same form factor using a"},{"speaker":"Jason Koxvold","startTime":1525.63,"endTime":1528.84,"body":"different paper and printed"},{"speaker":"Jason Koxvold","startTime":1525.63,"endTime":1528.84,"body":"conventionally not not UV LED."},{"speaker":"Jason Koxvold","startTime":1530.22,"endTime":1534.03,"body":"The difference that those two"},{"speaker":"Jason Koxvold","startTime":1530.22,"endTime":1534.03,"body":"things make obviously, the"},{"speaker":"Jason Koxvold","startTime":1534.03,"endTime":1536.88,"body":"photographs are different, too."},{"speaker":"Jason Koxvold","startTime":1534.03,"endTime":1536.88,"body":"But but to hold each one in your"},{"speaker":"Jason Koxvold","startTime":1536.88,"endTime":1542.76,"body":"hand is a very different"},{"speaker":"Jason Koxvold","startTime":1536.88,"endTime":1542.76,"body":"experience. Sort of minute"},{"speaker":"Jason Koxvold","startTime":1542.76,"endTime":1545.28,"body":"adjustment, but it's definitely"},{"speaker":"Jason Koxvold","startTime":1542.76,"endTime":1545.28,"body":"a technical thing that most"},{"speaker":"Jason Koxvold","startTime":1545.28,"endTime":1546.69,"body":"people don't consider, I think."},{"speaker":"Jennifer Yoffy","startTime":1547.23,"endTime":1551.07,"body":"Yeah, I told you"},{"speaker":"Jennifer Yoffy","startTime":1547.23,"endTime":1551.07,"body":"that I saw that book in its"},{"speaker":"Jennifer Yoffy","startTime":1551.79,"endTime":1557.13,"body":"previous iteration. And then"},{"speaker":"Jennifer Yoffy","startTime":1551.79,"endTime":1557.13,"body":"when it came out, I was like,"},{"speaker":"Jennifer Yoffy","startTime":1558.24,"endTime":1559.32,"body":"that's really good."},{"speaker":"Jason Koxvold","startTime":1560.67,"endTime":1561.6,"body":"Thank you very"},{"speaker":"Jason Koxvold","startTime":1560.67,"endTime":1561.6,"body":"much."},{"speaker":"Jennifer Yoffy","startTime":1562.2,"endTime":1566.16,"body":"Like oh, man,"},{"speaker":"Jennifer Yoffy","startTime":1562.2,"endTime":1566.16,"body":"you know, like, just all these"},{"speaker":"Jennifer Yoffy","startTime":1566.16,"endTime":1568.71,"body":"little choices. Like, that was a"},{"speaker":"Jennifer Yoffy","startTime":1566.16,"endTime":1568.71,"body":"great choice."},{"speaker":"Jason Koxvold","startTime":1569.37,"endTime":1572.91,"body":"The journey is so"},{"speaker":"Jason Koxvold","startTime":1569.37,"endTime":1572.91,"body":"fun. You know, when I first saw"},{"speaker":"Jason Koxvold","startTime":1573.09,"endTime":1576.84,"body":"Ryan's layout for Like, I"},{"speaker":"Jason Koxvold","startTime":1573.09,"endTime":1576.84,"body":"thought well this is great, why"},{"speaker":"Jason Koxvold","startTime":1576.84,"endTime":1578.16,"body":"wouldn't you just print it as it"},{"speaker":"Jason Koxvold","startTime":1576.84,"endTime":1578.16,"body":"is?"},{"speaker":"Jennifer Yoffy","startTime":1578.19,"endTime":1580.56,"body":"That's what I"},{"speaker":"Jennifer Yoffy","startTime":1578.19,"endTime":1580.56,"body":"told him. (laughs) And then"},{"speaker":"Jennifer Yoffy","startTime":1580.56,"endTime":1583.08,"body":"yours came out, and I was like,"},{"speaker":"Jennifer Yoffy","startTime":1580.56,"endTime":1583.08,"body":"Oh, yeah, that is better."},{"speaker":"Jason Koxvold","startTime":1583.11,"endTime":1586.02,"body":"But that journey"},{"speaker":"Jason Koxvold","startTime":1583.11,"endTime":1586.02,"body":"was like, Oh, well, this is an"},{"speaker":"Jason Koxvold","startTime":1586.02,"endTime":1588.39,"body":"opportunity to take something"},{"speaker":"Jason Koxvold","startTime":1586.02,"endTime":1588.39,"body":"that's already good, and see if"},{"speaker":"Jason Koxvold","startTime":1588.39,"endTime":1594.51,"body":"you can improve it. And I love"},{"speaker":"Jason Koxvold","startTime":1588.39,"endTime":1594.51,"body":"that, I guess being able to"},{"speaker":"Jason Koxvold","startTime":1594.51,"endTime":1597.3,"body":"juxtapose the initial experience"},{"speaker":"Jason Koxvold","startTime":1594.51,"endTime":1597.3,"body":"of it with holding it in your"},{"speaker":"Jason Koxvold","startTime":1597.3,"endTime":1600.66,"body":"hand and then it's like, oh,"},{"speaker":"Jason Koxvold","startTime":1597.3,"endTime":1600.66,"body":"okay, so even for me having"},{"speaker":"Jason Koxvold","startTime":1600.93,"endTime":1604.02,"body":"worked on it myself, it's"},{"speaker":"Jason Koxvold","startTime":1600.93,"endTime":1604.02,"body":"wonderful to kind of look back"},{"speaker":"Jason Koxvold","startTime":1604.02,"endTime":1607.62,"body":"and see what could have been"},{"speaker":"Jason Koxvold","startTime":1604.02,"endTime":1607.62,"body":"versus what ended up being."},{"speaker":"Jennifer Yoffy","startTime":1607.96,"endTime":1612.49,"body":"Yeah, I mean,"},{"speaker":"Jennifer Yoffy","startTime":1607.96,"endTime":1612.49,"body":"and that's that exact situation"},{"speaker":"Jennifer Yoffy","startTime":1612.49,"endTime":1617.35,"body":"is why I wanted you to design"},{"speaker":"Jennifer Yoffy","startTime":1612.49,"endTime":1617.35,"body":"Chase's book, because it's a"},{"speaker":"Jennifer Yoffy","startTime":1617.35,"endTime":1621.01,"body":"similar situation where he came"},{"speaker":"Jennifer Yoffy","startTime":1617.35,"endTime":1621.01,"body":"to me with a book that felt like"},{"speaker":"Jennifer Yoffy","startTime":1621.01,"endTime":1628.3,"body":"it was 80%, maybe even 90%"},{"speaker":"Jennifer Yoffy","startTime":1621.01,"endTime":1628.3,"body":"there. And, but I couldn't tell"},{"speaker":"Jennifer Yoffy","startTime":1628.3,"endTime":1632.83,"body":"him what to do, you know, for"},{"speaker":"Jennifer Yoffy","startTime":1628.3,"endTime":1632.83,"body":"that extra 10 to 20%. And I was"},{"speaker":"Jennifer Yoffy","startTime":1632.83,"endTime":1634.18,"body":"like, but I know who can."},{"speaker":"Jason Koxvold","startTime":1634.21,"endTime":1636.13,"body":"No pressure, man."},{"speaker":"Jennifer Yoffy","startTime":1636.22,"endTime":1637.84,"body":"No pressure"},{"speaker":"Jennifer Yoffy","startTime":1636.22,"endTime":1637.84,"body":"(laughs)"},{"speaker":"Jason Koxvold","startTime":1638.77,"endTime":1641.98,"body":"I mean, the work"},{"speaker":"Jason Koxvold","startTime":1638.77,"endTime":1641.98,"body":"is really good. And the part I"},{"speaker":"Jason Koxvold","startTime":1641.98,"endTime":1645.97,"body":"probably enjoy the most is that"},{"speaker":"Jason Koxvold","startTime":1641.98,"endTime":1645.97,"body":"I would say 90 something percent"},{"speaker":"Jason Koxvold","startTime":1645.97,"endTime":1650.17,"body":"of the thinking gets done in a"},{"speaker":"Jason Koxvold","startTime":1645.97,"endTime":1650.17,"body":"split second. And then the rest"},{"speaker":"Jason Koxvold","startTime":1650.17,"endTime":1654.76,"body":"is noodling exact material"},{"speaker":"Jason Koxvold","startTime":1650.17,"endTime":1654.76,"body":"choices and whatnot. But that"},{"speaker":"Jason Koxvold","startTime":1654.79,"endTime":1657.43,"body":"initial split second, when"},{"speaker":"Jason Koxvold","startTime":1654.79,"endTime":1657.43,"body":"you're going through the work,"},{"speaker":"Jason Koxvold","startTime":1658.45,"endTime":1662.35,"body":"and sparks start flying, and you"},{"speaker":"Jason Koxvold","startTime":1658.45,"endTime":1662.35,"body":"start kind of seeing it as what"},{"speaker":"Jason Koxvold","startTime":1662.35,"endTime":1665.17,"body":"it can be, that's really"},{"speaker":"Jason Koxvold","startTime":1662.35,"endTime":1665.17,"body":"rewarding. And then when you get"},{"speaker":"Jason Koxvold","startTime":1665.17,"endTime":1666.61,"body":"it back from the printer,"},{"speaker":"Jason Koxvold","startTime":1665.17,"endTime":1666.61,"body":"obviously, the moment of truth."},{"speaker":"Jennifer Yoffy","startTime":1667.68,"endTime":1672.36,"body":"I feel like you"},{"speaker":"Jennifer Yoffy","startTime":1667.68,"endTime":1672.36,"body":"know, and for me personally, my"},{"speaker":"Jennifer Yoffy","startTime":1672.36,"endTime":1675.51,"body":"strength is more narrative"},{"speaker":"Jennifer Yoffy","startTime":1672.36,"endTime":1675.51,"body":"projects. And so ones like that,"},{"speaker":"Jennifer Yoffy","startTime":1675.51,"endTime":1678.63,"body":"that are more conceptual, it's"},{"speaker":"Jennifer Yoffy","startTime":1675.51,"endTime":1678.63,"body":"like, I know, this is amazing."},{"speaker":"Jennifer Yoffy","startTime":1678.66,"endTime":1683.19,"body":"And I know it can be even more"},{"speaker":"Jennifer Yoffy","startTime":1678.66,"endTime":1683.19,"body":"amazing, but, I need, you know,"},{"speaker":"Jennifer Yoffy","startTime":1683.28,"endTime":1686.04,"body":"I need some help with that"},{"speaker":"Jennifer Yoffy","startTime":1683.28,"endTime":1686.04,"body":"bridge. So it's been really fun"},{"speaker":"Jennifer Yoffy","startTime":1686.04,"endTime":1687.15,"body":"working with you on that."},{"speaker":"Jason Koxvold","startTime":1687.2,"endTime":1688.43,"body":"Yeah, I've been"},{"speaker":"Jason Koxvold","startTime":1687.2,"endTime":1688.43,"body":"really enjoying it."},{"speaker":"Jennifer Yoffy","startTime":1689.5,"endTime":1693.73,"body":"What are you"},{"speaker":"Jennifer Yoffy","startTime":1689.5,"endTime":1693.73,"body":"looking for in a project to"},{"speaker":"Jennifer Yoffy","startTime":1693.73,"endTime":1697.78,"body":"publish? And what have you not"},{"speaker":"Jennifer Yoffy","startTime":1693.73,"endTime":1697.78,"body":"seen, but want to? Like, is"},{"speaker":"Jennifer Yoffy","startTime":1697.78,"endTime":1699.91,"body":"there something out there that"},{"speaker":"Jennifer Yoffy","startTime":1697.78,"endTime":1699.91,"body":"you're like, Oh, I'd love to do"},{"speaker":"Jennifer Yoffy","startTime":1699.91,"endTime":1705.37,"body":"a book about this, or, you know,"},{"speaker":"Jennifer Yoffy","startTime":1699.91,"endTime":1705.37,"body":"that has this element, and it"},{"speaker":"Jennifer Yoffy","startTime":1705.37,"endTime":1706.36,"body":"just hasn't."},{"speaker":"Jason Koxvold","startTime":1707.86,"endTime":1710.89,"body":"Um, the first"},{"speaker":"Jason Koxvold","startTime":1707.86,"endTime":1710.89,"body":"part of that was, what am I"},{"speaker":"Jason Koxvold","startTime":1710.89,"endTime":1718.99,"body":"looking for. And I hate to use a"},{"speaker":"Jason Koxvold","startTime":1710.89,"endTime":1718.99,"body":"trope like this, but it's"},{"speaker":"Jason Koxvold","startTime":1719.02,"endTime":1724.39,"body":"something I haven't seen before."},{"speaker":"Jason Koxvold","startTime":1719.02,"endTime":1724.39,"body":"I feel like there was a lot of"},{"speaker":"Jason Koxvold","startTime":1724.39,"endTime":1732.61,"body":"photography for a very long time"},{"speaker":"Jason Koxvold","startTime":1724.39,"endTime":1732.61,"body":"that was very derivative of"},{"speaker":"Jason Koxvold","startTime":1732.73,"endTime":1739.42,"body":"certain viewpoints that were"},{"speaker":"Jason Koxvold","startTime":1732.73,"endTime":1739.42,"body":"shaped by white men from the 70s"},{"speaker":"Jason Koxvold","startTime":1739.42,"endTime":1747.04,"body":"onwards. And those, I can"},{"speaker":"Jason Koxvold","startTime":1739.42,"endTime":1747.04,"body":"immediately say, I'm not very"},{"speaker":"Jason Koxvold","startTime":1747.04,"endTime":1750.64,"body":"interested in unless it subverts"},{"speaker":"Jason Koxvold","startTime":1747.04,"endTime":1750.64,"body":"that in some way. I think the"},{"speaker":"Jason Koxvold","startTime":1750.64,"endTime":1755.89,"body":"word subversive is kind of key"},{"speaker":"Jason Koxvold","startTime":1750.64,"endTime":1755.89,"body":"to what I like to do. I like to"},{"speaker":"Jason Koxvold","startTime":1755.89,"endTime":1761.41,"body":"think of output as difficult in"},{"speaker":"Jason Koxvold","startTime":1755.89,"endTime":1761.41,"body":"quotes, things that show you"},{"speaker":"Jason Koxvold","startTime":1761.44,"endTime":1765.64,"body":"either a world that you hadn't"},{"speaker":"Jason Koxvold","startTime":1761.44,"endTime":1765.64,"body":"considered, or a different side"},{"speaker":"Jason Koxvold","startTime":1765.64,"endTime":1769.93,"body":"of a world that you thought you"},{"speaker":"Jason Koxvold","startTime":1765.64,"endTime":1769.93,"body":"knew. So those tend to be things"},{"speaker":"Jason Koxvold","startTime":1769.93,"endTime":1776.17,"body":"I look for. In terms of what I'm"},{"speaker":"Jason Koxvold","startTime":1769.93,"endTime":1776.17,"body":"looking for now. I'm really"},{"speaker":"Jason Koxvold","startTime":1776.17,"endTime":1782.17,"body":"interested in work of a high"},{"speaker":"Jason Koxvold","startTime":1776.17,"endTime":1782.17,"body":"standard from places that we"},{"speaker":"Jason Koxvold","startTime":1782.17,"endTime":1786.1,"body":"haven't considered before. And"},{"speaker":"Jason Koxvold","startTime":1782.17,"endTime":1786.1,"body":"I've been reaching out to"},{"speaker":"Jason Koxvold","startTime":1786.13,"endTime":1790.03,"body":"friends like Emma Bowkett for"},{"speaker":"Jason Koxvold","startTime":1786.13,"endTime":1790.03,"body":"advice, on like okay, Who should"},{"speaker":"Jason Koxvold","startTime":1790.03,"endTime":1799.54,"body":"I be looking at, in for example,"},{"speaker":"Jason Koxvold","startTime":1790.03,"endTime":1799.54,"body":"Asia, India, places like that"},{"speaker":"Jason Koxvold","startTime":1801.01,"endTime":1805.36,"body":"where people have not"},{"speaker":"Jason Koxvold","startTime":1801.01,"endTime":1805.36,"body":"traditionally had exposure to a"},{"speaker":"Jason Koxvold","startTime":1805.36,"endTime":1811.03,"body":"Western audience. And then how"},{"speaker":"Jason Koxvold","startTime":1805.36,"endTime":1811.03,"body":"can we, how for projects like"},{"speaker":"Jason Koxvold","startTime":1811.03,"endTime":1815.14,"body":"those, can we fund them in a way"},{"speaker":"Jason Koxvold","startTime":1811.03,"endTime":1815.14,"body":"that works for the artists?"},{"speaker":"Jason Koxvold","startTime":1816.7,"endTime":1819.49,"body":"Because someone was telling me"},{"speaker":"Jason Koxvold","startTime":1816.7,"endTime":1819.49,"body":"the other day that they found an"},{"speaker":"Jason Koxvold","startTime":1819.49,"endTime":1822.01,"body":"artist in Latin America, and"},{"speaker":"Jason Koxvold","startTime":1819.49,"endTime":1822.01,"body":"it's a great we can make a book"},{"speaker":"Jason Koxvold","startTime":1822.01,"endTime":1826.18,"body":"for you for $60,000. He's like,"},{"speaker":"Jason Koxvold","startTime":1822.01,"endTime":1826.18,"body":"that's two years salary. That's"},{"speaker":"Jason Koxvold","startTime":1826.18,"endTime":1827.86,"body":"three years. That is absurd."},{"speaker":"Jennifer Yoffy","startTime":1828.529,"endTime":1830.299,"body":"It's absurd"},{"speaker":"Jennifer Yoffy","startTime":1828.529,"endTime":1830.299,"body":"period."},{"speaker":"Jason Koxvold","startTime":1830.54,"endTime":1833.24,"body":"It's absurd"},{"speaker":"Jason Koxvold","startTime":1830.54,"endTime":1833.24,"body":"period. Yeah. And it's, it is"},{"speaker":"Jason Koxvold","startTime":1833.24,"endTime":1836.84,"body":"interesting for me, like, if"},{"speaker":"Jason Koxvold","startTime":1833.24,"endTime":1836.84,"body":"you, if you make a book on your"},{"speaker":"Jason Koxvold","startTime":1836.84,"endTime":1839.99,"body":"own, and you handle all the"},{"speaker":"Jason Koxvold","startTime":1836.84,"endTime":1839.99,"body":"interfacing with the printer,"},{"speaker":"Jason Koxvold","startTime":1839.99,"endTime":1842.66,"body":"and whatnot, you can get it done"},{"speaker":"Jason Koxvold","startTime":1839.99,"endTime":1842.66,"body":"for a lot less than that. And I"},{"speaker":"Jason Koxvold","startTime":1842.66,"endTime":1845.78,"body":"remember being shocked at how"},{"speaker":"Jason Koxvold","startTime":1842.66,"endTime":1845.78,"body":"much some people were charging"},{"speaker":"Jason Koxvold","startTime":1845.78,"endTime":1850.61,"body":"to make books. But now that we"},{"speaker":"Jason Koxvold","startTime":1845.78,"endTime":1850.61,"body":"also..., part of our business is"},{"speaker":"Jason Koxvold","startTime":1850.61,"endTime":1855.98,"body":"making books for commercial"},{"speaker":"Jason Koxvold","startTime":1850.61,"endTime":1855.98,"body":"clients, or galleries and"},{"speaker":"Jason Koxvold","startTime":1855.98,"endTime":1861.05,"body":"museums, now I start to see how"},{"speaker":"Jason Koxvold","startTime":1855.98,"endTime":1861.05,"body":"you can very quickly get to"},{"speaker":"Jason Koxvold","startTime":1861.05,"endTime":1865.19,"body":"those numbers without really"},{"speaker":"Jason Koxvold","startTime":1861.05,"endTime":1865.19,"body":"trying to without really..."},{"speaker":"Jennifer Yoffy","startTime":1866.36,"endTime":1869.03,"body":"There's so much"},{"speaker":"Jennifer Yoffy","startTime":1866.36,"endTime":1869.03,"body":"time, yeah, if you're valuing"},{"speaker":"Jennifer Yoffy","startTime":1869.03,"endTime":1875.42,"body":"your own time, yes, yes, I hear"},{"speaker":"Jennifer Yoffy","startTime":1869.03,"endTime":1875.42,"body":"this. What do you feel has been"},{"speaker":"Jennifer Yoffy","startTime":1875.42,"endTime":1880.7,"body":"the best career decision you've"},{"speaker":"Jennifer Yoffy","startTime":1875.42,"endTime":1880.7,"body":"made in terms of photography and"},{"speaker":"Jennifer Yoffy","startTime":1880.7,"endTime":1881.45,"body":"publishing."},{"speaker":"Jason Koxvold","startTime":1882.77,"endTime":1887.45,"body":"Um, I would say"},{"speaker":"Jason Koxvold","startTime":1882.77,"endTime":1887.45,"body":"making that second book after I"},{"speaker":"Jason Koxvold","startTime":1887.45,"endTime":1890.69,"body":"made Knives, in terms of"},{"speaker":"Jason Koxvold","startTime":1887.45,"endTime":1890.69,"body":"photography and publishing,"},{"speaker":"Jason Koxvold","startTime":1892.46,"endTime":1896.75,"body":"because making Knives was a no"},{"speaker":"Jason Koxvold","startTime":1892.46,"endTime":1896.75,"body":"brainer, if it failed, the"},{"speaker":"Jason Koxvold","startTime":1896.75,"endTime":1904.61,"body":"simple answer would be, you can"},{"speaker":"Jason Koxvold","startTime":1896.75,"endTime":1904.61,"body":"take them to the dump. And so,"},{"speaker":"Jason Koxvold","startTime":1904.73,"endTime":1908.0,"body":"but that initial moment of"},{"speaker":"Jason Koxvold","startTime":1904.73,"endTime":1908.0,"body":"making Knives and seeing the"},{"speaker":"Jason Koxvold","startTime":1908.0,"endTime":1911.99,"body":"possibilities that flowed out of"},{"speaker":"Jason Koxvold","startTime":1908.0,"endTime":1911.99,"body":"it, and the decision to make"},{"speaker":"Jason Koxvold","startTime":1911.99,"endTime":1917.6,"body":"that second book, and third and"},{"speaker":"Jason Koxvold","startTime":1911.99,"endTime":1917.6,"body":"fourth, fifth books really"},{"speaker":"Jason Koxvold","startTime":1917.6,"endTime":1926.96,"body":"became rewarding. And it is my"},{"speaker":"Jason Koxvold","startTime":1917.6,"endTime":1926.96,"body":"hope now that I could find a way"},{"speaker":"Jason Koxvold","startTime":1926.99,"endTime":1932.3,"body":"to make Gnomic Book a"},{"speaker":"Jason Koxvold","startTime":1926.99,"endTime":1932.3,"body":"financially sustaining endeavor,"},{"speaker":"Jason Koxvold","startTime":1932.48,"endTime":1936.26,"body":"where it doesn't eat into my"},{"speaker":"Jason Koxvold","startTime":1932.48,"endTime":1936.26,"body":"ability to make a living,"},{"speaker":"Jason Koxvold","startTime":1937.52,"endTime":1941.21,"body":"perhaps replaces some of those"},{"speaker":"Jason Koxvold","startTime":1937.52,"endTime":1941.21,"body":"previous work streams that I had"},{"speaker":"Jason Koxvold","startTime":1941.21,"endTime":1944.45,"body":"going. And of course, the more"},{"speaker":"Jason Koxvold","startTime":1941.21,"endTime":1944.45,"body":"something becomes like a"},{"speaker":"Jason Koxvold","startTime":1944.45,"endTime":1948.14,"body":"business, the, the more"},{"speaker":"Jason Koxvold","startTime":1944.45,"endTime":1948.14,"body":"challenging it becomes in terms"},{"speaker":"Jason Koxvold","startTime":1948.14,"endTime":1953.48,"body":"of finding internal energy to"},{"speaker":"Jason Koxvold","startTime":1948.14,"endTime":1953.48,"body":"sustain that project. But I"},{"speaker":"Jason Koxvold","startTime":1953.48,"endTime":1960.59,"body":"still enjoy it very much it's"},{"speaker":"Jason Koxvold","startTime":1953.48,"endTime":1960.59,"body":"truly the highlight of my day"},{"speaker":"Jason Koxvold","startTime":1960.68,"endTime":1962.57,"body":"outside of dealing with my"},{"speaker":"Jason Koxvold","startTime":1960.68,"endTime":1962.57,"body":"children when they're being"},{"speaker":"Jason Koxvold","startTime":1962.57,"endTime":1968.57,"body":"good. You know, when we