Seth Farbman discuss practical tools for Linkedin at the NIBA NYC conference in NY Linkedin is a powerful tool that companies can use to attract new business and general exposure to a variety of different audience targets. Learn how to leverage this platform to meet your own targeted business objectives and to build an internal asset of relationships. Any company, whether public or private, in any industry, as well as service companies, looking for growth should be telling their story on Linkedin with a multi prong approach. Understand and learn practical steps how to brand your company within a given industry and how to measure this data for growth and development of your business.