Black Physician Entrepreneurship: How Dr. Lola Ashaye Built a Direct Primary Care Practice in Texas

In this episode of My DPC Story, we’re highlighting Dr. Adelola "Lola" Ashaye, a board-certified family and lifestyle medicine physician and the founder of InTouch Primary Care in the Sugar Land area of Texas. Practicing in one of the most complex healthcare markets in the country, Dr. Ashaye shares how Direct Primary Care protects physician autonomy while expanding access for patients, creating space for meaningful conversations around prevention, metabolic health, and long-term outcomes. Her journey, shaped by experiences with fragmented care, immigration barriers, and burnout in fee-for-service medicine, is a powerful reminder that physicians of color don’t have to conform to broken systems to build sustainable, patient-centered practices. 

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