Sivan Ayla - Founder and CEO, Tan Lines + Lux Unfiltered

On this week’s episode of Girl Gang the Podcast, we're in Los Angeles interviewing Sivan Ayla.  

Sivan is a Mom, lifestyle blogger, and entrepreneur based in Los Angeles, CA.  She is the CEO of Tan Lines and Lux Unfiltered.

We talk about building her Fempire and the behind the scenes of the early days of her blog, her first brand partnership, and building Tan Lines + Lux Unfiltered.  Follow along her journey at @sivanayla and checkout her brands:

Tan Lines - @shoptanlines
Lux Unfiltered - @luxunfiltered

Stay up to date on new episodes and shop our merchandise at girlgangthelabel.com.

If you'd like to recommend someone for the podcast, give feedback, or just say hi e-mail amy@girlgangthelabel.com.

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Transcript

Speaker 1: 0:00

Welcome to girl gang, the podcast. I'm your host Amy Wells in the founder of girl gang, the label.com. Hi, I'm Steven ALA and I'm a lifestyle blogger. I recently released a bikini line called tan lines and we're doing somewhere and active were coming in 2020. Um, I'm also in the process of releasing a new beauty product that's going to be under an entirely new brand called Luxon filtered. And I'm just super excited to talk to you today about all my businesses. Thank you so much. If you want to talk about first kind of what led up to you being a lifestyle blogger and maybe some changes that you've seen from the beginning to where it is now. Um, I think that, you know, it's really interesting people that want to start doing it right now. I imagine when it was first going, you really, there wasn't a manual to do it. Um, so if you could take us through that process a little bit. Yeah. Starting my blog back in 2011 was purely for fun. Um, I went into it with zero strategy, no plan. I wasn't doing it to make money. I wasn't doing it to be famous or find followers. I was doing it purely because I was bored at work. I had a very mundane job that led me know or creatively, I had no creative freedom and so I felt like in order for me to express myself creatively, I needed something that I could do that was my own and it just stemmed from passion purely like it was nothing beside that. And I feel like that's what fueled it. It took me a really long time to grow. It was a very slow and steady growth, but ultimately because I did it just because it was a passion and a hobby, I felt like people could finally sense that when they actually caught onto what I was doing, they could sense that it was, I was in it for the right reasons. I wasn't doing it because I wanted anything beyond the gratification of having my own creative freedom. So I mean at the time it was a lot of trial and error. I really had no direction. I kind of dabbled in all these different categories and topics and nothing really stuck because I was trying to conform to what like a typical blogger was and it wasn't me. So I'm a very casual LA lifestyle kind of girl. And so once I started really just showing my personal life and my identity and set of trying to conform into what a normal blogger at the time was, I feel like that's when people started taking an interest. So it meant doing more video and showing people kind of a glimpse of my life on edited raw. I'm not editing my photos to be perfect and showing you like this little tiny grid photo and hoping that I captured your attention by a really basic caption. It had to be more than that. So I think that it took me a long time to realize that the less I try, the better I'm going to do. And it really took a long time to get to that point. I had to do a lot of trial and error of tons of different topics and platforms and then I just realized one day that I needed to stop doing all that and just kind of stick to what I know and what I'm good at and where I can provide value. And that's really when things took a turn for the best for me. And I think that's so great because when you're just being authentic and doing things that come naturally to you, you're going to garnish a community that feels right. You know, you're putting out what you like and so people will come and if it's five followers or 500,000 whatever it is, if you're doing it because you want to be sharing these, these, these things and connect community, I think that's the best way to actually grow what you can. Exactly. Yeah, I definitely feel like there was a good chunk of time where I was talking about things that I had no experience talking about. So it was honestly like I was a young girl that had no business telling you about anything in life because what experience that I have, I was 22 I barely had, you know, I had like a a boyfriend at the time. I was renting an apartment. I was probably paying too much for and I didn't have anything in in order. So it was like I wasn't providing value to anybody. And then the minute I started having more life experiences, I feel like I became more of an interesting person because I had something to add value to other people's lives and they could take away from me. So I learned how to take out a mortgage. I learned the best way to negotiate a deal on your car. I learned how to change your last name legally, and all these things suddenly became really valuable to my readers who are growing at the same age as me. They were all doing it at the same time. I'm also on that note, just really funny. I haven't changed my name got married two years ago and of course I could be going through, I need to find that link directly. Um, but yeah, it's just great. I think in this digital age, just finding those authentic connections, it's so hard. And so people out there just genuinely wanting to learn. If everyone just kind of has this unapproachable pedestal they're on and so they're like, Oh, I don't know how to do that. You're just like bringing it down and saying, this is how I did it. This is maybe like the few things I fucked up on when trying to do that. But this is my story. If you want to hear it, I'm here for you. Exactly. And I also keep my platforms all open so people can always DM me and I respond to everybody. I make sure that I'm approachable. I people can actually reach me and I'm not off limits because they think that's something that a lot of people forget that even though we're quote unquote influencers or whatever you want to call it, with a certain number of followers, I still need to be approachable because I'm a person who is trying to influence the world. And if you can't reach me and ask me questions about things I'm talking about, then I don't think I'm doing my job fully. Obviously I can't go over every single detail and things I put out there. So it's nice to be able to connect with my audience and break it down even further if they need. You know, more details on things. So I think that's a huge thing that a lot of people kind of don't remember to do is just to connect with your audience and make sure you're giving them every detail that they need from you. Because it is work. You know, you can just have someone that has good style and throw out photos once a week and expect to have an audience that's gonna convert. Even if there's a lot of followers, is it going to convert? Because we're in an age where there are statistics, brands want to work with people that you know, the audience can feel like they're connected to you, like you are there like a friend they look up to in their group. Right. So you really do need to put in the work 100%. So I want to know in the early days, can you tell us a couple memories of like really exciting moments when things started taking off? You started out, it's a passion, a creative outlet. And when did it kind of start to feel like it could be more than that? Um, I actually, someone recently asked me what my first brand campaign was that really just excited me. And um, I was really with Macy's. I did a holiday campaign and it was a very professional shoe. There's like a huge crew and suddenly there was like a script and like rules and I was so nervous. I had no idea what I was doing and I sounded super monotone cause you probably can tell now, I'm not like a very, I don't have like a lot of inflection in my voice. So when I heard it back the next day I was like, Oh my God, I really fucked that up because I sounded like the most monotone board person. So that was a big deal for me. But it was really around the time when I got married that people started really taking an interest in all of my stuff because I was getting married in Greece and at the time on Instagram it wasn't a common sort of thing that you were seeing. So I think that when I started getting my momentum around my wedding, when I came home, I had been doing creative consulting for a couple of years and I really just had to make a decision. It was either I take the risk, let go of all my clients and give my blog 110% see where it goes. Or I had to walk away from the blog because it was just eating up so much of my time at that point that my husband was like either give it your all or walk away because at this point like we're both invested. We're spending so much time and energy into this. We were fighting all the time cause I depended so heavily on him to take my content. And it was just like we had to just decide what was going to happen next. So, um, that was a huge moment for me just kind of realizing that I was going to leave my comfortable safety net and I was gonna go take this unknown job and into a field where no one really had the answers because it was still new. It's still is new. So unknown that that was a big deal for me. But I think also a pivotal point was when we started doing stories, cause when people can start seeing video and they get a glimpse of your real life and they're sh they're seeing things that you intentionally showing them like the pillows behind me and the chopstick on the desk. And the dog with the leash. People take note of these things and suddenly they're more interested in you and they want to know every little detail, which is something that I had never thought of. I was focused on showing you beautiful imagery, curating everything. Here's