Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
24 - 5 Uncomfortable Truths About Channel Management & How You Can Confront Them - Barb Huelskamp
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Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on.
Some of these uncomfortable truths include:
- The Challenge of Alignment
- The Necessity of Investment
- The Inevitability of Conflict
- The Struggle of Differentiation
- The Demand for Constant Evolution
Today’s guest will share their experiences, insights, and strategies to turn these uncomfortable truths into powerful levers for success.
About the guest - Barb Huelskamp:
- Has experienced these realities firsthand, survived, and thrived
- Is a powerhouse in the world of global strategy and partner sales.
- is an award-winning Global Channel Executive, recognized by CRN Power 100, and made significant strides in technology, cloud, and software markets – from growing revenues, to orchestrating complex business transformations, and optimizing partner relations
- Most recently, she served as the Senior Vice President of Global Partners & Alliances at Alteryx
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri