Power of the Pivot Podcast
If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!
Power of the Pivot Podcast
037: Keeping it Real with Deanna Fenton
Are you currently experiencing information overload?
I know I am.
With Instagram feeling more and more like a bunch of late-night infomercials and with the newly launched platform, Thread, are you struggling to keep up?
It's becoming harder and harder to discern who to trust and what information to take at face value.
That's exactly what Deanna Fenton ( a seasoned entrepreneur with a passion for problem-solving) and I discuss in this week's episode of The Power Of The Pivot Podcast.
Deanna started her career in Silicon Valley, gaining valuable experience working for online startups. She has seen so much change (and not all for the better) over 20+ years in this industry. Between Covid and social media, the space has become saturated with individuals claiming to be experts in solving problems without the necessary qualifications.
This is a real bummer for people like you who do have a lot to say and valid value to share.
So the question then becomes, how do you navigate the challenges of building an authentic online presence to be seen, heard, and trusted?
By empowering people and helping them grow their businesses, particularly, through community, and being a trusted resource who will suggest a more efficient and practical way to go from point A to point B.
Highlights
5:41 | The importance of being the voice of the customer in the tech world
11:41 | How the impact of Covid has influenced Online Education and not for the better
14:03 | The dangers of outsourcing digital strategies and what to look for to avoid being conned.
20:21 | Biggest misconception or misunderstanding about the conversion rates in this business.
24:21 | The first step in building an online business is to build your base and community first.
31:33 | Why Kajabi is the smartest online platform out there.
37:47 | Social media is a goldmine of ideas and people with problems. Be a detective, get to the real problems. Hone in on a specific problem and solve them because people pay for a solution to a problem.
42:17 | Audiences at different stages of the customer journey. Not everybody is ready to buy today. Understand those stages and meet your audiences where they are.
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