Welcome to another exciting episode of The Beacon Way Podcast! Today, our hosts Jennifer Christensen and Adrienne Wilkerson continue our series about websites. For our second episode in July, we are focussing on building a Home and About page that people want to read. We kick off by discussing what above-the-fold and below-the-fold mean and what you need to do in order to get them right: establish your unique selling position, credibility, reputation, and brand. Then, we find out that simple navigation works best, and our hosts provide a few tips on how you can accomplish this. You’ll learn why calls to action are essential, how to rank well on Google, why it’s important to answer pertinent questions on your Home and About pages, how to best build your About page, and why it is that your About page is actually your relationship-building page. Finally, our hosts tell us how Beacon has structured its About page and why, and how having many of your company’s staff on your About page can help create familiarity and build instant trust. You don’t want to miss this one!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Welcome to another exciting episode of The Beacon Way Podcast! Today, our hosts Jennifer Christensen and Adrienne Wilkerson continue our series about websites. For our second episode in July, we are focussing on building a Home and About page that people want to read. We kick off by discussing what above-the-fold and below-the-fold mean and what you need to do in order to get them right: establish your unique selling position, credibility, reputation, and brand. Then, we find out that simple navigation works best, and our hosts provide a few tips on how you can accomplish this. You’ll learn why calls to action are essential, how to rank well on Google, why it’s important to answer pertinent questions on your Home and About pages, how to best build your About page, and why it is that your About page is actually your relationship-building page. Finally, our hosts tell us how Beacon has structured its About page and why, and how having many of your company’s staff on your About page can help create familiarity and build instant trust. You don’t want to miss this one!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm