The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Building out Your Strategy: Part 1
Today, we will be breaking ground on a new topic: building out your strategy. We all know that having a brilliant, brand-aligned, audience-driven marketing strategy will give you the best chance of achieving your goals. So, in part one of this episode series, we discuss why your business’ foundation is the key element of your strategy document and we break down exactly why it’s so important. Digital marketing relies heavily on market response and it’s important to go back to the basics and ensure that you are catering to your desired audience. You’ll learn how to use your truth north to differentiate constructive feedback from noise, why the only feedback that matters is that of your audience, and how to let go of personal preferences to serve the greater goal. Be sure to tune in!
Key Points From This Episode:
- Introducing today’s topic: part one of building out your marketing strategy.
- The key element of your strategy document.
- Why your foundation is so important.
- How digital marketing relies heavily on market response.
- Going back to basics.
- Using your true north to distinguish constructive feedback from noise.
- Only accepting feedback from your followers, users, and target audience.
- As an owner, letting go of personal preferences to serve your target market.
- Being open to ideas that don’t resonate with you but align with your brand and values.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm