{"version":"1.0.0","segments":[{"speaker":"Emily Thompson","startTime":46.45,"endTime":49.01,"body":"Welcome to Being"},{"speaker":"Emily Thompson","startTime":46.45,"endTime":49.01,"body":"Boss, a podcast for creatives,"},{"speaker":"Emily Thompson","startTime":49.015,"endTime":51.61,"body":"business owners and entrepreneurs who"},{"speaker":"Emily Thompson","startTime":49.015,"endTime":51.61,"body":"want to take control of their work"},{"speaker":"Emily Thompson","startTime":51.61,"endTime":53.38,"body":"and live life on their own terms."},{"speaker":"Emily Thompson","startTime":53.620000000000005,"endTime":57.46,"body":"I'm your host, Emily Thompson, and"},{"speaker":"Emily Thompson","startTime":53.620000000000005,"endTime":57.46,"body":"in this episode I'm joined by Tara"},{"speaker":"Emily Thompson","startTime":57.46,"endTime":61.96,"body":"McMullin to talk about a better,"},{"speaker":"Emily Thompson","startTime":57.46,"endTime":61.96,"body":"more holistic way to set goals."},{"speaker":"Emily Thompson","startTime":62.29,"endTime":64.81,"body":"You can find all the tools, books,"},{"speaker":"Emily Thompson","startTime":62.29,"endTime":64.81,"body":"and links we reference on the"},{"speaker":"Emily Thompson","startTime":64.81,"endTime":67.57,"body":"show notes at www.beingboss.club."},{"speaker":"Emily Thompson","startTime":67.87,"endTime":70.24000000000001,"body":"And if you like this episode,"},{"speaker":"Emily Thompson","startTime":67.87,"endTime":70.24000000000001,"body":"be sure to subscribe to this"},{"speaker":"Emily Thompson","startTime":70.24000000000001,"endTime":71.35,"body":"show and share us with a."},{"speaker":"Emily Thompson","startTime":75.445,"endTime":76.104,"body":"All right, bosses."},{"speaker":"Emily Thompson","startTime":76.104,"endTime":78.745,"body":"It's time to add another"},{"speaker":"Emily Thompson","startTime":76.104,"endTime":78.745,"body":"podcast to your cue."},{"speaker":"Emily Thompson","startTime":78.894,"endTime":83.63499999999999,"body":"Let me introduce you to The Shine Online,"},{"speaker":"Emily Thompson","startTime":78.894,"endTime":83.63499999999999,"body":"hosted by Natasha, brought to you by"},{"speaker":"Emily Thompson","startTime":83.63499999999999,"endTime":88.045,"body":"the HubSpot Podcast Network, the audio"},{"speaker":"Emily Thompson","startTime":83.63499999999999,"endTime":88.045,"body":"destination for business professionals."},{"speaker":"Emily Thompson","startTime":88.405,"endTime":91.91499999999999,"body":"Natasha recently did an episode, I"},{"speaker":"Emily Thompson","startTime":88.405,"endTime":91.91499999999999,"body":"know so many of you will want to make"},{"speaker":"Emily Thompson","startTime":92.075,"endTime":96.144,"body":"a mad dash for as it's become a common"},{"speaker":"Emily Thompson","startTime":92.075,"endTime":96.144,"body":"topic in the being boss community."},{"speaker":"Emily Thompson","startTime":96.355,"endTime":100.394,"body":"It's called Why You're Burned Out"},{"speaker":"Emily Thompson","startTime":96.355,"endTime":100.394,"body":"on Social Media and a Solution."},{"speaker":"Emily Thompson","startTime":100.555,"endTime":103.555,"body":"And if that's not your jam, Natasha's"},{"speaker":"Emily Thompson","startTime":100.555,"endTime":103.555,"body":"interviews and conversations about"},{"speaker":"Emily Thompson","startTime":103.56,"endTime":107.364,"body":"entrepreneurship, mental health and the"},{"speaker":"Emily Thompson","startTime":103.56,"endTime":107.364,"body":"art of shining online will certainly"},{"speaker":"Emily Thompson","startTime":107.364,"endTime":110.905,"body":"have something to fit your fancy"},{"speaker":"Emily Thompson","startTime":107.364,"endTime":110.905,"body":"Learn more and listen to the Shine"},{"speaker":"Emily Thompson","startTime":110.905,"endTime":116.405,"body":"Online wherever you get your podcasts."},{"speaker":"Emily Thompson","startTime":117.115,"endTime":121.48,"body":"Tara McMullin is a writer, podcaster,"},{"speaker":"Emily Thompson","startTime":117.115,"endTime":121.48,"body":"and producer for over 13 years."},{"speaker":"Emily Thompson","startTime":121.485,"endTime":125.92,"body":"She's studied small business owners, how"},{"speaker":"Emily Thompson","startTime":121.485,"endTime":125.92,"body":"they live, how they work, what influences"},{"speaker":"Emily Thompson","startTime":125.92,"endTime":128.89,"body":"them, and what they hope for the future."},{"speaker":"Emily Thompson","startTime":129.16,"endTime":133.42000000000002,"body":"She's the host of What Works, a podcast"},{"speaker":"Emily Thompson","startTime":129.16,"endTime":133.42000000000002,"body":"about navigating the 21st century"},{"speaker":"Emily Thompson","startTime":133.42000000000002,"endTime":137.92000000000002,"body":"economy with your humanity intact, and"},{"speaker":"Emily Thompson","startTime":133.42000000000002,"endTime":137.92000000000002,"body":"she's the author of the new book, What"},{"speaker":"Emily Thompson","startTime":137.92000000000002,"endTime":142.57,"body":"Works, A Comprehensive Framework to"},{"speaker":"Emily Thompson","startTime":137.92000000000002,"endTime":142.57,"body":"Change the Way We Approach Goal Setting."},{"speaker":"Emily Thompson","startTime":142.9,"endTime":146.38,"body":"The book challenges, the lessons we've"},{"speaker":"Emily Thompson","startTime":142.9,"endTime":146.38,"body":"learned about goals and productivity"},{"speaker":"Emily Thompson","startTime":146.38,"endTime":150.76,"body":"through culture and proposes a radical"},{"speaker":"Emily Thompson","startTime":146.38,"endTime":150.76,"body":"shift, structuring our lives around"},{"speaker":"Emily Thompson","startTime":150.76,"endTime":152.76999999999998,"body":"practice rather than achievement."},{"speaker":"Emily Thompson","startTime":153.36,"endTime":156.94,"body":"Tara is also co-founder of"},{"speaker":"Emily Thompson","startTime":153.36,"endTime":156.94,"body":"YellowHouse.Media, a boutique"},{"speaker":"Emily Thompson","startTime":156.94400000000002,"endTime":158.429,"body":"podcast production company."},{"speaker":"Emily Thompson","startTime":158.64,"endTime":161.64,"body":"Her work has been featured in"},{"speaker":"Emily Thompson","startTime":158.64,"endTime":161.64,"body":"Fast Company, the Startup, the"},{"speaker":"Emily Thompson","startTime":161.64499999999998,"endTime":163.2,"body":"Muse, and the Huffington Post."},{"speaker":"Emily Thompson","startTime":163.679,"endTime":166.2,"body":"Tara has been a guest of"},{"speaker":"Emily Thompson","startTime":163.679,"endTime":166.2,"body":"the show many times before."},{"speaker":"Emily Thompson","startTime":166.35,"endTime":169.14,"body":"If you'd like to go back and"},{"speaker":"Emily Thompson","startTime":166.35,"endTime":169.14,"body":"check them out, check out episodes"},{"speaker":"Emily Thompson","startTime":169.14499999999998,"endTime":174.84300000000002,"body":"21, 92, 154, 248, and 263."},{"speaker":"Emily Thompson","startTime":175.14,"endTime":178.39999999999998,"body":"You'll find links to all of these"},{"speaker":"Emily Thompson","startTime":175.14,"endTime":178.39999999999998,"body":"in our show notes at beingboss.club."},{"speaker":"Emily Thompson","startTime":179.51999999999998,"endTime":182.219,"body":"Tara, welcome back to Being Boss."},{"speaker":"Emily Thompson","startTime":182.22500000000002,"endTime":183.95999999999998,"body":"It has been far too long."},{"speaker":"Tara McMullin","startTime":184.32,"endTime":185.25,"body":"Far too long."},{"speaker":"Tara McMullin","startTime":185.37,"endTime":187.5,"body":"Emily, thank you so"},{"speaker":"Tara McMullin","startTime":185.37,"endTime":187.5,"body":"much for having me back."},{"speaker":"Emily Thompson","startTime":187.70999999999998,"endTime":191.04000000000002,"body":"Of course, you always have"},{"speaker":"Emily Thompson","startTime":187.70999999999998,"endTime":191.04000000000002,"body":"a seat on the other side of the Zoom call."},{"speaker":"Emily Thompson","startTime":194.159,"endTime":197.43,"body":"On the other side of my screen,"},{"speaker":"Emily Thompson","startTime":194.159,"endTime":197.43,"body":"on your microphone as well."},{"speaker":"Emily Thompson","startTime":197.43,"endTime":198.06,"body":"Anytime."},{"speaker":"Emily Thompson","startTime":198.3,"endTime":200.01,"body":"Um, it has been a hot minute."},{"speaker":"Emily Thompson","startTime":200.01,"endTime":203.159,"body":"I always, you know, go back and see"},{"speaker":"Emily Thompson","startTime":200.01,"endTime":203.159,"body":"when the last time I had someone"},{"speaker":"Emily Thompson","startTime":203.159,"endTime":211.58499999999998,"body":"on, um, you were last on in July"},{"speaker":"Emily Thompson","startTime":203.159,"endTime":211.58499999999998,"body":"2021, which is a lifetime ago."},{"speaker":"Emily Thompson","startTime":211.58499999999998,"endTime":213.29500000000002,"body":"I don't even remember who I was."},{"speaker":"Emily Thompson","startTime":213.65499999999997,"endTime":218.935,"body":"All those years ago,"},{"speaker":"Emily Thompson","startTime":213.65499999999997,"endTime":218.935,"body":"what have you been doing?"},{"speaker":"Emily Thompson","startTime":218.935,"endTime":220.015,"body":"How are you doing?"},{"speaker":"Tara McMullin","startTime":221.185,"endTime":221.635,"body":"Oh man."},{"speaker":"Tara McMullin","startTime":221.635,"endTime":224.245,"body":"A lot's changed since July, 2021."},{"speaker":"Emily Thompson","startTime":225.235,"endTime":225.77499999999998,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":225.77499999999998,"endTime":228.745,"body":"I'm basically not"},{"speaker":"Tara McMullin","startTime":225.77499999999998,"endTime":228.745,"body":"doing anything that I was doing then."},{"speaker":"Tara McMullin","startTime":228.77499999999998,"endTime":230.365,"body":"No, that's not entirely true."},{"speaker":"Tara McMullin","startTime":230.37,"endTime":235.765,"body":"The, the things that have been consistent"},{"speaker":"Tara McMullin","startTime":230.37,"endTime":235.765,"body":"about my work are still consistent."},{"speaker":"Tara McMullin","startTime":235.765,"endTime":239.45499999999998,"body":"I've still, I just hit my"},{"speaker":"Tara McMullin","startTime":235.765,"endTime":239.45499999999998,"body":"400th episode on the podcast."},{"speaker":"Emily Thompson","startTime":239.45999999999998,"endTime":240.37,"body":"Congratulations."},{"speaker":"Tara McMullin","startTime":240.37,"endTime":240.89,"body":"Thank you."},{"speaker":"Tara McMullin","startTime":241.195,"endTime":244.735,"body":"Seven year anniversary, so that's awesome."},{"speaker":"Tara McMullin","startTime":244.79500000000002,"endTime":247.16500000000002,"body":"Uh, still writing my"},{"speaker":"Tara McMullin","startTime":244.79500000000002,"endTime":247.16500000000002,"body":"newsletter every week."},{"speaker":"Tara McMullin","startTime":247.495,"endTime":255.565,"body":"Um, but since we last talked, I stepped"},{"speaker":"Tara McMullin","startTime":247.495,"endTime":255.565,"body":"away from basically the entire business"},{"speaker":"Tara McMullin","startTime":255.565,"endTime":259.155,"body":"that I had been building for 13, 14 years."},{"speaker":"Tara McMullin","startTime":259.535,"endTime":263.705,"body":"And right now I'm just focused"},{"speaker":"Tara McMullin","startTime":259.535,"endTime":263.705,"body":"on writing, podcasting, and"},{"speaker":"Tara McMullin","startTime":263.735,"endTime":266.075,"body":"producing, uh, for other folks."},{"speaker":"Tara McMullin","startTime":266.465,"endTime":270.875,"body":"So that's, that's work-wise,"},{"speaker":"Tara McMullin","startTime":266.465,"endTime":270.875,"body":"that and the book is all I've"},{"speaker":"Tara McMullin","startTime":270.875,"endTime":272.435,"body":"been up to in the last year."},{"speaker":"Emily Thompson","startTime":273.485,"endTime":274.175,"body":"Yeah."},{"speaker":"Emily Thompson","startTime":274.235,"endTime":274.865,"body":"I love it."},{"speaker":"Emily Thompson","startTime":274.865,"endTime":278.105,"body":"I mean, I, I remember getting the"},{"speaker":"Emily Thompson","startTime":274.865,"endTime":278.105,"body":"emails and things whenever you"},{"speaker":"Emily Thompson","startTime":278.105,"endTime":284.055,"body":"were walking away from, from most"},{"speaker":"Emily Thompson","startTime":278.105,"endTime":284.055,"body":"of what, What Works is and was"},{"speaker":"Tara McMullin","startTime":284.055,"endTime":284.655,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":284.825,"endTime":291.035,"body":"Um, and was not surprised"},{"speaker":"Emily Thompson","startTime":284.825,"endTime":291.035,"body":"and, and not, and not because, not"},{"speaker":"Emily Thompson","startTime":291.035,"endTime":295.385,"body":"for any sort of like bad reasons,"},{"speaker":"Emily Thompson","startTime":291.035,"endTime":295.385,"body":"but just like I know what goes into"},{"speaker":"Emily Thompson","startTime":295.385,"endTime":304.655,"body":"doing the kinds of things that we do"},{"speaker":"Emily Thompson","startTime":295.385,"endTime":304.655,"body":"and sometimes I'd walk away for sure."},{"speaker":"Emily Thompson","startTime":304.865,"endTime":305.645,"body":"For sure."},{"speaker":"Emily Thompson","startTime":305.65,"endTime":311.22499999999997,"body":"And especially what I, what I really"},{"speaker":"Emily Thompson","startTime":305.65,"endTime":311.22499999999997,"body":"love about the transition that you"},{"speaker":"Emily Thompson","startTime":311.22499999999997,"endTime":317.815,"body":"made, where I can like, I have so much"},{"speaker":"Emily Thompson","startTime":311.22499999999997,"endTime":317.815,"body":"respect for it, is that you walked away"},{"speaker":"Emily Thompson","startTime":318.114,"endTime":325.554,"body":"to dive into a really big immersive, a"},{"speaker":"Emily Thompson","startTime":318.114,"endTime":325.554,"body":"creative project that is writing a book."},{"speaker":"Emily Thompson","startTime":325.97499999999997,"endTime":330.775,"body":"And you know, I've been in a couple of"},{"speaker":"Emily Thompson","startTime":325.97499999999997,"endTime":330.775,"body":"of boss conversations, whether they're"},{"speaker":"Emily Thompson","startTime":330.775,"endTime":333.835,"body":"people that I'm close with or just"},{"speaker":"Emily Thompson","startTime":330.775,"endTime":333.835,"body":"sort of in like round table things"},{"speaker":"Emily Thompson","startTime":333.835,"endTime":335.304,"body":"where people just ask me whatever."},{"speaker":"Emily Thompson","startTime":336.4,"endTime":338.60499999999996,"body":"And it oftentimes comes up like,"},{"speaker":"Emily Thompson","startTime":336.4,"endTime":338.60499999999996,"body":"you know, if you weren't doing"},{"speaker":"Emily Thompson","startTime":338.60499999999996,"endTime":339.715,"body":"this, what would you be doing?"},{"speaker":"Emily Thompson","startTime":340.04499999999996,"endTime":342.865,"body":"Um, or if, you know, if you"},{"speaker":"Emily Thompson","startTime":340.04499999999996,"endTime":342.865,"body":"could spend your day doing"},{"speaker":"Emily Thompson","startTime":342.865,"endTime":345.445,"body":"whatever, like reshape your work."},{"speaker":"Emily Thompson","startTime":345.445,"endTime":348.115,"body":"There's many iterations of that question."},{"speaker":"Emily Thompson","startTime":348.445,"endTime":350.425,"body":"Um, for me it always"},{"speaker":"Emily Thompson","startTime":348.445,"endTime":350.425,"body":"comes back to writing."},{"speaker":"Emily Thompson","startTime":350.54499999999996,"endTime":354.775,"body":"I loved the period when Kathleen and"},{"speaker":"Emily Thompson","startTime":350.54499999999996,"endTime":354.775,"body":"I were writing that Being Boss book."},{"speaker":"Emily Thompson","startTime":354.925,"endTime":357.775,"body":"Um, and I don't know that it would"},{"speaker":"Emily Thompson","startTime":354.925,"endTime":357.775,"body":"be another business book or whatever."},{"speaker":"Emily Thompson","startTime":357.775,"endTime":362.875,"body":"But anyway, all that to say, you"},{"speaker":"Emily Thompson","startTime":357.775,"endTime":362.875,"body":"diving into this creative project,"},{"speaker":"Emily Thompson","startTime":363.175,"endTime":367.945,"body":"um, in the way that you did, is one"},{"speaker":"Emily Thompson","startTime":363.175,"endTime":367.945,"body":"that I have utmost respect for, and"},{"speaker":"Emily Thompson","startTime":367.945,"endTime":372.385,"body":"I am so excited that you made space"},{"speaker":"Emily Thompson","startTime":367.945,"endTime":372.385,"body":"for your creativity in that way."},{"speaker":"Tara McMullin","startTime":372.895,"endTime":374.09499999999997,"body":"Well, thank you."},{"speaker":"Tara McMullin","startTime":374.185,"endTime":376.335,"body":"And I'm pretty excited about it too."},{"speaker":"Tara McMullin","startTime":376.365,"endTime":381.985,"body":"I, if I had to do something other"},{"speaker":"Tara McMullin","startTime":376.365,"endTime":381.985,"body":"than, or if I were to consider what"},{"speaker":"Tara McMullin","startTime":381.985,"endTime":385.705,"body":"I would do other than what I'm doing"},{"speaker":"Tara McMullin","startTime":381.985,"endTime":385.705,"body":"now or, or what I would do if I"},{"speaker":"Tara McMullin","startTime":385.705,"endTime":389.275,"body":"didn't have to do this, I don't know"},{"speaker":"Tara McMullin","startTime":385.705,"endTime":389.275,"body":"what that thing would be because I,"},{"speaker":"Emily Thompson","startTime":389.485,"endTime":389.66499999999996,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":389.66999999999996,"endTime":396.985,"body":"Today, uh, in this space,"},{"speaker":"Tara McMullin","startTime":389.66999999999996,"endTime":396.985,"body":"at this time, in 2022, I do exactly"},{"speaker":"Tara McMullin","startTime":397.04499999999996,"endTime":401.455,"body":"what I wanna be doing, which is a lot"},{"speaker":"Tara McMullin","startTime":397.04499999999996,"endTime":401.455,"body":"of thinking, a lot of research, a lot"},{"speaker":"Tara McMullin","startTime":401.455,"endTime":406.525,"body":"of reading, and then a lot of writing"},{"speaker":"Tara McMullin","startTime":401.455,"endTime":406.525,"body":"and thinking about how to take ideas"},{"speaker":"Tara McMullin","startTime":406.525,"endTime":408.775,"body":"and communicate them in creative ways."},{"speaker":"Tara McMullin","startTime":408.775,"endTime":413.905,"body":"And so, even though the book project"},{"speaker":"Tara McMullin","startTime":408.775,"endTime":413.905,"body":"is now done and filed and out into"},{"speaker":"Tara McMullin","startTime":413.905,"endTime":419.455,"body":"the world, for me, it's very much,"},{"speaker":"Tara McMullin","startTime":413.905,"endTime":419.455,"body":"uh, it's a, it's a continual process."},{"speaker":"Tara McMullin","startTime":419.455,"endTime":424.615,"body":"Like it's an open project of, you know,"},{"speaker":"Tara McMullin","startTime":419.455,"endTime":424.615,"body":"putting out creative podcast episodes,"},{"speaker":"Tara McMullin","startTime":424.615,"endTime":426.445,"body":"putting out creative newsletters."},{"speaker":"Tara McMullin","startTime":426.745,"endTime":432.35499999999996,"body":"Um, and it's all I've really ever"},{"speaker":"Tara McMullin","startTime":426.745,"endTime":432.35499999999996,"body":"wanted to do, at least for the last"},{"speaker":"Tara McMullin","startTime":433.33,"endTime":436.57,"body":"15 to 20 years, possibly before that."},{"speaker":"Tara McMullin","startTime":436.57,"endTime":440.26,"body":"Although I didn't really, I"},{"speaker":"Tara McMullin","startTime":436.57,"endTime":440.26,"body":"wasn't really aware as a teenager"},{"speaker":"Tara McMullin","startTime":440.26,"endTime":443.83,"body":"that that was a thing, uh, but"},{"speaker":"Tara McMullin","startTime":440.26,"endTime":443.83,"body":"definitely for the last 15, 20 years."},{"speaker":"Emily Thompson","startTime":444.76,"endTime":445.179,"body":"Love it."},{"speaker":"Emily Thompson","startTime":445.359,"endTime":445.65999999999997,"body":"Love it."},{"speaker":"Emily Thompson","startTime":445.66499999999996,"endTime":448.179,"body":"Well, we're here to talk"},{"speaker":"Emily Thompson","startTime":445.66499999999996,"endTime":448.179,"body":"about this book today."},{"speaker":"Emily Thompson","startTime":448.27,"endTime":450.46,"body":"Tara has written a new book,"},{"speaker":"Emily Thompson","startTime":448.27,"endTime":450.46,"body":"just so everyone knows."},{"speaker":"Emily Thompson","startTime":450.465,"endTime":453.96999999999997,"body":"It's called What Works, A"},{"speaker":"Emily Thompson","startTime":450.465,"endTime":453.96999999999997,"body":"Comprehensive Framework to Change"},{"speaker":"Emily Thompson","startTime":453.96999999999997,"endTime":456.7,"body":"the Way we approach Goal Setting."},{"speaker":"Emily Thompson","startTime":457.09,"endTime":459.84999999999997,"body":"And if you've been around here for"},{"speaker":"Emily Thompson","startTime":457.09,"endTime":459.84999999999997,"body":"any amount of time, you know, we"},{"speaker":"Emily Thompson","startTime":459.84999999999997,"endTime":460.989,"body":"love talking about goal setting."},{"speaker":"Emily Thompson","startTime":460.989,"endTime":462.72999999999996,"body":"Some of our goal setting"},{"speaker":"Emily Thompson","startTime":460.989,"endTime":462.72999999999996,"body":"episodes are actually some"},{"speaker":"Emily Thompson","startTime":462.72999999999996,"endTime":464.59,"body":"of our most popular episodes."},{"speaker":"Emily Thompson","startTime":464.74,"endTime":469.0,"body":"I imagine if you were to look at the"},{"speaker":"Emily Thompson","startTime":464.74,"endTime":469.0,"body":"traffic data for people Googling goal"},{"speaker":"Emily Thompson","startTime":469.03,"endTime":472.03,"body":"setting related topics, it's like huge."},{"speaker":"Tara McMullin","startTime":472.549,"endTime":473.95,"body":"Yeah, I would imagine."},{"speaker":"Emily Thompson","startTime":474.15999999999997,"endTime":476.2,"body":"Like this is something"},{"speaker":"Emily Thompson","startTime":474.15999999999997,"endTime":476.2,"body":"that everyone is super interested in,"},{"speaker":"Emily Thompson","startTime":476.2,"endTime":478.57,"body":"so I love that this is what you tackled."},{"speaker":"Emily Thompson","startTime":479.109,"endTime":483.84999999999997,"body":"And before we get into like the, the"},{"speaker":"Emily Thompson","startTime":479.109,"endTime":483.84999999999997,"body":"nuances of it, why this, why goal setting?"},{"speaker":"Tara McMullin","startTime":485.91999999999996,"endTime":490.09,"body":"So it's so many"},{"speaker":"Tara McMullin","startTime":485.91999999999996,"endTime":490.09,"body":"different reasons, um, but two big"},{"speaker":"Tara McMullin","startTime":490.09,"endTime":491.77,"body":"ones that are, that are related."},{"speaker":"Tara McMullin","startTime":491.77,"endTime":496.63,"body":"So the first one is that I started"},{"speaker":"Tara McMullin","startTime":491.77,"endTime":496.63,"body":"to recognize that the goals that"},{"speaker":"Tara McMullin","startTime":496.63,"endTime":502.78,"body":"I set were not helping me become"},{"speaker":"Tara McMullin","startTime":496.63,"endTime":502.78,"body":"the person that I wanted to become."},{"speaker":"Tara McMullin","startTime":503.26,"endTime":511.71,"body":"Um, and that often they were leading"},{"speaker":"Tara McMullin","startTime":503.26,"endTime":511.71,"body":"me to take on projects, do things in"},{"speaker":"Tara McMullin","startTime":511.71,"endTime":517.35,"body":"certain ways that I just, in retrospect"},{"speaker":"Tara McMullin","startTime":511.71,"endTime":517.35,"body":"was not a hundred percent about, right?"},{"speaker":"Tara McMullin","startTime":517.35,"endTime":521.01,"body":"Like I was a hundred percent about,"},{"speaker":"Tara McMullin","startTime":517.35,"endTime":521.01,"body":"oh, I'm gonna go and hit this target,"},{"speaker":"Tara McMullin","startTime":521.549,"endTime":523.424,"body":"uh, because that target looks good."},{"speaker":"Tara McMullin","startTime":524.67,"endTime":527.73,"body":"But I wasn't thinking about, okay,"},{"speaker":"Tara McMullin","startTime":524.67,"endTime":527.73,"body":"what is it gonna take to get to"},{"speaker":"Tara McMullin","startTime":527.73,"endTime":533.01,"body":"that target and how is that going to"},{"speaker":"Tara McMullin","startTime":527.73,"endTime":533.01,"body":"shape me and my relationships and the"},{"speaker":"Tara McMullin","startTime":533.01,"endTime":535.2,"body":"work that I do on a regular basis?"},{"speaker":"Tara McMullin","startTime":535.35,"endTime":537.809,"body":"And that was making me pretty miserable."},{"speaker":"Tara McMullin","startTime":538.14,"endTime":543.179,"body":"Um, and sort of alongside that too,"},{"speaker":"Tara McMullin","startTime":538.14,"endTime":543.179,"body":"I was really coming to terms with"},{"speaker":"Tara McMullin","startTime":543.179,"endTime":545.13,"body":"my identity as an overachiever."},{"speaker":"Tara McMullin","startTime":545.85,"endTime":551.299,"body":"And just thinking about like, all"},{"speaker":"Tara McMullin","startTime":545.85,"endTime":551.299,"body":"right, what am I doing that's actually"},{"speaker":"Tara McMullin","startTime":551.304,"endTime":556.319,"body":"driven by my own desire and my own"},{"speaker":"Tara McMullin","startTime":551.304,"endTime":556.319,"body":"curiosity, and what am I doing just"},{"speaker":"Tara McMullin","startTime":556.325,"endTime":558.36,"body":"because I want another merit badge?"},{"speaker":"Tara McMullin","startTime":558.929,"endTime":566.604,"body":"Um, and at that time, this was 2016, 2017,"},{"speaker":"Tara McMullin","startTime":558.929,"endTime":566.604,"body":"I was basically only doing things for"},{"speaker":"Tara McMullin","startTime":566.604,"endTime":571.584,"body":"the merit badges, just like I had done"},{"speaker":"Tara McMullin","startTime":566.604,"endTime":571.584,"body":"in high school and college and you know,"},{"speaker":"Tara McMullin","startTime":571.645,"endTime":573.984,"body":"pre self-employment and all that stuff."},{"speaker":"Tara McMullin","startTime":574.614,"endTime":577.8249999999999,"body":"Um, and I realized I didn't wanna"},{"speaker":"Tara McMullin","startTime":574.614,"endTime":577.8249999999999,"body":"do, I didn't wanna do that anymore."},{"speaker":"Tara McMullin","startTime":578.484,"endTime":581.604,"body":"So I started unpacking that for myself."},{"speaker":"Tara McMullin","startTime":582.62,"endTime":587.155,"body":"And at first I was sort of, I sort"},{"speaker":"Tara McMullin","startTime":582.62,"endTime":587.155,"body":"of path pathologized it, right?"},{"speaker":"Tara McMullin","startTime":587.155,"endTime":589.105,"body":"Like this is something"},{"speaker":"Tara McMullin","startTime":587.155,"endTime":589.105,"body":"that's wrong with me."},{"speaker":"Tara McMullin","startTime":589.3149999999999,"endTime":591.745,"body":"Being an overachiever is"},{"speaker":"Tara McMullin","startTime":589.3149999999999,"endTime":591.745,"body":"something that's wrong with me."},{"speaker":"Tara McMullin","startTime":591.835,"endTime":596.005,"body":"Being driven by, you know, the goals"},{"speaker":"Tara McMullin","startTime":591.835,"endTime":596.005,"body":"that I see other people setting,"},{"speaker":"Tara McMullin","startTime":596.005,"endTime":597.4449999999999,"body":"that's something that's wrong with me."},{"speaker":"Tara McMullin","startTime":597.685,"endTime":600.805,"body":"And then all of these different"},{"speaker":"Tara McMullin","startTime":597.685,"endTime":600.805,"body":"personality things that prevent me"},{"speaker":"Tara McMullin","startTime":600.835,"endTime":603.715,"body":"from hitting those goals, well those"},{"speaker":"Tara McMullin","startTime":600.835,"endTime":603.715,"body":"are things that are wrong with me too."},{"speaker":"Tara McMullin","startTime":603.715,"endTime":605.515,"body":"And so I need to fix all that stuff."},{"speaker":"Tara McMullin","startTime":605.905,"endTime":612.985,"body":"Um, luckily it didn't take me very long"},{"speaker":"Tara McMullin","startTime":605.905,"endTime":612.985,"body":"to switch from pathologizing myself over"},{"speaker":"Tara McMullin","startTime":613.015,"endTime":616.375,"body":"this, um, toxic relationship with goals."},{"speaker":"Tara McMullin","startTime":616.405,"endTime":620.155,"body":"And instead, this is the second"},{"speaker":"Tara McMullin","startTime":616.405,"endTime":620.155,"body":"thing, the second reason for this"},{"speaker":"Tara McMullin","startTime":620.155,"endTime":625.225,"body":"book, really starting to think about,"},{"speaker":"Tara McMullin","startTime":620.155,"endTime":625.225,"body":"okay, what are the cultural beliefs?"},{"speaker":"Tara McMullin","startTime":625.285,"endTime":628.405,"body":"What are the frameworks"},{"speaker":"Tara McMullin","startTime":625.285,"endTime":628.405,"body":"that I'm working in?"},{"speaker":"Tara McMullin","startTime":628.41,"endTime":634.285,"body":"What are the systems that I'm working"},{"speaker":"Tara McMullin","startTime":628.41,"endTime":634.285,"body":"in that have, um, that I've learned"},{"speaker":"Tara McMullin","startTime":634.61,"endTime":639.26,"body":"this behavior of overachievement and"},{"speaker":"Tara McMullin","startTime":634.61,"endTime":639.26,"body":"I've learned these behaviors of getting"},{"speaker":"Tara McMullin","startTime":639.35,"endTime":641.72,"body":"going out and getting merit badges."},{"speaker":"Tara McMullin","startTime":641.99,"endTime":643.28,"body":"Where do they come from?"},{"speaker":"Tara McMullin","startTime":643.52,"endTime":645.1999999999999,"body":"Why are they so potent?"},{"speaker":"Tara McMullin","startTime":646.01,"endTime":650.15,"body":"You know, how do they impact my"},{"speaker":"Tara McMullin","startTime":646.01,"endTime":650.15,"body":"critical thinking on a daily basis?"},{"speaker":"Tara McMullin","startTime":650.3,"endTime":653.51,"body":"And the more I started to unpack"},{"speaker":"Tara McMullin","startTime":650.3,"endTime":653.51,"body":"that, the more I was like, oh"},{"speaker":"Tara McMullin","startTime":653.51,"endTime":655.61,"body":"shit, everyone needs to know this."},{"speaker":"Tara McMullin","startTime":657.1999999999999,"endTime":663.14,"body":"And so I started sharing it with"},{"speaker":"Tara McMullin","startTime":657.1999999999999,"endTime":663.14,"body":"people and the response was just"},{"speaker":"Tara McMullin","startTime":663.14,"endTime":666.77,"body":"like, oh my word, we've never"},{"speaker":"Tara McMullin","startTime":663.14,"endTime":666.77,"body":"thought about it this way before."},{"speaker":"Tara McMullin","startTime":666.775,"endTime":667.91,"body":"Have you thought about this?"},{"speaker":"Tara McMullin","startTime":667.91,"endTime":669.53,"body":"Or, you know, what would you say to that?"},{"speaker":"Tara McMullin","startTime":669.53,"endTime":675.38,"body":"And so as soon as I could see, okay, this"},{"speaker":"Tara McMullin","startTime":669.53,"endTime":675.38,"body":"isn't just a me thing, this is like an"},{"speaker":"Tara McMullin","startTime":675.38,"endTime":681.865,"body":"everybody thing in one way or another"},{"speaker":"Tara McMullin","startTime":675.38,"endTime":681.865,"body":"it became clear that that was the, the"},{"speaker":"Tara McMullin","startTime":681.865,"endTime":684.235,"body":"book that needed to be written first."},{"speaker":"Tara McMullin","startTime":684.295,"endTime":689.935,"body":"Um, it may not be like the book,"},{"speaker":"Tara McMullin","startTime":684.295,"endTime":689.935,"body":"uh, for, you know, for my career,"},{"speaker":"Tara McMullin","startTime":689.965,"endTime":694.765,"body":"but it was, it was a really great"},{"speaker":"Tara McMullin","startTime":689.965,"endTime":694.765,"body":"way to engage with something that,"},{"speaker":"Tara McMullin","startTime":694.765,"endTime":699.475,"body":"like you said, is something people"},{"speaker":"Tara McMullin","startTime":694.765,"endTime":699.475,"body":"think about on a regular basis."},{"speaker":"Tara McMullin","startTime":699.48,"endTime":703.615,"body":"Something they're always"},{"speaker":"Tara McMullin","startTime":699.48,"endTime":703.615,"body":"Googling or asking mentors about."},{"speaker":"Tara McMullin","startTime":704.0649999999999,"endTime":711.5649999999999,"body":"And it allowed me to really exercise,"},{"speaker":"Tara McMullin","startTime":704.0649999999999,"endTime":711.5649999999999,"body":"um, the approach and the, you know, the"},{"speaker":"Tara McMullin","startTime":711.595,"endTime":718.705,"body":"kind of the philosophy behind how I do"},{"speaker":"Tara McMullin","startTime":711.595,"endTime":718.705,"body":"my best work, which is digging in deep,"},{"speaker":"Tara McMullin","startTime":718.795,"endTime":724.165,"body":"getting context, doing research, sharing"},{"speaker":"Tara McMullin","startTime":718.795,"endTime":724.165,"body":"my personal experiences and stories."},{"speaker":"Tara McMullin","startTime":724.165,"endTime":728.835,"body":"And so that's really how the book"},{"speaker":"Tara McMullin","startTime":724.165,"endTime":728.835,"body":"then, uh, came together is it's a"},{"speaker":"Tara McMullin","startTime":728.84,"endTime":730.165,"body":"combination of all those things."},{"speaker":"Emily Thompson","startTime":731.335,"endTime":734.365,"body":"It sounds"},{"speaker":"Emily Thompson","startTime":731.335,"endTime":734.365,"body":"like a calling  of some sort."},{"speaker":"Tara McMullin","startTime":736.435,"endTime":738.835,"body":"Yes, my calling is"},{"speaker":"Tara McMullin","startTime":736.435,"endTime":738.835,"body":"to change the way we set goals."},{"speaker":"Emily Thompson","startTime":739.705,"endTime":742.225,"body":"Well, and maybe not"},{"speaker":"Emily Thompson","startTime":739.705,"endTime":742.225,"body":"your, like, lifelong calling, but"},{"speaker":"Tara McMullin","startTime":742.225,"endTime":742.465,"body":"Yeah."},{"speaker":"Emily Thompson","startTime":742.525,"endTime":744.805,"body":"It sounds like"},{"speaker":"Emily Thompson","startTime":742.525,"endTime":744.805,"body":"over the course of those years,"},{"speaker":"Emily Thompson","startTime":744.805,"endTime":748.525,"body":"this is something that was niggling"},{"speaker":"Emily Thompson","startTime":744.805,"endTime":748.525,"body":"at you in a way it was calling to"},{"speaker":"Emily Thompson","startTime":748.525,"endTime":751.345,"body":"you that like, this is something"},{"speaker":"Emily Thompson","startTime":748.525,"endTime":751.345,"body":"you need to explore for yourself."},{"speaker":"Emily Thompson","startTime":751.555,"endTime":754.705,"body":"I'm sure you were probably also witnessing"},{"speaker":"Emily Thompson","startTime":751.555,"endTime":754.705,"body":"these things in other people that you"},{"speaker":"Emily Thompson","startTime":754.705,"endTime":760.675,"body":"were interacting with, um, and gave you a"},{"speaker":"Emily Thompson","startTime":754.705,"endTime":760.675,"body":"little bee in your bonnet to go figure out"},{"speaker":"Emily Thompson","startTime":760.68,"endTime":762.145,"body":"what's wrong with it and how to fix it."},{"speaker":"Emily Thompson","startTime":762.535,"endTime":763.735,"body":"Um, that's fascinating."},{"speaker":"Emily Thompson","startTime":763.8149999999999,"endTime":764.8149999999999,"body":"I I love that."},{"speaker":"Emily Thompson","startTime":765.265,"endTime":770.035,"body":"I love that you followed that line"},{"speaker":"Emily Thompson","startTime":765.265,"endTime":770.035,"body":"of interest down a path that led"},{"speaker":"Emily Thompson","startTime":770.035,"endTime":773.8149999999999,"body":"to such a deeper understanding of"},{"speaker":"Emily Thompson","startTime":770.035,"endTime":773.8149999999999,"body":"this thing that is goal setting."},{"speaker":"Emily Thompson","startTime":773.8149999999999,"endTime":776.8149999999999,"body":"It also sounds like yourself and"},{"speaker":"Emily Thompson","startTime":773.8149999999999,"endTime":776.8149999999999,"body":"then the creation of something"},{"speaker":"Emily Thompson","startTime":776.8149999999999,"endTime":778.105,"body":"that can help other people too."},{"speaker":"Tara McMullin","startTime":778.285,"endTime":779.5749999999999,"body":"Yeah, exactly."},{"speaker":"Emily Thompson","startTime":780.205,"endTime":780.385,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":780.805,"endTime":781.135,"body":". Good."},{"speaker":"Emily Thompson","startTime":781.135,"endTime":781.465,"body":"Okay."},{"speaker":"Emily Thompson","startTime":782.185,"endTime":784.645,"body":"Goal setting, then we're gonna"},{"speaker":"Emily Thompson","startTime":782.185,"endTime":784.645,"body":"talk about this a bit today, but"},{"speaker":"Emily Thompson","startTime":784.645,"endTime":789.175,"body":"also if anybody wants to really"},{"speaker":"Emily Thompson","startTime":784.645,"endTime":789.175,"body":"dive into this Tara's book is out."},{"speaker":"Emily Thompson","startTime":789.895,"endTime":793.15,"body":"Ready for you to go"},{"speaker":"Emily Thompson","startTime":789.895,"endTime":793.15,"body":"consume all the things."},{"speaker":"Emily Thompson","startTime":793.39,"endTime":798.13,"body":"Um, but I'd like to sort of give a"},{"speaker":"Emily Thompson","startTime":793.39,"endTime":798.13,"body":"little snapshot of all of this today."},{"speaker":"Emily Thompson","startTime":798.97,"endTime":802.42,"body":"I think where I'd like to start, and you"},{"speaker":"Emily Thompson","startTime":798.97,"endTime":802.42,"body":"touched on this just a little bit, and"},{"speaker":"Emily Thompson","startTime":802.42,"endTime":804.6999999999999,"body":"you know your personal reason, reason"},{"speaker":"Tara McMullin","startTime":804.6999999999999,"endTime":804.9399999999999,"body":"mm-hmm."},{"speaker":"Emily Thompson","startTime":805.02,"endTime":806.26,"body":"for diving into this."},{"speaker":"Emily Thompson","startTime":806.62,"endTime":811.36,"body":"Um, you pinpointed several things that"},{"speaker":"Emily Thompson","startTime":806.62,"endTime":811.36,"body":"you realized were wrong with how you"},{"speaker":"Emily Thompson","startTime":811.36,"endTime":815.14,"body":"were goal setting, but as you were"},{"speaker":"Emily Thompson","startTime":811.36,"endTime":815.14,"body":"diving into the research, what did you"},{"speaker":"Emily Thompson","startTime":815.14,"endTime":818.65,"body":"discover was wrong with how we set goals?"},{"speaker":"Tara McMullin","startTime":819.43,"endTime":819.91,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":819.915,"endTime":827.1999999999999,"body":"So to clarify, uh, when I say I"},{"speaker":"Tara McMullin","startTime":819.915,"endTime":827.1999999999999,"body":"was goal setting wrong or when I"},{"speaker":"Tara McMullin","startTime":827.205,"endTime":829.265,"body":"wasn't, I wasn't doing it well."},{"speaker":"Tara McMullin","startTime":829.615,"endTime":832.215,"body":"The, the issue was I was"},{"speaker":"Tara McMullin","startTime":829.615,"endTime":832.215,"body":"actually doing it really well."},{"speaker":"Tara McMullin","startTime":832.515,"endTime":832.685,"body":"Right?"},{"speaker":"Tara McMullin","startTime":832.775,"endTime":837.965,"body":"Like I, I'm very proficient"},{"speaker":"Tara McMullin","startTime":832.775,"endTime":837.965,"body":"at conventional goal setting."},{"speaker":"Tara McMullin","startTime":837.995,"endTime":843.245,"body":"I'm very proficient at taking a big"},{"speaker":"Tara McMullin","startTime":837.995,"endTime":843.245,"body":"goal that's, you know, three months"},{"speaker":"Tara McMullin","startTime":843.245,"endTime":847.175,"body":"or six months from now, or 12 months"},{"speaker":"Tara McMullin","startTime":843.245,"endTime":847.175,"body":"from now, breaking it down into steps,"},{"speaker":"Tara McMullin","startTime":847.175,"endTime":851.645,"body":"working backwards, reverse engineering"},{"speaker":"Tara McMullin","startTime":847.175,"endTime":851.645,"body":"my process, and then doing what"},{"speaker":"Tara McMullin","startTime":851.645,"endTime":853.5649999999999,"body":"it takes to make that goal happen."},{"speaker":"Tara McMullin","startTime":853.5649999999999,"endTime":854.705,"body":"I'm very good at that."},{"speaker":"Tara McMullin","startTime":854.855,"endTime":859.865,"body":"The problem is I'm very good at"},{"speaker":"Tara McMullin","startTime":854.855,"endTime":859.865,"body":"that, which means that there's not"},{"speaker":"Tara McMullin","startTime":859.865,"endTime":864.125,"body":"a whole lot of critical thinking"},{"speaker":"Tara McMullin","startTime":859.865,"endTime":864.125,"body":"for me when it comes to how do I"},{"speaker":"Tara McMullin","startTime":864.125,"endTime":867.255,"body":"go about achieving X, Y, or Z goal?"},{"speaker":"Tara McMullin","startTime":867.255,"endTime":869.775,"body":"It's just, okay, this is the goal."},{"speaker":"Tara McMullin","startTime":869.955,"endTime":872.835,"body":"These are the things that"},{"speaker":"Tara McMullin","startTime":869.955,"endTime":872.835,"body":"one must do to hit that goal."},{"speaker":"Tara McMullin","startTime":872.835,"endTime":875.115,"body":"And so I am going to go do those things."},{"speaker":"Tara McMullin","startTime":875.685,"endTime":883.185,"body":"Um, and that's fine to a degree, but"},{"speaker":"Tara McMullin","startTime":875.685,"endTime":883.185,"body":"it's missing this core piece of analysis,"},{"speaker":"Tara McMullin","startTime":883.185,"endTime":885.675,"body":"which is like, why do I want this thing?"},{"speaker":"Tara McMullin","startTime":886.275,"endTime":889.785,"body":"Who, how is this goal helping"},{"speaker":"Tara McMullin","startTime":886.275,"endTime":889.785,"body":"me become who I wanna become?"},{"speaker":"Tara McMullin","startTime":890.265,"endTime":895.365,"body":"You know, are the actions that I'm"},{"speaker":"Tara McMullin","startTime":890.265,"endTime":895.365,"body":"going to take to hit that goal things"},{"speaker":"Tara McMullin","startTime":895.365,"endTime":899.235,"body":"that actually align with my values,"},{"speaker":"Tara McMullin","startTime":895.365,"endTime":899.235,"body":"things that I wanna be known for,"},{"speaker":"Tara McMullin","startTime":899.235,"endTime":904.035,"body":"things that I, that are supportive"},{"speaker":"Tara McMullin","startTime":899.235,"endTime":904.035,"body":"of my identity and my relationships."},{"speaker":"Tara McMullin","startTime":904.395,"endTime":909.105,"body":"Um, and those are the kinds of"},{"speaker":"Tara McMullin","startTime":904.395,"endTime":909.105,"body":"things that most conventional goal"},{"speaker":"Tara McMullin","startTime":909.105,"endTime":911.595,"body":"setting advice never addresses."},{"speaker":"Tara McMullin","startTime":912.685,"endTime":919.735,"body":"And on top of that, um, there's another"},{"speaker":"Tara McMullin","startTime":912.685,"endTime":919.735,"body":"layer of sort of the problem with goal"},{"speaker":"Tara McMullin","startTime":919.735,"endTime":926.035,"body":"setting, which is not looking at not"},{"speaker":"Tara McMullin","startTime":919.735,"endTime":926.035,"body":"just the kind of the personal, uh,"},{"speaker":"Tara McMullin","startTime":926.515,"endTime":930.265,"body":"analysis that we need to do on goals,"},{"speaker":"Tara McMullin","startTime":926.515,"endTime":930.265,"body":"but the larger culture analysis."},{"speaker":"Tara McMullin","startTime":930.715,"endTime":936.835,"body":"Um, and so the way I kind of stumbled"},{"speaker":"Tara McMullin","startTime":930.715,"endTime":936.835,"body":"on that was over the years I have"},{"speaker":"Tara McMullin","startTime":936.835,"endTime":941.995,"body":"had just probably thousands of"},{"speaker":"Tara McMullin","startTime":936.835,"endTime":941.995,"body":"conversations about goals with people."},{"speaker":"Tara McMullin","startTime":941.995,"endTime":945.115,"body":"So I've been in this line"},{"speaker":"Tara McMullin","startTime":941.995,"endTime":945.115,"body":"of work for 14 years now."},{"speaker":"Tara McMullin","startTime":945.535,"endTime":947.605,"body":"I've worked with thousands of people."},{"speaker":"Tara McMullin","startTime":947.845,"endTime":951.925,"body":"Everybody's got a question about goals,"},{"speaker":"Tara McMullin","startTime":947.845,"endTime":951.925,"body":"whether it's how to achieve them or what"},{"speaker":"Tara McMullin","startTime":951.925,"endTime":956.5749999999999,"body":"goals should I set, or I set this goal"},{"speaker":"Tara McMullin","startTime":951.925,"endTime":956.5749999999999,"body":"and I didn't hit it, what do I do next?"},{"speaker":"Tara McMullin","startTime":957.145,"endTime":966.084,"body":"And I noticed that, um, the same, the"},{"speaker":"Tara McMullin","startTime":957.145,"endTime":966.084,"body":"same patterns would play over and over"},{"speaker":"Tara McMullin","startTime":966.09,"endTime":970.435,"body":"again, is that people would have these"},{"speaker":"Tara McMullin","startTime":966.09,"endTime":970.435,"body":"sort of strategic realizations about,"},{"speaker":"Tara McMullin","startTime":970.435,"endTime":971.935,"body":"well, I wanna do business differently."},{"speaker":"Tara McMullin","startTime":971.935,"endTime":973.105,"body":"I wanna work differently."},{"speaker":"Tara McMullin","startTime":973.105,"endTime":977.605,"body":"I want to, uh, I wanna bring"},{"speaker":"Tara McMullin","startTime":973.105,"endTime":977.605,"body":"more feminism into my business."},{"speaker":"Tara McMullin","startTime":977.605,"endTime":979.735,"body":"I wanna bring more"},{"speaker":"Tara McMullin","startTime":977.605,"endTime":979.735,"body":"sustainability into my business."},{"speaker":"Tara McMullin","startTime":980.6949999999999,"endTime":986.425,"body":"But those things would be separate"},{"speaker":"Tara McMullin","startTime":980.6949999999999,"endTime":986.425,"body":"from the conversations about"},{"speaker":"Tara McMullin","startTime":987.125,"endTime":991.465,"body":"actually what was going to be done"},{"speaker":"Tara McMullin","startTime":987.125,"endTime":991.465,"body":"in the business or in their lives."},{"speaker":"Tara McMullin","startTime":992.125,"endTime":996.115,"body":"And so what would happen is that"},{"speaker":"Tara McMullin","startTime":992.125,"endTime":996.115,"body":"the goal that would be set and the"},{"speaker":"Tara McMullin","startTime":996.12,"endTime":999.365,"body":"actions one would take to get that"},{"speaker":"Tara McMullin","startTime":996.12,"endTime":999.365,"body":"goal never went through the filter"},{"speaker":"Tara McMullin","startTime":1000.165,"endTime":1004.005,"body":"that was, uh, counter-cultural, right?"},{"speaker":"Tara McMullin","startTime":1004.385,"endTime":1010.005,"body":"And so they would kind of either go"},{"speaker":"Tara McMullin","startTime":1004.385,"endTime":1010.005,"body":"and hit that goal and be like, this"},{"speaker":"Tara McMullin","startTime":1010.005,"endTime":1017.085,"body":"is still not what I want, because it"},{"speaker":"Tara McMullin","startTime":1010.005,"endTime":1017.085,"body":"wasn't, or they would be continually"},{"speaker":"Tara McMullin","startTime":1017.085,"endTime":1021.345,"body":"not hitting the goal and like I was"},{"speaker":"Tara McMullin","startTime":1017.085,"endTime":1021.345,"body":"pathologizing themselves and saying,"},{"speaker":"Tara McMullin","startTime":1021.345,"endTime":1022.305,"body":"well, there's something wrong with."},{"speaker":"Tara McMullin","startTime":1023.49,"endTime":1030.8700000000001,"body":"And so, um, the main thing, the kind of"},{"speaker":"Tara McMullin","startTime":1023.49,"endTime":1030.8700000000001,"body":"overarching idea of what's wrong with goal"},{"speaker":"Tara McMullin","startTime":1030.8700000000001,"endTime":1039.42,"body":"setting for me is this lack of integration"},{"speaker":"Tara McMullin","startTime":1030.8700000000001,"endTime":1039.42,"body":"of kind of the lar the bigger picture"},{"speaker":"Tara McMullin","startTime":1039.425,"endTime":1041.3700000000001,"body":"stuff, the things that we do, right?"},{"speaker":"Tara McMullin","startTime":1041.3700000000001,"endTime":1045.0900000000001,"body":"We, we know we're supposed to"},{"speaker":"Tara McMullin","startTime":1041.3700000000001,"endTime":1045.0900000000001,"body":"ha to, to write up our business"},{"speaker":"Tara McMullin","startTime":1045.095,"endTime":1046.77,"body":"vision or our personal vision."},{"speaker":"Tara McMullin","startTime":1046.89,"endTime":1051.06,"body":"We know we're supposed to have that"},{"speaker":"Tara McMullin","startTime":1046.89,"endTime":1051.06,"body":"set of personal values, those guiding"},{"speaker":"Tara McMullin","startTime":1051.06,"endTime":1056.3400000000001,"body":"principles for our businesses,"},{"speaker":"Tara McMullin","startTime":1051.06,"endTime":1056.3400000000001,"body":"for our lives, but they don't tend"},{"speaker":"Tara McMullin","startTime":1056.3400000000001,"endTime":1058.95,"body":"to play nice with smart goals."},{"speaker":"Tara McMullin","startTime":1058.95,"endTime":1061.65,"body":"It's like big picture stuff's over here."},{"speaker":"Tara McMullin","startTime":1061.74,"endTime":1066.93,"body":"Smart goals are over there, and"},{"speaker":"Tara McMullin","startTime":1061.74,"endTime":1066.93,"body":"never the twin shall meet, right?"},{"speaker":"Tara McMullin","startTime":1067.785,"endTime":1069.015,"body":"But that doesn't work."},{"speaker":"Tara McMullin","startTime":1069.6740000000002,"endTime":1075.045,"body":"It means that either we are, uh,"},{"speaker":"Tara McMullin","startTime":1069.6740000000002,"endTime":1075.045,"body":"continually taking action that"},{"speaker":"Tara McMullin","startTime":1075.045,"endTime":1078.015,"body":"doesn't align with us, that doesn't"},{"speaker":"Tara McMullin","startTime":1075.045,"endTime":1078.015,"body":"feel good, that doesn't give us"},{"speaker":"Tara McMullin","startTime":1078.075,"endTime":1081.7050000000002,"body":"the, the sort of psychological and"},{"speaker":"Tara McMullin","startTime":1078.075,"endTime":1081.7050000000002,"body":"emotional results that we're looking"},{"speaker":"Tara McMullin","startTime":1081.7050000000002,"endTime":1085.7250000000001,"body":"for, the, even the existential"},{"speaker":"Tara McMullin","startTime":1081.7050000000002,"endTime":1085.7250000000001,"body":"results that we're looking for."},{"speaker":"Tara McMullin","startTime":1086.085,"endTime":1093.255,"body":"Um, and it means that we're not"},{"speaker":"Tara McMullin","startTime":1086.085,"endTime":1093.255,"body":"actually achieving those, uh, the,"},{"speaker":"Tara McMullin","startTime":1093.255,"endTime":1097.275,"body":"the vision and the values, and we"},{"speaker":"Tara McMullin","startTime":1093.255,"endTime":1097.275,"body":"get down on ourselves about it."},{"speaker":"Tara McMullin","startTime":1097.279,"endTime":1101.355,"body":"And I just, I don't want anyone to get"},{"speaker":"Tara McMullin","startTime":1097.279,"endTime":1101.355,"body":"down on themselves about their goals."},{"speaker":"Tara McMullin","startTime":1101.7150000000001,"endTime":1104.085,"body":"Um, I don't think that's,"},{"speaker":"Tara McMullin","startTime":1101.7150000000001,"endTime":1104.085,"body":"that's productive."},{"speaker":"Tara McMullin","startTime":1104.115,"endTime":1110.115,"body":"And so it's, it, for me, the sort"},{"speaker":"Tara McMullin","startTime":1104.115,"endTime":1110.115,"body":"of, the larger problems around"},{"speaker":"Tara McMullin","startTime":1110.115,"endTime":1115.845,"body":"goals come from that unnecessary"},{"speaker":"Tara McMullin","startTime":1110.115,"endTime":1115.845,"body":"division of big picture and tactical."},{"speaker":"Tara McMullin","startTime":1116.1740000000002,"endTime":1120.825,"body":"Um, and then underneath of that, it's"},{"speaker":"Tara McMullin","startTime":1116.1740000000002,"endTime":1120.825,"body":"these cultural frameworks that we've"},{"speaker":"Tara McMullin","startTime":1120.885,"endTime":1126.355,"body":"learned that support the unnatural"},{"speaker":"Tara McMullin","startTime":1120.885,"endTime":1126.355,"body":"division of those two things."},{"speaker":"Tara McMullin","startTime":1127.3500000000001,"endTime":1128.3400000000001,"body":"Sorry, that was a lot."},{"speaker":"Emily Thompson","startTime":1128.5200000000002,"endTime":1129.3600000000001,"body":"No, I love it."},{"speaker":"Emily Thompson","startTime":1129.3600000000001,"endTime":1134.0400000000002,"body":"I followed every bit of it, and I think"},{"speaker":"Emily Thompson","startTime":1129.3600000000001,"endTime":1134.0400000000002,"body":"that where you're even leading to it."},{"speaker":"Emily Thompson","startTime":1134.0400000000002,"endTime":1138.6000000000001,"body":"And you mentioned this, but also the,"},{"speaker":"Emily Thompson","startTime":1134.0400000000002,"endTime":1138.6000000000001,"body":"the psychological nonsense you go"},{"speaker":"Emily Thompson","startTime":1138.6000000000001,"endTime":1140.19,"body":"through after all of that is done."},{"speaker":"Tara McMullin","startTime":1140.22,"endTime":1140.46,"body":"Yeah."},{"speaker":"Emily Thompson","startTime":1140.49,"endTime":1140.76,"body":"Right."},{"speaker":"Emily Thompson","startTime":1140.76,"endTime":1145.5600000000002,"body":"Like it, it begins this like a downward"},{"speaker":"Emily Thompson","startTime":1140.76,"endTime":1145.5600000000002,"body":"spiral and then you stop making goals"},{"speaker":"Emily Thompson","startTime":1145.5600000000002,"endTime":1148.8300000000002,"body":"and stop caring about your values"},{"speaker":"Emily Thompson","startTime":1145.5600000000002,"endTime":1148.8300000000002,"body":"and all of these things, or you just"},{"speaker":"Emily Thompson","startTime":1149.2800000000002,"endTime":1152.46,"body":"continue pushing forward and you're"},{"speaker":"Emily Thompson","startTime":1149.2800000000002,"endTime":1152.46,"body":"never bringing the two together."},{"speaker":"Emily Thompson","startTime":1152.46,"endTime":1156.72,"body":"That is fascinating and I've never"},{"speaker":"Emily Thompson","startTime":1152.46,"endTime":1156.72,"body":"thought of it quite that way."},{"speaker":"Emily Thompson","startTime":1157.1100000000001,"endTime":1163.2,"body":"Um, but as you're saying it, I totally"},{"speaker":"Emily Thompson","startTime":1157.1100000000001,"endTime":1163.2,"body":"see that in everyone I've ever met."},{"speaker":"Tara McMullin","startTime":1165.51,"endTime":1165.8100000000002,"body":"yeah."},{"speaker":"Tara McMullin","startTime":1165.8100000000002,"endTime":1170.4,"body":"I'd like to think about it in"},{"speaker":"Tara McMullin","startTime":1165.8100000000002,"endTime":1170.4,"body":"terms of like the apps that we use"},{"speaker":"Tara McMullin","startTime":1170.4,"endTime":1173.01,"body":"to manage our daily work, right?"},{"speaker":"Tara McMullin","startTime":1173.01,"endTime":1178.23,"body":"Like whether it's Asana or it's click"},{"speaker":"Tara McMullin","startTime":1173.01,"endTime":1178.23,"body":"up, or it's Notion or Basecamp or"},{"speaker":"Tara McMullin","startTime":1178.23,"endTime":1185.94,"body":"whatever you use, um, those tools by"},{"speaker":"Tara McMullin","startTime":1178.23,"endTime":1185.94,"body":"default are super task oriented, right?"},{"speaker":"Tara McMullin","startTime":1185.94,"endTime":1187.5490000000002,"body":"Or project oriented."},{"speaker":"Tara McMullin","startTime":1187.555,"endTime":1192.51,"body":"And you, you can probably put a goal"},{"speaker":"Tara McMullin","startTime":1187.555,"endTime":1192.51,"body":"in there somewhere, but it's very"},{"speaker":"Tara McMullin","startTime":1192.51,"endTime":1195.96,"body":"much like, okay, today I need to do"},{"speaker":"Tara McMullin","startTime":1192.51,"endTime":1195.96,"body":"this, tomorrow I need to do that."},{"speaker":"Tara McMullin","startTime":1196.3500000000001,"endTime":1196.8700000000001,"body":"And it."},{"speaker":"Tara McMullin","startTime":1197.64,"endTime":1204.2700000000002,"body":"It doesn't, uh, it doesn't give us a"},{"speaker":"Tara McMullin","startTime":1197.64,"endTime":1204.2700000000002,"body":"lens through to, through which to look"},{"speaker":"Tara McMullin","startTime":1204.3300000000002,"endTime":1210.1490000000001,"body":"at those tasks in relationship to who"},{"speaker":"Tara McMullin","startTime":1204.3300000000002,"endTime":1210.1490000000001,"body":"we wanna become, how we wanna work,"},{"speaker":"Tara McMullin","startTime":1210.2700000000002,"endTime":1212.5200000000002,"body":"the values that are important to us."},{"speaker":"Tara McMullin","startTime":1213.18,"endTime":1214.3190000000002,"body":"And that's fine."},{"speaker":"Tara McMullin","startTime":1214.74,"endTime":1219.48,"body":"But when all we're ever doing is the"},{"speaker":"Tara McMullin","startTime":1214.74,"endTime":1219.48,"body":"project management piece, when all we're"},{"speaker":"Tara McMullin","startTime":1219.48,"endTime":1224.5800000000002,"body":"ever doing is ticking things off of"},{"speaker":"Tara McMullin","startTime":1219.48,"endTime":1224.5800000000002,"body":"a list, which is how most of us work,"},{"speaker":"Tara McMullin","startTime":1225.0,"endTime":1230.1000000000001,"body":"we lose sight of the stuff that does"},{"speaker":"Tara McMullin","startTime":1225.0,"endTime":1230.1000000000001,"body":"actually guide us and makes our work more"},{"speaker":"Tara McMullin","startTime":1230.1000000000001,"endTime":1234.99,"body":"meaningful and more fulfilling and helps"},{"speaker":"Tara McMullin","startTime":1230.1000000000001,"endTime":1234.99,"body":"us feel like we're making progress instead"},{"speaker":"Tara McMullin","startTime":1234.99,"endTime":1237.779,"body":"of just, oh, ticking things off a list."},{"speaker":"Emily Thompson","startTime":1238.6490000000001,"endTime":1240.45,"body":"I'm gonna have to"},{"speaker":"Emily Thompson","startTime":1238.6490000000001,"endTime":1240.45,"body":"rethink some things for myself."},{"speaker":"Tara McMullin","startTime":1240.51,"endTime":1240.8100000000002,"body":"Oh, no."},{"speaker":"Emily Thompson","startTime":1241.8590000000002,"endTime":1242.49,"body":"No, no."},{"speaker":"Emily Thompson","startTime":1242.4950000000001,"endTime":1245.8790000000001,"body":"Like in a really good way because,"},{"speaker":"Emily Thompson","startTime":1242.4950000000001,"endTime":1245.8790000000001,"body":"you know, here at Being Boss, I even"},{"speaker":"Emily Thompson","startTime":1245.8790000000001,"endTime":1247.5600000000002,"body":"think about like our CEO Day Kit."},{"speaker":"Emily Thompson","startTime":1247.71,"endTime":1251.22,"body":"We have the first couple sections,"},{"speaker":"Emily Thompson","startTime":1247.71,"endTime":1251.22,"body":"which are, we call, like, I call them"},{"speaker":"Emily Thompson","startTime":1251.43,"endTime":1253.68,"body":"jokingly, quote unquote, the soft skills."},{"speaker":"Emily Thompson","startTime":1254.0690000000002,"endTime":1257.2340000000002,"body":"It is the values, the money stories."},{"speaker":"Emily Thompson","startTime":1257.2340000000002,"endTime":1259.815,"body":"It's like getting in there with like"},{"speaker":"Emily Thompson","startTime":1257.2340000000002,"endTime":1259.815,"body":"those sort of behind the scenes things."},{"speaker":"Emily Thompson","startTime":1259.815,"endTime":1262.335,"body":"And then we dive into all of"},{"speaker":"Emily Thompson","startTime":1259.815,"endTime":1262.335,"body":"the goal setting and stuff."},{"speaker":"Emily Thompson","startTime":1262.335,"endTime":1267.585,"body":"And even in that framing of soft skills"},{"speaker":"Emily Thompson","startTime":1262.335,"endTime":1267.585,"body":"and hard skills, I've differentiated them."},{"speaker":"Tara McMullin","startTime":1267.795,"endTime":1267.855,"body":"Yeah."},{"speaker":"Emily Thompson","startTime":1267.8590000000002,"endTime":1272.1740000000002,"body":"And, and I always"},{"speaker":"Emily Thompson","startTime":1267.8590000000002,"endTime":1272.1740000000002,"body":"try to make sure that I say soft"},{"speaker":"Emily Thompson","startTime":1272.18,"endTime":1273.404,"body":"skills are not less important."},{"speaker":"Emily Thompson","startTime":1273.6000000000001,"endTime":1273.91,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":1273.91,"endTime":1277.9650000000001,"body":"But even the nature of them"},{"speaker":"Emily Thompson","startTime":1273.91,"endTime":1277.9650000000001,"body":"in the way we are conditioned."},{"speaker":"Emily Thompson","startTime":1278.775,"endTime":1280.365,"body":"The soft skills are less important."},{"speaker":"Tara McMullin","startTime":1280.4550000000002,"endTime":1280.7250000000001,"body":"Yep."},{"speaker":"Emily Thompson","startTime":1280.815,"endTime":1283.785,"body":"Than the goal"},{"speaker":"Emily Thompson","startTime":1280.815,"endTime":1283.785,"body":"setting and the project management"},{"speaker":"Emily Thompson","startTime":1283.785,"endTime":1284.865,"body":"and all of those things."},{"speaker":"Emily Thompson","startTime":1285.075,"endTime":1288.825,"body":"Um, and I love that you, I'm assuming"},{"speaker":"Emily Thompson","startTime":1285.075,"endTime":1288.825,"body":"you figured out how to put them together."},{"speaker":"Tara McMullin","startTime":1291.015,"endTime":1291.2250000000001,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":1291.2250000000001,"endTime":1294.4350000000002,"body":"I mean, for me it's less about."},{"speaker":"Tara McMullin","startTime":1296.38,"endTime":1297.8700000000001,"body":"How, how do I wanna put this?"},{"speaker":"Tara McMullin","startTime":1299.0700000000002,"endTime":1303.21,"body":"So I, I would, I would love to be able"},{"speaker":"Tara McMullin","startTime":1299.0700000000002,"endTime":1303.21,"body":"to say, yes, I know exactly how to"},{"speaker":"Tara McMullin","startTime":1303.2150000000001,"endTime":1308.5200000000002,"body":"integrate these things perfectly, but"},{"speaker":"Tara McMullin","startTime":1303.2150000000001,"endTime":1308.5200000000002,"body":"I think more what I have tried to put"},{"speaker":"Tara McMullin","startTime":1308.525,"endTime":1316.41,"body":"forward is a framework for regularly"},{"speaker":"Tara McMullin","startTime":1308.525,"endTime":1316.41,"body":"engaging with those big picture things."},{"speaker":"Tara McMullin","startTime":1316.5300000000002,"endTime":1320.3100000000002,"body":"So in the book I reframe"},{"speaker":"Tara McMullin","startTime":1316.5300000000002,"endTime":1320.3100000000002,"body":"goals as commitments."},{"speaker":"Tara McMullin","startTime":1320.3400000000001,"endTime":1325.41,"body":"So instead of setting smart goals,"},{"speaker":"Tara McMullin","startTime":1320.3400000000001,"endTime":1325.41,"body":"which are, you know, specific and"},{"speaker":"Tara McMullin","startTime":1325.41,"endTime":1329.01,"body":"measurable and actionable, and"},{"speaker":"Tara McMullin","startTime":1325.41,"endTime":1329.01,"body":"everybody knows hopefully what a smart"},{"speaker":"Tara McMullin","startTime":1329.01,"endTime":1331.2,"body":"goal is, which are useful, right?"},{"speaker":"Tara McMullin","startTime":1331.2050000000002,"endTime":1332.94,"body":"They're useful in their own way."},{"speaker":"Tara McMullin","startTime":1333.3000000000002,"endTime":1334.48,"body":"Um, I."},{"speaker":"Tara McMullin","startTime":1335.25,"endTime":1337.65,"body":"Instead offer this idea of a commitment."},{"speaker":"Tara McMullin","startTime":1337.65,"endTime":1342.0600000000002,"body":"And a commitment is sort of, it's"},{"speaker":"Tara McMullin","startTime":1337.65,"endTime":1342.0600000000002,"body":"almost like a little mantra that"},{"speaker":"Tara McMullin","startTime":1342.0600000000002,"endTime":1348.0900000000001,"body":"you can use to make progress on a"},{"speaker":"Tara McMullin","startTime":1342.0600000000002,"endTime":1348.0900000000001,"body":"particular area of life and work."},{"speaker":"Tara McMullin","startTime":1348.5400000000002,"endTime":1353.3100000000002,"body":"Um, and so it's something that"},{"speaker":"Tara McMullin","startTime":1348.5400000000002,"endTime":1353.3100000000002,"body":"applies very, very broadly."},{"speaker":"Tara McMullin","startTime":1353.3700000000001,"endTime":1357.15,"body":"It's something that applies to your"},{"speaker":"Tara McMullin","startTime":1353.3700000000001,"endTime":1357.15,"body":"vision and your values and who you"},{"speaker":"Tara McMullin","startTime":1357.15,"endTime":1363.24,"body":"want to become, and it's something"},{"speaker":"Tara McMullin","startTime":1357.15,"endTime":1363.24,"body":"that impacts your day-to-day actions."},{"speaker":"Tara McMullin","startTime":1363.48,"endTime":1370.25,"body":"So an example of this is in 2021,"},{"speaker":"Tara McMullin","startTime":1363.48,"endTime":1370.25,"body":"one of my commitments was to practice"},{"speaker":"Tara McMullin","startTime":1370.5,"endTime":1373.47,"body":"belonging and practice belonging."},{"speaker":"Tara McMullin","startTime":1374.1750000000002,"endTime":1378.375,"body":"Well, first of all, where it came"},{"speaker":"Tara McMullin","startTime":1374.1750000000002,"endTime":1378.375,"body":"from was that my knee jerk reaction"},{"speaker":"Tara McMullin","startTime":1378.375,"endTime":1381.6750000000002,"body":"in any social situation is to"},{"speaker":"Tara McMullin","startTime":1378.375,"endTime":1381.6750000000002,"body":"assume that I don't belong there."},{"speaker":"Tara McMullin","startTime":1381.825,"endTime":1382.125,"body":"Right?"},{"speaker":"Tara McMullin","startTime":1382.4850000000001,"endTime":1385.755,"body":"I know I'm not alone in that, but"},{"speaker":"Tara McMullin","startTime":1382.4850000000001,"endTime":1385.755,"body":"also I know that a lot of people"},{"speaker":"Tara McMullin","startTime":1385.755,"endTime":1389.115,"body":"have the opposite uh uh, sort"},{"speaker":"Tara McMullin","startTime":1385.755,"endTime":1389.115,"body":"of way of being in the world."},{"speaker":"Tara McMullin","startTime":1389.565,"endTime":1394.845,"body":"So I wanted to kind of see what"},{"speaker":"Tara McMullin","startTime":1389.565,"endTime":1394.845,"body":"would it be like to act as if I"},{"speaker":"Tara McMullin","startTime":1394.845,"endTime":1398.654,"body":"believed I belonged in any social"},{"speaker":"Tara McMullin","startTime":1394.845,"endTime":1398.654,"body":"situation that I was part of."},{"speaker":"Tara McMullin","startTime":1399.255,"endTime":1403.664,"body":"What was interesting is that"},{"speaker":"Tara McMullin","startTime":1399.255,"endTime":1403.664,"body":"the places that I first noticed"},{"speaker":"Tara McMullin","startTime":1403.755,"endTime":1405.525,"body":"that I could be practicing."},{"speaker":"Tara McMullin","startTime":1406.115,"endTime":1410.515,"body":"Uh, this commitment of practice"},{"speaker":"Tara McMullin","startTime":1406.115,"endTime":1410.515,"body":"belonging, were in conflict."},{"speaker":"Tara McMullin","startTime":1411.2150000000001,"endTime":1417.605,"body":"So instead of allowing conflict or"},{"speaker":"Tara McMullin","startTime":1411.2150000000001,"endTime":1417.605,"body":"a misunderstanding or someone, you"},{"speaker":"Tara McMullin","startTime":1417.6100000000001,"endTime":1423.815,"body":"know, pushing my boundaries past where"},{"speaker":"Tara McMullin","startTime":1417.6100000000001,"endTime":1423.815,"body":"I wanted them to be pushing, um, I"},{"speaker":"Tara McMullin","startTime":1423.9050000000002,"endTime":1429.6650000000002,"body":"noticed, okay, well if I'm practicing"},{"speaker":"Tara McMullin","startTime":1423.9050000000002,"endTime":1429.6650000000002,"body":"belonging in this moment, if I belong"},{"speaker":"Tara McMullin","startTime":1430.355,"endTime":1435.9950000000001,"body":"in this relationship with this person,"},{"speaker":"Tara McMullin","startTime":1430.355,"endTime":1435.9950000000001,"body":"then they're not gonna just abandon me."},{"speaker":"Tara McMullin","startTime":1436.295,"endTime":1441.1850000000002,"body":"I have abandonment issues when , when"},{"speaker":"Tara McMullin","startTime":1436.295,"endTime":1441.1850000000002,"body":"I push back on this thing, when I"},{"speaker":"Tara McMullin","startTime":1441.19,"endTime":1445.325,"body":"say no, when I am not gonna bend"},{"speaker":"Tara McMullin","startTime":1441.19,"endTime":1445.325,"body":"over and be a people pleaser."},{"speaker":"Tara McMullin","startTime":1445.3300000000002,"endTime":1445.755,"body":"Right?"},{"speaker":"Tara McMullin","startTime":1446.315,"endTime":1450.365,"body":"Um, and so that's where I"},{"speaker":"Tara McMullin","startTime":1446.315,"endTime":1450.365,"body":"started to really practice that."