The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
What Is the Customer Buying Process?
Is there a way you can get ahead in the world of digital marketing to ensure that you are your customers’ first choice? In this episode of The Beacon Way Podcast, we break down the five stages of the customer buying process. First, we discuss how you can grab your target market at the stage of them identifying a need for something. We then talk about how ensuring that the information you provide about your product makes the customer feel secure during the research phase of their purchase. Next, we give you tools to be their first choice when evaluating options before delving into the actual purchase of the product. Finally, we talk about the importance of the post-purchase follow-up service. Join us today to put your best digital foot forward!
Key Points From This Episode:
- Breaking down the stages of the customer buying process.
- One: identifying the problem.
- Two: research.
- Three: evaluating options.
- Four: client making the purchase.
- Five: the post-purchase follow-up service.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm