It’s truly amazing what we as business owners think about our business and what’s most important to our customers and clients and why they would want to do business with us. Ironically it’s not that way at all, why customers and clients decide to hire our services has very little to do with the technical abilities we have are all the bells and whistle‘s we can offer to them. In this podcast with our guest Michael Solomon we discussed just that, Michael is a professor at St. Joseph’s University in Philadelphia, he discusses in great detail what we think about why clients by it’s not necessarily align with how we market our services or even how we feel we treat our customers and clients when they decide to hire us. With Michael’s 30+ years of marketing experience in teaching us about the past and present generation you get a real close eye look at what’s relevant in today’s market. I want to thank Michael for his time and dedication to understanding this very is veryI want to thank Michael for his time and dedication to understanding this very specific part of a service business, or for that matter any business. You can find out more at Michaelsolomon.com or you can buy his latest book “The New chameleons “ on amazon at https://www.amazon.com/New-Chameleons-Connect-Consumers-Categorization-ebook-dp-B08PQ2B8XH/dp/B08PQ2B8XH/ref=mt_other?_encoding=UTF8&me=&qid= . We also want to thank our sponsor at sotellus.com/RobLyon to find out more about the worlds greatest review management software. We were diligently at New Jersey‘s best and would recommend anybody with a service-based business to find out more. Thank you again and please subscribe to where you listen to podcasts at or at robmlyon.com today!!