},{"speaker":"Tara McMullin","startTime":1450.3950000000002,"endTime":1456.9050000000002,"body":"And in practicing that, that big picture"},{"speaker":"Tara McMullin","startTime":1450.3950000000002,"endTime":1456.9050000000002,"body":"commitment on a, on a day-to-day basis"},{"speaker":"Tara McMullin","startTime":1456.91,"endTime":1461.1650000000002,"body":"in, in little email exchanges or,"},{"speaker":"Tara McMullin","startTime":1456.91,"endTime":1461.1650000000002,"body":"you know, on client calls or whatever"},{"speaker":"Tara McMullin","startTime":1461.1650000000002,"endTime":1467.315,"body":"it might be, I was able to start"},{"speaker":"Tara McMullin","startTime":1461.1650000000002,"endTime":1467.315,"body":"retraining that pattern of not just"},{"speaker":"Tara McMullin","startTime":1467.375,"endTime":1471.1550000000002,"body":"action, but pattern of thinking as well."},{"speaker":"Tara McMullin","startTime":1471.1850000000002,"endTime":1476.075,"body":"I won't say that it's a hundred percent"},{"speaker":"Tara McMullin","startTime":1471.1850000000002,"endTime":1476.075,"body":"fixed, that would be ludicrous, but"},{"speaker":"Tara McMullin","startTime":1476.4650000000001,"endTime":1481.7150000000001,"body":"it's a hell of a lot better than it"},{"speaker":"Tara McMullin","startTime":1476.4650000000001,"endTime":1481.7150000000001,"body":"was, uh, at the beginning of 2021."},{"speaker":"Tara McMullin","startTime":1482.135,"endTime":1489.615,"body":"And so in that way, the whole concept"},{"speaker":"Tara McMullin","startTime":1482.135,"endTime":1489.615,"body":"of commitments is this, uh, integration"},{"speaker":"Tara McMullin","startTime":1489.815,"endTime":1497.095,"body":"of our big picture, juicy stuff with"},{"speaker":"Tara McMullin","startTime":1489.815,"endTime":1497.095,"body":"like  what is on my to-do list today"},{"speaker":"Tara McMullin","startTime":1497.1550000000002,"endTime":1502.345,"body":"and looking for ways to practice"},{"speaker":"Tara McMullin","startTime":1497.1550000000002,"endTime":1502.345,"body":"that big picture, juicy stuff as"},{"speaker":"Tara McMullin","startTime":1502.345,"endTime":1503.9250000000002,"body":"we're checking items off the list."},{"speaker":"Emily Thompson","startTime":1504.8590000000002,"endTime":1505.519,"body":"Lovely."},{"speaker":"Emily Thompson","startTime":1505.73,"endTime":1506.93,"body":"You call them commitments."},{"speaker":"Emily Thompson","startTime":1506.93,"endTime":1508.3390000000002,"body":"We call them intentions."},{"speaker":"Tara McMullin","startTime":1508.67,"endTime":1508.97,"body":"Excellent."},{"speaker":"Emily Thompson","startTime":1510.26,"endTime":1512.8390000000002,"body":"And an amazing"},{"speaker":"Emily Thompson","startTime":1510.26,"endTime":1512.8390000000002,"body":"practice for, for bringing some of"},{"speaker":"Emily Thompson","startTime":1512.8390000000002,"endTime":1517.1290000000001,"body":"those quote unquote soft skills, um,"},{"speaker":"Emily Thompson","startTime":1512.8390000000002,"endTime":1517.1290000000001,"body":"to the actions that you're taking."},{"speaker":"Emily Thompson","startTime":1517.1290000000001,"endTime":1520.279,"body":"And it's also this really beautiful"},{"speaker":"Emily Thompson","startTime":1517.1290000000001,"endTime":1520.279,"body":"sort of marriage of masculine"},{"speaker":"Emily Thompson","startTime":1520.279,"endTime":1521.21,"body":"and feminine that I'm seeing."},{"speaker":"Tara McMullin","startTime":1521.21,"endTime":1521.2990000000002,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":1521.8390000000002,"endTime":1524.18,"body":"This like state"},{"speaker":"Emily Thompson","startTime":1521.8390000000002,"endTime":1524.18,"body":"of being and the state of doing."},{"speaker":"Emily Thompson","startTime":1524.2990000000002,"endTime":1526.17,"body":"I think that is all wonderful."},{"speaker":"Emily Thompson","startTime":1528.8300000000002,"endTime":1531.68,"body":"When was the last time you"},{"speaker":"Emily Thompson","startTime":1528.8300000000002,"endTime":1531.68,"body":"said It's almost too easy when"},{"speaker":"Emily Thompson","startTime":1531.68,"endTime":1533.3600000000001,"body":"talking about a piece of tech?"},{"speaker":"Emily Thompson","startTime":1534.0800000000002,"endTime":1535.13,"body":"Probably never, right?"},{"speaker":"Emily Thompson","startTime":1535.19,"endTime":1536.8700000000001,"body":"Because tech usually isn't easy."},{"speaker":"Emily Thompson","startTime":1537.17,"endTime":1540.71,"body":"Tech is often too complicated,"},{"speaker":"Emily Thompson","startTime":1537.17,"endTime":1540.71,"body":"too busy, and too frustrating,"},{"speaker":"Emily Thompson","startTime":1540.71,"endTime":1545.5400000000002,"body":"especially for us creative types"},{"speaker":"Emily Thompson","startTime":1540.71,"endTime":1545.5400000000002,"body":"when it should be just plain easy."},{"speaker":"Emily Thompson","startTime":1545.73,"endTime":1550.7,"body":"HubSpot CRM platform is ridiculously"},{"speaker":"Emily Thompson","startTime":1545.73,"endTime":1550.7,"body":"easy to learn, use and love."},{"speaker":"Emily Thompson","startTime":1550.97,"endTime":1554.96,"body":"That's because it's a handcrafted,"},{"speaker":"Emily Thompson","startTime":1550.97,"endTime":1554.96,"body":"sophisticated system designed"},{"speaker":"Emily Thompson","startTime":1554.96,"endTime":1556.7,"body":"for the way teams actually work."},{"speaker":"Emily Thompson","startTime":1557.0,"endTime":1560.99,"body":"Not a bunch of cobbled together tools"},{"speaker":"Emily Thompson","startTime":1557.0,"endTime":1560.99,"body":"that don't actually speak to each other."},{"speaker":"Emily Thompson","startTime":1561.38,"endTime":1564.8300000000002,"body":"With a suite of powerful tools that"},{"speaker":"Emily Thompson","startTime":1561.38,"endTime":1564.8300000000002,"body":"seamlessly connect to your teams"},{"speaker":"Emily Thompson","startTime":1564.8300000000002,"endTime":1568.25,"body":"and customizable hubs that you"},{"speaker":"Emily Thompson","startTime":1564.8300000000002,"endTime":1568.25,"body":"can add or subtract as you grow."},{"speaker":"Emily Thompson","startTime":1568.5200000000002,"endTime":1570.68,"body":"It's not almost too easy to use."},{"speaker":"Emily Thompson","startTime":1570.6850000000002,"endTime":1572.96,"body":"It is easy to use, period."},{"speaker":"Emily Thompson","startTime":1573.41,"endTime":1579.71,"body":"Learn how HubSpot can help your"},{"speaker":"Emily Thompson","startTime":1573.41,"endTime":1579.71,"body":"business grow better at hubspot.com."},{"speaker":"Emily Thompson","startTime":1581.7350000000001,"endTime":1581.9750000000001,"body":"Okay."},{"speaker":"Emily Thompson","startTime":1581.9750000000001,"endTime":1585.545,"body":"I wanna dive into a couple"},{"speaker":"Emily Thompson","startTime":1581.9750000000001,"endTime":1585.545,"body":"of key little concepts."},{"speaker":"Emily Thompson","startTime":1585.605,"endTime":1587.4950000000001,"body":"Not little big con, but you."},{"speaker":"Emily Thompson","startTime":1587.9450000000002,"endTime":1589.595,"body":"Smaller parts of the bigger work."},{"speaker":"Emily Thompson","startTime":1591.2450000000001,"endTime":1592.565,"body":"A couple of concepts here."},{"speaker":"Emily Thompson","startTime":1592.565,"endTime":1594.815,"body":"One of the things that you talk"},{"speaker":"Emily Thompson","startTime":1592.565,"endTime":1594.815,"body":"about, and I feel like you've"},{"speaker":"Emily Thompson","startTime":1594.815,"endTime":1599.885,"body":"sort of alluded to it thus far, is"},{"speaker":"Emily Thompson","startTime":1594.815,"endTime":1599.885,"body":"the idea of a validation spiral."},{"speaker":"Tara McMullin","startTime":1599.885,"endTime":1600.1850000000002,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":1600.5900000000001,"endTime":1605.315,"body":"So what is a validation"},{"speaker":"Emily Thompson","startTime":1600.5900000000001,"endTime":1605.315,"body":"spiral and can our goals actually"},{"speaker":"Emily Thompson","startTime":1605.3200000000002,"endTime":1607.055,"body":"lead us to being stuck in one?"},{"speaker":"Tara McMullin","startTime":1607.865,"endTime":1608.4950000000001,"body":"Yes."},{"speaker":"Tara McMullin","startTime":1608.755,"endTime":1609.785,"body":"Uh, absolutely."},{"speaker":"Tara McMullin","startTime":1609.835,"endTime":1616.2350000000001,"body":"So a validation spiral, uh, is this"},{"speaker":"Tara McMullin","startTime":1609.835,"endTime":1616.2350000000001,"body":"pattern that I saw in myself and that"},{"speaker":"Tara McMullin","startTime":1616.2350000000001,"endTime":1621.335,"body":"I have seen in countless other people,"},{"speaker":"Tara McMullin","startTime":1616.2350000000001,"endTime":1621.335,"body":"which is that, you know, one of our"},{"speaker":"Tara McMullin","startTime":1621.335,"endTime":1629.095,"body":"deep desires as a human and as a human,"},{"speaker":"Tara McMullin","startTime":1621.335,"endTime":1629.095,"body":"especially in this kind of economic and"},{"speaker":"Tara McMullin","startTime":1629.565,"endTime":1634.644,"body":"cultural climate that we exist in is"},{"speaker":"Tara McMullin","startTime":1629.565,"endTime":1634.644,"body":"that we want to feel useful, we wanna"},{"speaker":"Tara McMullin","startTime":1634.644,"endTime":1637.375,"body":"feel valued, we wanna feel worthy."},{"speaker":"Tara McMullin","startTime":1638.035,"endTime":1643.885,"body":"And there are so many messages that we"},{"speaker":"Tara McMullin","startTime":1638.035,"endTime":1643.885,"body":"encounter on a day-to-day basis that"},{"speaker":"Tara McMullin","startTime":1643.914,"endTime":1649.1940000000002,"body":"push against those things that make us"},{"speaker":"Tara McMullin","startTime":1643.914,"endTime":1649.1940000000002,"body":"feel less than, that make us feel, uh,"},{"speaker":"Tara McMullin","startTime":1649.2250000000001,"endTime":1652.1940000000002,"body":"like we need to prove ourselves, right?"},{"speaker":"Tara McMullin","startTime":1652.7040000000002,"endTime":1656.785,"body":"So in order to counteract those"},{"speaker":"Tara McMullin","startTime":1652.7040000000002,"endTime":1656.785,"body":"messages that are pushing on our own"},{"speaker":"Tara McMullin","startTime":1656.785,"endTime":1662.6940000000002,"body":"sense of worth, uh, many of us will"},{"speaker":"Tara McMullin","startTime":1656.785,"endTime":1662.6940000000002,"body":"take on projects and responsibilities,"},{"speaker":"Tara McMullin","startTime":1662.7,"endTime":1670.4240000000002,"body":"will say yes to things in order to"},{"speaker":"Tara McMullin","startTime":1662.7,"endTime":1670.4240000000002,"body":"be that useful, valuable person in"},{"speaker":"Tara McMullin","startTime":1670.4240000000002,"endTime":1676.7540000000001,"body":"a group or in a relationship, and we"},{"speaker":"Tara McMullin","startTime":1670.4240000000002,"endTime":1676.7540000000001,"body":"take on more and more of those yeses."},{"speaker":"Tara McMullin","startTime":1676.7540000000001,"endTime":1681.045,"body":"We become more and more over committed,"},{"speaker":"Tara McMullin","startTime":1676.7540000000001,"endTime":1681.045,"body":"and as we become overcommitted,"},{"speaker":"Tara McMullin","startTime":1681.585,"endTime":1684.075,"body":"our resources get stretched thin."},{"speaker":"Tara McMullin","startTime":1684.075,"endTime":1687.885,"body":"So that's time and money, but it's also"},{"speaker":"Tara McMullin","startTime":1684.075,"endTime":1687.885,"body":"emotional bandwidth, mental bandwidth,"},{"speaker":"Tara McMullin","startTime":1688.7740000000001,"endTime":1690.2540000000001,"body":"physical health, physical energy."},{"speaker":"Tara McMullin","startTime":1690.404,"endTime":1694.125,"body":"Any of those things that we draw on"},{"speaker":"Tara McMullin","startTime":1690.404,"endTime":1694.125,"body":"to do what we need to do on a daily"},{"speaker":"Tara McMullin","startTime":1694.125,"endTime":1700.664,"body":"basis, they get stretched thin so"},{"speaker":"Tara McMullin","startTime":1694.125,"endTime":1700.664,"body":"that the effect of overcommitting"},{"speaker":"Tara McMullin","startTime":1700.67,"endTime":1706.029,"body":"on the whole is under committing to"},{"speaker":"Tara McMullin","startTime":1700.67,"endTime":1706.029,"body":"individual responsibilities because"},{"speaker":"Tara McMullin","startTime":1706.029,"endTime":1710.5590000000002,"body":"we simply do not have the resources"},{"speaker":"Tara McMullin","startTime":1706.029,"endTime":1710.5590000000002,"body":"required to be able to do those things."},{"speaker":"Tara McMullin","startTime":1711.0690000000002,"endTime":1714.039,"body":"Well then when we don't have"},{"speaker":"Tara McMullin","startTime":1711.0690000000002,"endTime":1714.039,"body":"the resources to be able to do"},{"speaker":"Tara McMullin","startTime":1714.039,"endTime":1716.3190000000002,"body":"those things well what happens?"},{"speaker":"Tara McMullin","startTime":1716.68,"endTime":1718.6000000000001,"body":"We start to feel down on ourselves."},{"speaker":"Tara McMullin","startTime":1718.66,"endTime":1723.0690000000002,"body":"We start to question our value, our"},{"speaker":"Tara McMullin","startTime":1718.66,"endTime":1723.0690000000002,"body":"usefulness, our worthiness, all of"},{"speaker":"Tara McMullin","startTime":1723.19,"endTime":1726.91,"body":"those messages pushing in from the"},{"speaker":"Tara McMullin","startTime":1723.19,"endTime":1726.91,"body":"outside just make us feel worse."},{"speaker":"Tara McMullin","startTime":1726.91,"endTime":1730.0890000000002,"body":"We're less able to counteract"},{"speaker":"Tara McMullin","startTime":1726.91,"endTime":1730.0890000000002,"body":"them cuz heck, now there's proof"},{"speaker":"Tara McMullin","startTime":1730.1200000000001,"endTime":1734.529,"body":"in front of me that I'm not as"},{"speaker":"Tara McMullin","startTime":1730.1200000000001,"endTime":1734.529,"body":"valuable and useful as I should be."},{"speaker":"Tara McMullin","startTime":1735.16,"endTime":1736.72,"body":"Um, and so what do we do?"},{"speaker":"Tara McMullin","startTime":1737.6200000000001,"endTime":1743.17,"body":"We go and we say yes to more stuff because"},{"speaker":"Tara McMullin","startTime":1737.6200000000001,"endTime":1743.17,"body":"we think, oh, I can fix this feeling."},{"speaker":"Tara McMullin","startTime":1743.17,"endTime":1745.39,"body":"Or we don't think it, it's,"},{"speaker":"Tara McMullin","startTime":1743.17,"endTime":1745.39,"body":"it's more instinctual."},{"speaker":"Tara McMullin","startTime":1745.39,"endTime":1749.95,"body":"But you know, the instinct is, I can"},{"speaker":"Tara McMullin","startTime":1745.39,"endTime":1749.95,"body":"fix this feeling by taking on this"},{"speaker":"Tara McMullin","startTime":1749.95,"endTime":1755.14,"body":"other project, by saying, sure, I'll"},{"speaker":"Tara McMullin","startTime":1749.95,"endTime":1755.14,"body":"do the carpool this whole next week."},{"speaker":"Tara McMullin","startTime":1755.17,"endTime":1755.5,"body":"Right."},{"speaker":"Tara McMullin","startTime":1755.5,"endTime":1756.13,"body":"Whatever it might."},{"speaker":"Tara McMullin","startTime":1757.67,"endTime":1761.45,"body":"And in the process of that, then of course"},{"speaker":"Tara McMullin","startTime":1757.67,"endTime":1761.45,"body":"we stretch our resources even thinner."},{"speaker":"Tara McMullin","startTime":1761.8390000000002,"endTime":1763.49,"body":"Things get bad again."},{"speaker":"Tara McMullin","startTime":1763.64,"endTime":1769.1000000000001,"body":"And so either we end up completely"},{"speaker":"Tara McMullin","startTime":1763.64,"endTime":1769.1000000000001,"body":"compromising our results and"},{"speaker":"Tara McMullin","startTime":1769.63,"endTime":1774.8700000000001,"body":"compromising our relationships in"},{"speaker":"Tara McMullin","startTime":1769.63,"endTime":1774.8700000000001,"body":"the process, or we burn out and"},{"speaker":"Tara McMullin","startTime":1776.164,"endTime":1779.315,"body":"burning out, you know, is not great."},{"speaker":"Tara McMullin","startTime":1779.404,"endTime":1780.815,"body":"Um, and I'm talking about like."},{"speaker":"Emily Thompson","startTime":1780.815,"endTime":1781.4440000000002,"body":"Not fun."},{"speaker":"Tara McMullin","startTime":1781.654,"endTime":1782.285,"body":"Not fun."},{"speaker":"Tara McMullin","startTime":1782.285,"endTime":1782.9740000000002,"body":"It's not fun."},{"speaker":"Tara McMullin","startTime":1782.9740000000002,"endTime":1786.4840000000002,"body":"I'm talking about like clinical"},{"speaker":"Tara McMullin","startTime":1782.9740000000002,"endTime":1786.4840000000002,"body":"burnout, not just like I'm feeling a"},{"speaker":"Tara McMullin","startTime":1786.4840000000002,"endTime":1788.4340000000002,"body":"little sluggish or I'm feeling down."},{"speaker":"Tara McMullin","startTime":1788.4340000000002,"endTime":1795.305,"body":"I'm talking about the complete feeling"},{"speaker":"Tara McMullin","startTime":1788.4340000000002,"endTime":1795.305,"body":"of being exhausted of all of your"},{"speaker":"Tara McMullin","startTime":1795.7540000000001,"endTime":1797.644,"body":"resources because you literally are."},{"speaker":"Tara McMullin","startTime":1797.885,"endTime":1799.595,"body":"So that's the validation spiral."},{"speaker":"Tara McMullin","startTime":1799.9540000000002,"endTime":1805.5040000000001,"body":"And our goals can fuel the validation"},{"speaker":"Tara McMullin","startTime":1799.9540000000002,"endTime":1805.5040000000001,"body":"spiral by essentially becoming the"},{"speaker":"Tara McMullin","startTime":1805.5040000000001,"endTime":1807.154,"body":"things that we're saying yes to."},{"speaker":"Tara McMullin","startTime":1807.1840000000002,"endTime":1812.855,"body":"They become the things that we are"},{"speaker":"Tara McMullin","startTime":1807.1840000000002,"endTime":1812.855,"body":"trying to counteract those feelings"},{"speaker":"Tara McMullin","startTime":1812.8590000000002,"endTime":1817.115,"body":"of, of, uh, you know, of, of"},{"speaker":"Tara McMullin","startTime":1812.8590000000002,"endTime":1817.115,"body":"questioning our worth, questioning"},{"speaker":"Tara McMullin","startTime":1817.115,"endTime":1819.065,"body":"our value, questioning our usefulness."},{"speaker":"Tara McMullin","startTime":1819.4240000000002,"endTime":1827.4340000000002,"body":"Um, and so goals just kind of add fuel"},{"speaker":"Tara McMullin","startTime":1819.4240000000002,"endTime":1827.4340000000002,"body":"to that whole fire, um, and allow burnout"},{"speaker":"Tara McMullin","startTime":1827.4340000000002,"endTime":1830.164,"body":"to really sneak up on us and, and fast."},{"speaker":"Emily Thompson","startTime":1831.4840000000002,"endTime":1835.7450000000001,"body":"As you're saying"},{"speaker":"Emily Thompson","startTime":1831.4840000000002,"endTime":1835.7450000000001,"body":"this, I can imagine probably 80%"},{"speaker":"Emily Thompson","startTime":1835.7450000000001,"endTime":1840.6940000000002,"body":"of the people listening to this, I"},{"speaker":"Emily Thompson","startTime":1835.7450000000001,"endTime":1840.6940000000002,"body":"pulled that number out of thin air."},{"speaker":"Emily Thompson","startTime":1841.26,"endTime":1845.255,"body":"Made it up just now, um, are the majority."},{"speaker":"Emily Thompson","startTime":1845.26,"endTime":1845.6740000000002,"body":"How about that?"},{"speaker":"Emily Thompson","startTime":1845.68,"endTime":1847.835,"body":"I would imagine that the majority"},{"speaker":"Emily Thompson","startTime":1845.68,"endTime":1847.835,"body":"of people listening to this"},{"speaker":"Emily Thompson","startTime":1848.105,"endTime":1850.505,"body":"are probably seeing themselves"},{"speaker":"Tara McMullin","startTime":1850.535,"endTime":1850.625,"body":"mm-hmm."},{"speaker":"Emily Thompson","startTime":1850.865,"endTime":1854.7340000000002,"body":"in either a real"},{"speaker":"Emily Thompson","startTime":1850.865,"endTime":1854.7340000000002,"body":"quick scary spiral or just like"},{"speaker":"Emily Thompson","startTime":1855.005,"endTime":1861.605,"body":"a larger sort of revolving spiral"},{"speaker":"Emily Thompson","startTime":1855.005,"endTime":1861.605,"body":"over, you know, a whole relationship."},{"speaker":"Tara McMullin","startTime":1861.6090000000002,"endTime":1861.894,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":1862.265,"endTime":1863.885,"body":"or the"},{"speaker":"Emily Thompson","startTime":1862.265,"endTime":1863.885,"body":"lifespan of their business."},{"speaker":"Emily Thompson","startTime":1864.154,"endTime":1870.365,"body":"Um, if someone is feeling that way, how do"},{"speaker":"Emily Thompson","startTime":1864.154,"endTime":1870.365,"body":"they make it out of a validation spiral?"},{"speaker":"Tara McMullin","startTime":1871.505,"endTime":1872.015,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":1872.015,"endTime":1876.664,"body":"So I mean, it involves"},{"speaker":"Tara McMullin","startTime":1872.015,"endTime":1876.664,"body":"saying no more often."},{"speaker":"Tara McMullin","startTime":1877.144,"endTime":1881.6750000000002,"body":"Um, and not just saying no to, like,"},{"speaker":"Tara McMullin","startTime":1877.144,"endTime":1881.6750000000002,"body":"when someone asks you for a favor or"},{"speaker":"Tara McMullin","startTime":1881.6750000000002,"endTime":1887.015,"body":"asks you for a meeting or, you know,"},{"speaker":"Tara McMullin","startTime":1881.6750000000002,"endTime":1887.015,"body":"whatever that project is, but it's,"},{"speaker":"Tara McMullin","startTime":1887.135,"endTime":1892.2350000000001,"body":"it means saying no to some of the"},{"speaker":"Tara McMullin","startTime":1887.135,"endTime":1892.2350000000001,"body":"things you'd like to be doing as well."},{"speaker":"Tara McMullin","startTime":1892.2350000000001,"endTime":1895.385,"body":"Some of the things that you come"},{"speaker":"Tara McMullin","startTime":1892.2350000000001,"endTime":1895.385,"body":"up with in your own head, right."},{"speaker":"Tara McMullin","startTime":1897.0800000000002,"endTime":1901.13,"body":"And really what saying no is all"},{"speaker":"Tara McMullin","startTime":1897.0800000000002,"endTime":1901.13,"body":"about is understanding what your"},{"speaker":"Tara McMullin","startTime":1901.13,"endTime":1903.7700000000002,"body":"capacity is at any given time."},{"speaker":"Tara McMullin","startTime":1904.5200000000002,"endTime":1908.69,"body":"Um, and actually I'll go into capacity"},{"speaker":"Tara McMullin","startTime":1904.5200000000002,"endTime":1908.69,"body":"for just a second, but I also want"},{"speaker":"Tara McMullin","startTime":1908.69,"endTime":1912.71,"body":"to to point out that for those"},{"speaker":"Tara McMullin","startTime":1908.69,"endTime":1912.71,"body":"non-majority, for the minority of people"},{"speaker":"Tara McMullin","startTime":1912.74,"endTime":1917.67,"body":"who don't necessarily see themselves"},{"speaker":"Tara McMullin","startTime":1912.74,"endTime":1917.67,"body":"in the validation spiral, aren't"},{"speaker":"Tara McMullin","startTime":1917.99,"endTime":1920.0300000000002,"body":"constantly looking to prove themselves."},{"speaker":"Tara McMullin","startTime":1920.3000000000002,"endTime":1921.7700000000002,"body":"Um, awesome."},{"speaker":"Tara McMullin","startTime":1922.0400000000002,"endTime":1928.49,"body":"And what I find is that sometimes"},{"speaker":"Tara McMullin","startTime":1922.0400000000002,"endTime":1928.49,"body":"those folks are actually reacting"},{"speaker":"Tara McMullin","startTime":1928.5200000000002,"endTime":1934.76,"body":"to overachievers in their lives,"},{"speaker":"Tara McMullin","startTime":1928.5200000000002,"endTime":1934.76,"body":"who, um, they've decided I never"},{"speaker":"Tara McMullin","startTime":1934.76,"endTime":1936.3500000000001,"body":"want to be like that person."},{"speaker":"Tara McMullin","startTime":1936.6200000000001,"endTime":1936.98,"body":"Right?"},{"speaker":"Tara McMullin","startTime":1937.19,"endTime":1941.3600000000001,"body":"And so they may not be caught up in"},{"speaker":"Tara McMullin","startTime":1937.19,"endTime":1941.3600000000001,"body":"their own validation spiral, but their"},{"speaker":"Tara McMullin","startTime":1941.3600000000001,"endTime":1949.22,"body":"actions and goals and, and vision is"},{"speaker":"Tara McMullin","startTime":1941.3600000000001,"endTime":1949.22,"body":"often tinged with the same energy."},{"speaker":"Tara McMullin","startTime":1950.045,"endTime":1950.9740000000002,"body":"So, okay."},{"speaker":"Tara McMullin","startTime":1951.275,"endTime":1953.664,"body":"Capacity, and this is for everyone."},{"speaker":"Tara McMullin","startTime":1953.67,"endTime":1958.055,"body":"So capacity is essentially all"},{"speaker":"Tara McMullin","startTime":1953.67,"endTime":1958.055,"body":"of the resources that we have"},{"speaker":"Tara McMullin","startTime":1958.055,"endTime":1960.365,"body":"access to at any given time."},{"speaker":"Tara McMullin","startTime":1960.4540000000002,"endTime":1962.765,"body":"And I define resources super broadly."},{"speaker":"Tara McMullin","startTime":1962.765,"endTime":1967.085,"body":"So I mentioned earlier time,"},{"speaker":"Tara McMullin","startTime":1962.765,"endTime":1967.085,"body":"money, those are the easy ones."},{"speaker":"Tara McMullin","startTime":1967.325,"endTime":1973.115,"body":"Uh, emotional bandwidth, physical,"},{"speaker":"Tara McMullin","startTime":1967.325,"endTime":1973.115,"body":"uh, energy, physical health, mental"},{"speaker":"Tara McMullin","startTime":1973.115,"endTime":1976.385,"body":"bandwidth, skills, support, community."},{"speaker":"Tara McMullin","startTime":1976.625,"endTime":1981.635,"body":"Those are all resources that we"},{"speaker":"Tara McMullin","startTime":1976.625,"endTime":1981.635,"body":"can use to get things done or to"},{"speaker":"Tara McMullin","startTime":1981.635,"endTime":1985.9240000000002,"body":"create what we wanna create or"},{"speaker":"Tara McMullin","startTime":1981.635,"endTime":1985.9240000000002,"body":"to act the way that we wanna act."},{"speaker":"Tara McMullin","startTime":1985.9240000000002,"endTime":1986.255,"body":"Right?"},{"speaker":"Tara McMullin","startTime":1986.825,"endTime":1992.15,"body":"Um, Different people have"},{"speaker":"Tara McMullin","startTime":1986.825,"endTime":1992.15,"body":"access to different resources."},{"speaker":"Tara McMullin","startTime":1992.45,"endTime":1997.74,"body":"I may have lots of resources when it"},{"speaker":"Tara McMullin","startTime":1992.45,"endTime":1997.74,"body":"comes to mental bandwidth, but I have a"},{"speaker":"Tara McMullin","startTime":1997.7450000000001,"endTime":2004.5690000000002,"body":"very small well of emotional bandwidth,"},{"speaker":"Tara McMullin","startTime":1997.7450000000001,"endTime":2004.5690000000002,"body":"whereas my husband has a huge well"},{"speaker":"Tara McMullin","startTime":2004.63,"endTime":2009.6100000000001,"body":"of emotional bandwidth, so much that"},{"speaker":"Tara McMullin","startTime":2004.63,"endTime":2009.6100000000001,"body":"I'm so jealous of most of the time."},{"speaker":"Tara McMullin","startTime":2010.0,"endTime":2015.5790000000002,"body":"Um, you know, he's, I hear him, he's"},{"speaker":"Tara McMullin","startTime":2010.0,"endTime":2015.5790000000002,"body":"just down the hall in his office and he"},{"speaker":"Tara McMullin","startTime":2015.5790000000002,"endTime":2020.5,"body":"is literally talking to people all day"},{"speaker":"Tara McMullin","startTime":2015.5790000000002,"endTime":2020.5,"body":"long because that's what he loves to do."},{"speaker":"Tara McMullin","startTime":2020.6200000000001,"endTime":2021.64,"body":"And I'm like, okay."},{"speaker":"Tara McMullin","startTime":2021.64,"endTime":2022.99,"body":"I have one call today."},{"speaker":"Tara McMullin","startTime":2023.289,"endTime":2024.49,"body":"I'm going to get through."},{"speaker":"Tara McMullin","startTime":2024.519,"endTime":2026.8600000000001,"body":"Like I have one call"},{"speaker":"Tara McMullin","startTime":2024.519,"endTime":2026.8600000000001,"body":"with a very good friend."},{"speaker":"Tara McMullin","startTime":2028.75,"endTime":2031.3600000000001,"body":"I just, I need to steel"},{"speaker":"Tara McMullin","startTime":2028.75,"endTime":2031.3600000000001,"body":"myself for this call, right?"},{"speaker":"Tara McMullin","startTime":2031.96,"endTime":2039.49,"body":"Um, so that I have to take that"},{"speaker":"Tara McMullin","startTime":2031.96,"endTime":2039.49,"body":"into account whenever I am either"},{"speaker":"Tara McMullin","startTime":2039.5500000000002,"endTime":2043.93,"body":"coming up with a new project for"},{"speaker":"Tara McMullin","startTime":2039.5500000000002,"endTime":2043.93,"body":"myself or determining whether or"},{"speaker":"Tara McMullin","startTime":2043.9350000000002,"endTime":2047.95,"body":"not I can say yes to something"},{"speaker":"Tara McMullin","startTime":2043.9350000000002,"endTime":2047.95,"body":"that's being asked of me, right?"},{"speaker":"Tara McMullin","startTime":2048.16,"endTime":2051.97,"body":"I may have the time, but if I don't"},{"speaker":"Tara McMullin","startTime":2048.16,"endTime":2051.97,"body":"have the emotional bandwidth, it's a no."},{"speaker":"Tara McMullin","startTime":2052.18,"endTime":2055.84,"body":"I might have the money, but if I don't"},{"speaker":"Tara McMullin","startTime":2052.18,"endTime":2055.84,"body":"have the physical energy for it, it"},{"speaker":"Tara McMullin","startTime":2055.84,"endTime":2057.85,"body":"might be a no or it's, it's a no."},{"speaker":"Tara McMullin","startTime":2058.3,"endTime":2066.64,"body":"Um, and so that capacity piece and"},{"speaker":"Tara McMullin","startTime":2058.3,"endTime":2066.64,"body":"recognizing that, um, it changes and"},{"speaker":"Tara McMullin","startTime":2066.64,"endTime":2071.519,"body":"that lots of different things both in"},{"speaker":"Tara McMullin","startTime":2066.64,"endTime":2071.519,"body":"work and in life are drawing down on the"},{"speaker":"Tara McMullin","startTime":2071.525,"endTime":2077.019,"body":"same resources all the time gives us a"},{"speaker":"Tara McMullin","startTime":2071.525,"endTime":2077.019,"body":"much better filter for thinking through."},{"speaker":"Tara McMullin","startTime":2077.019,"endTime":2079.63,"body":"All right, what can I say yes to?"},{"speaker":"Tara McMullin","startTime":2079.81,"endTime":2083.86,"body":"The question I like to ask there"},{"speaker":"Tara McMullin","startTime":2079.81,"endTime":2083.86,"body":"instead of, can I squeeze this in?"},{"speaker":"Tara McMullin","startTime":2083.92,"endTime":2088.315,"body":"Is, do I have the resources"},{"speaker":"Tara McMullin","startTime":2083.92,"endTime":2088.315,"body":"to do this thing well?"},{"speaker":"Tara McMullin","startTime":2088.555,"endTime":2091.9139999999998,"body":"Do I have the resources to do this"},{"speaker":"Tara McMullin","startTime":2088.555,"endTime":2091.9139999999998,"body":"thing in a way that I'd be proud of?"},{"speaker":"Tara McMullin","startTime":2092.575,"endTime":2092.964,"body":"Right?"},{"speaker":"Tara McMullin","startTime":2093.2039999999997,"endTime":2098.754,"body":"And really thinking through all those"},{"speaker":"Tara McMullin","startTime":2093.2039999999997,"endTime":2098.754,"body":"different dimensions of capacity in"},{"speaker":"Tara McMullin","startTime":2098.754,"endTime":2104.185,"body":"order to answer that question, um, to me"},{"speaker":"Tara McMullin","startTime":2098.754,"endTime":2104.185,"body":"that's the key to being able to create"},{"speaker":"Tara McMullin","startTime":2104.185,"endTime":2108.325,"body":"that filter for yourself where you can"},{"speaker":"Tara McMullin","startTime":2104.185,"endTime":2108.325,"body":"say, okay, you know, I might like to do"},{"speaker":"Tara McMullin","startTime":2108.325,"endTime":2113.395,"body":"this thing to prove to so-and-so that"},{"speaker":"Tara McMullin","startTime":2108.325,"endTime":2113.395,"body":"I'm worthy and useful and valuable,"},{"speaker":"Tara McMullin","startTime":2113.544,"endTime":2115.1349999999998,"body":"but one, I don't need to do that."},{"speaker":"Tara McMullin","startTime":2115.1349999999998,"endTime":2116.6349999999998,"body":"And two, I can't."},{"speaker":"Tara McMullin","startTime":2116.9089999999997,"endTime":2120.15,"body":"Like, I just, I don't have the"},{"speaker":"Tara McMullin","startTime":2116.9089999999997,"endTime":2120.15,"body":"resources right now, so I can't do it."},{"speaker":"Tara McMullin","startTime":2120.5699999999997,"endTime":2126.089,"body":"Um, the other thing that, that sort of,"},{"speaker":"Tara McMullin","startTime":2120.5699999999997,"endTime":2126.089,"body":"uh, framework provides for then too is"},{"speaker":"Tara McMullin","startTime":2126.709,"endTime":2131.3689999999997,"body":"recognizing that if I say yes to something"},{"speaker":"Tara McMullin","startTime":2126.709,"endTime":2131.3689999999997,"body":"that I don't have the resources for, I'm"},{"speaker":"Tara McMullin","startTime":2131.374,"endTime":2135.511,"body":"going to do it badly or I'm not gonna do"},{"speaker":"Tara McMullin","startTime":2131.374,"endTime":2135.511,"body":"it in a way that I, I'm really proud of."},{"speaker":"Tara McMullin","startTime":2135.9,"endTime":2142.2599999999998,"body":"And so I think really bolstering our"},{"speaker":"Tara McMullin","startTime":2135.9,"endTime":2142.2599999999998,"body":"self-efficacy, which is our belief that"},{"speaker":"Tara McMullin","startTime":2142.2599999999998,"endTime":2145.2889999999998,"body":"we can do the things that we want to do."},{"speaker":"Tara McMullin","startTime":2145.68,"endTime":2151.3799999999997,"body":"Um, bolstering our self-efficacy"},{"speaker":"Tara McMullin","startTime":2145.68,"endTime":2151.3799999999997,"body":"through only saying yes to the things"},{"speaker":"Tara McMullin","startTime":2151.3799999999997,"endTime":2156.0899999999997,"body":"that we have the resources to do"},{"speaker":"Tara McMullin","startTime":2151.3799999999997,"endTime":2156.0899999999997,"body":"well, uh, is the re that's the key to"},{"speaker":"Tara McMullin","startTime":2156.0899999999997,"endTime":2157.68,"body":"getting out of the validation spiral."},{"speaker":"Emily Thompson","startTime":2158.7999999999997,"endTime":2159.0389999999998,"body":"Okay."},{"speaker":"Emily Thompson","startTime":2159.0389999999998,"endTime":2162.2799999999997,"body":"I wanna make this incredibly clear for,"},{"speaker":"Tara McMullin","startTime":2162.3689999999997,"endTime":2162.699,"body":"Sorry."},{"speaker":"Emily Thompson","startTime":2163.669,"endTime":2163.8689999999997,"body":"Everyone."},{"speaker":"Emily Thompson","startTime":2163.8799999999997,"endTime":2164.98,"body":"No, no, no, no, no, you."},{"speaker":"Emily Thompson","startTime":2165.0099999999998,"endTime":2165.7599999999998,"body":"That's perfect."},{"speaker":"Emily Thompson","startTime":2165.7599999999998,"endTime":2170.47,"body":"But what I often find is those of us who"},{"speaker":"Emily Thompson","startTime":2165.7599999999998,"endTime":2170.47,"body":"are really good at running things through"},{"speaker":"Emily Thompson","startTime":2170.47,"endTime":2176.199,"body":"filters to decide if we wanna do so, we"},{"speaker":"Emily Thompson","startTime":2170.47,"endTime":2176.199,"body":"oftentimes take for granted what that"},{"speaker":"Emily Thompson","startTime":2176.199,"endTime":2179.3799999999997,"body":"process actually looks and feels like."},{"speaker":"Tara McMullin","startTime":2179.3849999999998,"endTime":2179.6299999999997,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":2179.709,"endTime":2182.89,"body":"So I would love to,"},{"speaker":"Emily Thompson","startTime":2179.709,"endTime":2182.89,"body":"like when someone comes to you and"},{"speaker":"Emily Thompson","startTime":2182.89,"endTime":2185.0789999999997,"body":"says, Hey, can you do something?"},{"speaker":"Tara McMullin","startTime":2185.14,"endTime":2185.2599999999998,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":2186.2799999999997,"endTime":2188.56,"body":"You're literally"},{"speaker":"Emily Thompson","startTime":2186.2799999999997,"endTime":2188.56,"body":"in your head in that moment,"},{"speaker":"Emily Thompson","startTime":2188.709,"endTime":2190.0699999999997,"body":"running through those questions."},{"speaker":"Emily Thompson","startTime":2191.5899999999997,"endTime":2193.12,"body":"And then saying yes or no, right?"},{"speaker":"Emily Thompson","startTime":2193.124,"endTime":2196.0299999999997,"body":"Or like, what does that process"},{"speaker":"Emily Thompson","startTime":2193.124,"endTime":2196.0299999999997,"body":"actually look like for you?"},{"speaker":"Tara McMullin","startTime":2196.2999999999997,"endTime":2196.72,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":2196.7799999999997,"endTime":2203.5899999999997,"body":"So I would say that in the beginning, yes,"},{"speaker":"Tara McMullin","startTime":2196.7799999999997,"endTime":2203.5899999999997,"body":"I was literally running through, you know,"},{"speaker":"Tara McMullin","startTime":2203.68,"endTime":2205.12,"body":"all right, do I have the time for this?"},{"speaker":"Tara McMullin","startTime":2205.27,"endTime":2206.23,"body":"Do I have the money for this?"},{"speaker":"Tara McMullin","startTime":2206.41,"endTime":2207.49,"body":"Do I have the energy for this?"},{"speaker":"Tara McMullin","startTime":2207.5499999999997,"endTime":2209.3799999999997,"body":"Do I have the emotional"},{"speaker":"Tara McMullin","startTime":2207.5499999999997,"endTime":2209.3799999999997,"body":"bandwidth for this?"},{"speaker":"Tara McMullin","startTime":2209.3799999999997,"endTime":2209.74,"body":"Right?"},{"speaker":"Tara McMullin","startTime":2210.43,"endTime":2216.22,"body":"Um, luckily it is a skill that's"},{"speaker":"Tara McMullin","startTime":2210.43,"endTime":2216.22,"body":"pretty easily developed so that I don't"},{"speaker":"Tara McMullin","startTime":2216.22,"endTime":2219.5499999999997,"body":"have to actually run through all of"},{"speaker":"Tara McMullin","startTime":2216.22,"endTime":2219.5499999999997,"body":"those things now, I know that there's"},{"speaker":"Tara McMullin","startTime":2219.5499999999997,"endTime":2226.5699999999997,"body":"certain, uh, certain kinds of asks or"},{"speaker":"Tara McMullin","startTime":2219.5499999999997,"endTime":2226.5699999999997,"body":"certain flags that if I'm feeling, um,"},{"speaker":"Tara McMullin","startTime":2226.8399999999997,"endTime":2232.6,"body":"a little lethargic in any area, um,"},{"speaker":"Tara McMullin","startTime":2226.8399999999997,"endTime":2232.6,"body":"I know right away like, oh, that's a,"},{"speaker":"Tara McMullin","startTime":2232.66,"endTime":2234.669,"body":"that's a no or it's a not right now."},{"speaker":"Tara McMullin","startTime":2234.7599999999998,"endTime":2234.999,"body":"Right?"},{"speaker":"Tara McMullin","startTime":2235.0049999999997,"endTime":2237.0099999999998,"body":"Like, I'd love to help"},{"speaker":"Tara McMullin","startTime":2235.0049999999997,"endTime":2237.0099999999998,"body":"you with this thing."},{"speaker":"Tara McMullin","startTime":2237.0099999999998,"endTime":2239.2599999999998,"body":"Can you circle back to me in a month?"},{"speaker":"Tara McMullin","startTime":2239.2599999999998,"endTime":2240.94,"body":"I think I'm gonna be in a better place."},{"speaker":"Tara McMullin","startTime":2241.5099999999998,"endTime":2243.4,"body":"Um, so yes."},{"speaker":"Tara McMullin","startTime":2243.43,"endTime":2246.43,"body":"So I literally will cycle"},{"speaker":"Tara McMullin","startTime":2243.43,"endTime":2246.43,"body":"through those things."},{"speaker":"Tara McMullin","startTime":2246.8799999999997,"endTime":2253.315,"body":"Other things that I've done to make that"},{"speaker":"Tara McMullin","startTime":2246.8799999999997,"endTime":2253.315,"body":"decision making easier because I agree,"},{"speaker":"Tara McMullin","startTime":2253.315,"endTime":2257.4539999999997,"body":"like running things through filters,"},{"speaker":"Tara McMullin","startTime":2253.315,"endTime":2257.4539999999997,"body":"while I'm good at it, it's also like"},{"speaker":"Tara McMullin","startTime":2257.515,"endTime":2261.5049999999997,"body":"I don't always have the resources to"},{"speaker":"Tara McMullin","startTime":2257.515,"endTime":2261.5049999999997,"body":"run things through filters well, right."},{"speaker":"Tara McMullin","startTime":2261.9539999999997,"endTime":2265.1949999999997,"body":"So one of the things I've done that's"},{"speaker":"Tara McMullin","startTime":2261.9539999999997,"endTime":2265.1949999999997,"body":"really helped me out with this is"},{"speaker":"Tara McMullin","startTime":2265.1949999999997,"endTime":2267.805,"body":"experimented with zero-based scheduling."},{"speaker":"Tara McMullin","startTime":2268.435,"endTime":2269.874,"body":"Do you know zero based scheduling?"},{"speaker":"Emily Thompson","startTime":2270.5049999999997,"endTime":2271.624,"body":"I feel like yes, but."},{"speaker":"Emily Thompson","startTime":2272.77,"endTime":2273.3689999999997,"body":"What is it?"},{"speaker":"Tara McMullin","startTime":2273.85,"endTime":2274.359,"body":"So zero..."},{"speaker":"Emily Thompson","startTime":2276.5099999999998,"endTime":2278.65,"body":"probably familiar,"},{"speaker":"Emily Thompson","startTime":2276.5099999999998,"endTime":2278.65,"body":"but probably not called that."},{"speaker":"Tara McMullin","startTime":2278.77,"endTime":2279.069,"body":"Okay."},{"speaker":"Tara McMullin","startTime":2279.4,"endTime":2284.4089999999997,"body":"So zero based scheduling is when you've"},{"speaker":"Tara McMullin","startTime":2279.4,"endTime":2284.4089999999997,"body":"got your calendar in front of you and"},{"speaker":"Tara McMullin","startTime":2284.6189999999997,"endTime":2291.8799999999997,"body":"every single minute, hour block on"},{"speaker":"Tara McMullin","startTime":2284.6189999999997,"endTime":2291.8799999999997,"body":"that calendar is full of whatever it is"},{"speaker":"Tara McMullin","startTime":2291.8799999999997,"endTime":2293.919,"body":"that you're spending that time doing."},{"speaker":"Tara McMullin","startTime":2293.919,"endTime":2299.6189999999997,"body":"So sleep, breakfast, exercise,"},{"speaker":"Tara McMullin","startTime":2293.919,"endTime":2299.6189999999997,"body":"reading your book, hanging out and"},{"speaker":"Tara McMullin","startTime":2300.029,"endTime":2304.3289999999997,"body":"watching Netflix, that stuff all"},{"speaker":"Tara McMullin","startTime":2300.029,"endTime":2304.3289999999997,"body":"goes on the calendar as well as your"},{"speaker":"Tara McMullin","startTime":2304.3289999999997,"endTime":2308.8289999999997,"body":"meetings, the work that you have to"},{"speaker":"Tara McMullin","startTime":2304.3289999999997,"endTime":2308.8289999999997,"body":"get done on a weekly basis, right?"},{"speaker":"Tara McMullin","startTime":2308.919,"endTime":2313.2999999999997,"body":"Um, the kind of the extra work maybe"},{"speaker":"Tara McMullin","startTime":2308.919,"endTime":2313.2999999999997,"body":"that you're doing, the project-based"},{"speaker":"Tara McMullin","startTime":2313.2999999999997,"endTime":2316.959,"body":"work that you're doing that week,"},{"speaker":"Tara McMullin","startTime":2313.2999999999997,"endTime":2316.959,"body":"everything gets on the calendar so"},{"speaker":"Tara McMullin","startTime":2316.959,"endTime":2320.23,"body":"that it is completely blocked out."},{"speaker":"Tara McMullin","startTime":2320.859,"endTime":2322.959,"body":"Just the process of doing that."},{"speaker":"Tara McMullin","startTime":2323.47,"endTime":2327.7149999999997,"body":"You know, for the first time can"},{"speaker":"Tara McMullin","startTime":2323.47,"endTime":2327.7149999999997,"body":"be really eye-opening of like, oh,"},{"speaker":"Tara McMullin","startTime":2328.074,"endTime":2332.124,"body":"uh, no wonder I'm having problems"},{"speaker":"Tara McMullin","startTime":2328.074,"endTime":2332.124,"body":"getting this particular thing done."},{"speaker":"Tara McMullin","startTime":2332.124,"endTime":2334.4939999999997,"body":"I literally don't have the time for it."},{"speaker":"Tara McMullin","startTime":2334.4939999999997,"endTime":2337.944,"body":"Like, I literally cannot fit"},{"speaker":"Tara McMullin","startTime":2334.4939999999997,"endTime":2337.944,"body":"it on this week or the next"},{"speaker":"Tara McMullin","startTime":2337.949,"endTime":2339.265,"body":"week or the week after that."},{"speaker":"Tara McMullin","startTime":2339.294,"endTime":2340.225,"body":"This is an issue."},{"speaker":"Tara McMullin","startTime":2340.7039999999997,"endTime":2346.535,"body":"Um, but then, I, I, what's worked for me"},{"speaker":"Tara McMullin","startTime":2340.7039999999997,"endTime":2346.535,"body":"and what I generally recommend is just"},{"speaker":"Tara McMullin","startTime":2346.535,"endTime":2353.495,"body":"playing with it for four to six weeks"},{"speaker":"Tara McMullin","startTime":2346.535,"endTime":2353.495,"body":"and seeing, okay, how, how close am I?"},{"speaker":"Tara McMullin","startTime":2353.525,"endTime":2357.305,"body":"Like, am I able to actually"},{"speaker":"Tara McMullin","startTime":2353.525,"endTime":2357.305,"body":"stick to this schedule?"},{"speaker":"Tara McMullin","startTime":2357.605,"endTime":2362.4649999999997,"body":"And in, not necessarily in a, you"},{"speaker":"Tara McMullin","startTime":2357.605,"endTime":2362.4649999999997,"body":"know, I'm doing this at nine o'clock"},{"speaker":"Tara McMullin","startTime":2362.4649999999997,"endTime":2368.6749999999997,"body":"and I'm doing this other thing at one"},{"speaker":"Tara McMullin","startTime":2362.4649999999997,"endTime":2368.6749999999997,"body":"o'clock, but in terms of am I able"},{"speaker":"Tara McMullin","startTime":2368.6749999999997,"endTime":2374.515,"body":"to get done what I wanna get done"},{"speaker":"Tara McMullin","startTime":2368.6749999999997,"endTime":2374.515,"body":"in the blocks of time that I have."},{"speaker":"Tara McMullin","startTime":2375.324,"endTime":2377.065,"body":"And so that can be really eye-opening."},{"speaker":"Tara McMullin","startTime":2377.065,"endTime":2381.775,"body":"You start to really understand what your"},{"speaker":"Tara McMullin","startTime":2377.065,"endTime":2381.775,"body":"capacity is from a time perspective."},{"speaker":"Tara McMullin","startTime":2382.1639999999998,"endTime":2386.605,"body":"And then another thing that I"},{"speaker":"Tara McMullin","startTime":2382.1639999999998,"endTime":2386.605,"body":"really like to do is think about the"},{"speaker":"Tara McMullin","startTime":2386.605,"endTime":2391.1349999999998,"body":"different tasks that I have, um, or"},{"speaker":"Tara McMullin","startTime":2386.605,"endTime":2391.1349999999998,"body":"the different buckets of tasks that I"},{"speaker":"Tara McMullin","startTime":2391.14,"endTime":2395.0049999999997,"body":"have and how they impact my resources."},{"speaker":"Tara McMullin","startTime":2395.2149999999997,"endTime":2402.294,"body":"So for instance, zoom calls, uh, not"},{"speaker":"Tara McMullin","startTime":2395.2149999999997,"endTime":2402.294,"body":"this one, but most, uh, no, this one"},{"speaker":"Tara McMullin","startTime":2402.294,"endTime":2406.105,"body":"too, uh, are very taxing for me, right?"},{"speaker":"Tara McMullin","startTime":2406.2839999999997,"endTime":2409.015,"body":"Super, super taxing."},{"speaker":"Tara McMullin","startTime":2409.044,"endTime":2413.275,"body":"They're time taxing, they're energy"},{"speaker":"Tara McMullin","startTime":2409.044,"endTime":2413.275,"body":"taxing, they're emotionally taxing for me."},{"speaker":"Tara McMullin","startTime":2413.904,"endTime":2418.225,"body":"And so in a day where I have more"},{"speaker":"Tara McMullin","startTime":2413.904,"endTime":2418.225,"body":"than one call, I'm probably not really"},{"speaker":"Tara McMullin","startTime":2418.225,"endTime":2419.6949999999997,"body":"getting anything more done than that."},{"speaker":"Tara McMullin","startTime":2419.7549999999997,"endTime":2423.565,"body":"I, you know, I can do some sort of"},{"speaker":"Tara McMullin","startTime":2419.7549999999997,"endTime":2423.565,"body":"admin things or maybe I do like,"},{"speaker":"Tara McMullin","startTime":2424.044,"endTime":2428.305,"body":"uh, some client work, but I'm not"},{"speaker":"Tara McMullin","startTime":2424.044,"endTime":2428.305,"body":"moving my creative projects forward."},{"speaker":"Tara McMullin","startTime":2428.81,"endTime":2434.15,"body":"You know, but for a lot of people, maybe"},{"speaker":"Tara McMullin","startTime":2428.81,"endTime":2434.15,"body":"they love Zoom calls like Sean, he is"},{"speaker":"Tara McMullin","startTime":2434.209,"endTime":2440.239,"body":"just buzzing at the end of the day when"},{"speaker":"Tara McMullin","startTime":2434.209,"endTime":2440.239,"body":"he's had four meetings with people."},{"speaker":"Tara McMullin","startTime":2441.055,"endTime":2444.265,"body":"I don't know how he does that,"},{"speaker":"Tara McMullin","startTime":2441.055,"endTime":2444.265,"body":"but that's what he does, right?"},{"speaker":"Tara McMullin","startTime":2444.4139999999998,"endTime":2450.805,"body":"And so for him, zoom calls would, would"},{"speaker":"Tara McMullin","startTime":2444.4139999999998,"endTime":2450.805,"body":"be a really low score on, you know,"},{"speaker":"Tara McMullin","startTime":2450.805,"endTime":2455.095,"body":"their, the, the factor in which they drain"},{"speaker":"Tara McMullin","startTime":2450.805,"endTime":2455.095,"body":"him, whereas they're really high for me."},{"speaker":"Tara McMullin","startTime":2455.185,"endTime":2458.575,"body":"And so I've gone through, you know, what"},{"speaker":"Tara McMullin","startTime":2455.185,"endTime":2458.575,"body":"are, okay, what are all the different"},{"speaker":"Tara McMullin","startTime":2458.58,"endTime":2460.765,"body":"functions that I have in my business?"},{"speaker":"Tara McMullin","startTime":2460.765,"endTime":2464.575,"body":"All these, the buckets of"},{"speaker":"Tara McMullin","startTime":2460.765,"endTime":2464.575,"body":"tasks that I do, which are more"},{"speaker":"Tara McMullin","startTime":2464.575,"endTime":2466.495,"body":"draining, which are less draining."},{"speaker":"Tara McMullin","startTime":2467.015,"endTime":2470.6639999999998,"body":"H which of the less draining"},{"speaker":"Tara McMullin","startTime":2467.015,"endTime":2470.6639999999998,"body":"ones give me the best results?"},{"speaker":"Tara McMullin","startTime":2470.669,"endTime":2475.495,"body":"And how can I maximize those so"},{"speaker":"Tara McMullin","startTime":2470.669,"endTime":2475.495,"body":"that I'm, I'm draining myself as"},{"speaker":"Tara McMullin","startTime":2475.499,"endTime":2479.785,"body":"little as possible while doing"},{"speaker":"Tara McMullin","startTime":2475.499,"endTime":2479.785,"body":"the most effective work I can do."},{"speaker":"Emily Thompson","startTime":2482.5339999999997,"endTime":2485.294,"body":"Is anyone else"},{"speaker":"Emily Thompson","startTime":2482.5339999999997,"endTime":2485.294,"body":"eyeballs deep in the return of travel."},{"speaker":"Emily Thompson","startTime":2485.5339999999997,"endTime":2489.555,"body":"Conferences, retreats,"},{"speaker":"Emily Thompson","startTime":2485.5339999999997,"endTime":2489.555,"body":"meetups, which means receipts."},{"speaker":"Emily Thompson","startTime":2489.855,"endTime":2493.874,"body":"I'll be honest, I'd gotten used to not"},{"speaker":"Emily Thompson","startTime":2489.855,"endTime":2493.874,"body":"having my wallet overflowing with wads"},{"speaker":"Emily Thompson","startTime":2493.874,"endTime":2496.2149999999997,"body":"of flimsy paper that I just had to save."},{"speaker":"Emily Thompson","startTime":2496.574,"endTime":2498.8849999999998,"body":"Luckily, that's not how"},{"speaker":"Emily Thompson","startTime":2496.574,"endTime":2498.8849999999998,"body":"we have to live anymore."},{"speaker":"Emily Thompson","startTime":2499.065,"endTime":2500.4139999999998,"body":"Not me or you."},{"speaker":"Emily Thompson","startTime":2500.565,"endTime":2502.4849999999997,"body":"Thanks to FreshBooks Cloud Accounting."},{"speaker":"Emily Thompson","startTime":2502.6949999999997,"endTime":2505.395,"body":"In fact, organizing your"},{"speaker":"Emily Thompson","startTime":2502.6949999999997,"endTime":2505.395,"body":"expenses has never been easier."},{"speaker":"Emily Thompson","startTime":2505.6349999999998,"endTime":2508.9939999999997,"body":"Take photos of receipts with your"},{"speaker":"Emily Thompson","startTime":2505.6349999999998,"endTime":2508.9939999999997,"body":"phone using the FreshBooks mobile"},{"speaker":"Emily Thompson","startTime":2508.9939999999997,"endTime":2511.6349999999998,"body":"app and then throw the receipt away."},{"speaker":"Emily Thompson","startTime":2511.9049999999997,"endTime":2514.785,"body":"You can even do one better by"},{"speaker":"Emily Thompson","startTime":2511.9049999999997,"endTime":2514.785,"body":"applying receipts directly to"},{"speaker":"Emily Thompson","startTime":2514.7909999999997,"endTime":2516.4649999999997,"body":"clients or invoices when you need."},{"speaker":"Emily Thompson","startTime":2516.7349999999997,"endTime":2518.595,"body":"Travel lighter and still do your job."},{"speaker":"Emily Thompson","startTime":2518.7149999999997,"endTime":2520.395,"body":"What more can a boss ask for?"},{"speaker":"Emily Thompson","startTime":2520.6349999999998,"endTime":2523.815,"body":"Try FreshBooks free for 30"},{"speaker":"Emily Thompson","startTime":2520.6349999999998,"endTime":2523.815,"body":"days, no credit card required."},{"speaker":"Emily Thompson","startTime":2523.9649999999997,"endTime":2527.355,"body":"Go to freshbooks.com/beingboss"},{"speaker":"Emily Thompson","startTime":2523.9649999999997,"endTime":2527.355,"body":"to get started today."},{"speaker":"Emily Thompson","startTime":2530.845,"endTime":2535.4049999999997,"body":"What you've described here is some massive"},{"speaker":"Emily Thompson","startTime":2530.845,"endTime":2535.4049999999997,"body":"practices and self-awareness, right?"},{"speaker":"Tara McMullin","startTime":2535.4049999999997,"endTime":2535.495,"body":"Yes."},{"speaker":"Emily Thompson","startTime":2535.495,"endTime":2539.874,"body":"Getting so aware of"},{"speaker":"Emily Thompson","startTime":2535.495,"endTime":2539.874,"body":"how you're feeling when you're doing"},{"speaker":"Emily Thompson","startTime":2539.874,"endTime":2542.4249999999997,"body":"things, how you're spending your"},{"speaker":"Emily Thompson","startTime":2539.874,"endTime":2542.4249999999997,"body":"time, all of these things that it"},{"speaker":"Emily Thompson","startTime":2542.4249999999997,"endTime":2547.435,"body":"becomes, you're sort of rewiring that"},{"speaker":"Emily Thompson","startTime":2542.4249999999997,"endTime":2547.435,"body":"instinct of saying yes or no to things."},{"speaker":"Tara McMullin","startTime":2547.794,"endTime":2548.065,"body":"Yes."},{"speaker":"Emily Thompson","startTime":2548.095,"endTime":2548.4249999999997,"body":"Right?"},{"speaker":"Emily Thompson","startTime":2548.4249999999997,"endTime":2551.124,"body":"Because you are filling your head"},{"speaker":"Emily Thompson","startTime":2548.4249999999997,"endTime":2551.124,"body":"with so much more information that"},{"speaker":"Emily Thompson","startTime":2551.124,"endTime":2555.475,"body":"you need to actually be able to"},{"speaker":"Emily Thompson","startTime":2551.124,"endTime":2555.475,"body":"give a good answer of yes and no."},{"speaker":"Emily Thompson","startTime":2555.745,"endTime":2559.9449999999997,"body":"So that as you do this practice it"},{"speaker":"Emily Thompson","startTime":2555.745,"endTime":2559.9449999999997,"body":"actually, it like you are getting"},{"speaker":"Emily Thompson","startTime":2560.035,"endTime":2564.955,"body":"better at knowing whether or not"},{"speaker":"Emily Thompson","startTime":2560.035,"endTime":2564.955,"body":"you can and feeling confident"},{"speaker":"Emily Thompson","startTime":2565.285,"endTime":2566.9649999999997,"body":"in the yes or no that you give."},{"speaker":"Tara McMullin","startTime":2567.025,"endTime":2568.075,"body":"Yes, a hundred percent."},{"speaker":"Emily Thompson","startTime":2568.285,"endTime":2568.9449999999997,"body":"I love it."},{"speaker":"Emily Thompson","startTime":2569.1549999999997,"endTime":2569.6349999999998,"body":"I love it."},{"speaker":"Emily Thompson","startTime":2569.845,"endTime":2571.525,"body":"Um, couple little notes."},{"speaker":"Emily Thompson","startTime":2572.275,"endTime":2576.294,"body":"One this zero based Cal,"},{"speaker":"Emily Thompson","startTime":2572.275,"endTime":2576.294,"body":"what did you call it?"},{"speaker":"Tara McMullin","startTime":2576.355,"endTime":2577.2839999999997,"body":"Zero based scheduling."},{"speaker":"Emily Thompson","startTime":2577.794,"endTime":2579.595,"body":"That totally heard of it."},{"speaker":"Emily Thompson","startTime":2579.595,"endTime":2580.645,"body":"Never heard it called that."},{"speaker":"Emily Thompson","startTime":2581.0049999999997,"endTime":2581.334,"body":"Love it."},{"speaker":"Emily Thompson","startTime":2581.89,"endTime":2584.725,"body":"Um, I think this is such"},{"speaker":"Emily Thompson","startTime":2581.89,"endTime":2584.725,"body":"an important practice."},{"speaker":"Emily Thompson","startTime":2584.904,"endTime":2586.555,"body":"I talk about time blocking all the time."},{"speaker":"Tara McMullin","startTime":2586.605,"endTime":2587.315,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":2587.395,"endTime":2590.154,"body":"Around here and"},{"speaker":"Emily Thompson","startTime":2587.395,"endTime":2590.154,"body":"really just like during the day."},{"speaker":"Emily Thompson","startTime":2590.4539999999997,"endTime":2595.7349999999997,"body":"But I do know that doing your entire"},{"speaker":"Emily Thompson","startTime":2590.4539999999997,"endTime":2595.7349999999997,"body":"calendar for a couple of weeks is"},{"speaker":"Emily Thompson","startTime":2595.7349999999997,"endTime":2599.935,"body":"such a great practice for gaining"},{"speaker":"Emily Thompson","startTime":2595.7349999999997,"endTime":2599.935,"body":"that self-awareness and getting that,"},{"speaker":"Emily Thompson","startTime":2599.935,"endTime":2605.725,"body":"like, that real understanding of if or"},{"speaker":"Emily Thompson","startTime":2599.935,"endTime":2605.725,"body":"if you cannot take on anything else."},{"speaker":"Emily Thompson","startTime":2605.73,"endTime":2608.874,"body":"I also wanna make a podcast"},{"speaker":"Emily Thompson","startTime":2605.73,"endTime":2608.874,"body":"recommendation for you."},{"speaker":"Emily Thompson","startTime":2609.4539999999997,"endTime":2614.574,"body":"So My First Million did an"},{"speaker":"Emily Thompson","startTime":2609.4539999999997,"endTime":2614.574,"body":"interview several months ago,"},{"speaker":"Emily Thompson","startTime":2614.574,"endTime":2618.305,"body":"maybe almost a year ago, because"},{"speaker":"Emily Thompson","startTime":2614.574,"endTime":2618.305,"body":"what is time, with Rob Dyrdek."},{"speaker":"Emily Thompson","startTime":2618.324,"endTime":2622.105,"body":"Do you remember Rob from Rob and"},{"speaker":"Emily Thompson","startTime":2618.324,"endTime":2622.105,"body":"Big on MTV a couple of years ago."},{"speaker":"Emily Thompson","startTime":2622.105,"endTime":2622.4649999999997,"body":"Okay."},{"speaker":"Emily Thompson","startTime":2622.47,"endTime":2628.1639999999998,"body":"Did an interview with him of all people"},{"speaker":"Emily Thompson","startTime":2622.47,"endTime":2628.1639999999998,"body":"where he does zero base scheduling"},{"speaker":"Emily Thompson","startTime":2628.645,"endTime":2633.324,"body":"and then tracks it and knows his"},{"speaker":"Emily Thompson","startTime":2628.645,"endTime":2633.324,"body":"like optimal level of like these"},{"speaker":"Emily Thompson","startTime":2633.3289999999997,"endTime":2637.044,"body":"certain buckets of things that he's"},{"speaker":"Emily Thompson","startTime":2633.3289999999997,"endTime":2637.044,"body":"like personal time, sleep, working"},{"speaker":"Emily Thompson","startTime":2637.044,"endTime":2639.025,"body":"out, work, those sorts of things."},{"speaker":"Emily Thompson","startTime":2639.025,"endTime":2643.7039999999997,"body":"He has this like pie chart and goal"},{"speaker":"Emily Thompson","startTime":2639.025,"endTime":2643.7039999999997,"body":"that he has to meet every single"},{"speaker":"Emily Thompson","startTime":2643.7039999999997,"endTime":2648.7149999999997,"body":"week where he has like optimized"},{"speaker":"Emily Thompson","startTime":2643.7039999999997,"endTime":2648.7149999999997,"body":"his energy in a way that he gets"},{"speaker":"Emily Thompson","startTime":2648.834,"endTime":2650.845,"body":"everything he wants done, done."},{"speaker":"Emily Thompson","startTime":2650.845,"endTime":2653.9649999999997,"body":"And feels supposedly great about his life."},{"speaker":"Emily Thompson","startTime":2654.355,"endTime":2659.124,"body":"If you'd like to like take it to the"},{"speaker":"Emily Thompson","startTime":2654.355,"endTime":2659.124,"body":"next level of nerdiness, I recommend"},{"speaker":"Emily Thompson","startTime":2659.124,"endTime":2660.324,"body":"you go check out that episode."},{"speaker":"Emily Thompson","startTime":2660.324,"endTime":2661.6749999999997,"body":"It was fascinating."},{"speaker":"Tara McMullin","startTime":2662.124,"endTime":2663.5339999999997,"body":"Can I so."},{"speaker":"Tara McMullin","startTime":2666.49,"endTime":2669.1299999999997,"body":"There's a lot of that that"},{"speaker":"Tara McMullin","startTime":2666.49,"endTime":2669.1299999999997,"body":"I really, really love."},{"speaker":"Tara McMullin","startTime":2669.4,"endTime":2675.459,"body":"And there's a lot, there's some of that,"},{"speaker":"Tara McMullin","startTime":2669.4,"endTime":2675.459,"body":"that kind of gets to a part of the book"},{"speaker":"Tara McMullin","startTime":2675.459,"endTime":2677.709,"body":"where I talk about values hijacking."},{"speaker":"Emily Thompson","startTime":2678.1299999999997,"endTime":2678.43,"body":"Hmm."},{"speaker":"Tara McMullin","startTime":2678.52,"endTime":2684.49,"body":"Which is when we turn"},{"speaker":"Tara McMullin","startTime":2678.52,"endTime":2684.49,"body":"sort of these nuanced, complex, uh,"},{"speaker":"Tara McMullin","startTime":2685.39,"endTime":2689.1099999999997,"body":"ideas of value, and I'm borrowing"},{"speaker":"Tara McMullin","startTime":2685.39,"endTime":2689.1099999999997,"body":"this from a philosopher named C."},{"speaker":"Tara McMullin","startTime":2689.14,"endTime":2689.8199999999997,"body":"Thi Nguyen."},{"speaker":"Tara McMullin","startTime":2690.22,"endTime":2697.7039999999997,"body":"Um, when we, so we take these nuanced,"},{"speaker":"Tara McMullin","startTime":2690.22,"endTime":2697.7039999999997,"body":"complex, uh, pieces of value, and we,"},{"speaker":"Tara McMullin","startTime":2698.0339999999997,"endTime":2702.7149999999997,"body":"uh, apply metrics to them so that we can"},{"speaker":"Tara McMullin","startTime":2698.0339999999997,"endTime":2702.7149999999997,"body":"make them more easily comparable, right?"},{"speaker":"Tara McMullin","startTime":2702.7149999999997,"endTime":2705.7149999999997,"body":"We give ourselves points or"},{"speaker":"Tara McMullin","startTime":2702.7149999999997,"endTime":2705.7149999999997,"body":"we give ourselves a quota."},{"speaker":"Tara McMullin","startTime":2706.1349999999998,"endTime":2712.855,"body":"And then what happens is that the value"},{"speaker":"Tara McMullin","startTime":2706.1349999999998,"endTime":2712.855,"body":"of achieving that quota or that point"},{"speaker":"Tara McMullin","startTime":2712.859,"endTime":2719.2149999999997,"body":"total becomes more important, more"},{"speaker":"Tara McMullin","startTime":2712.859,"endTime":2719.2149999999997,"body":"valuable to us than actually achieving"},{"speaker":"Tara McMullin","startTime":2719.2149999999997,"endTime":2724.765,"body":"the nuanced, complex, meaningful"},{"speaker":"Tara McMullin","startTime":2719.2149999999997,"endTime":2724.765,"body":"part of what we're actually doing."},{"speaker":"Tara McMullin","startTime":2725.7839999999997,"endTime":2731.324,"body":"And so while there's a lot that I"},{"speaker":"Tara McMullin","startTime":2725.7839999999997,"endTime":2731.324,"body":"love about really digging into, you"},{"speaker":"Tara McMullin","startTime":2731.324,"endTime":2735.794,"body":"know,  you know, what do I need to"},{"speaker":"Tara McMullin","startTime":2731.324,"endTime":2735.794,"body":"feel really good about my life and"},{"speaker":"Tara McMullin","startTime":2735.794,"endTime":2737.6839999999997,"body":"my work and all of that, love that."},{"speaker":"Tara McMullin","startTime":2738.044,"endTime":2744.314,"body":"Um, when we start talking about"},{"speaker":"Tara McMullin","startTime":2738.044,"endTime":2744.314,"body":"like optimizing and, um, when we"},{"speaker":"Tara McMullin","startTime":2744.3199999999997,"endTime":2751.6949999999997,"body":"start turning things into much more"},{"speaker":"Tara McMullin","startTime":2744.3199999999997,"endTime":2751.6949999999997,"body":"easily quantified systems, we lose"},{"speaker":"Tara McMullin","startTime":2751.6949999999997,"endTime":2753.644,"body":"a lot of the nuance and complexity."},{"speaker":"Tara McMullin","startTime":2754.3799999999997,"endTime":2759.54,"body":"And we lose a lot of the"},{"speaker":"Tara McMullin","startTime":2754.3799999999997,"endTime":2759.54,"body":"actual self-awareness that we"},{"speaker":"Tara McMullin","startTime":2759.54,"endTime":2761.1299999999997,"body":"are supposedly looking for."},{"speaker":"Tara McMullin","startTime":2761.16,"endTime":2762.0899999999997,"body":"Does that make sense?"},{"speaker":"Emily Thompson","startTime":2762.48,"endTime":2763.74,"body":"Yeah, absolutely."},{"speaker":"Emily Thompson","startTime":2763.919,"endTime":2764.58,"body":"I love that."},{"speaker":"Emily Thompson","startTime":2764.58,"endTime":2768.54,"body":"And I think, you know, I think some"},{"speaker":"Emily Thompson","startTime":2764.58,"endTime":2768.54,"body":"of us, especially like someone as high"},{"speaker":"Emily Thompson","startTime":2768.54,"endTime":2775.68,"body":"performing as, as Rob is, like there's a"},{"speaker":"Emily Thompson","startTime":2768.54,"endTime":2775.68,"body":"bit of like OCD nerdiness around things."},{"speaker":"Tara McMullin","startTime":2775.72,"endTime":2776.0,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":2776.08,"endTime":2777.12,"body":"that"},{"speaker":"Emily Thompson","startTime":2776.08,"endTime":2777.12,"body":"you just cannot break."},{"speaker":"Tara McMullin","startTime":2778.2599999999998,"endTime":2778.5299999999997,"body":"Oh yeah."},{"speaker":"Emily Thompson","startTime":2778.5299999999997,"endTime":2779.939,"body":"No"},{"speaker":"Emily Thompson","startTime":2778.5299999999997,"endTime":2779.939,"body":"matter how hard you try."},{"speaker":"Emily Thompson","startTime":2780.2999999999997,"endTime":2784.23,"body":"And I think I've, as I was listening to"},{"speaker":"Emily Thompson","startTime":2780.2999999999997,"endTime":2784.23,"body":"it, and literally the system he's built"},{"speaker":"Emily Thompson","startTime":2784.2349999999997,"endTime":2787.98,"body":"to help him calculate these kinds of"},{"speaker":"Emily Thompson","startTime":2784.2349999999997,"endTime":2787.98,"body":"things easily, all of this stuff is wild."},{"speaker":"Emily Thompson","startTime":2787.98,"endTime":2793.77,"body":"Like it is an incredibly peak inside"},{"speaker":"Emily Thompson","startTime":2787.98,"endTime":2793.77,"body":"of what is really a incredibly"},{"speaker":"Emily Thompson","startTime":2793.77,"endTime":2795.419,"body":"interesting mind and existence."},{"speaker":"Emily Thompson","startTime":2795.7799999999997,"endTime":2801.06,"body":"Um, I totally see how for just like"},{"speaker":"Emily Thompson","startTime":2795.7799999999997,"endTime":2801.06,"body":"average Joes and Janes or whatevers how"},{"speaker":"Emily Thompson","startTime":2801.06,"endTime":2806.94,"body":"that could absolutely begin to overshadow"},{"speaker":"Emily Thompson","startTime":2801.06,"endTime":2806.94,"body":"the purpose of it because you do just get"},{"speaker":"Emily Thompson","startTime":2806.94,"endTime":2809.94,"body":"into that like tunnel vision of numbers."},{"speaker":"Emily Thompson","startTime":2809.94,"endTime":2810.0,"body":"Yeah."},{"speaker":"Emily Thompson","startTime":2810.24,"endTime":2814.83,"body":"Which is what we're talking about is"},{"speaker":"Emily Thompson","startTime":2810.24,"endTime":2814.83,"body":"sort of the root of all of this evil."},{"speaker":"Emily Thompson","startTime":2814.83,"endTime":2815.74,"body":"Anyway, right?"},{"speaker":"Tara McMullin","startTime":2816.15,"endTime":2817.74,"body":"You wear"},{"speaker":"Tara McMullin","startTime":2816.15,"endTime":2817.74,"body":"an Apple watch, right?"},{"speaker":"Emily Thompson","startTime":2818.1,"endTime":2820.44,"body":"Um, no, I don't anymore."