Welcome to another gripping episode of The Beacon Way Podcast! This episode is the third of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen, tackle the third topic of the series: “What problem does your product or service solve for your target audience?” and ”What makes you different from your competition?” We start by understanding how we can, and should, stand out in our industry. We learn how to identify desirable marketing channels, how we can remove our growth barriers, and how to solve problems without complicating things. We take a deep look at whether there can be a balance of price, speed, and quality and how you can evolve and interchange between the three. We are lucky enough to hear personal examples from Jen and Adrienne about the evolution of Beacon Media, how they created a business model based on their clients, and their core values of growth, scaling, and thriving. Plus, we take a look at how, although it's frustrating, asking deeper and difficult questions sets you in good stead for the future. We hope you can join us!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing on Twitter