what I think you want to see versus what you actually want to see. So I had a lot of realizations throughout the whole process of finding what was going to work, what was going to trigger my audience. And it was probably a good four years ago and I had already been a few years into it. So it took me a very long time to get to that point. And on that note, what is it like working with your partner and you building this fem Pyre at home and having the support from your family, which is so amazing. Yeah, so my husband recently left his, um, his job as an entertainment attorney. That was a big deal. So we're still currently in this transition where he left because he wanted to focus on the product lines with me. He worked nine to five. I was always at home with my baby. Um, and prior to that obviously just working by myself, I never had employees. And so it got to a point where he had to make a decision because he was so involved in the product lines that he couldn't divide as time. It was either his work, his work was going to suffer or the products were going to suffer and we felt like we wanted to build this business together. It's ours and no one else is going to love it and give it the attention. It needs more than yourself. So that was a huge change for us. Um, our dynamic at home is always been, we're equal, so we respect each other. We find that we each have strengths in different parts of the business. So he handles mostly financial, legal, a little bit of like strategy. And then I handle a purely creative, the branding aspect of things. And then we kind of come together and we discuss our roles and if we have feedback for each other, we always consider it. But at the end of the day, like we have a solid trust system where he trusts me to do my job, I trust him to do his job. So with that said though, the transition has been interesting. I'm not gonna lie, it's not like he quit his job and he's working from home and it was all great. It was definitely a huge adjustment because we're both type a, we're both super organized, but we've got two completely different systems. So there's so much going on right now. We're in the process of launching two different products and it's just so much happening that it was a really hard transition. So I think that I suddenly was turning to my audience and like other influencers that I'm friendly with that work with their husbands being like, how did you do it? What? What's the secret? I need to make this work because now I really need my husband. So that was hard. It was definitely, definitely hard. But I think that we're on the path to having a really great partnership and we've always had a great partnership and now I feel like it's the true definition of a business partnership. So everything's blending together, but it's, it's, you know, on its on its way. I'm not gonna pretend like it's like seamless. Oh yeah. We, um, my husband and I, we're business partners now for four years. We have three companies together. Um, I started my first one on my own for a few years. He had a job and then we had an accidental business and it was four months until we were getting married and like, while we were engaged. But um, yeah, I think it's so interesting. Something that you said that was a big personal growth moment I think for us is establishing your roles, especially when you have the same personality trait. So us, we're both really creative. Neither of us are type a, and so when you go in and you don't really talk, like, it's just like, Oh, this is my partner. Let's just like do this together. You don't talk to them like you would with someone in an interview or coworker you just meet. Like those things are really important. Like put aside the emotions and do that. It definitely took us a couple of years to get a better groove, but it was interesting. We just like both went in, we're kind of doing all the same things and would just like be at each other's throats and then realized like, okay, let's step back. Like what should you do? What should I do? Let's like do this. This could be the dream if we can make it work. But exactly. We got to talk about it. We can't just like go in fires lit and then just act like nothing's wrong and have all this shit to do and repeat. It's been hard too because I also a management team, um, we outsource help with like design and graphics and that sort of thing. So it's not just him and I, it's a whole other team of people that I have, I'm used to working with. So he kind of had to come in and re like it'd be reintroduced to everybody and figure out where he fits in with everybody and how we're going to communicate. And ultimately it was communication. We were just kind of like, like you said, at each other's throats going like 150 miles an hour. Like where is this? What's this like? And I was so frustrated and overwhelmed and taking it out on him because there's no boundaries when you're married, you know, you should just kinda like go at it. So if he wasn't my husband, I would have probably calmly sat him down and been like, let's make a checklist.

