It Runs In The Family
Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/
It Runs In The Family
Growing International Trade & Inherent Trust with MD at Plum Products, Paul Schaffer #19
Outdoor adventure and playtime is an essential element to any child’s development, so a natural passion for play should be a core value for any outdoor play manufacturer. Such a passion couldn’t be stronger than in Plum Products, whose family are as much the owners as they are the product testers!
Having been a playtester for his parents when he was young, the 2nd generation Managing Director Paul Schaffer has a global wealth of experience and the drive to provide the incredible experiences he was afforded by his parents - the Founders of Plum.
Discover the parental trust behind Paul’s transition into the MD role, how his global experience has helped them expand overseas, and the emotional connection that motivates him more than any non-family business could.
This episode covers:
- How an emotional connection to the business drives family firms
- The alignment between the founding family and their teams
- Parental trust in handing their business down through generations
- Going global to spread risk with uncertainty in particular markets
Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/
Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/
Liz Lean PR: https://www.lizleanpr.co.uk/
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