Power of the Pivot Podcast
If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!
Power of the Pivot Podcast
036: Lessons Learned-Pre Google + Social Media
Did you know that the average attention span of someone around the age of 50 is about 8.25 seconds?
That's 4.25 seconds less than what it was in the year 2000.FYI - a goldfish has a 9-second attention span - that's .75 seconds longer than ours!
With data like that, no wonder it's becoming more and more difficult to attract your customers and community online.
As we all move further and further away from an analog world and into a hyper-elevated digital world, it's more critical than ever before to craft your messaging in a way that speaks directly to who it is meant for.
And with an average attention span of 8.25 seconds, that first impression - the one someone sees when they land on your website or discover in your social media profiles - is the most critical one.
In this week's episode of The Power Of the Pivot, I lay out the blueprint for crafting your customer roadmap so you can better lead and guide your people to the final destination. Whether that destination is a physical product, a program, a service, or a free offer, it's up to you to tell them exactly where to go. And what can make or break your customer's buying decision are the touchpoints along the way.
Episode Highlights
2:18 | Remove the “I” and “Me” from the equation and focus on “You and Them.”
5:14 | Create a customer journey map, take control of every touch point, and don’t leave it up to chance.
7:27 | From the first touch point with a customer, it turned into a thousand touch points and a bond and friendship that is unbreakable.
8:37 | People want to be led and be told what to do and how to do it. Guide them through the process, that is the customer journey.
10:27 | 5 tips to help you tune up your business and start to think about what you want your customer to feel, hear, and see.
16:08 | Try, try, try, and try again. This is constantly going to be about figuring it out. Keep testing and just because one thing doesn't work, doesn't mean the whole thing won't work.
19:13 | X marks the spot, that's where you start. Lead them to your treasure chest that holds the riches of your expertise, your knowledge, and your talents.
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