Speaker 2: 13:11

But I was like, why the fuck is brushing your teeth? Holding it up like you? Yeah. Um, there's

Speaker 1: 13:17

a woman that we interviewed, Caitlin, she super awesome. Her business partner isn't romantically involved at all. It's just her friend, but they went through just co-founders in general, like having a creative idea and involving someone in it I think is such a big deal. And then when you add a marriage or relationship or family on top of it, it's so much more intense. But um, this, uh, woman we interviewed, she even, she went to just like therapy with her co-founder, not a family member, partner and all, but she was like, yeah, we like communication. We just like couldn't break through to each other. We were doing like working 12 plus hours days always with each other. And so we decided like if we were in a relationship, what would we do? Like we would get a third party. So that's like how they broke through. So that's genius. Yeah. It's just interesting. Like I think overall just like this, this thing that you want to create and it's an extension of you and the people you let in if you're just met them or they're the people that you're in bed with every night. Like you got to communicate and figure out how to make it work for sure. And you're never on the other side. It's just like figuring out how to get through each little bump. You're on the same team. That's a big thing. Well that so exciting. All the product development you're doing and that you know, you get to do with this team. You love your husband, with your family. Um, so with that, I'd love to talk about the evolution of your swimsuit line and how that came to be. Yeah, well for me it was basically trying to create longevity in my career. I feel like Instagram and my blog was never my end game and I still don't know where it's gonna go. I don't know what the next big thing is going to be, but I know that I love to write. So my blog will always remain something that I focus on and I put content into and time. Um, Instagram is great. I think it's fun. I feel like I connect with my audience on a completely different level than I do with my blogs. So those two things kind of like coexist, but separately. And then my product line was just the next natural step for me. I felt like I had done everything that, you know, a quote unquote influencer and blogger does. And it was just time for me to take things to the next level. And the way that the swimsuits came out was honestly kind of a mistake. I was going on a family trip we had planned and I was looking for bikinis or bathing suits for Capri and I just wanted something super basic and simple, like a black one piece and it did not exist. All I was finding was ruffles and sparkles and princess designs. And I was like, where is the normal stuff? So I realized that there was kind of like a gap in the kids market for swim. And because I do go to a lot of like tropical vacations and I'm wearing a lot of bathing suits and my travel photos, it was the next natural product for me to create. So we kind of put our heads together. We figured out that we're going to do this mommy and me element, but not too, you know, cheesy. And that's not really me either. So I had to find the balance of how we were going to present it and that's how taglines came about. I actually use the name of tan lines and one of my nail polishes that I created two years ago. And so it was just everything felt right and perfect. And that's honestly how I make a lot of my business decisions is feeling like my intuition, you know, like knowing it feels right and then I know it's not being forced. Um, I don't believe in forcing anything. So that's, that applies to so many different areas of my life. And so when everything just fell into place nicely, when I was mapping it out, I knew that this was the right move for me. So we went into production basically right away I had the designs mapped out in my head. I had my mood board, I had my inspiration, I had the F the color scheme mapped out. And the hardest part obviously was the production side of things. The amount of time you need, the lead time is just, you never can know what to expect. And so we ran into it and everything started getting delayed because I wanted it to obviously be available for summertime. So it was a huge learning experience for me. Now I know how much time you need for each collection and you know, now we're more prepared and were like, we're better equipped to do this for a long term. But that was not something that I had really expected to happen in this timeframe. So it just kind of like we talked about it really casually and suddenly I loved the idea and I had to make it happen right then and there. It was kind of one of those things where I just knew I needed it and I didn't want to wait any longer and then I started feeling a little bit behind on the whole thing, which was a good, which is true. It was. I was very behind, but I just truly, I don't know, I felt like I had to happen now or never kind of thing. That's so excited and then it's been doing so well. How does that feel like? Take us through like those first few days, the butterflies before you launch, what was going through your head? I was super nervous, honestly because I had no idea what, what the sales were going to be. Um, I had never released a product on my own. I've always done collaborations. So that was something else that kind of led me to this point was having done these collaborations and seeing that I felt like I knew what I knew what needed to be done, but I didn't want anyone else's outside opinions, like stifling my, my vision. And so I decided that when we were going to do this, um, we were just going to go for it and see what happens. And leading up to it, I was not sleeping at night. I was having nightmares of the sites crashing and people hating them and endless returns and you know, like just everything you could imagine going wrong. Um, but the nerves were definitely there up until the moment I hit publish on the website, everything went live. I barely even had a moment to like change it on my pajamas. I was sitting at my kitchen counter and I'm watching this website and of course like there was like a 32nd delay where I just sat there and it was like crickets. And I was like, Oh my God, what did I do? And then all of a sudden the website just like updated and I like took a video really quickly cause I couldn't believe what I was seeing in front of my eyes. And I was just like, Holy fuck. We sold out in like three minutes. I was, I was dead. So then we did a presale and because we kind of had a backup plan in the event that we did sell out and we sold out in eight minutes. So total was 11 minutes and it was just so fast and it was so rewarding obviously. But at the same time