did"},{"speaker":"Jason Koxvold","startTime":1962.57,"endTime":1968.57,"body":"Virtual--Assembly, it was like"},{"speaker":"Jason Koxvold","startTime":1968.6,"endTime":1972.35,"body":"nourishment, especially after a"},{"speaker":"Jason Koxvold","startTime":1968.6,"endTime":1972.35,"body":"couple months of being in"},{"speaker":"Jason Koxvold","startTime":1972.35,"endTime":1977.87,"body":"lockdown, to reach out and have"},{"speaker":"Jason Koxvold","startTime":1972.35,"endTime":1977.87,"body":"no geographical constraints on"},{"speaker":"Jason Koxvold","startTime":1977.87,"endTime":1982.34,"body":"who you could speak to what you"},{"speaker":"Jason Koxvold","startTime":1977.87,"endTime":1982.34,"body":"could talk about. And those"},{"speaker":"Jason Koxvold","startTime":1982.4,"endTime":1985.88,"body":"those moments that previously"},{"speaker":"Jason Koxvold","startTime":1982.4,"endTime":1985.88,"body":"only would happen at book fairs,"},{"speaker":"Jason Koxvold","startTime":1985.88,"endTime":1987.98,"body":"and not even really then because"},{"speaker":"Jason Koxvold","startTime":1985.88,"endTime":1987.98,"body":"honestly, most people at the"},{"speaker":"Jason Koxvold","startTime":1987.98,"endTime":1991.43,"body":"book fair 80% of those people"},{"speaker":"Jason Koxvold","startTime":1987.98,"endTime":1991.43,"body":"are from the city you're in"},{"speaker":"Jason Koxvold","startTime":1991.43,"endTime":1995.18,"body":"right there. So unless you're"},{"speaker":"Jason Koxvold","startTime":1991.43,"endTime":1995.18,"body":"traveling to the book fair,"},{"speaker":"Jason Koxvold","startTime":1995.18,"endTime":1998.45,"body":"which also you can do, you're"},{"speaker":"Jason Koxvold","startTime":1995.18,"endTime":1998.45,"body":"still meeting people in the same"},{"speaker":"Jason Koxvold","startTime":1998.45,"endTime":2000.58,"body":"sort of socio economic group as"},{"speaker":"Jason Koxvold","startTime":1998.45,"endTime":2000.58,"body":"yourself. And when we did"},{"speaker":"Jason Koxvold","startTime":2000.88,"endTime":2004.72,"body":"Virtual--Assembly, I was like,"},{"speaker":"Jason Koxvold","startTime":2000.88,"endTime":2004.72,"body":"Oh my gosh, like we have people"},{"speaker":"Jason Koxvold","startTime":2004.72,"endTime":2007.87,"body":"dialing in from their rooftops"},{"speaker":"Jason Koxvold","startTime":2004.72,"endTime":2007.87,"body":"in India, using their cell"},{"speaker":"Jason Koxvold","startTime":2007.87,"endTime":2012.01,"body":"phones as a Wi Fi router, and"},{"speaker":"Jason Koxvold","startTime":2007.87,"endTime":2012.01,"body":"what it was just like, it was"},{"speaker":"Jason Koxvold","startTime":2012.01,"endTime":2016.33,"body":"like... I don't know, it's hard"},{"speaker":"Jason Koxvold","startTime":2012.01,"endTime":2016.33,"body":"to, to not say something trite"},{"speaker":"Jason Koxvold","startTime":2016.33,"endTime":2018.97,"body":"here, but it was it was"},{"speaker":"Jason Koxvold","startTime":2016.33,"endTime":2018.97,"body":"phenomenal. And I think that's"},{"speaker":"Jason Koxvold","startTime":2018.97,"endTime":2024.58,"body":"part of the joy that I take from"},{"speaker":"Jason Koxvold","startTime":2018.97,"endTime":2024.58,"body":"doing a Gnomic Book. Just"},{"speaker":"Jason Koxvold","startTime":2024.58,"endTime":2027.07,"body":"learning and like becoming less"},{"speaker":"Jason Koxvold","startTime":2024.58,"endTime":2027.07,"body":"dumb."},{"speaker":"Jennifer Yoffy","startTime":2029.65,"endTime":2031.48,"body":"Do you think"},{"speaker":"Jennifer Yoffy","startTime":2029.65,"endTime":2031.48,"body":"you'll do Virtual--Assembly"},{"speaker":"Jennifer Yoffy","startTime":2031.48,"endTime":2031.87,"body":"again?"},{"speaker":"Jason Koxvold","startTime":2032.23,"endTime":2035.11,"body":"Well, we kind of"},{"speaker":"Jason Koxvold","startTime":2032.23,"endTime":2035.11,"body":"are actually, it's never, I"},{"speaker":"Jason Koxvold","startTime":2035.11,"endTime":2038.59,"body":"don't think it's ever going to"},{"speaker":"Jason Koxvold","startTime":2035.11,"endTime":2038.59,"body":"be a big bonanza weekend, like"},{"speaker":"Jason Koxvold","startTime":2038.59,"endTime":2041.23,"body":"we did the first time because"},{"speaker":"Jason Koxvold","startTime":2038.59,"endTime":2041.23,"body":"that was we kind of bit off a"},{"speaker":"Jason Koxvold","startTime":2041.23,"endTime":2045.1,"body":"little more than we could chew."},{"speaker":"Jason Koxvold","startTime":2041.23,"endTime":2045.1,"body":"But it's become an ongoing"},{"speaker":"Jason Koxvold","startTime":2045.1,"endTime":2048.61,"body":"platform. And so now it lives on"},{"speaker":"Jason Koxvold","startTime":2045.1,"endTime":2048.61,"body":"Gnomic Book dot com, and we have"},{"speaker":"Jason Koxvold","startTime":2048.7,"endTime":2052.15,"body":"right about a monthly chat with"},{"speaker":"Jason Koxvold","startTime":2048.7,"endTime":2052.15,"body":"an artist between two or three"},{"speaker":"Jason Koxvold","startTime":2052.15,"endTime":2057.82,"body":"artists, sometimes 10 in one go,"},{"speaker":"Jason Koxvold","startTime":2052.15,"endTime":2057.82,"body":"which is interesting. But yeah,"},{"speaker":"Jason Koxvold","startTime":2057.82,"endTime":2062.02,"body":"it becomes a way of us talking"},{"speaker":"Jason Koxvold","startTime":2057.82,"endTime":2062.02,"body":"about books we love and artists"},{"speaker":"Jason Koxvold","startTime":2062.02,"endTime":2068.26,"body":"we love. And it's hopefully, you"},{"speaker":"Jason Koxvold","startTime":2062.02,"endTime":2068.26,"body":"know, 50/50 sort of Gnomic and"},{"speaker":"Jason Koxvold","startTime":2068.26,"endTime":2072.37,"body":"other artists. So that's a way"},{"speaker":"Jason Koxvold","startTime":2068.26,"endTime":2072.37,"body":"to showcase our work, but also"},{"speaker":"Jason Koxvold","startTime":2072.37,"endTime":2074.83,"body":"to talk about other people we"},{"speaker":"Jason Koxvold","startTime":2072.37,"endTime":2074.83,"body":"love who maybe we wish we'd"},{"speaker":"Jason Koxvold","startTime":2074.83,"endTime":2077.5,"body":"published or we'd like to"},{"speaker":"Jason Koxvold","startTime":2074.83,"endTime":2077.5,"body":"publish in the future or"},{"speaker":"Jason Koxvold","startTime":2077.56,"endTime":2078.25,"body":"whatever it may be."},{"speaker":"Jennifer Yoffy","startTime":2078.97,"endTime":2082.39,"body":"That's great."},{"speaker":"Jennifer Yoffy","startTime":2078.97,"endTime":2082.39,"body":"And are they recorded and you"},{"speaker":"Jennifer Yoffy","startTime":2082.39,"endTime":2083.38,"body":"can access them?"