Welcome to a new, captivating episode of The Beacon Way Podcast! This episode is the finale of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen tackle the last topic of the series: “How to practically use your information to boost your brand on social media.” This episode wraps up the series by taking everything we have learned, from building your brand, profiling your target audience, to understanding your industry, and combining it all together to form your position in the digital marketing place. We start by understanding the differences between organic content versus PPC (pay per click), and why Beacon Media values organic social. We learn that organic content creates brand awareness, and Adrienne and Jen dig deep into the crux of social media platforms, from Facebook to Pinterest and LinkedIn, to uncover the reasons behind their fluctuations in popularity. To add to it all, we look at stereotypes, interesting statistics, and the power of reusing and repurposing content as a means to grow your business. We hope you join us for the final episode that ends off this series with a bang!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Beacon Media + Marketing on Twitter