Join host Jennifer and guest expert Bob Hutchins as they delve deep into the transformative power of AI in business and marketing. In this episode of The Beacon Way podcast, they explore the intersection of technology, marketing strategies, and the future of business agility. Learn how businesses of all sizes can leverage AI for data-driven growth, enhance customer personalization, and navigate the ethical landscape of digital marketing. Whether you're a marketer, business owner, or AI enthusiast, this conversation is packed with insights and actionable strategies.
Key Points:
- Introduction to AI in Business: Overview of how AI is transforming business processes and marketing strategies.
- Rapid Evolution of AI: Discussion on the accelerated pace of AI development and its impact on various industries.
- Historical Lessons from Tech: Comparisons drawn from the dot-com bubble to current AI advancements.
- Data and AI Integration: The significance of integrating AI with business data for enhanced decision-making and operational efficiency.
- Ethical Considerations and Data Privacy: Importance of establishing a governance framework for ethical AI usage and ensuring robust data privacy measures.
- Small Language Models: How businesses are using small language models to refine their marketing efforts and communication.
- Practical Steps for AI Adoption: Guidance on where businesses can start with AI implementation and the importance of data literacy.
- Future of Marketing: The potential for hyper-personalization at scale and how AI can enable businesses to tailor experiences uniquely to each customer.
- Cultural Shifts in Business: Encouraging a culture of AI adoption within organizations to foster innovation and strategic advancement.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Bob Hutchins LinkedIn
Human Voice Media Website
Join us in this enlightening episode of The Beacon Way as we dive deep into the world of SEO with expert Zoe Ashbridge from Forank. Discover advanced SEO strategies, understand how to measure your SEO success, and explore the evolving role of AI in search engine optimization. Zoe shares invaluable insights and real-world examples that will help you elevate your SEO game. Whether you're an SEO beginner or a seasoned professional, this episode is packed with actionable advice and cutting-edge knowledge.
Key Points:
- Introduction to Zoe Ashbridge: Insight into Zoe's background and her role at Forank, her company.
- Measuring SEO Success: Discussion on different metrics to measure the effectiveness of SEO strategies, including clicks, impressions, revenue, and conversions.
- Advanced SEO Tactics: Exploring deeper SEO strategies used by experts to enhance visibility and engagement.
- Impact of AI on SEO: Zoe's perspective on the integration of AI in SEO practices, including the benefits and potential drawbacks.
- Real-world SEO Case Studies: Zoe shares specific examples and outcomes from her professional experience to illustrate successful and unsuccessful SEO strategies.
- SEO Tools and Resources: Recommendations for essential tools and resources that can aid in improving SEO efforts, such as Google Search Console and SEO Ranking.
- Ethical Considerations in SEO and AI: Discussion on maintaining integrity and ethical practices while using advanced technologies like AI in SEO.
Explore insights on leveraging AI for marketing with Austin Armstrong, focusing on his tool Syllaby for video content and tackling industry challenges.\
Show Notes
- Austin Armstrong, a digital marketing expert with a focus on AI and video marketing, shares insights from his experience.
- Discussion on Armstrong's AI tool, Syllaby, designed for video marketing, emphasizing its features like generating video scripts and scheduling content.
- Addressing common issues like video resistance and content consistency, and how Syllaby helps overcome these.
- Syllaby's primary users include service-based businesses like therapists and real estate agents, aiming to resonate with their audience's pain points.
- Plans for Syllaby include more personalization and features to enhance user engagement and content creation.
- **AI in Marketing**: The broader impact of AI on marketing and content creation, with a focus on ethical considerations and future potential.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
linkedin.com/in/austinarmstrong90
https://www.linkedin.com/company/mentalhealthmarketingconference/
Explore work-life balance strategies with Robert Fukui on The Beacon Way podcast, focusing on family dynamics and personal growth in entrepreneurship.
Key Points This Episode:
- Introduction of Robert Fukui as a coach working with entrepreneurs, particularly in family business dynamics.
- The concept of "family business" extends beyond direct family involvement in the business operations.
- Emphasis on balancing business growth with personal life, particularly family time.
- The challenge many entrepreneurs face in becoming too engrossed in their business at the expense of personal freedom and family time.
- The importance of delegating and focusing on one's strengths.
- The role of identity and work ethic in personal and business development.
- Strategies for achieving work-life balance and ensuring family priorities are maintained.
- The impact of business decisions on personal relationships and family dynamics.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Jennifer Christensen explores Olya Clem's journey in mental health, her adoption of Brainspotting in therapy, and her insights on running a successful practice on The Beacon Way.
Key Points From This Episode:
- Introduction to Olya Clem, CEO and founder of Common Thread Counseling.
- Olya's journey from Russia to the U.S. and her passion for helping people with childhood trauma.
- Discussion on the importance of incorporating culture and personal experiences into therapy.
- Introduction to Brainspotting as a modality for deep healing.
- The unique approach of Brainspotting and its benefits for both clients and therapists.
- Olya's experience in private practice and the transition to group practice.
- The impact of specializing in a niche on business success.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Olya Clem on LinkedIn
Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use.
Show Notes
- Omar Ruiz's expertise as a licensed therapist specializing in couples therapy and infidelity issues.
- The transition from insurance-based to private pay practice: insights and impacts
- Self-education journey: learning marketing through YouTube University
- Business creation: coaching services for therapists focused on online private practice
- Optimizing a Psychology Today profile: importance of profile image, opening lines, additional photos, and introduction video
- Crafting an effective Psychology Today profile: strategies including using leading statements, offering value, inspiring hope, and incorporating a call to action
- The highlight feature on Psychology Today: the significance of keyword usage
- Online resource: Omar Ruiz's YouTube channel "Online Private Practice" for therapists seeking marketing support and profile reviews.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
linkedin.com/in/omar-a-ruiz-lmft-ab1b8738
Online Private Practice, LLC
https://www.youtube.com/@onlineprivatepractice
Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing.
Key Points from This Episode:
- Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work.
- Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach.
- Advocates for the significance of immediacy in social media content, to grab audience's attention.
- Stresses the importance of testing and experimentation in successful marketing.
- Advises the allotment of 5-10% of budget to test new strategies and platforms.
- Appreciates the unique perspectives and collaboration between different generations and roles in the marketing industry.
- Available on LinkedIn for queries and assistance.
- Runs a podcast named "The Making of a Marketer" discussing various marketing topics.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Jennifer Christensen explores Sales Recruitment alongside Dan Fantasia. Together, they delve into the evolving landscape of recruitment while emphasizing the significance of human capital.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
FACEBOOK (PERSONAL): https://www.facebook.com/dan.fantasia
FACEBOOK (BUSINESS): https://www.facebook.com/TreelineInc
LINKEDIN: https://www.linkedin.com/company/treelineinc/
INSTAGRAM: https://www.instagram.com/treelineinc/
TWITTER: https://twitter.com/TreelineInc
YOUTUBE: https://www.youtube.com/@TreelineInc
Jennifer Christensen and Valerie Van Galder discuss the journey of the Depressed Cake shop, promoting mental health awareness through community bake sales and sharing experiences.
Key Points From This Episode:
- Introduction to Valerie Van Galder, founder of Depressed Cake Shop, a unique initiative using pop-up bake sales to raise both funds and awareness for mental health.
- A brief overview of Valerie's professional background, including her experience in corporate marketing and the film industry.
- Personal connection to mental health issues: How Valerie's father's struggle inspired her advocacy and creation of a platform for sharing stories.
- Details about the Depressed Cake Shop: How it is a community-driven project, allowing people to host their own bake sales, with proceeds benefiting local mental health charities.
- Valerie's belief in the power of community and connection as tools to fight loneliness and foster mental well-being.
