Power of the Pivot Podcast
If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!
Power of the Pivot Podcast
023: Finding Your Super Niche with Andrea Daniels
Tapping into your niche is one thing, owning it is another.
Having the confidence to ask for help is not easy for most people. But when my client, Andrea Daniels, founder of Brightside Referrals, reached out she knew she wanted more but wasn’t quite sure what that more was.
In today’s episode, you will hear how she and I collaborated in a creative way to take her business to the next level. She shares how one of her biggest takeaways was how I offered her a more macro view of what is possible. Living in the day-to-day life, work, and the obstacles that come along with it, kept her a bit small and she was excited to change that perspective.
If you are part of the sandwich generation or starting to explore the possibility of placing one of your loved ones in a senior care facility, Andrea explains some key points when considering the what and the where. She also tells you what to ask yourself when walking down this path.
Show Highlights:
[8:38] How to handle not loving marketing on social media.
[11:53] How investing in Susan instilled confidence in Andrea.
[15:22] Learning to plan out the goals in a systematized way by going from large to small and being able to use those tools over and over again.
[16:37] What not to at the beginning of building your business.
Links Mentioned:
Explore Andrea Daniel's website and connect with her on LinkedIn
Visit Susan’s website
Follow Susan on Instagram
Join the What’s Next Roadmap
Join The Social Squad
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