it was like I was deflated. I'm like, Oh wait, all of this, it's over in 11 minutes. And you're like, why? So yeah, we learned a lot. We learned a ton of, you know, what we need for the next time. And I think this next round, we've, we are better prepared for the traffic, the units we need. We had to find additional backup manufacturing, um, cart reserves. You know, people were super frustrated that they had this stuff in their carts and then it was swooped out from underneath them. So we had a lot of little tweaks that had to be adjusted after we launched. But that's to be expected, you know, you have to learn and just deal with the mistakes as you go. Um, it wasn't perfect, but I think that ultimately we did our best and that's really all I can do to make myself go to sleep at night. And I mean, I have shows everywhere. It's just so exciting. See on like when you are designing something and seeing people want that to be a part of their lives, you know, I'm sure that felt so different than um, like collaborations with brands you've done or posting about products and seeing those sell out. Like something that came from your mind out in the world. Like it was very well received. So rewarding for sure. Oh, so exciting. And then can you talk a little bit about then the other products that are lined up that you're releasing and take us through? Like was it, once you decided to create this swimsuit line, did you just kind of like get this thrill, like I want to keep doing this? Or did things kind of just organically come together? Well, the beauty product I'm releasing, so that one actually has been in the process for over a year and a half now. So I started that before the bikinis bikinis happened a lot faster. So in the beauty for the beauty products, it's under Luxem filtered, which is the slogan of my blog and I'm releasing a tanning product and it's going to be called number 30. Two is the first one. It's a self tanning, um, gradual. And that one is taken so much longer because you have to do testing and compatibility testing. And, um, obviously like the development phase took forever. And so that was something that I had wanted to do for a long time, but I had no idea what was involved. So we started this back when I was pregnant, actually. And I wanted to self tan and I felt like I didn't love anything out on the market and I wanted it to be something that was more natural. So a lot of people on Instagram comment on about my color of my skin and I've always been a naturally tan person, but I live for sunbathing and it's super dangerous obviously. So I felt like I had to come up with a solution that was going to fit me because everything that was out there, in my opinion, either smell bad, was streaky, the color was off. And so I wanted something that was gonna be natural looking, easy to apply. It doesn't leave you smelling like a cheeseburger. And so we started to come up with this whole concept that we were going to create a self tanning product. And so we of course source to manufacturer in LA and it was a lot of back and forth between the development phase. But we finally, finally, finally perfected the formula and then went into testing. Which testing? I had no idea. It took up to six months. So, you know, testing the formula on its own for stability to make sure that it doesn't like evolve into something or rot. And then the compatibility testing, which is when you put your product into the packaging you want to sell it in and then make sure that it's compatible. It's not going to eat the packaging live or whatever. So I had no idea what was involved in this. And so this has been a learning project as a learning process as well because we wanted to release this a year ago and here we are a year and a half later and you know, it's still, it's still on our product but we are releasing next month and um, the product is number 32 and I'm turning 32 next month so I just have a good feeling about it. Um, we're going to be launching, I pop up next month as well. So the product is going to launch in my pop up where people can come and try the product out. Um, it's going to be super cute and Instagrammable and we're going to revolve the whole thing around my birthday, month, month. I am not a birthday month person by any means, but we're going to make this pop up a whole month long. Um, and then we have other products lined up that we've since starting this first one and seeing how long it took, we started developing the next phase of the product. So we're really seeing one to start and then there's more in the works and that's, it's such a good lesson for people to hear that have like this idea that's been in a notebook maybe for five years. Like start now because it's not going to come to fruition tomorrow. Yes, a hundred percent I mean time is of the essence. That's one thing that in the last year I'd say has been like my biggest lesson is that before I had a baby, I had endless time to do whatever I wanted. And now with the baby, it's not only do I have less time, all these projects take so much time and that's like what you never have enough of. And when you're trying to release on a specific calendar, let's just say like swim in summer, obviously you think that it's going to, it's going to take a few months, but really it's gonna take double the time. It's like construction. Everything is like double the price, double the time and you just don't know what to expect. So you really need to cushion yourself and give yourself enough time to get everything done and account for mistakes and things that you don't really prepare for. Um, on that note, I'd love to transition, um, can you give us a little glimpse into what it's like balancing, um, do having Capri managing all these businesses and now you and your husband are in it together. Anything you'd be willing to share for moms out there that new moms, maybe moms that want to go back to work after a handful of years? Any advice you can do through things that have worked and not work to find your happy place in that? Yeah, we're still in that, like that transition phase where I feel like I'm, I'm trying to find my balance, but it's super hard because with what I do, my job is so unconventional and I'm constantly changing my schedule of every single day, every day is basically a whole new set of, you know, whatever I have to do. Um, but my one thing is that I'm not afraid to ask for help. So a lot of people feel mom guilt and they feel like shamed if they either go back to work or they work from home and they can't spend time with their kids or they don't want to feel like less of a mom because they want to take care of their kids. But I feel like there's nothing to be ashamed of. You're creating something for your family. I'm providing for my family, it's our livelihood and