The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
What Is the Customer Buying Process?
Is there a way you can get ahead in the world of digital marketing to ensure that you are your customers’ first choice? In this episode of The Beacon Way Podcast, we break down the five stages of the customer buying process. First, we discuss how you can grab your target market at the stage of them identifying a need for something. We then talk about how ensuring that the information you provide about your product makes the customer feel secure during the research phase of their purchase. Next, we give you tools to be their first choice when evaluating options before delving into the actual purchase of the product. Finally, we talk about the importance of the post-purchase follow-up service. Join us today to put your best digital foot forward!
Key Points From This Episode:
- Breaking down the stages of the customer buying process.
- One: identifying the problem.
- Two: research.
- Three: evaluating options.
- Four: client making the purchase.
- Five: the post-purchase follow-up service.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm