It Runs In The Family
Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/
It Runs In The Family
Passion, Parenthood & Putting Each Other First with The Squirrel Sisters, Sophie & Gracie Tyrrell #18
Often the most authentic businesses come from solving problems that you have to face already. Such is the caring foundation from which the siblings behind Squirrel Sisters, Gracie and Sophie Tyrrell, grew their award-winning, no added sugar snack brand.
Gracie’s love of baking sugar-free alternatives to Sophie’s favourite snacks birthed a business 6 years strong, with products you’ll find in Waitrose and Holland & Barrett.
The road’s not been easy though - listen to this week’s episode of It Runs In The Family to hear the blood-boiling hurdles they’ve overcome, from running a lean operation and punching with the big brands, to boldly walking away from insolent investors.
This episode covers:
- Converting a hobby into an exciting, growing business
- Transitioning from seeing each other as siblings to Co-Founders too
- The shocking gender issues they’ve overcome just to break into the market
- Drawing & blurring the line between work and home life
Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/
Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/
Liz Lean PR: https://www.lizleanpr.co.uk/
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