Podcast Episode

The Trend Report

Insight Selling with Paul Anderson

Dec 13, 2021 Season 2 Episode 84

Sid Meadows, Paul Anderson

Sharing our expertise with the next generation is extremely important. Paul Anderson has been training and supporting people in our industry for many years and finds it extremely fulfilling. Listen as he shares his thoughts on insight selling and how we can bring new talent to our industry.

Paul started in the industry at HumanScale and moved to HighMark. It was at HighMark that he really found his passion for people development and company progression. He ended up at Applied Excellence and from there, SalesPro University was born.

When it comes down to it, our sales people need to become industry experts. They need to understand how their product fits into the overall scheme of function and design and to do this, they need to be trained.

Listen in to hear all of Paul’s amazing insights regarding sales, marketing, training, and people development. You won’t want to miss out on this conversation.

In this episode:

[02:09] Welcome to the show, Paul!

[02:20] He shares who he is and what he does.

[04:48] Listen as Paul talks about how he got into the furniture industry.

[09:22] He believes that you have to blend both marketing and sales.

[12:15] Paul talks about how important it is to reinforce your values, principles, and differentiation.

[14:06] A recent study shows that 65% of millennials believe learning is the key to success in their career.

[17:56] If you look at the trends of companies that are doing well, they make educating their employees a priority.

[20:54] Solution selling VS Insight Selling.

[25:37] Paul talks about why he got into training and educating people.

[30:02] He shares three big topics that he educates people on.

[32:39] Learn more about the courses he teaches.