Going Global by Accident, Generating Fun by Design with Boxbollen’s Co-Founders, Jacob & Victor Eriksson #62

A universally loved product for all generations is a remarkable starting point for a business to go global, and an exciting reality for the Eriksson brothers behind Boxbollen.

Jacob & Victor have developed a ‘PlayTech’ product earning celebrity endorsements from Khloe Kardashian, Steven Gerrard and Snoop Dogg, building out an infectious, TikTok-able appeal.

The product’s fun factor is matched by the dynamic shared by this Co-Founding duo, who join us for a delightful episode of It Runs In The Family.

This episode covers:

• The catalyst moment that launched Jacob & Victor’s brand
• An offence & defence approach between the two
• Going global with little-to-no tailored marketing
• Developing a product with universal appeal
• The impact of several incredible celebrity endorsements
• Layers of strength and trust built on working with family