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ICYMI: Unifying Data to Build Customer Profiles

The Buzz with ACT-IAC

Chapters
2:45
Meet the Panelists
4:24
Why Unified Data Matters
9:58
VA Data Journey and Use Case
12:38
Amtrak Customer Data Models
13:49
SSA Voice of Customer Platform
17:22
Vendor Data Ownership and APIs
20:05
Vendor Data Ownership
20:22
Compliance And Golden Records
21:29
UX Data Storytelling
23:19
Change Management Hurdles
26:37
Trust And Data Sharing
29:44
Burning Platforms For Action
31:35
Where To Start Advice
The Buzz with ACT-IAC
ICYMI: Unifying Data to Build Customer Profiles
Apr 09, 2026
ACT-IAC

A panel discussion from CX Summit event, on unifying customer data to deliver seamless service across channels. Panelists describe diverse customers and the consequences of siloed data, including repeated identity verification, poor experiences, and high stakes errors like incorrect benefit payments or misdirected medications.

Agile Product Discovery Course | ACT-IAC

Summary - A Hole in One with ACT-IAC

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Intro/Outro Music: See a Brighter Day/Gloria Tells
Courtesy of Epidemic Sound

(Episodes 1-159: Intro/Outro Music: Focal Point/Young Community
Courtesy of Epidemic Sound)