Going Global: A4 Labels’ Journey from Side Hustle to Worldwide Success with Charlie Hawker #145

It Runs In The Family

It Runs In The Family
Going Global: A4 Labels’ Journey from Side Hustle to Worldwide Success with Charlie Hawker #145
Sep 23, 2026 Episode 145 Liz & Leila Willingham

At just 26 years old, Charlie Hawker has the reins of his father’s business, and he’s reinventing a ‘dinosaur industry’ in his own ambitious image.

Charlie takes us from counting sheets of labels in his parents’ spare room to steering A4 Labels through manufacturing, sustainability initiatives and ambitious global plans. 

We unpack the emotional reality of handing over the reins in a family business, the pressure of leading through three years of decline, and the quiet resilience it takes not to walk away when things get hard. 

🔑 Key Themes

  • Accidental entrepreneurship and organic growth
  • Next-generation leadership in a family business
  • Modernising a legacy industry
  • Resilience through downturns and failed bets
  • Sustainability and purpose as competitive advantage

🔗 Connect with us

A4 Labels Website: https://a4labels.com/

A4 Labels LI: https://www.linkedin.com/company/a4labels-com/

A4 Labels IG: https://www.instagram.com/a4labels_uk/

Liz Willingham: https://www.instagram.com/lizzielean/

https://www.linkedin.com/in/liz-willingham-09273a3/

Leila Willingham: https://www.instagram.com/leilawillingham/

https://www.linkedin.com/in/leila-willingham-821530a1/

Liz Lean PR: https://www.lizleanpr.co.uk/

https://www.instagram.com/lizleanpr

 https://www.linkedin.com/company/liz-lean-pr/

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