},{"speaker":"Jason Koxvold","startTime":2083.42,"endTime":2088.67,"body":"Yeah, so the last"},{"speaker":"Jason Koxvold","startTime":2083.42,"endTime":2088.67,"body":"time we did it, or the first"},{"speaker":"Jason Koxvold","startTime":2088.67,"endTime":2092.69,"body":"time we did it we built our own"},{"speaker":"Jason Koxvold","startTime":2088.67,"endTime":2092.69,"body":"infrastructure. And it was"},{"speaker":"Jason Koxvold","startTime":2093.92,"endTime":2097.88,"body":"probably ill advised it was too"},{"speaker":"Jason Koxvold","startTime":2093.92,"endTime":2097.88,"body":"much to think on when you could"},{"speaker":"Jason Koxvold","startTime":2097.88,"endTime":2101.33,"body":"just fire up Zoom and record"},{"speaker":"Jason Koxvold","startTime":2097.88,"endTime":2101.33,"body":"that. So we had this whole"},{"speaker":"Jason Koxvold","startTime":2101.33,"endTime":2104.36,"body":"system that was extremely"},{"speaker":"Jason Koxvold","startTime":2101.33,"endTime":2104.36,"body":"expensive to build and maintain."},{"speaker":"Jason Koxvold","startTime":2104.87,"endTime":2107.54,"body":"And then when it came time to"},{"speaker":"Jason Koxvold","startTime":2104.87,"endTime":2107.54,"body":"reboot, it was like, well, let's"},{"speaker":"Jason Koxvold","startTime":2107.54,"endTime":2110.45,"body":"just use Zoom and Vimeo, why are"},{"speaker":"Jason Koxvold","startTime":2107.54,"endTime":2110.45,"body":"we making our lives harder?"},{"speaker":"Jennifer Yoffy","startTime":2110.66,"endTime":2114.44,"body":"Right, right,"},{"speaker":"Jennifer Yoffy","startTime":2110.66,"endTime":2114.44,"body":"that already exist. Can you talk"},{"speaker":"Jennifer Yoffy","startTime":2114.44,"endTime":2119.48,"body":"about a wrong turn you made in"},{"speaker":"Jennifer Yoffy","startTime":2114.44,"endTime":2119.48,"body":"this publishing venture and what"},{"speaker":"Jennifer Yoffy","startTime":2119.48,"endTime":2120.35,"body":"you've learned from it?"},{"speaker":"Jason Koxvold","startTime":2121.41,"endTime":2127.59,"body":"Um, yeah, a wrong"},{"speaker":"Jason Koxvold","startTime":2121.41,"endTime":2127.59,"body":"turn. I mean, every book we do,"},{"speaker":"Jason Koxvold","startTime":2128.1,"endTime":2131.01,"body":"almost every book we do, there's"},{"speaker":"Jason Koxvold","startTime":2128.1,"endTime":2131.01,"body":"something I wish I'd done"},{"speaker":"Jason Koxvold","startTime":2131.01,"endTime":2134.37,"body":"differently, whether it be"},{"speaker":"Jason Koxvold","startTime":2131.01,"endTime":2134.37,"body":"making more copies, making less"},{"speaker":"Jason Koxvold","startTime":2134.37,"endTime":2140.52,"body":"copies, material choices,"},{"speaker":"Jason Koxvold","startTime":2134.37,"endTime":2140.52,"body":"editing choices. But I think in"},{"speaker":"Jason Koxvold","startTime":2140.52,"endTime":2145.23,"body":"terms of an actual wrong turn,"},{"speaker":"Jason Koxvold","startTime":2140.52,"endTime":2145.23,"body":"just a learning we had along the"},{"speaker":"Jason Koxvold","startTime":2145.23,"endTime":2148.74,"body":"way was that now when you begin"},{"speaker":"Jason Koxvold","startTime":2145.23,"endTime":2148.74,"body":"by making books with people, you"},{"speaker":"Jason Koxvold","startTime":2148.74,"endTime":2152.16,"body":"already know, there's an element"},{"speaker":"Jason Koxvold","startTime":2148.74,"endTime":2152.16,"body":"of trust there and a shared"},{"speaker":"Jason Koxvold","startTime":2152.16,"endTime":2155.67,"body":"responsibility. And then once"},{"speaker":"Jason Koxvold","startTime":2152.16,"endTime":2155.67,"body":"you start making books with"},{"speaker":"Jason Koxvold","startTime":2155.67,"endTime":2159.12,"body":"people you didn't know, then you"},{"speaker":"Jason Koxvold","startTime":2155.67,"endTime":2159.12,"body":"you need a little bit of a"},{"speaker":"Jason Koxvold","startTime":2159.12,"endTime":2163.26,"body":"framework, or dare I say, legal"},{"speaker":"Jason Koxvold","startTime":2159.12,"endTime":2163.26,"body":"framework, everyone is on the"},{"speaker":"Jason Koxvold","startTime":2163.26,"endTime":2164.28,"body":"same page on track."},{"speaker":"Jennifer Yoffy","startTime":2164.28,"endTime":2165.09,"body":"A contract."},{"speaker":"Jennifer Yoffy","startTime":2164.28,"endTime":2165.09,"body":"(laughs)"},{"speaker":"Jason Koxvold","startTime":2165.09,"endTime":2168.75,"body":"A contract, yeah."},{"speaker":"Jason Koxvold","startTime":2165.09,"endTime":2168.75,"body":"And, you know, I definitely"},{"speaker":"Jason Koxvold","startTime":2168.75,"endTime":2171.12,"body":"don't want to exploit people,"},{"speaker":"Jason Koxvold","startTime":2168.75,"endTime":2171.12,"body":"but I also don't want to be"},{"speaker":"Jason Koxvold","startTime":2171.12,"endTime":2177.36,"body":"exploited. And there was one"},{"speaker":"Jason Koxvold","startTime":2171.12,"endTime":2177.36,"body":"book that we did, where the"},{"speaker":"Jason Koxvold","startTime":2177.36,"endTime":2185.67,"body":"artists, gosh, you may need to"},{"speaker":"Jason Koxvold","startTime":2177.36,"endTime":2185.67,"body":"edit this. So everyone wants to"},{"speaker":"Jason Koxvold","startTime":2185.67,"endTime":2192.81,"body":"make money from the book they"},{"speaker":"Jason Koxvold","startTime":2185.67,"endTime":2192.81,"body":"make the challenge is that if we"},{"speaker":"Jason Koxvold","startTime":2192.81,"endTime":2197.34,"body":"make a great book for an artist,"},{"speaker":"Jason Koxvold","startTime":2192.81,"endTime":2197.34,"body":"that then gives them greater"},{"speaker":"Jason Koxvold","startTime":2197.34,"endTime":2199.71,"body":"value in the future so that"},{"speaker":"Jason Koxvold","startTime":2197.34,"endTime":2199.71,"body":"their work can find more"},{"speaker":"Jason Koxvold","startTime":2199.71,"endTime":2201.33,"body":"audiences and be sold for more"},{"speaker":"Jason Koxvold","startTime":2199.71,"endTime":2201.33,"body":"money."},{"speaker":"Jennifer Yoffy","startTime":2201.57,"endTime":2202.05,"body":"Sure."},{"speaker":"Jason Koxvold","startTime":2203.08,"endTime":2206.65,"body":"But it does not"},{"speaker":"Jason Koxvold","startTime":2203.08,"endTime":2206.65,"body":"do the same for us. So the only"},{"speaker":"Jason Koxvold","startTime":2206.65,"endTime":2211.39,"body":"place where we get compensated,"},{"speaker":"Jason Koxvold","startTime":2206.65,"endTime":2211.39,"body":"is if the book sells."},{"speaker":"Jennifer Yoffy","startTime":2212.32,"endTime":2212.95,"body":"Absolutely"},{"speaker":"Jason Koxvold","startTime":2212.84,"endTime":2217.7,"body":"It's not a ton of"},{"speaker":"Jason Koxvold","startTime":2212.84,"endTime":2217.7,"body":"money. So it's not being just"},{"speaker":"Jason Koxvold","startTime":2217.7,"endTime":2221.57,"body":"independently wealthy, there has"},{"speaker":"Jason Koxvold","startTime":2217.7,"endTime":2221.57,"body":"to be some financial reason for"},{"speaker":"Jason Koxvold","startTime":2221.57,"endTime":2224.78,"body":"me to do it. And on one job,"},{"speaker":"Jason Koxvold","startTime":2221.57,"endTime":2224.78,"body":"there was a bit of a conflict in"},{"speaker":"Jason Koxvold","startTime":2224.78,"endTime":2231.29,"body":"terms of how that would work."