},{"speaker":"Tara McMullin","startTime":2820.4449999999997,"endTime":2820.9,"body":"Whoa."},{"speaker":"Tara McMullin","startTime":2821.64,"endTime":2821.8799999999997,"body":"All right."},{"speaker":"Tara McMullin","startTime":2821.8799999999997,"endTime":2822.06,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":2822.06,"endTime":2824.43,"body":"Well I am still an Apple Watch devote."},{"speaker":"Emily Thompson","startTime":2824.7,"endTime":2824.94,"body":"Yep."},{"speaker":"Tara McMullin","startTime":2825.21,"endTime":2825.8199999999997,"body":"Uh, and."},{"speaker":"Tara McMullin","startTime":2826.6949999999997,"endTime":2828.4649999999997,"body":"Uh, and a fitness buff."},{"speaker":"Tara McMullin","startTime":2828.645,"endTime":2832.4249999999997,"body":"And so I, there have been many"},{"speaker":"Tara McMullin","startTime":2828.645,"endTime":2832.4249999999997,"body":"times over the last five years"},{"speaker":"Tara McMullin","startTime":2832.4249999999997,"endTime":2837.375,"body":"where I have gotten really sucked"},{"speaker":"Tara McMullin","startTime":2832.4249999999997,"endTime":2837.375,"body":"into the goal of closing my rings."},{"speaker":"Emily Thompson","startTime":2837.6749999999997,"endTime":2837.8849999999998,"body":"Oh, yeah."},{"speaker":"Tara McMullin","startTime":2837.975,"endTime":2841.935,"body":"And doing whatever"},{"speaker":"Tara McMullin","startTime":2837.975,"endTime":2841.935,"body":"the watch tells me to do."},{"speaker":"Tara McMullin","startTime":2841.995,"endTime":2847.4249999999997,"body":"Do I st I need to stand up, I need to walk"},{"speaker":"Tara McMullin","startTime":2841.995,"endTime":2847.4249999999997,"body":"10 miles today instead of eight miles."},{"speaker":"Tara McMullin","startTime":2847.9049999999997,"endTime":2848.4449999999997,"body":"Right."},{"speaker":"Tara McMullin","startTime":2848.775,"endTime":2851.145,"body":"Just, I want the watch to not yell at me."},{"speaker":"Tara McMullin","startTime":2851.145,"endTime":2852.7349999999997,"body":"I want it to be proud of me."},{"speaker":"Tara McMullin","startTime":2854.145,"endTime":2856.1549999999997,"body":"This is what I'm talking about, because I."},{"speaker":"Emily Thompson","startTime":2856.1549999999997,"endTime":2858.105,"body":"This sounds like"},{"speaker":"Emily Thompson","startTime":2856.1549999999997,"endTime":2858.105,"body":"a really healthy relationship."},{"speaker":"Tara McMullin","startTime":2858.615,"endTime":2858.6749999999997,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":2858.6749999999997,"endTime":2863.145,"body":"No, see, this is the thing, and we do it"},{"speaker":"Tara McMullin","startTime":2858.6749999999997,"endTime":2863.145,"body":"with subscriber numbers, we do it with"},{"speaker":"Tara McMullin","startTime":2863.145,"endTime":2870.045,"body":"download numbers, we do it with Instagram"},{"speaker":"Tara McMullin","startTime":2863.145,"endTime":2870.045,"body":"followers of revenue numbers, hell, right?"},{"speaker":"Tara McMullin","startTime":2871.095,"endTime":2872.9249999999997,"body":"All of these different things."},{"speaker":"Tara McMullin","startTime":2874.14,"endTime":2877.65,"body":"Metrics are great, but they're"},{"speaker":"Tara McMullin","startTime":2874.14,"endTime":2877.65,"body":"only great at measuring the"},{"speaker":"Tara McMullin","startTime":2877.65,"endTime":2879.8399999999997,"body":"precise thing they're measuring."},{"speaker":"Tara McMullin","startTime":2879.93,"endTime":2886.5299999999997,"body":"Um, and so, and optimizing is great as"},{"speaker":"Tara McMullin","startTime":2879.93,"endTime":2886.5299999999997,"body":"long as it's within a container of nuance"},{"speaker":"Tara McMullin","startTime":2886.5299999999997,"endTime":2893.97,"body":"and complexity and, um, and sort of a"},{"speaker":"Tara McMullin","startTime":2886.5299999999997,"endTime":2893.97,"body":"and kind of holistic view of, of life."},{"speaker":"Tara McMullin","startTime":2894.0299999999997,"endTime":2900.8399999999997,"body":"So I, I'm curious to listen to this and"},{"speaker":"Tara McMullin","startTime":2894.0299999999997,"endTime":2900.8399999999997,"body":"maybe do like a, a play by play with it."},{"speaker":"Emily Thompson","startTime":2901.5899999999997,"endTime":2902.7,"body":"Yeah, you totally should."},{"speaker":"Emily Thompson","startTime":2902.7,"endTime":2903.9,"body":"It, it blew my mind."},{"speaker":"Emily Thompson","startTime":2904.0499999999997,"endTime":2906.5099999999998,"body":"I, you know, I don't listen"},{"speaker":"Emily Thompson","startTime":2904.0499999999997,"endTime":2906.5099999999998,"body":"to podcasts very often."},{"speaker":"Tara McMullin","startTime":2906.54,"endTime":2906.6299999999997,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":2906.87,"endTime":2909.24,"body":"And so to listen"},{"speaker":"Emily Thompson","startTime":2906.87,"endTime":2909.24,"body":"to one that actually like, had"},{"speaker":"Emily Thompson","startTime":2909.245,"endTime":2913.5299999999997,"body":"me incredibly engaged and going,"},{"speaker":"Emily Thompson","startTime":2909.245,"endTime":2913.5299999999997,"body":"wow, this is wild and amazing."},{"speaker":"Emily Thompson","startTime":2913.83,"endTime":2915.06,"body":"It's a rare and beautiful thing."},{"speaker":"Emily Thompson","startTime":2915.06,"endTime":2915.3599999999997,"body":"Y'all."},{"speaker":"Emily Thompson","startTime":2915.5099999999998,"endTime":2918.87,"body":"I highly re we'll include the"},{"speaker":"Emily Thompson","startTime":2915.5099999999998,"endTime":2918.87,"body":"link to it in the show notes."},{"speaker":"Emily Thompson","startTime":2919.17,"endTime":2923.19,"body":"Um, it was, it was really"},{"speaker":"Emily Thompson","startTime":2919.17,"endTime":2923.19,"body":"interesting and I would totally be"},{"speaker":"Emily Thompson","startTime":2923.1949999999997,"endTime":2925.14,"body":"interested in your thoughts on it."},{"speaker":"Emily Thompson","startTime":2925.5,"endTime":2928.5,"body":"Um, especially giving the"},{"speaker":"Emily Thompson","startTime":2925.5,"endTime":2928.5,"body":"context of this conversation."},{"speaker":"Emily Thompson","startTime":2929.145,"endTime":2929.475,"body":"So, okay."},{"speaker":"Emily Thompson","startTime":2929.475,"endTime":2933.855,"body":"We talked about validation spirals"},{"speaker":"Emily Thompson","startTime":2929.475,"endTime":2933.855,"body":"and how you're in one with your watch."},{"speaker":"Tara McMullin","startTime":2934.6349999999998,"endTime":2935.3849999999998,"body":"Not anymore."},{"speaker":"Tara McMullin","startTime":2935.685,"endTime":2940.125,"body":"I've turned off all the notifications,"},{"speaker":"Tara McMullin","startTime":2935.685,"endTime":2940.125,"body":"it doesn't yell at at me anymore."},{"speaker":"Emily Thompson","startTime":2941.595,"endTime":2941.9849999999997,"body":"Good, good."},{"speaker":"Emily Thompson","startTime":2942.165,"endTime":2946.995,"body":"I, um, I went to a fossil watch"},{"speaker":"Emily Thompson","startTime":2942.165,"endTime":2946.995,"body":"because I didn't want any of those"},{"speaker":"Emily Thompson","startTime":2946.995,"endTime":2950.3959999999997,"body":"notifications and I wanted something"},{"speaker":"Emily Thompson","startTime":2946.995,"endTime":2950.3959999999997,"body":"super simple so that I could just"},{"speaker":"Emily Thompson","startTime":2950.401,"endTime":2954.645,"body":"tell time and see what my steps are."},{"speaker":"Tara McMullin","startTime":2954.795,"endTime":2956.355,"body":"Yeah, yeah."},{"speaker":"Tara McMullin","startTime":2956.835,"endTime":2957.825,"body":"Steps are great."},{"speaker":"Tara McMullin","startTime":2957.83,"endTime":2957.955,"body":"Great."},{"speaker":"Emily Thompson","startTime":2958.4249999999997,"endTime":2962.2349999999997,"body":"But I still have"},{"speaker":"Emily Thompson","startTime":2958.4249999999997,"endTime":2962.2349999999997,"body":"one metric, one that I just really,"},{"speaker":"Emily Thompson","startTime":2962.24,"endTime":2964.665,"body":"really want to get every single day."},{"speaker":"Emily Thompson","startTime":2965.055,"endTime":2967.9049999999997,"body":"Um, so not totally weened"},{"speaker":"Emily Thompson","startTime":2965.055,"endTime":2967.9049999999997,"body":"myself off of that."},{"speaker":"Emily Thompson","startTime":2968.415,"endTime":2970.1549999999997,"body":"Um, but, okay."},{"speaker":"Emily Thompson","startTime":2970.1549999999997,"endTime":2971.9249999999997,"body":"So we talked about validation spirals."},{"speaker":"Emily Thompson","startTime":2972.1949999999997,"endTime":2977.055,"body":"I wanna talk, we, again, you alluded to"},{"speaker":"Emily Thompson","startTime":2972.1949999999997,"endTime":2977.055,"body":"this a little bit, but I want to talk"},{"speaker":"Emily Thompson","startTime":2977.055,"endTime":2978.975,"body":"about how this is, this is not our fault."},{"speaker":"Emily Thompson","startTime":2979.335,"endTime":2979.665,"body":"I mean"},{"speaker":"Tara McMullin","startTime":2979.725,"endTime":2980.4449999999997,"body":"Mm, mm-hmm."},{"speaker":"Emily Thompson","startTime":2980.525,"endTime":2981.705,"body":"it is, right?"},{"speaker":"Emily Thompson","startTime":2981.705,"endTime":2986.115,"body":"I mean, we're, we're actively engaging in"},{"speaker":"Emily Thompson","startTime":2981.705,"endTime":2986.115,"body":"it continuing, but you're learning better."},{"speaker":"Emily Thompson","startTime":2986.75,"endTime":2988.785,"body":"Everyone is learning"},{"speaker":"Emily Thompson","startTime":2986.75,"endTime":2988.785,"body":"better in this moment."},{"speaker":"Emily Thompson","startTime":2989.115,"endTime":2992.9249999999997,"body":"Um, and I don't want anyone to"},{"speaker":"Emily Thompson","startTime":2989.115,"endTime":2992.9249999999997,"body":"feel any shame about this because"},{"speaker":"Tara McMullin","startTime":2993.015,"endTime":2993.105,"body":"mm-hmm."},{"speaker":"Emily Thompson","startTime":2993.345,"endTime":2996.615,"body":"we've literally"},{"speaker":"Emily Thompson","startTime":2993.345,"endTime":2996.615,"body":"been conditioned to think this way."},{"speaker":"Emily Thompson","startTime":2996.855,"endTime":2997.935,"body":"What is your take on that?"},{"speaker":"Tara McMullin","startTime":2998.205,"endTime":2998.6549999999997,"body":"Oof."},{"speaker":"Tara McMullin","startTime":2998.685,"endTime":2999.165,"body":"Yes."},{"speaker":"Tara McMullin","startTime":2999.4649999999997,"endTime":3003.0049999999997,"body":"So I'm going to reference something"},{"speaker":"Tara McMullin","startTime":2999.4649999999997,"endTime":3003.0049999999997,"body":"from the very end of the book and"},{"speaker":"Tara McMullin","startTime":3003.0049999999997,"endTime":3004.835,"body":"the very beginning of the book."},{"speaker":"Tara McMullin","startTime":3005.105,"endTime":3005.555,"body":"Uh, perfect."},{"speaker":"Tara McMullin","startTime":3005.555,"endTime":3009.785,"body":"So to your point of like, it's not"},{"speaker":"Tara McMullin","startTime":3005.555,"endTime":3009.785,"body":"our fault  and there are things"},{"speaker":"Tara McMullin","startTime":3009.785,"endTime":3011.555,"body":"that we do that make it worse."},{"speaker":"Tara McMullin","startTime":3012.0049999999997,"endTime":3017.745,"body":"Uh, that's a concept that, um,"},{"speaker":"Tara McMullin","startTime":3012.0049999999997,"endTime":3017.745,"body":"uh, a philosopher named Alycia"},{"speaker":"Tara McMullin","startTime":3018.345,"endTime":3024.365,"body":"LaGuardia Lobianco came up with"},{"speaker":"Tara McMullin","startTime":3018.345,"endTime":3024.365,"body":"called Complicit Suffering."},{"speaker":"Tara McMullin","startTime":3024.6349999999998,"endTime":3029.765,"body":"And the idea is that we acknowledge"},{"speaker":"Tara McMullin","startTime":3024.6349999999998,"endTime":3029.765,"body":"the systems, the conditioning, the"},{"speaker":"Tara McMullin","startTime":3030.4049999999997,"endTime":3035.975,"body":"structural reasons why we suffer, and"},{"speaker":"Tara McMullin","startTime":3030.4049999999997,"endTime":3035.975,"body":"we also recognize the ways in which"},{"speaker":"Tara McMullin","startTime":3035.98,"endTime":3037.9849999999997,"body":"we contribute to that suffering."},{"speaker":"Tara McMullin","startTime":3038.345,"endTime":3043.055,"body":"Um, and I think it's a really"},{"speaker":"Tara McMullin","startTime":3038.345,"endTime":3043.055,"body":"gentle, beautiful way to look at."},{"speaker":"Tara McMullin","startTime":3043.085,"endTime":3043.595,"body":"Okay."},{"speaker":"Tara McMullin","startTime":3044.1349999999998,"endTime":3045.395,"body":"Certain things suck."},{"speaker":"Tara McMullin","startTime":3045.6949999999997,"endTime":3047.555,"body":"Sometimes we make them suck more."},{"speaker":"Tara McMullin","startTime":3047.825,"endTime":3052.7149999999997,"body":"And good news, there's something we can"},{"speaker":"Tara McMullin","startTime":3047.825,"endTime":3052.7149999999997,"body":"do about at least part of it, right?"},{"speaker":"Tara McMullin","startTime":3052.72,"endTime":3054.395,"body":"Like, I love this concept."},{"speaker":"Tara McMullin","startTime":3054.395,"endTime":3056.4049999999997,"body":"It feels very real to me."},{"speaker":"Tara McMullin","startTime":3057.095,"endTime":3061.115,"body":"Um, and so, like I said, I kind of,"},{"speaker":"Tara McMullin","startTime":3057.095,"endTime":3061.115,"body":"that's towards the very, very end of"},{"speaker":"Tara McMullin","startTime":3061.115,"endTime":3066.605,"body":"the book, but at the beginning of the"},{"speaker":"Tara McMullin","startTime":3061.115,"endTime":3066.605,"body":"book, um, I really deconstruct some"},{"speaker":"Tara McMullin","startTime":3066.605,"endTime":3073.055,"body":"of the social, uh, and, and cultural"},{"speaker":"Tara McMullin","startTime":3066.605,"endTime":3073.055,"body":"systems that are at the heart of our"},{"speaker":"Tara McMullin","startTime":3073.475,"endTime":3079.865,"body":"drive to strive, our overachieving, um,"},{"speaker":"Tara McMullin","startTime":3073.475,"endTime":3079.865,"body":"our relentless goal setting the, the"},{"speaker":"Tara McMullin","startTime":3079.865,"endTime":3081.665,"body":"endless push for more and more and more."},{"speaker":"Tara McMullin","startTime":3082.1749999999997,"endTime":3089.315,"body":"Um, And we, there's, this is a,"},{"speaker":"Tara McMullin","startTime":3082.1749999999997,"endTime":3089.315,"body":"it's a very American thing, right?"},{"speaker":"Tara McMullin","startTime":3089.555,"endTime":3098.165,"body":"And even for folks who aren't in America,"},{"speaker":"Tara McMullin","startTime":3089.555,"endTime":3098.165,"body":"because culture is such an export for the"},{"speaker":"Tara McMullin","startTime":3098.165,"endTime":3105.0049999999997,"body":"US there, it is a feeling I think that is"},{"speaker":"Tara McMullin","startTime":3098.165,"endTime":3105.0049999999997,"body":"growing in kind of global consciousness"},{"speaker":"Tara McMullin","startTime":3105.065,"endTime":3109.865,"body":"as well, at least, um, in, in capitalist"},{"speaker":"Tara McMullin","startTime":3105.065,"endTime":3109.865,"body":"countries, which is most of them."},{"speaker":"Tara McMullin","startTime":3110.495,"endTime":3111.665,"body":"Uh, so."},{"speaker":"Tara McMullin","startTime":3112.355,"endTime":3113.6749999999997,"body":"America was founded."},{"speaker":"Tara McMullin","startTime":3113.705,"endTime":3120.185,"body":"We know this by not founded, but,"},{"speaker":"Tara McMullin","startTime":3113.705,"endTime":3120.185,"body":"um, initially colonized by Puritans."},{"speaker":"Tara McMullin","startTime":3120.455,"endTime":3125.9449999999997,"body":"Um, or one of the, the initial groups was"},{"speaker":"Tara McMullin","startTime":3120.455,"endTime":3125.9449999999997,"body":"a group of Puritans and Puritans believed"},{"speaker":"Tara McMullin","startTime":3126.095,"endTime":3135.4849999999997,"body":"in, uh, a brand of theology, which put,"},{"speaker":"Tara McMullin","startTime":3126.095,"endTime":3135.4849999999997,"body":"uh, a lot of anxiety on their people about"},{"speaker":"Tara McMullin","startTime":3135.4849999999997,"endTime":3138.305,"body":"whether or not they were saved or not."},{"speaker":"Tara McMullin","startTime":3138.9049999999997,"endTime":3144.785,"body":"And one of the ways that they eased that"},{"speaker":"Tara McMullin","startTime":3138.9049999999997,"endTime":3144.785,"body":"anxiety was by working really, really"},{"speaker":"Tara McMullin","startTime":3144.785,"endTime":3149.6749999999997,"body":"hard and becoming really successful"},{"speaker":"Tara McMullin","startTime":3144.785,"endTime":3149.6749999999997,"body":"because if they worked really hard at"},{"speaker":"Tara McMullin","startTime":3149.6749999999997,"endTime":3154.5049999999997,"body":"a calling and they were successful with"},{"speaker":"Tara McMullin","startTime":3149.6749999999997,"endTime":3154.5049999999997,"body":"that calling, they took that as a sign"},{"speaker":"Tara McMullin","startTime":3154.5049999999997,"endTime":3157.055,"body":"that, oh, yes, I'm among the elect."},{"speaker":"Tara McMullin","startTime":3157.7799999999997,"endTime":3161.98,"body":"And so this is where we get this concept"},{"speaker":"Tara McMullin","startTime":3157.7799999999997,"endTime":3161.98,"body":"of the Protestant work ethic, right?"},{"speaker":"Tara McMullin","startTime":3161.98,"endTime":3167.7999999999997,"body":"This, uh, this idea that America is"},{"speaker":"Tara McMullin","startTime":3161.98,"endTime":3167.7999999999997,"body":"a country of hardworking people who"},{"speaker":"Tara McMullin","startTime":3168.0099999999998,"endTime":3173.14,"body":"strive to succeed and do what it"},{"speaker":"Tara McMullin","startTime":3168.0099999999998,"endTime":3173.14,"body":"takes to build this great nation,"},{"speaker":"Tara McMullin","startTime":3173.14,"endTime":3174.16,"body":"blah, blah, blah, blah, right?"},{"speaker":"Tara McMullin","startTime":3175.12,"endTime":3182.475,"body":"So that's Protestant work ethic"},{"speaker":"Tara McMullin","startTime":3175.12,"endTime":3182.475,"body":"and, um, from that ethic, we get a"},{"speaker":"Tara McMullin","startTime":3182.475,"endTime":3187.995,"body":"particular brand of capitalism in the"},{"speaker":"Tara McMullin","startTime":3182.475,"endTime":3187.995,"body":"United States, which puts all of the"},{"speaker":"Tara McMullin","startTime":3187.995,"endTime":3190.9649999999997,"body":"emphasis on individual achievement."},{"speaker":"Tara McMullin","startTime":3191.145,"endTime":3193.1549999999997,"body":"You know, rugged individualism."},{"speaker":"Tara McMullin","startTime":3193.455,"endTime":3195.375,"body":"Um, time is money."},{"speaker":"Tara McMullin","startTime":3195.375,"endTime":3200.895,"body":"Like you've got to maximize, optimize,"},{"speaker":"Tara McMullin","startTime":3195.375,"endTime":3200.895,"body":"work as hard as you can to make it."},{"speaker":"Tara McMullin","startTime":3200.955,"endTime":3202.4849999999997,"body":"Anyone can do it."},{"speaker":"Tara McMullin","startTime":3202.665,"endTime":3205.725,"body":"Let's ignore all those"},{"speaker":"Tara McMullin","startTime":3202.665,"endTime":3205.725,"body":"structural problems, right?"},{"speaker":"Tara McMullin","startTime":3205.725,"endTime":3209.835,"body":"So we see this start to develop, um,"},{"speaker":"Tara McMullin","startTime":3205.725,"endTime":3209.835,"body":"right as the Great depression hits."},{"speaker":"Tara McMullin","startTime":3209.835,"endTime":3214.095,"body":"Herbert Hoover is the one who coins"},{"speaker":"Tara McMullin","startTime":3209.835,"endTime":3214.095,"body":"the term rugged individualism."},{"speaker":"Tara McMullin","startTime":3214.365,"endTime":3217.4849999999997,"body":"Um, shortly before he"},{"speaker":"Tara McMullin","startTime":3214.365,"endTime":3217.4849999999997,"body":"is elected president."},{"speaker":"Tara McMullin","startTime":3217.4849999999997,"endTime":3220.545,"body":"And then shortly after that,"},{"speaker":"Tara McMullin","startTime":3217.4849999999997,"endTime":3220.545,"body":"we get, uh, the stock market"},{"speaker":"Tara McMullin","startTime":3220.545,"endTime":3221.955,"body":"crash and the Great Depression."},{"speaker":"Tara McMullin","startTime":3222.275,"endTime":3227.4,"body":"And so, that idea of rugged individualism,"},{"speaker":"Tara McMullin","startTime":3222.275,"endTime":3227.4,"body":"which grows directly out of the Protestant"},{"speaker":"Tara McMullin","startTime":3227.4,"endTime":3234.7799999999997,"body":"work ethics starts to inform, um, not"},{"speaker":"Tara McMullin","startTime":3227.4,"endTime":3234.7799999999997,"body":"only our cultural identity, but it starts"},{"speaker":"Tara McMullin","startTime":3234.785,"endTime":3237.9,"body":"to inform our economic identity as well."},{"speaker":"Tara McMullin","startTime":3237.9049999999997,"endTime":3244.98,"body":"And so this push for individual"},{"speaker":"Tara McMullin","startTime":3237.9049999999997,"endTime":3244.98,"body":"success becomes a key function of"},{"speaker":"Tara McMullin","startTime":3244.98,"endTime":3248.91,"body":"the way our economic system works"},{"speaker":"Tara McMullin","startTime":3244.98,"endTime":3248.91,"body":"in the United States, where you"},{"speaker":"Tara McMullin","startTime":3248.91,"endTime":3251.49,"body":"are on the hook for everything."},{"speaker":"Tara McMullin","startTime":3252.33,"endTime":3258.0,"body":"And so, um, this really comes to a"},{"speaker":"Tara McMullin","startTime":3252.33,"endTime":3258.0,"body":"head in the eighties and the nineties"},{"speaker":"Tara McMullin","startTime":3258.24,"endTime":3263.0299999999997,"body":"with Reagan, Bush and then Clinton"},{"speaker":"Tara McMullin","startTime":3258.24,"endTime":3263.0299999999997,"body":"with the personal responsibility"},{"speaker":"Tara McMullin","startTime":3263.0299999999997,"endTime":3268.04,"body":"doctrine, you know, it's up to you,"},{"speaker":"Tara McMullin","startTime":3263.0299999999997,"endTime":3268.04,"body":"pull yourself up by your bootstraps."},{"speaker":"Tara McMullin","startTime":3268.31,"endTime":3273.08,"body":"Um, you know, if you're, if you haven't"},{"speaker":"Tara McMullin","startTime":3268.31,"endTime":3273.08,"body":"made it, you're not working hard enough."},{"speaker":"Tara McMullin","startTime":3273.14,"endTime":3274.4,"body":"All of those things."},{"speaker":"Tara McMullin","startTime":3274.49,"endTime":3282.2599999999998,"body":"And so we see this through line, these"},{"speaker":"Tara McMullin","startTime":3274.49,"endTime":3282.2599999999998,"body":"of these stories evolving over time to"},{"speaker":"Tara McMullin","startTime":3282.3199999999997,"endTime":3289.52,"body":"give us every indication that if we're"},{"speaker":"Tara McMullin","startTime":3282.3199999999997,"endTime":3289.52,"body":"not striving for more, if we haven't hit"},{"speaker":"Tara McMullin","startTime":3289.52,"endTime":3293.9,"body":"that milestone, that we're not working"},{"speaker":"Tara McMullin","startTime":3289.52,"endTime":3293.9,"body":"hard enough, we're not good enough,"},{"speaker":"Tara McMullin","startTime":3293.93,"endTime":3295.79,"body":"we're not worthy, we're not valuable."