The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
Navigating the New Era: Pivoting with Purpose
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Join host Jennifer on the Beacon Way Podcast as she converses with Melissa Rosenthal about navigating market pivots, the challenges of being a woman entrepreneur, current market trends, and the impact of AI on marketing and business. Melissa shares her journey from media to B2B SaaS, her experience building Outleaver, and the importance of trusting your gut in career and market shifts. This episode dives into the shifting paradigms of marketing in today's world, the balance between human interaction and AI integration, and the evolving dynamics of business relationships.
Melissa Rosenthal: linkedin.com/in/melissarosenthal5
Outlever: https://outlever.com/
00:00 Welcome and Introduction
00:27 Guest Introduction: Melissa Rosenthal
01:21 Melissa's Background and Career Journey
02:21 The Concept of Outleaver
04:54 The Importance of Trusting Your Gut
08:01 Challenges and Pivots in Business
14:12 The Role of AI in Marketing
20:32 Women in Leadership and Entrepreneurship
27:31 Conclusion and Parting Words