#72: Autumn Hunt shares a 5 step Go To Market framework for property marketing Artwork

Modern Multifamily

Modern Multifamily is an interview-style podcast where we talk with leaders across the Multifamily industry about ways we can keep moving it forward. Topics include and are not limited to: technology, innovation, proptech, and improving renter experiences with a focus on positive impacts on both industry operators and suppliers.

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Modern Multifamily

#72: Autumn Hunt shares a 5 step Go To Market framework for property marketing

February 24, 2023 • Mike Wolber

0:00 | 27:48

Autumn Hunt is the Director of Marketing at CIP Communities.

She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization.

In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework.

Here is a sneak peak:

Stage 1: Product Ideation & Development
Stage 2: Product launch planning & organizational alignment
Stage 3: Pre-launch marketing
Stage 4: Full mar-comm and pre-leasing operations
Stage 5: Ongoing marketing and sales alignment

I hope you enjoy this episode as much as I did!

Get in touch with Autumn on Linkedin: https://www.linkedin.com/in/autumnhunt/

See the video version on YouTube: https://www.youtube.com/watch?v=XBv7T8vpz0s