},{"speaker":"Jason Koxvold","startTime":2224.78,"endTime":2231.29,"body":"And since I've sort of learned"},{"speaker":"Jason Koxvold","startTime":2231.32,"endTime":2237.02,"body":"to be much more explicit about"},{"speaker":"Jason Koxvold","startTime":2231.32,"endTime":2237.02,"body":"the basic fundamentals of the"},{"speaker":"Jason Koxvold","startTime":2237.02,"endTime":2238.13,"body":"business relationship."},{"speaker":"Jennifer Yoffy","startTime":2238.16,"endTime":2243.56,"body":"Yeah. Yeah, I"},{"speaker":"Jennifer Yoffy","startTime":2238.16,"endTime":2243.56,"body":"think I've also had that lesson."},{"speaker":"Jennifer Yoffy","startTime":2245.48,"endTime":2250.37,"body":"(laughs) So, I feel you. Um,"},{"speaker":"Jennifer Yoffy","startTime":2245.48,"endTime":2250.37,"body":"this is sort of an existential"},{"speaker":"Jennifer Yoffy","startTime":2250.37,"endTime":2253.43,"body":"question. So these last ones are"},{"speaker":"Jennifer Yoffy","startTime":2250.37,"endTime":2253.43,"body":"ones that I  everyone, but what"},{"speaker":"Jennifer Yoffy","startTime":2253.49,"endTime":2257.75,"body":"would you say is your barometer"},{"speaker":"Jennifer Yoffy","startTime":2253.49,"endTime":2257.75,"body":"for success in photography and"},{"speaker":"Jennifer Yoffy","startTime":2257.75,"endTime":2260.81,"body":"publishing? And do you feel like"},{"speaker":"Jennifer Yoffy","startTime":2257.75,"endTime":2260.81,"body":"you're there, or you feel like"},{"speaker":"Jennifer Yoffy","startTime":2260.81,"endTime":2264.98,"body":"there's still more work that you"},{"speaker":"Jennifer Yoffy","startTime":2260.81,"endTime":2264.98,"body":"need to do to feel satisfied?"},{"speaker":"Jason Koxvold","startTime":2266.34,"endTime":2268.53,"body":"That's so"},{"speaker":"Jason Koxvold","startTime":2266.34,"endTime":2268.53,"body":"interesting, I always joke that"},{"speaker":"Jason Koxvold","startTime":2268.59,"endTime":2273.93,"body":"I always say the first million"},{"speaker":"Jason Koxvold","startTime":2268.59,"endTime":2273.93,"body":"is the hardest, extremely hard."},{"speaker":"Jason Koxvold","startTime":2276.3,"endTime":2280.8,"body":"In terms of success, I don't see"},{"speaker":"Jason Koxvold","startTime":2276.3,"endTime":2280.8,"body":"it as necessarily a place that"},{"speaker":"Jason Koxvold","startTime":2280.8,"endTime":2285.42,"body":"we're going to get to. I see it"},{"speaker":"Jason Koxvold","startTime":2280.8,"endTime":2285.42,"body":"as the ongoing sort of"},{"speaker":"Jason Koxvold","startTime":2285.42,"endTime":2291.09,"body":"nourishment of making these"},{"speaker":"Jason Koxvold","startTime":2285.42,"endTime":2291.09,"body":"projects. And every one we do,"},{"speaker":"Jason Koxvold","startTime":2292.44,"endTime":2297.96,"body":"the next one should be better."},{"speaker":"Jason Koxvold","startTime":2292.44,"endTime":2297.96,"body":"I'm one of those people who beat"},{"speaker":"Jason Koxvold","startTime":2297.96,"endTime":2301.77,"body":"myself up a lot about my own"},{"speaker":"Jason Koxvold","startTime":2297.96,"endTime":2301.77,"body":"work. And that includes work"},{"speaker":"Jason Koxvold","startTime":2301.77,"endTime":2304.44,"body":"that I've made for other people."},{"speaker":"Jason Koxvold","startTime":2301.77,"endTime":2304.44,"body":"So sometimes I'll receive a book"},{"speaker":"Jason Koxvold","startTime":2304.56,"endTime":2307.86,"body":"back from the printer, and look"},{"speaker":"Jason Koxvold","startTime":2304.56,"endTime":2307.86,"body":"and be like, Oh, so"},{"speaker":"Jason Koxvold","startTime":2307.86,"endTime":2312.66,"body":"disappointing, that that one"},{"speaker":"Jason Koxvold","startTime":2307.86,"endTime":2312.66,"body":"thing wasn't perfect. And then"},{"speaker":"Jason Koxvold","startTime":2312.66,"endTime":2315.81,"body":"when I look at them again, side"},{"speaker":"Jason Koxvold","startTime":2312.66,"endTime":2315.81,"body":"by side, if I look at the family"},{"speaker":"Jason Koxvold","startTime":2315.81,"endTime":2320.04,"body":"of books we've made, I don't"},{"speaker":"Jason Koxvold","startTime":2315.81,"endTime":2320.04,"body":"think there have been any real"},{"speaker":"Jason Koxvold","startTime":2320.04,"endTime":2328.95,"body":"misses. So yeah, just that the"},{"speaker":"Jason Koxvold","startTime":2320.04,"endTime":2328.95,"body":"ability to look at the whole"},{"speaker":"Jason Koxvold","startTime":2328.95,"endTime":2332.28,"body":"catalog as a family and think of"},{"speaker":"Jason Koxvold","startTime":2328.95,"endTime":2332.28,"body":"all our artists as a family,"},{"speaker":"Jason Koxvold","startTime":2332.28,"endTime":2336.93,"body":"too. I do try and encourage them"},{"speaker":"Jason Koxvold","startTime":2332.28,"endTime":2336.93,"body":"to use that connection to build"},{"speaker":"Jason Koxvold","startTime":2336.93,"endTime":2342.21,"body":"their own careers. Yeah, I mean,"},{"speaker":"Jason Koxvold","startTime":2336.93,"endTime":2342.21,"body":"you could say maybe one day, we"},{"speaker":"Jason Koxvold","startTime":2342.21,"endTime":2345.33,"body":"win the Aperture Perry Photo"},{"speaker":"Jason Koxvold","startTime":2342.21,"endTime":2345.33,"body":"Book Award, and that will be"},{"speaker":"Jason Koxvold","startTime":2345.33,"endTime":2350.01,"body":"success. Obviously, that'd be"},{"speaker":"Jason Koxvold","startTime":2345.33,"endTime":2350.01,"body":"amazing. But the journey is"},{"speaker":"Jason Koxvold","startTime":2350.01,"endTime":2351.72,"body":"really the bit that I'm"},{"speaker":"Jason Koxvold","startTime":2350.01,"endTime":2351.72,"body":"interested in."},{"speaker":"Jennifer Yoffy","startTime":2351.93,"endTime":2355.14,"body":"Yeah, I agree"},{"speaker":"Jennifer Yoffy","startTime":2351.93,"endTime":2355.14,"body":"with that. Yeah, cuz it's, I"},{"speaker":"Jennifer Yoffy","startTime":2355.14,"endTime":2360.09,"body":"mean, I also get a lot of"},{"speaker":"Jennifer Yoffy","startTime":2355.14,"endTime":2360.09,"body":"satisfaction about the family,"},{"speaker":"Jennifer Yoffy","startTime":2360.15,"endTime":2362.79,"body":"you know, the family of books,"},{"speaker":"Jennifer Yoffy","startTime":2360.15,"endTime":2362.79,"body":"the family of people and the"},{"speaker":"Jennifer Yoffy","startTime":2362.79,"endTime":2368.82,"body":"artists. And, you know, I have a"},{"speaker":"Jennifer Yoffy","startTime":2362.79,"endTime":2368.82,"body":"super strict, no asshole rule"},{"speaker":"Jennifer Yoffy","startTime":2368.82,"endTime":2374.04,"body":"where I really only, you know,"},{"speaker":"Jennifer Yoffy","startTime":2368.82,"endTime":2374.04,"body":"we both do this for ourselves in"},{"speaker":"Jennifer Yoffy","startTime":2374.04,"endTime":2377.97,"body":"a lot of ways, and I certainly"},{"speaker":"Jennifer Yoffy","startTime":2374.04,"endTime":2377.97,"body":"don't make any money on it. I"},{"speaker":"Jennifer Yoffy","startTime":2377.97,"endTime":2380.25,"body":"don't want to spend my time"},{"speaker":"Jennifer Yoffy","startTime":2377.97,"endTime":2380.25,"body":"working with people that are"},{"speaker":"Jennifer Yoffy","startTime":2380.25,"endTime":2380.79,"body":"terrible."