},{"speaker":"Tara McMullin","startTime":3296.08,"endTime":3298.22,"body":"And so what do we do?"},{"speaker":"Tara McMullin","startTime":3298.37,"endTime":3299.6299999999997,"body":"We try to work harder."},{"speaker":"Tara McMullin","startTime":3300.02,"endTime":3301.7599999999998,"body":"We try to prove ourselves more."},{"speaker":"Tara McMullin","startTime":3302.0299999999997,"endTime":3307.46,"body":"We try to set bigger goals and reach"},{"speaker":"Tara McMullin","startTime":3302.0299999999997,"endTime":3307.46,"body":"bigger goals, and it gets real nasty."},{"speaker":"Emily Thompson","startTime":3308.74,"endTime":3315.7999999999997,"body":"Ew, that was not"},{"speaker":"Emily Thompson","startTime":3308.74,"endTime":3315.7999999999997,"body":"what I was expecting as an answer."},{"speaker":"Emily Thompson","startTime":3315.7999999999997,"endTime":3316.7599999999998,"body":"Literally all."},{"speaker":"Emily Thompson","startTime":3316.7599999999998,"endTime":3320.7799999999997,"body":"I need to soak all of that in"},{"speaker":"Emily Thompson","startTime":3316.7599999999998,"endTime":3320.7799999999997,"body":"for just like half a second."},{"speaker":"Emily Thompson","startTime":3320.96,"endTime":3322.46,"body":"Thanks Puritans."},{"speaker":"Emily Thompson","startTime":3322.94,"endTime":3325.22,"body":"Um, and everyone after really."},{"speaker":"Tara McMullin","startTime":3325.22,"endTime":3327.345,"body":"Like, let's"},{"speaker":"Tara McMullin","startTime":3325.22,"endTime":3327.345,"body":"just blame John Calvin."},{"speaker":"Emily Thompson","startTime":3327.83,"endTime":3328.3199999999997,"body":"Okay?"},{"speaker":"Emily Thompson","startTime":3328.325,"endTime":3328.91,"body":"Okay, sure."},{"speaker":"Emily Thompson","startTime":3328.91,"endTime":3329.48,"body":"Whoever."},{"speaker":"Emily Thompson","startTime":3329.48,"endTime":3330.5,"body":"We'll blame whoever."},{"speaker":"Emily Thompson","startTime":3330.8599999999997,"endTime":3335.5099999999998,"body":"Um, so not your fault, y'all literally"},{"speaker":"Emily Thompson","startTime":3330.8599999999997,"endTime":3335.5099999999998,"body":"how we made it right here, right now."},{"speaker":"Emily Thompson","startTime":3335.75,"endTime":3337.31,"body":"Um, deeply ingrained."},{"speaker":"Emily Thompson","startTime":3338.185,"endTime":3341.035,"body":"And how do we throw that aside now?"},{"speaker":"Tara McMullin","startTime":3343.345,"endTime":3345.265,"body":"Well, that's what"},{"speaker":"Tara McMullin","startTime":3343.345,"endTime":3345.265,"body":"the second half of the book is."},{"speaker":"Tara McMullin","startTime":3345.265,"endTime":3349.705,"body":"So the first, full first half of the"},{"speaker":"Tara McMullin","startTime":3345.265,"endTime":3349.705,"body":"book is not only that whole lineage"},{"speaker":"Tara McMullin","startTime":3349.795,"endTime":3355.6749999999997,"body":"of how we get these particular, uh,"},{"speaker":"Tara McMullin","startTime":3349.795,"endTime":3355.6749999999997,"body":"cultural beliefs, um, but you know,"},{"speaker":"Tara McMullin","startTime":3355.975,"endTime":3359.935,"body":"I really believe that deconstructing"},{"speaker":"Tara McMullin","startTime":3355.975,"endTime":3359.935,"body":"that stuff, naming it, saying,"},{"speaker":"Tara McMullin","startTime":3359.935,"endTime":3361.645,"body":"okay, this is what's going on."},{"speaker":"Tara McMullin","startTime":3362.2349999999997,"endTime":3364.845,"body":"This is how it's"},{"speaker":"Tara McMullin","startTime":3362.2349999999997,"endTime":3364.845,"body":"represented in our schools."},{"speaker":"Tara McMullin","startTime":3364.85,"endTime":3366.765,"body":"This is how it's represented in our jobs."},{"speaker":"Tara McMullin","startTime":3366.765,"endTime":3369.045,"body":"This is how it's"},{"speaker":"Tara McMullin","startTime":3366.765,"endTime":3369.045,"body":"represented in our politics."},{"speaker":"Tara McMullin","startTime":3369.375,"endTime":3375.495,"body":"Helps us build in this time instead of a,"},{"speaker":"Tara McMullin","startTime":3369.375,"endTime":3375.495,"body":"a self-awareness, a cultural awareness."},{"speaker":"Emily Thompson","startTime":3375.6749999999997,"endTime":3375.705,"body":"Mm,"},{"speaker":"Tara McMullin","startTime":3375.8849999999998,"endTime":3378.765,"body":"of the messages"},{"speaker":"Tara McMullin","startTime":3375.8849999999998,"endTime":3378.765,"body":"that we are receiving and how those"},{"speaker":"Tara McMullin","startTime":3378.765,"endTime":3383.115,"body":"influence the way we think, or"},{"speaker":"Tara McMullin","startTime":3378.765,"endTime":3383.115,"body":"who we think we're supposed to be."},{"speaker":"Tara McMullin","startTime":3383.6549999999997,"endTime":3387.015,"body":"Um, so that piece is really,"},{"speaker":"Tara McMullin","startTime":3383.6549999999997,"endTime":3387.015,"body":"really important to me."},{"speaker":"Tara McMullin","startTime":3387.075,"endTime":3391.6349999999998,"body":"And then once all of that is"},{"speaker":"Tara McMullin","startTime":3387.075,"endTime":3391.6349999999998,"body":"deconstructed, then we can"},{"speaker":"Tara McMullin","startTime":3391.6349999999998,"endTime":3394.9049999999997,"body":"start to critically think"},{"speaker":"Tara McMullin","startTime":3391.6349999999998,"endTime":3394.9049999999997,"body":"about who do we wanna become?"},{"speaker":"Tara McMullin","startTime":3395.055,"endTime":3398.1749999999997,"body":"What's our vision for our"},{"speaker":"Tara McMullin","startTime":3395.055,"endTime":3398.1749999999997,"body":"lives, our businesses, um,"},{"speaker":"Tara McMullin","startTime":3399.105,"endTime":3400.875,"body":"what do we wanna take on first?"},{"speaker":"Tara McMullin","startTime":3400.9049999999997,"endTime":3403.545,"body":"What needs do we have that"},{"speaker":"Tara McMullin","startTime":3400.9049999999997,"endTime":3403.545,"body":"aren't being fulfilled?"},{"speaker":"Tara McMullin","startTime":3403.6349999999998,"endTime":3410.775,"body":"And really rebuild the scaffolding for"},{"speaker":"Tara McMullin","startTime":3403.6349999999998,"endTime":3410.775,"body":"our, our ways of working and living"},{"speaker":"Tara McMullin","startTime":3410.775,"endTime":3418.22,"body":"from the ground up based on being able"},{"speaker":"Tara McMullin","startTime":3410.775,"endTime":3418.22,"body":"to see the conditioning that we've all"},{"speaker":"Tara McMullin","startTime":3418.52,"endTime":3422.3599999999997,"body":"been exposed to with clear, wide eyes."},{"speaker":"Emily Thompson","startTime":3423.7999999999997,"endTime":3424.25,"body":"Perfect."},{"speaker":"Emily Thompson","startTime":3424.25,"endTime":3424.85,"body":"That's the goal."},{"speaker":"Emily Thompson","startTime":3424.855,"endTime":3427.37,"body":"Everybody, that is the goal."},{"speaker":"Tara McMullin","startTime":3427.8199999999997,"endTime":3428.72,"body":"That's the commitment."},{"speaker":"Emily Thompson","startTime":3428.72,"endTime":3429.68,"body":"Which is, right."},{"speaker":"Emily Thompson","startTime":3430.22,"endTime":3430.67,"body":"I love that."},{"speaker":"Emily Thompson","startTime":3430.67,"endTime":3431.96,"body":"That's the word that came up."},{"speaker":"Emily Thompson","startTime":3431.96,"endTime":3432.29,"body":"Right?"},{"speaker":"Emily Thompson","startTime":3432.47,"endTime":3435.0499999999997,"body":"So you all have your work"},{"speaker":"Emily Thompson","startTime":3432.47,"endTime":3435.0499999999997,"body":"set out in front of you."},{"speaker":"Emily Thompson","startTime":3435.0499999999997,"endTime":3436.19,"body":"Let's all achieve."},{"speaker":"Emily Thompson","startTime":3439.1299999999997,"endTime":3439.91,"body":"No, no."},{"speaker":"Emily Thompson","startTime":3439.915,"endTime":3443.39,"body":"I think, I think this has been, this has"},{"speaker":"Emily Thompson","startTime":3439.915,"endTime":3443.39,"body":"been very eye-opening for me to think"},{"speaker":"Emily Thompson","startTime":3443.39,"endTime":3447.02,"body":"about how it is that we think about these"},{"speaker":"Emily Thompson","startTime":3443.39,"endTime":3447.02,"body":"things and, and also to think about how"},{"speaker":"Emily Thompson","startTime":3447.02,"endTime":3452.69,"body":"it is that on some level there is this,"},{"speaker":"Emily Thompson","startTime":3447.02,"endTime":3452.69,"body":"like this pocket of entrepreneurship"},{"speaker":"Emily Thompson","startTime":3452.69,"endTime":3456.35,"body":"that has already started considering,"},{"speaker":"Emily Thompson","startTime":3452.69,"endTime":3456.35,"body":"you know, here it's intentions."},{"speaker":"Emily Thompson","startTime":3456.35,"endTime":3457.25,"body":"For you, it's commitment."},{"speaker":"Emily Thompson","startTime":3457.2549999999997,"endTime":3460.0699999999997,"body":"Like what it looks like to actually"},{"speaker":"Emily Thompson","startTime":3457.2549999999997,"endTime":3460.0699999999997,"body":"bring some of those things in."},{"speaker":"Emily Thompson","startTime":3460.0699999999997,"endTime":3465.0499999999997,"body":"Because we've instinctually realized that"},{"speaker":"Emily Thompson","startTime":3460.0699999999997,"endTime":3465.0499999999997,"body":"what has been happening isn't working."},{"speaker":"Tara McMullin","startTime":3465.19,"endTime":3465.5099999999998,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":3465.5899999999997,"endTime":3468.02,"body":"We've removed"},{"speaker":"Emily Thompson","startTime":3465.5899999999997,"endTime":3468.02,"body":"ourselves from most of those systems."},{"speaker":"Tara McMullin","startTime":3468.025,"endTime":3468.19,"body":"Mm-hmm."},{"speaker":"Emily Thompson","startTime":3468.27,"endTime":3469.2799999999997,"body":"to start these own things."},{"speaker":"Emily Thompson","startTime":3469.2799999999997,"endTime":3475.1,"body":"So we wanna do things differently and that"},{"speaker":"Emily Thompson","startTime":3469.2799999999997,"endTime":3475.1,"body":"gives me hope for, for hopefully moving"},{"speaker":"Emily Thompson","startTime":3475.1,"endTime":3479.93,"body":"our culture in a different direction and"},{"speaker":"Emily Thompson","startTime":3475.1,"endTime":3479.93,"body":"also for at least us finding fulfillment"},{"speaker":"Emily Thompson","startTime":3479.93,"endTime":3482.12,"body":"in the ways that, that we most want to."},{"speaker":"Emily Thompson","startTime":3482.5099999999998,"endTime":3486.3799999999997,"body":"Um, Tara, this has been such"},{"speaker":"Emily Thompson","startTime":3482.5099999999998,"endTime":3486.3799999999997,"body":"a great chat such's, just so"},{"speaker":"Emily Thompson","startTime":3486.3799999999997,"endTime":3488.0,"body":"great to chat with you again."},{"speaker":"Emily Thompson","startTime":3488.33,"endTime":3492.8599999999997,"body":"If you were to want listeners to leave"},{"speaker":"Emily Thompson","startTime":3488.33,"endTime":3492.8599999999997,"body":"with like a one little nugget or one"},{"speaker":"Emily Thompson","startTime":3492.8599999999997,"endTime":3495.44,"body":"little actionable tip, what would it be?"},{"speaker":"Tara McMullin","startTime":3495.98,"endTime":3500.12,"body":"Yeah, so I think that"},{"speaker":"Tara McMullin","startTime":3495.98,"endTime":3500.12,"body":"one of the easiest ways to start"},{"speaker":"Tara McMullin","startTime":3500.33,"endTime":3506.15,"body":"incorporating this into your daily life"},{"speaker":"Tara McMullin","startTime":3500.33,"endTime":3506.15,"body":"and to really increase your self-awareness"},{"speaker":"Tara McMullin","startTime":3506.15,"endTime":3511.91,"body":"around these things is to make a log"},{"speaker":"Tara McMullin","startTime":3506.15,"endTime":3511.91,"body":"of your shoulds and supposed tos."},{"speaker":"Tara McMullin","startTime":3512.42,"endTime":3517.31,"body":"So every time you find yourself"},{"speaker":"Tara McMullin","startTime":3512.42,"endTime":3517.31,"body":"thinking, Ooh, I, I should be doing that."},{"speaker":"Tara McMullin","startTime":3517.315,"endTime":3521.24,"body":"Or maybe I, I shouldn't be doing this,"},{"speaker":"Tara McMullin","startTime":3517.315,"endTime":3521.24,"body":"or I'm supposed to be doing this, but I'm"},{"speaker":"Tara McMullin","startTime":3521.24,"endTime":3525.02,"body":"doing this other thing instead, and, and"},{"speaker":"Tara McMullin","startTime":3521.24,"endTime":3525.02,"body":"I'll get around to the supposed to, right?"},{"speaker":"Tara McMullin","startTime":3525.2599999999998,"endTime":3531.47,"body":"Anytime you start to encounter that"},{"speaker":"Tara McMullin","startTime":3525.2599999999998,"endTime":3531.47,"body":"feeling of I should do this or I'm"},{"speaker":"Tara McMullin","startTime":3531.89,"endTime":3536.105,"body":"supposed to do that, write it down"},{"speaker":"Tara McMullin","startTime":3531.89,"endTime":3536.105,"body":"and then when you have time, when you"},{"speaker":"Tara McMullin","startTime":3536.105,"endTime":3540.0049999999997,"body":"have a little bit of space to think,"},{"speaker":"Tara McMullin","startTime":3536.105,"endTime":3540.0049999999997,"body":"um, look at some of those shoulds"},{"speaker":"Tara McMullin","startTime":3540.0049999999997,"endTime":3541.3849999999998,"body":"and say, where do these come from?"},{"speaker":"Tara McMullin","startTime":3541.685,"endTime":3545.585,"body":"How did I learn this should, and"},{"speaker":"Tara McMullin","startTime":3541.685,"endTime":3545.585,"body":"it maybe it's that you learned it"},{"speaker":"Tara McMullin","startTime":3545.585,"endTime":3549.2149999999997,"body":"from a social media post that you"},{"speaker":"Tara McMullin","startTime":3545.585,"endTime":3549.2149999999997,"body":"saw, or an email that you read."},{"speaker":"Tara McMullin","startTime":3549.275,"endTime":3551.7349999999997,"body":"Well, where did that come from?"},{"speaker":"Tara McMullin","startTime":3552.125,"endTime":3555.395,"body":"Where did, where did they"},{"speaker":"Tara McMullin","startTime":3552.125,"endTime":3555.395,"body":"come up with that should?"},{"speaker":"Tara McMullin","startTime":3555.4849999999997,"endTime":3557.8849999999998,"body":"And then where did that come from"},{"speaker":"Tara McMullin","startTime":3555.4849999999997,"endTime":3557.8849999999998,"body":"and where did that come from?"},{"speaker":"Tara McMullin","startTime":3557.8849999999998,"endTime":3563.615,"body":"And really tracing the history and the"},{"speaker":"Tara McMullin","startTime":3557.8849999999998,"endTime":3563.615,"body":"context of these shoulds and supposed"},{"speaker":"Tara McMullin","startTime":3563.7549999999997,"endTime":3569.365,"body":"tos can help us become more aware of"},{"speaker":"Tara McMullin","startTime":3563.7549999999997,"endTime":3569.365,"body":"when we're making things harder on"},{"speaker":"Tara McMullin","startTime":3569.365,"endTime":3573.625,"body":"ourselves, when we're talking down"},{"speaker":"Tara McMullin","startTime":3569.365,"endTime":3573.625,"body":"to ourselves for no good reason."},{"speaker":"Tara McMullin","startTime":3573.7149999999997,"endTime":3576.055,"body":"Not that there's ever a good"},{"speaker":"Tara McMullin","startTime":3573.7149999999997,"endTime":3576.055,"body":"reason, but no good reason."},{"speaker":"Tara McMullin","startTime":3576.4449999999997,"endTime":3581.9649999999997,"body":"Um, and it can start to, to increase"},{"speaker":"Tara McMullin","startTime":3576.4449999999997,"endTime":3581.9649999999997,"body":"our curiosity about where this"},{"speaker":"Tara McMullin","startTime":3581.97,"endTime":3584.935,"body":"conditioning comes from at its root."},{"speaker":"Tara McMullin","startTime":3584.995,"endTime":3590.1549999999997,"body":"And I think that while that may"},{"speaker":"Tara McMullin","startTime":3584.995,"endTime":3590.1549999999997,"body":"not be everyone's intention, it"},{"speaker":"Tara McMullin","startTime":3590.1549999999997,"endTime":3593.665,"body":"is a valuable skill to learn."},{"speaker":"Tara McMullin","startTime":3593.7549999999997,"endTime":3595.285,"body":"Uh, if it's interesting to you."},{"speaker":"Emily Thompson","startTime":3596.5699999999997,"endTime":3597.5899999999997,"body":"Wonderful tip."},{"speaker":"Emily Thompson","startTime":3598.25,"endTime":3602.72,"body":"And where can people find this book and"},{"speaker":"Emily Thompson","startTime":3598.25,"endTime":3602.72,"body":"more about you and what you're up to?"},{"speaker":"Tara McMullin","startTime":3602.93,"endTime":3603.5299999999997,"body":"Yeah."},{"speaker":"Tara McMullin","startTime":3603.92,"endTime":3607.7599999999998,"body":"Uh, what works A comprehensive framework"},{"speaker":"Tara McMullin","startTime":3603.92,"endTime":3607.7599999999998,"body":"to change the way we approach goal setting"},{"speaker":"Tara McMullin","startTime":3607.7599999999998,"endTime":3609.98,"body":"is available anywhere you can buy books."},{"speaker":"Tara McMullin","startTime":3610.22,"endTime":3612.74,"body":"Um, if you want links to all"},{"speaker":"Tara McMullin","startTime":3610.22,"endTime":3612.74,"body":"those different places, you can"},{"speaker":"Tara McMullin","startTime":3612.74,"endTime":3615.95,"body":"go to explorewhatworks.com/book."},{"speaker":"Tara McMullin","startTime":3616.22,"endTime":3620.3599999999997,"body":"You can find the What Works podcast"},{"speaker":"Tara McMullin","startTime":3616.22,"endTime":3620.3599999999997,"body":"wherever you listen to Being Boss."},{"speaker":"Tara McMullin","startTime":3620.42,"endTime":3624.8599999999997,"body":"In the new year, I'm gonna be doing a"},{"speaker":"Tara McMullin","startTime":3620.42,"endTime":3624.8599999999997,"body":"series on the economics of dot, dot,"},{"speaker":"Tara McMullin","startTime":3624.89,"endTime":3629.69,"body":"dot, all sorts of different things"},{"speaker":"Tara McMullin","startTime":3624.89,"endTime":3629.69,"body":"in this weird, uh, self-employment"},{"speaker":"Tara McMullin","startTime":3629.69,"endTime":3631.4,"body":"space that we find ourselves in."},{"speaker":"Tara McMullin","startTime":3631.64,"endTime":3635.66,"body":"Uh, and then I write a weekly newsletter"},{"speaker":"Tara McMullin","startTime":3631.64,"endTime":3635.66,"body":"called What Works Weekly, uh, which you"},{"speaker":"Tara McMullin","startTime":3635.66,"endTime":3637.5499999999997,"body":"can also find at explorewhatworks.com."},{"speaker":"Emily Thompson","startTime":3638.48,"endTime":3639.02,"body":"Perfect."},{"speaker":"Emily Thompson","startTime":3639.08,"endTime":3643.19,"body":"And my last question for you,"},{"speaker":"Emily Thompson","startTime":3639.08,"endTime":3643.19,"body":"what makes you feel most boss?"},{"speaker":"Tara McMullin","startTime":3644.9,"endTime":3648.3199999999997,"body":"What makes me feel"},{"speaker":"Tara McMullin","startTime":3644.9,"endTime":3648.3199999999997,"body":"most boss is when people respond to"},{"speaker":"Tara McMullin","startTime":3648.3199999999997,"endTime":3652.79,"body":"me and say, Oh my God, I've never"},{"speaker":"Tara McMullin","startTime":3648.3199999999997,"endTime":3652.79,"body":"thought about it that way before."},{"speaker":"Tara McMullin","startTime":3652.79,"endTime":3656.5699999999997,"body":"And now I need to go off and"},{"speaker":"Tara McMullin","startTime":3652.79,"endTime":3656.5699999999997,"body":"think about that for a while"},{"speaker":"Tara McMullin","startTime":3656.5699999999997,"endTime":3658.3399999999997,"body":"before I can do anything else."},{"speaker":"Tara McMullin","startTime":3658.4,"endTime":3659.8799999999997,"body":"That's when I feel the most boss."},{"speaker":"Emily Thompson","startTime":3660.95,"endTime":3664.58,"body":"Yeah, I would say"},{"speaker":"Emily Thompson","startTime":3660.95,"endTime":3664.58,"body":"initiating a powerful mindset shift"},{"speaker":"Emily Thompson","startTime":3664.58,"endTime":3667.19,"body":"is quite a boss move, for sure."},{"speaker":"Emily Thompson","startTime":3667.19,"endTime":3668.45,"body":"Tara, this has been a treat."},{"speaker":"Emily Thompson","startTime":3668.45,"endTime":3670.16,"body":"Thanks so much for coming"},{"speaker":"Emily Thompson","startTime":3668.45,"endTime":3670.16,"body":"in, chatting with me."},{"speaker":"Tara McMullin","startTime":3670.43,"endTime":3671.5099999999998,"body":"Thanks, Emily."},{"speaker":"Emily Thompson","startTime":3673.43,"endTime":3675.62,"body":"All right, boss,"},{"speaker":"Emily Thompson","startTime":3673.43,"endTime":3675.62,"body":"because you're here, I know you"},{"speaker":"Emily Thompson","startTime":3675.62,"endTime":3678.65,"body":"want to be a better creative"},{"speaker":"Emily Thompson","startTime":3675.62,"endTime":3678.65,"body":"business owner, which means I've"},{"speaker":"Emily Thompson","startTime":3678.65,"endTime":3680.69,"body":"got something for you each week."},{"speaker":"Emily Thompson","startTime":3680.69,"endTime":3684.0899999999997,"body":"The team at Being Boss is scouring"},{"speaker":"Emily Thompson","startTime":3680.69,"endTime":3684.0899999999997,"body":"the news, the best entrepreneurial"},{"speaker":"Emily Thompson","startTime":3684.095,"endTime":3688.0699999999997,"body":"publications and updates and releases"},{"speaker":"Emily Thompson","startTime":3684.095,"endTime":3688.0699999999997,"body":"of the apps and tools that run our"},{"speaker":"Emily Thompson","startTime":3688.0699999999997,"endTime":3692.24,"body":"businesses, and is curating it all into"},{"speaker":"Emily Thompson","startTime":3688.0699999999997,"endTime":3692.24,"body":"a weekly email that delivers the must"},{"speaker":"Emily Thompson","startTime":3692.24,"endTime":3696.29,"body":"know tips and tactics in the realms"},{"speaker":"Emily Thompson","startTime":3692.24,"endTime":3696.29,"body":"of mindset, money, and productivity."},{"speaker":"Emily Thompson","startTime":3696.68,"endTime":3698.31,"body":"This email is called Brewed."},{"speaker":"Emily Thompson","startTime":3698.5099999999998,"endTime":3702.5299999999997,"body":"We brew it up for you each week to give"},{"speaker":"Emily Thompson","startTime":3698.5099999999998,"endTime":3702.5299999999997,"body":"you the insight you need to make decisions"},{"speaker":"Emily Thompson","startTime":3702.5299999999997,"endTime":3703.94,"body":"and move forward in your creative."},{"speaker":"Emily Thompson","startTime":3704.68,"endTime":3709.0,"body":"Check it out now and sign up for"},{"speaker":"Emily Thompson","startTime":3704.68,"endTime":3709.0,"body":"yourself at beingboss.club/brewed."},{"speaker":"Emily Thompson","startTime":3709.21,"endTime":3716.5899999999997,"body":"That's beingboss.club/brewed now"},{"speaker":"Emily Thompson","startTime":3709.21,"endTime":3716.5899999999997,"body":"until next time, do the work."},{"speaker":"Emily Thompson","startTime":3716.96,"endTime":3717.5499999999997,"body":"Be boss."}]}