Baking Up a Storm: The Authentic Rise of Comptoir Bakery with Sebastien, Quentin and Lola Wind #117 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

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It Runs In The Family

Baking Up a Storm: The Authentic Rise of Comptoir Bakery with Sebastien, Quentin and Lola Wind #117

August 13, 2025 • Liz & Leila Willingham • Episode 117

There’s a hilarious dynamic at the heart of the Wind family, which fuels their very serious passion for culinary excellence with Comptoir Bakery.

Sebastien has carefully crafted the business into one that his children, Lola and Quentin, can not only be proud of, but actually become a PART of…

So join us on an exploration of how they’ve found their skillset, survived adversity, and put love, tradition & quality into every pastry for over 15 years!

This episode covers:

The Wind family's journey of bringing their skills together to build the business
Creating genuine connections with customers and being authentic through their social media channels
How the family survived difficult times by working together and being flexible
Sebastien's intentional progression plan, involving his children Quentin and Lola in the business
The family's deep passion for food, hospitality, and creating elevated experiences

Comptoir Bakery: https://www.comptoirbakery.co.uk/

Sebastien Wind: https://www.linkedin.com/in/seb-wind-043ba788/

Quentin Wind: https://www.linkedin.com/in/quentinwind/

Lola Wind: https://www.linkedin.com/in/lola-w-a8a2951b6/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host