Join Tony Battaglene and guest Martin O'Dee as they discuss the impacts of China’s final determinations on the Countervailing Duties Investigation and the Anti-Dumping Investigation where tariffs of up to 218% were imposed on Australian wine exporters to China, and the buzzword of the day - Market Diversification.
Market Diversification sounds like a simple thing to do. How many times do you hear people say “winemakers just need to diversify their markets”. It sounds simple enough, but how do you actually do that? How do you choose a market that is right for your brand or product? Who do you speak to? It’s actually much harder than it sounds.
Tune in to hear from Martin O'Dee from Australian Export Product Network as he talks about his experience over the last 20 years trading in Asian markets, the cultural nuances required to successfully build & maintain relationships, and how exporting into China is not the same as exporting into Asia.
Join Tony Battaglene and guest Martin O'Dee as they discuss the impacts of China’s final determinations on the Countervailing Duties Investigation and the Anti-Dumping Investigation where tariffs of up to 218% were imposed on Australian wine exporters to China, and the buzzword of the day - Market Diversification.
Market Diversification sounds like a simple thing to do. How many times do you hear people say “winemakers just need to diversify their markets”. It sounds simple enough, but how do you actually do that? How do you choose a market that is right for your brand or product? Who do you speak to? It’s actually much harder than it sounds.
Tune in to hear from Martin O'Dee from Australian Export Product Network as he talks about his experience over the last 20 years trading in Asian markets, the cultural nuances required to successfully build & maintain relationships, and how exporting into China is not the same as exporting into Asia.