Welcome to a new and exciting episode of The Beacon Way Podcast! This episode is the first of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen, ask the first big question of the series: “Who are you as a company?” They discuss the importance of being self-aware, sticking to your values, and practicing authenticity in all things related to your business. They go on to explain why you need to acknowledge and embrace your story to establish what your business stands for. Plus, we get a sneak peek into how Adrienne and Jen manage their business, Beacon Media + Marketing, and how they coach clients to discover their brand. From throwing away vanity numbers to asking yourself the hard questions, we hope you can join us for a constructive and informative episode!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing on Twitter