- Encouragement for individuals to tap into their passions as therapeutic outlets, with examples such as art and baking.
- The potential of small and grassroots movements to make major impacts on mental health issues.
- A call to action from Valerie: pushing for increased advocacy, research, and improved treatments for mental illnesses, such as bipolar disorder.
- Emphasizing the intersection of mental health and basic needs, including housing and safety.
- Final words of encouragement from Valerie, urging listeners to take proactive steps such as reaching out to others, participating in community events, and supporting mental health initiatives.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
The Beacon Way talks with Shelby Robbins, founder of Antelope Recovery, about her virtual mental health program for teens and the journey of bootstrapping growth.
Show Notes:
- Antelope Recovery, a virtual intensive outpatient program for teens with substance use and mental health struggles, is founded by Shelby Robbins.
- Located in Boulder, Colorado, Antelope Recovery is bridging the gap between once-a-week therapy and residential treatment for teens.
- The program offers support for teens following recent mental health crises without long-term care options and also those in need of preventative care.
- The adoption of the virtual care model in the mental health sector has increased, especially due to the COVID-19 pandemic.
- Antelope Recovery strives to maintain high-quality care while reaching as many teens as possible.
- The program uses innovative virtual products to engage teens, including therapy groups in a Minecraft space and conducting group sessions during walks.
- The issue of teens not completing treatment is a major challenge in mental health care; Antelope Recovery is specifically addressing this problem.
- The organization is founded on transparency and is focused on building a robust startup team.
- Antelope Recovery has successfully raised a small friends-and-family round of investment, with considerations of a series A round in the future.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Unlock your business potential with Karie Kaufmann, Action Business Coach. Learn to overcome challenges and scale up with insights from her journey.
Key Points From This Episode:
- Karie Kaufmann, a Scaling Up certified business coach with a rich experience of 18 years.
- Known for her expertise in working with scale-up businesses and helping them unlock their potential.
- Winner of the 'Coach of the Year' award, reflecting her dedication to the field.
- Her mantra: Business should enrich your life, not drain it.
- Identifies and addresses the common issue of businesses getting stuck on a growth plateau.
- Strong advocate for mindset shifts among business owners for better outcomes.
- Recognizes the significant impact small businesses have on community and economy.
- Karie's mission: Empowering leaders and businesses to reach their full potential.
- She highly values winning, personal growth, and the journey of building a business.
- Karie, the "vitamin coach", is dedicated to aiding her clients in achieving their vision and elevating their business.
- Ideal clientele: Confident, humble, coachable individuals who prioritize their executive education.
- Karie underscores the significance of community and connections in business success.
- Promotes challenge acceptance among business owners and encourages them to view these as lessons to grow.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Discover how Wired for Addiction explores biopsychosocial aspects of addiction, the role of mental health in criminal cases, and the power of preventative testing in this powerful episode.
Key Points From This Episode:
- Wired for Addiction is an organization focusing on the biological aspects of addiction, providing home test kits and individualized support to help people understand and manage their conditions.
- They focus on mitigating physiological pain points of addiction and work closely with biomarkers discovered by renowned organizations such as NIH, NIDA, and NIAAA.
- Their approach goes beyond traditional Western medicine, empowering individuals by identifying genetic defects and providing support specific to personal biochemical pathways.
- Recommendations made by Wired for Addiction may include various therapies, behavioral changes, and medication, paving the way for a holistic treatment approach.
- The organization also provides objective documentation of conditions related to alcohol, sex, drugs, gambling, and mental health in criminal cases, contributing to fair and informed sentencing.
- A significant part of their work involves advocating for the humane treatment of individuals with behavioral health issues, emphasizing the role of mental health in criminal history.
- They believe that supporting mental health during and after sentence reduces recidivism rates, benefiting not only the individual but also the economy, families, and communities.
- Wired for Addiction stands for the integration of proactive biomarker testing into routine physical checkups for early diagnosis of potential behavioral health issues.
