The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
Understanding True ROI in Digital Marketing
Join Ken Okonek, CRO of Beacon Media + Marketing, on this episode of the Beacon Way Podcast as he delves into the crucial subject of calculating a true ROI in digital marketing.
Ken discusses common misconceptions, important metrics, and practical
strategies for understanding and maximizing ROI beyond simple revenue calculations.
Learn about the significance of baseline business metrics, the complexity of multi-touch attribution, and the impact of factors like customer lifetime value and brand lift. Don't miss insights on how to navigate operational inefficiencies, leverage AI tools, and connect ROI to broader business goals for sustained growth.
For more information, visit our blog: https://www.beaconmm.com/2025/10/08/how-we-calculate-true-roi-for-our-clients/