},{"speaker":"Jason Koxvold","startTime":2381.95,"endTime":2386.9,"body":"Right? So I mean,"},{"speaker":"Jason Koxvold","startTime":2381.95,"endTime":2386.9,"body":"where I think I've seen a couple"},{"speaker":"Jason Koxvold","startTime":2386.9,"endTime":2391.97,"body":"of publishers who have come and"},{"speaker":"Jason Koxvold","startTime":2386.9,"endTime":2391.97,"body":"gone because the no asshole rule"},{"speaker":"Jason Koxvold","startTime":2391.97,"endTime":2397.76,"body":"failed. And it's no, money isn't"},{"speaker":"Jason Koxvold","startTime":2391.97,"endTime":2397.76,"body":"the reason we're doing this. But"},{"speaker":"Jason Koxvold","startTime":2397.76,"endTime":2401.15,"body":"if there's no money and it's"},{"speaker":"Jason Koxvold","startTime":2397.76,"endTime":2401.15,"body":"painful, then it becomes tiring"},{"speaker":"Jason Koxvold","startTime":2401.15,"endTime":2401.96,"body":"really quickly."},{"speaker":"Jennifer Yoffy","startTime":2402.23,"endTime":2407.93,"body":"Yes, absolutely."},{"speaker":"Jennifer Yoffy","startTime":2402.23,"endTime":2407.93,"body":"Absolutely. So what's next for"},{"speaker":"Jennifer Yoffy","startTime":2407.93,"endTime":2412.52,"body":"Gnomic? What do you have coming"},{"speaker":"Jennifer Yoffy","startTime":2407.93,"endTime":2412.52,"body":"up? And do you kind of plan far"},{"speaker":"Jennifer Yoffy","startTime":2412.52,"endTime":2416.51,"body":"in advance? Or do you sort of"},{"speaker":"Jennifer Yoffy","startTime":2412.52,"endTime":2416.51,"body":"like, take it as it comes,"},{"speaker":"Jason Koxvold","startTime":2416.54,"endTime":2418.16,"body":"You know, I,"},{"speaker":"Jason Koxvold","startTime":2416.54,"endTime":2418.16,"body":"there's one thing I could do"},{"speaker":"Jason Koxvold","startTime":2418.16,"endTime":2423.17,"body":"better, which is planning"},{"speaker":"Jason Koxvold","startTime":2418.16,"endTime":2423.17,"body":"better. I tend to discover work"},{"speaker":"Jason Koxvold","startTime":2423.17,"endTime":2426.56,"body":"that I'm really excited about."},{"speaker":"Jason Koxvold","startTime":2423.17,"endTime":2426.56,"body":"And then just immediately just"},{"speaker":"Jason Koxvold","startTime":2426.56,"endTime":2429.95,"body":"on a gut, just say, Yes, let's"},{"speaker":"Jason Koxvold","startTime":2426.56,"endTime":2429.95,"body":"do this. And then, but when can"},{"speaker":"Jason Koxvold","startTime":2429.95,"endTime":2433.49,"body":"we do it? Sometime this year,"},{"speaker":"Jason Koxvold","startTime":2429.95,"endTime":2433.49,"body":"maybe next year. And I know that"},{"speaker":"Jason Koxvold","startTime":2433.49,"endTime":2436.67,"body":"people, there's that great"},{"speaker":"Jason Koxvold","startTime":2433.49,"endTime":2436.67,"body":"documentary about making a book"},{"speaker":"Jason Koxvold","startTime":2436.67,"endTime":2444.02,"body":"which title that that. I"},{"speaker":"Jason Koxvold","startTime":2436.67,"endTime":2444.02,"body":"remember talking to Ssangyong,"},{"speaker":"Jason Koxvold","startTime":2444.14,"endTime":2448.85,"body":"I'm sure I butcher his name"},{"speaker":"Jason Koxvold","startTime":2444.14,"endTime":2448.85,"body":"every time but, he had talked"},{"speaker":"Jason Koxvold","startTime":2448.85,"endTime":2451.34,"body":"about making a book with style"},{"speaker":"Jason Koxvold","startTime":2448.85,"endTime":2451.34,"body":"on how it's just wait, wait,"},{"speaker":"Jason Koxvold","startTime":2451.34,"endTime":2454.58,"body":"wait, wait, wait. And then"},{"speaker":"Jason Koxvold","startTime":2451.34,"endTime":2454.58,"body":"suddenly it's go time and let's"},{"speaker":"Jason Koxvold","startTime":2454.58,"endTime":2462.26,"body":"get this done. I hope we're not"},{"speaker":"Jason Koxvold","startTime":2454.58,"endTime":2462.26,"body":"quite that. Not to throw shade"},{"speaker":"Jason Koxvold","startTime":2462.26,"endTime":2467.96,"body":"at the legend of the shadow, but"},{"speaker":"Jason Koxvold","startTime":2462.26,"endTime":2467.96,"body":"yeah, I tend to become very"},{"speaker":"Jason Koxvold","startTime":2467.96,"endTime":2471.32,"body":"excited about individual"},{"speaker":"Jason Koxvold","startTime":2467.96,"endTime":2471.32,"body":"projects and stick them on the"},{"speaker":"Jason Koxvold","startTime":2471.71,"endTime":2476.45,"body":"calendar insofar as we can, and"},{"speaker":"Jason Koxvold","startTime":2471.71,"endTime":2476.45,"body":"then try to get it done. And if"},{"speaker":"Jason Koxvold","startTime":2476.45,"endTime":2481.7,"body":"anything, it makes me less able"},{"speaker":"Jason Koxvold","startTime":2476.45,"endTime":2481.7,"body":"to respond to questions from"},{"speaker":"Jason Koxvold","startTime":2481.7,"endTime":2485.24,"body":"artists who I might be"},{"speaker":"Jason Koxvold","startTime":2481.7,"endTime":2485.24,"body":"interested in. But at some"},{"speaker":"Jason Koxvold","startTime":2485.24,"endTime":2486.92,"body":"point, I just become"},{"speaker":"Jason Koxvold","startTime":2485.24,"endTime":2486.92,"body":"overwhelmed. So there's a couple"},{"speaker":"Jason Koxvold","startTime":2486.92,"endTime":2491.36,"body":"things on the horizon. The"},{"speaker":"Jason Koxvold","startTime":2486.92,"endTime":2491.36,"body":"artists are obviously like, are"},{"speaker":"Jason Koxvold","startTime":2491.36,"endTime":2493.28,"body":"we going to do this, are we"},{"speaker":"Jason Koxvold","startTime":2491.36,"endTime":2493.28,"body":"going to do this? Yes, yes. But"},{"speaker":"Jason Koxvold","startTime":2493.28,"endTime":2498.59,"body":"I just have to get these next"},{"speaker":"Jason Koxvold","startTime":2493.28,"endTime":2498.59,"body":"three books off my plate. But"},{"speaker":"Jason Koxvold","startTime":2498.59,"endTime":2501.02,"body":"from a business standpoint, it"},{"speaker":"Jason Koxvold","startTime":2498.59,"endTime":2501.02,"body":"would make absolute sense. I"},{"speaker":"Jason Koxvold","startTime":2501.02,"endTime":2504.65,"body":"mean, you were talking to me"},{"speaker":"Jason Koxvold","startTime":2501.02,"endTime":2504.65,"body":"about how now that you have more"},{"speaker":"Jason Koxvold","startTime":2504.65,"endTime":2508.31,"body":"advanced distribution that"},{"speaker":"Jason Koxvold","startTime":2504.65,"endTime":2508.31,"body":"requires a lot of lead time, a"},{"speaker":"Jason Koxvold","startTime":2508.31,"endTime":2511.88,"body":"lot of forethought and working"},{"speaker":"Jason Koxvold","startTime":2508.31,"endTime":2511.88,"body":"with your partner so they can"},{"speaker":"Jason Koxvold","startTime":2511.88,"endTime":2514.31,"body":"help you get those books out"},{"speaker":"Jason Koxvold","startTime":2511.88,"endTime":2514.31,"body":"into the world."},{"speaker":"Jennifer Yoffy","startTime":2515.33,"endTime":2516.11,"body":"Brutal though."