- Their objective is to highlight the importance of early diagnosis and management of conditions like ADHD, underscoring the need for a shift in the way we understand and explain feelings for more diverse diagnoses and treatment plans.
- They emphasize treating the root cause of problems rather than just the symptoms, cautioning against the sole reliance on medication.
- A major part of their advocacy is breaking the stigma around addiction, encouraging the understanding of the disease from a scientific perspective and pushing for biological support in addiction treatment.
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
https://www.wiredforaddiction.com/
Supporting mental health in Minnesota schools, Prairie Care Fund provides crucial funding for resources, training, and peer-to-peer initiatives.
Key Points From This Episode:
- Introduction to Prairie Care Fund, a mental health nonprofit boosting mental health initiatives in Minnesota schools.
- Overview of how the funds can be used including curriculum, books, fidgets, HeartMath monitors.
- Highlighting the impact of Prairie Care Fund: $1.4M awarded, over 80,000 students and staff impacted.
- Tackling the challenge: 69 grant applications in 2023, $1.5M requested, only $220,000 awarded.
- Unfolding the success stories: mental health first aid training, peer-to-peer training, and early onset mental illness identification skills.
- Striving to reduce mental health stigma and provide coping mechanisms.
- The imperative need for mental health resources and support in schools.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
linkedin.com/in/michael-moody-800b5b187
This informative 29th episode of The Beacon Way podcast explores the transformative insights on homelessness and mental health through Interfaith Sanctuary. Interfaith Sanctuary is a low-barrier homeless shelter in Boise, Idaho, providing a safe haven for everyone. Discover how they challenge misconceptions about homelessness and the intersection with mental health.
Key Points From This Episode:
- Interfaith Sanctuary is a year-round homeless shelter that began as a mobile winter shelter.
- The shelter welcomes all individuals, regardless of background, sobriety status, or sexual orientation.
- A new building has been purchased to expand the facility from its current 10,000 square feet.
- The shelter provides for approximately 170 guests each night with an additional 97 accommodated in a hotel during the pandemic.
- On-site programs include mental health services, a homeless art collective, a newspaper, and a food service training program.
- The future shelter plans to be a national model, focusing on de-escalation, continuous safety, and a secured space for progress.
- Homelessness is primarily due to system failures and limited housing availability.
- Mental health and addiction issues are generally a consequence of homelessness, not the root cause.
- Common triggers for homelessness include loss of income, health problems, inaccessible benefits, and loss of required documentation.
- Emphasis is placed on the importance of empathetic listening and assistance in mental health care.
- Interfaith Sanctuary offers several programs to help individuals reintegrate into the community.
- Former guests of the shelter are encouraged to take part in mentorship programs and support groups.
- Private funds sustain general operations while diverse funding streams support specific programs.
- Despite facing opposition and legal setbacks, a capital campaign is underway to finance the new shelter.
- The local community significantly contributes to the funding of Interfaith Sanctuary's operations.
Links Mentioned in Today’s Episode:
linkedin.com/in/jodi-peterson-stigers-a845548
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Join The Beacon Way podcast as host Ken Okonek sits down with Peter Caputa, CEO of Databox, for a deep dive into the world of data. Learn about Databox's integrations, capabilities, and how it uses machine learning to forecast results and identify trends. Discover how generative AI can boost your company's knowledge and insights. Tune in to understand how Databox can help improve your business's performance and visit benchmarks.databox.com to see where you stand compared to other companies.
Show Notes:
In this enlightening 28th episode of The Beacon Way podcast, host Ken Okonek welcomes Peter Caputa, the CEO of Databox. Peter underscores the significance of data in making informed business decisions. He opens about Databox's functionality, detailing its integration with over 70 tools for comprehensive business data monitoring. The platform enables companies to construct dashboards, track conversions, bridge with CRMs, and more. Peter highlights the potential of machine learning algorithms in predicting outcomes using historical data and pinpointing shifts in metrics like sales call volume or PPC costs. Lastly, he stresses Databox's primary objective – aiding businesses in interpreting and enhancing their performance data
Key Points from This Episode:
- The Beacon Way podcast hosts Peter Caputa, CEO of DataBox.
- DataBox is a software system that helps businesses gather crucial data.
- Data from DataBox aids in measuring business performance and operations.
- DataBox aims to support small businesses by offering data free of charge.
- Users participate in surveys or share tool access to acquire the data.
- This system promotes smarter decision-making in business through data utilization.
Links Mentioned in Today’s Episode:
pc4media on Twitter
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
In episode 27 of The Beacon Way podcast, host Jennifer Christensen welcomes Chris Maliszewski, one of the founders behind the Walking Tall movement. Chris shares his personal journey as a mass shooting survivor and how it led to the creation of Walking Tall—a mental health movement aimed at turning tragedy into triumph. The episode explores the importance of vulnerability, storytelling, and the power of human connection in overcoming trauma and promoting mental well-being. Chris and Jennifer discuss the challenges faced in today's society, the worsening mental health statistics, and the need for a different approach. This episode is a source of inspiration and hope for anyone navigating trauma or mental health struggles. It reminds listeners that they are not alone and that healing and growth are possible.
Key-points in the episode:
- Guest: Chris Maliszewski, one of the founders of the Walking Tall movement
- The Walking Tall movement aims to create a mental health movement based on severely traumatizing experiences.
- Chris is a mass shooting survivor, having experienced a mass shooting on July 4th, 2022
- Todd Blyleven, another mass shooting survivor, reached out to Chris and they collaborated to start the Walking Tall movement.
- The movement believes that vulnerability is strength and aims to help others through their experiences.
- The Walking Tall podcast is the first part of their movement, where they share stories of people walking through trauma and turning tragedy into triumph.
- The podcast covers various mental health issues, not limited to mass shootings.
- The movement encourages people to use the hashtag #WalkTall on social media to identify as part of the movement and show support.
- They are recruiting ambassadors who are willing to share their stories and be resources for others.
- The movement aspires to expand its efforts through charitable work and technology initiatives to improve access to therapy.
- Chris and Todd emphasize the importance of vulnerability, caring, kindness, and listening to help reduce mental health crises and support those in need.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
linkedin.com/in/chris-maliszewski-cprp-20190061
Episode Description: In The Beacon Way Episode 26, host Jennifer Christensen interviews Lexi Trainor of Yaaruin Consulting about integrating personal values into business, authentic self-awareness, and celebrating the uniqueness of culture in our businesses.
Key Points From This Episode:
• Lexi Trainor is the CEO of Yaaruin Consulting, a business whose name derives from the traditional Yup'ik women's story knife used to pass down traditional knowledge.
• Lexi has worked diligently to hone in on her self-awareness and offer value to others through her business.
• As an Alaska Native woman, she experienced difficulties growing up due to negative stereotypes and a lack of exposure to higher education opportunities.
• She draws inspiration from Gloria O’Neil, the CEO of Cook Inlet Tribal Council, as well as her own culture’s emphasis on connection and community.
• Jennifer Christensen values differences between people and celebrates how unique perspectives can enhance one another.
• Jennifer Christensen posed the question of how to celebrate and embrace differences and also uplift women as a community.
• Lexi Trainer shared her experiences of feeling like women's appreciation is countercultural, but hopeful that it is changing.
• She described that when putting together her business values, empathy and understanding everyone's life story was a priority.
• Lexi believes that recognizing the struggles of others, even if they are not shared publicly, is the best way to support one another in the community.
• Specifically, she suggests ways such as providing specific help or opportunities for one-on-one or group communication and listening/learning each other’s stories. Ada's story about “ability without visibility not being worth anything” was used as an example.