hopefully it's something that Capri will want to take over one day. That's kind of the goal. And so I don't feel bad asking for help. I think that surrounding yourself with a strong support system is key. And for us specifically, even though we work from home at this point, it's still super distracting if we have a baby in the background, you know, whether she's crying or happy, you just want to be part of her life and be there for her day to day. And so it's something that we've had to overcome personally because we want to feel like we're there for her. But we also know that these businesses need the attention and they need, they need our focus. So it's been a hard balance for sure. I think time management is honestly key to everything because your time can suddenly just disappear. The minute you have a baby, you suddenly feel like 15 minutes means so much more now than it ever did to me. If I have 15 minutes, I'll get more things done than I've ever done in my whole life. Like one of those things where you're just like, wow, time is everything. So it all just kind of goes back to time. I feel like I'm the worst time at manager and now that I've had a baby because I feel like time is just escaping me left and right. So I just say support system and time management, time, block time block is everything for me. I feel like I have to literally set timers for 30 minutes to do all my different tasks. Otherwise I can spend two hours and I don't even realize it happened. So time management and, and support, our slogan that we built our brand off of is support your local girl gang and just how, how can we come together to reach your highest potential together? So if you're willing to talk about your girl gang and what you guys do to kind of lift each other up, creatively, brainstorm with each other and really relate to each other on, you know, your different projects. Yeah, I actually have a really bad ass girl gang. Um, it's kinda funny because we all kind of came together at different points in time and we've all grown in together in a way. So we all started off as friends and meeting through different ways. Some from high school, some through blogging and at this point now a lot of my girlfriends have their own businesses and their own products and it's been such a cool thing because we all are super supportive of one another and we share resources and contacts and it's nice that we have the social media element to it because we can promote each other's products that we truly love. It's not like we're doing it just because we're friends. Everyone's creating something that we all want and use every single day. So I've got a girlfriend and my best friend Lily is actually a owner, but she recently released a body suit line and she created like a line of basics. I'm actually wearing one right now and it's nice because she's got that category handled. I've got a girlfriend, her name is Bolin and she has a line of lounge wear. So we always have this joke where we're going to one day take a trip and we're going to wear blends, um, lounge or in the car cause it's super comfortable. And then we're going to get to wherever we're going and we're going to wear my bathing suits and then that night we're going to change into my girlfriend Lily's body suits and my girlfriend Annie lawless has a clean beauty line called lawless. So we're going to put on her makeup and we're just all decked out in each other's stuff and it's just super cool and I feel like I'm really grateful to be surrounded by people that are super supportive and willing to share and were just honestly there for each other. It's nice because we all can relate as well. We have, we've each started a business recently and we can kind of like sympathize with each other on the struggles and celebrate the highs and it's just really nice to be surrounded by a group of girls that really can understand what we're going through each other. I think that's one of the most important things. If someone wants to, you know, start a business, create a side hustle or just take a leap having like, even if you don't have it in your, in your current group, like finding at least one person that you can just like share those things with. Because interesting things come up where like you might not be able to make a brunch or things like that and when you're 23 years old or how, whatever age and whatever balance you have in your life when you can't do that, if you don't have other people that are aligned with what you're doing to bounce off of, you just kind of feel like a piece of shit sometimes, you know? So it's hard and I feel, I think that also something I've learned just throughout this whole process over the last few years is that there's going to be friends that understand and they support and they'll let you kind of disappear for a few months and do your thing and then they'll be there when you're back and they're just friends. I take it super personally and I've had to just not take it personally on my end that, you know, if the friendship fizzled away, it's just, it wasn't meant to be. And that's really all there is to it because some people just don't understand the hustle that goes behind everything, especially with social media. They feel like, Oh, she's, you know, she's at a brunch having her coffee. She's not busy who really, it's like, yeah, I'm having a meeting and that was like two minutes of my day versus, you know, the a hundred other things I'm doing. So social media can be super misleading. I will say that.[inaudible] Oh my gosh. Yeah, definitely. When it's like, Oh, I'm super busy today, can't do this. And then like showing like, Oh, it's so cool. I'm at this place downtown this, but you don't see like the box you might be carrying of sales or all the other stuff. So, um, yeah, I think it's just, I think especially when people are trying to start and maybe their brainstorming with people around them, if you don't have that support right then just like find some people to counter that because the only thing that you can really do to break through, find those people that are out there and everyone is worthy to have that 100%. So if you want to see day to day what goes on behind the scenes of everything including the businesses, you can follow me at see Ayla on Instagram. My blog is just my name as well. See Von[inaudible] dot com and that's right. Talk all about cooking, home decor, beauty, parenting. Um, and then from my swim line it's called tan lines. And if the website is shop.com and the beauty product is called Luxe unfiltered. Yay. Thank you so much. Thank you. Learn more about this week's guest female creatives and shop our collection at girl gang, the labeled.com. Let us know what you're doing to support your local girl gang by tagging us on Instagram at girl gang. The label.