},{"speaker":"Jennifer Yoffy","startTime":2515.33,"endTime":2516.11,"body":"(laughs)"},{"speaker":"Jason Koxvold","startTime":2518.52,"endTime":2523.14,"body":"Yeah. And of"},{"speaker":"Jason Koxvold","startTime":2518.52,"endTime":2523.14,"body":"course, while I really enjoy"},{"speaker":"Jason Koxvold","startTime":2523.14,"endTime":2526.02,"body":"working on these projects, that"},{"speaker":"Jason Koxvold","startTime":2523.14,"endTime":2526.02,"body":"they can impede my ability to"},{"speaker":"Jason Koxvold","startTime":2526.02,"endTime":2530.58,"body":"work on my own work. So that's a"},{"speaker":"Jason Koxvold","startTime":2526.02,"endTime":2530.58,"body":"thing. But we're also doing a"},{"speaker":"Jason Koxvold","startTime":2530.58,"endTime":2534.57,"body":"couple of projects for corporate"},{"speaker":"Jason Koxvold","startTime":2530.58,"endTime":2534.57,"body":"clients and museums, which I'm"},{"speaker":"Jason Koxvold","startTime":2534.84,"endTime":2539.13,"body":"surprisingly excited about. I"},{"speaker":"Jason Koxvold","startTime":2534.84,"endTime":2539.13,"body":"can't say who for necessarily,"},{"speaker":"Jason Koxvold","startTime":2539.13,"endTime":2543.21,"body":"but there's one very socially"},{"speaker":"Jason Koxvold","startTime":2539.13,"endTime":2543.21,"body":"conscious project that they're"},{"speaker":"Jason Koxvold","startTime":2543.21,"endTime":2547.62,"body":"only going to make 200 copies"},{"speaker":"Jason Koxvold","startTime":2543.21,"endTime":2547.62,"body":"initially. Which is crazy to me."},{"speaker":"Jason Koxvold","startTime":2547.65,"endTime":2548.37,"body":"But yeah..."},{"speaker":"Jennifer Yoffy","startTime":2551.22,"endTime":2553.32,"body":"Thats exciting,"},{"speaker":"Jennifer Yoffy","startTime":2551.22,"endTime":2553.32,"body":"kind of a little bit of a"},{"speaker":"Jennifer Yoffy","startTime":2553.32,"endTime":2554.46,"body":"different challenge."},{"speaker":"Jason Koxvold","startTime":2554.6,"endTime":2557.57,"body":"Yeah. And it's"},{"speaker":"Jason Koxvold","startTime":2554.6,"endTime":2557.57,"body":"fun, like, I mean, it's a, it's"},{"speaker":"Jason Koxvold","startTime":2557.57,"endTime":2564.35,"body":"a big bank. And they are trying"},{"speaker":"Jason Koxvold","startTime":2557.57,"endTime":2564.35,"body":"to make lives better for black"},{"speaker":"Jason Koxvold","startTime":2564.35,"endTime":2571.58,"body":"women in the United States. And"},{"speaker":"Jason Koxvold","startTime":2564.35,"endTime":2571.58,"body":"they are 100% open to seeing how"},{"speaker":"Jason Koxvold","startTime":2571.58,"endTime":2575.9,"body":"an art book publisher would do"},{"speaker":"Jason Koxvold","startTime":2571.58,"endTime":2575.9,"body":"this inside of the program,"},{"speaker":"Jason Koxvold","startTime":2575.9,"endTime":2579.29,"body":"which is very operational and"},{"speaker":"Jason Koxvold","startTime":2575.9,"endTime":2579.29,"body":"financial. But as part of"},{"speaker":"Jason Koxvold","startTime":2579.29,"endTime":2581.45,"body":"talking about it, they want to"},{"speaker":"Jason Koxvold","startTime":2579.29,"endTime":2581.45,"body":"make a book and and so they came"},{"speaker":"Jason Koxvold","startTime":2581.45,"endTime":2583.28,"body":"to us and said, Well, how would"},{"speaker":"Jason Koxvold","startTime":2581.45,"endTime":2583.28,"body":"you do this in the most"},{"speaker":"Jason Koxvold","startTime":2584.78,"endTime":2585.65,"body":"authentic way?"},{"speaker":"Jennifer Yoffy","startTime":2586.34,"endTime":2586.97,"body":"Wow!"},{"speaker":"Jason Koxvold","startTime":2587.12,"endTime":2587.99,"body":"Yeah, it's really"},{"speaker":"Jason Koxvold","startTime":2587.12,"endTime":2587.99,"body":"fun."},{"speaker":"Jennifer Yoffy","startTime":2588.2,"endTime":2589.97,"body":"That sounds like"},{"speaker":"Jennifer Yoffy","startTime":2588.2,"endTime":2589.97,"body":"such a great fit for you."},{"speaker":"Jason Koxvold","startTime":2590.45,"endTime":2592.82,"body":"I've been"},{"speaker":"Jason Koxvold","startTime":2590.45,"endTime":2592.82,"body":"enjoying it thus far. Yeah."},{"speaker":"Jennifer Yoffy","startTime":2594.11,"endTime":2596.93,"body":"Great. Well, I"},{"speaker":"Jennifer Yoffy","startTime":2594.11,"endTime":2596.93,"body":"have loved talking to you, as"},{"speaker":"Jennifer Yoffy","startTime":2596.93,"endTime":2597.56,"body":"always."},{"speaker":"Jason Koxvold","startTime":2597.59,"endTime":2598.22,"body":"Thank you"},{"speaker":"Jason Koxvold","startTime":2597.59,"endTime":2598.22,"body":"Jennifer."},{"speaker":"Jennifer Yoffy","startTime":2598.28,"endTime":2601.4,"body":"And thank you"},{"speaker":"Jennifer Yoffy","startTime":2598.28,"endTime":2601.4,"body":"for doing this."},{"speaker":"Jason Koxvold","startTime":2601.52,"endTime":2603.5,"body":"Oh, my pleasure."},{"speaker":"Jason Koxvold","startTime":2601.52,"endTime":2603.5,"body":"It's always always good to catch"},{"speaker":"Jason Koxvold","startTime":2603.5,"endTime":2603.74,"body":"up."},{"speaker":"Jennifer Yoffy","startTime":2612.36,"endTime":2615.96,"body":"Rich, my"},{"speaker":"Jennifer Yoffy","startTime":2612.36,"endTime":2615.96,"body":"assistant who's amazing did kind"},{"speaker":"Jennifer Yoffy","startTime":2615.96,"endTime":2620.19,"body":"of the preliminary research on"},{"speaker":"Jennifer Yoffy","startTime":2615.96,"endTime":2620.19,"body":"you for this. And he sent it to"},{"speaker":"Jennifer Yoffy","startTime":2620.19,"endTime":2623.76,"body":"me and he was like, Oh my gosh,"},{"speaker":"Jennifer Yoffy","startTime":2620.19,"endTime":2623.76,"body":"this is, he's so amazing. And"},{"speaker":"Jennifer Yoffy","startTime":2623.76,"endTime":2626.76,"body":"he's so accomplished. And he's"},{"speaker":"Jennifer Yoffy","startTime":2623.76,"endTime":2626.76,"body":"done so many things. And I just"},{"speaker":"Jennifer Yoffy","startTime":2626.76,"endTime":2633.12,"body":"responded back like I know it's"},{"speaker":"Jennifer Yoffy","startTime":2626.76,"endTime":2633.12,"body":"gross. And he didn't even know"},{"speaker":"Jennifer Yoffy","startTime":2633.12,"endTime":2637.08,"body":"about the accent, which I think"},{"speaker":"Jennifer Yoffy","startTime":2633.12,"endTime":2637.08,"body":"is especially unfair. It's kind"},{"speaker":"Jennifer Yoffy","startTime":2637.08,"endTime":2642.69,"body":"of like a really wealthy person"},{"speaker":"Jennifer Yoffy","startTime":2637.08,"endTime":2642.69,"body":"also being you know, gorgeous."},{"speaker":"Jennifer Yoffy","startTime":2642.72,"endTime":2644.22,"body":"It's like you don't get to have"},{"speaker":"Jennifer Yoffy","startTime":2642.72,"endTime":2644.22,"body":"both."},{"speaker":"Jason Koxvold","startTime":2645.48,"endTime":2648.21,"body":"Oh wow, um gosh,"},{"speaker":"Jason Koxvold","startTime":2645.48,"endTime":2648.21,"body":"I don't do well with compliments"},{"speaker":"Jason Koxvold","startTime":2648.21,"endTime":2651.21,"body":"but thank you."}]}