Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.
Paul Bird is the head of sales at a PRM software vendor, Magentrix. To date, Paul has accumulated over 30 years of experience working in both ends of the channel (i.e. both building partnerships as a channel chief and working with vendors as a channel partner).