• Lexi Trainer is a storyteller and strategic communications expert who specializes in Alaskan Native cultural consulting.
• Her services include helping people strategize their branding, social media management and photography.
• She encourages others to be vulnerable and form strong connections with one another through sharing experiences.
• Lexi’s passion lies in providing outreach and education campaigns for people in rural Alaska.
• Jennifer Christensen recommends Lexi’s services, noting her openness and ability to make a difference.
Links Mentioned in Today’s Episode:
Lexi Qass’uq Trainer
yaaruinconsulting.com
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Join hosts Adrienne Wilkerson and Jennifer Christensen in episode 25 of The Beacon Way podcast, as they chat with Paul Roetzer, founder of Marketing AI Institute, about the state of AI for marketers. Discover how AI is revolutionizing the marketing landscape and what businesses can do to stay ahead of the game. From automating content creation to optimizing user experiences, explore the benefits and challenges of implementing AI in your marketing strategy. Tune in now to stay ahead of the rapidly-evolving digital landscape.
Key points from the Episode:
- Paul Roetzer, CEO of Marketing AI Institute, discusses the history and evolution of AI in marketing.
- AI can help marketers understand the needs and preferences of their customers better by analyzing data and predicting their behavior.
- Marketers need to ensure that they are using AI ethically, transparently, and responsibly, to avoid biases and maintain customer trust.
- Automation is likely to play a more significant role in marketing as AI technologies continue to develop and improve.
- The future of AI in marketing may involve the increased use of chatbots and other conversational interfaces to provide more personalized marketing experiences.
- There is a trend of advising companies to use AI for the first draft of content.
- It is possible for AI to generate content for clients under a work-for-hire agreement, but there may be copyright issues to consider.
- AI can assist in generating ideas or providing insights for content creation.
- AI-generated content can be used as a starting point, but editing and revisions are still necessary to ensure quality and accuracy.
- Human input and creativity are still essential in the content creation process to maintain authenticity and engagement.
- Podcasts, videos, events, and opinion pieces with clear points of view are all great forms of marketing content.
- Authentic branded content is becoming increasingly important, as it helps consumers connect with the people behind the content.
- The utility is important in marketing content; it should answer a question or provide some value to the reader or viewer.
- Efficiency tools can help reduce costs and improve the quality of content over time, making it difficult for competitors to keep up.
- Efficiency improvements of 10-30% can be achieved through the use of technology across various areas such as writing, advertising, video production, and graphic design.
- Competitors who are slow to adopt technology risk falling behind quickly in the next 12 months.
- The game is evolving rapidly, and the use of technology is no longer just an incremental improvement but a game-changing differentiator between firms.
- Catching up with firms who have already started to infuse technology into their services will become increasingly difficult over time.
- Continuous evolution in technology makes keeping up with emerging trends and innovations is essential for businesses to remain competitive.
LinkedIn: Paul Roetzer
Twitter: paulroetzer
In this episode of The Beacon Way, Jennifer Christensen interviews Steve Turney, the organizer of the Mental Health Marketing Conference. Steve shares his insights into the challenges and opportunities of scaling a business, and the role that conferences can play in driving growth.
Key Points From This Episode:
- The conference started as a more localized event and transitioned to a national event.
- Private equity frothiness, technology and innovation changes, and health systems awakening have helped mental health gain more attention in recent years.
- Mental health is the last bastion of Biocare and is critical to address.
- Trends in technology, economics, and societal changes are creating a giant wave that needs to be navigated.
- Steve Turney is actively working to create an inclusive conference experience.
- He has included affinity groups for solo travelers and implemented a policy to ensure no one feels like a second-class citizen.
- The goal is to create a true melting pot of people, regardless of their ticket type or perceived status.
- Steve Turney suggests creating a room setting that encourages comfort with leaning forward and backwards, indicating important or divisive conversations.
- He advocates providing content in advance via fractional work groups to accommodate different paths up the mountain.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing Twitter @beaconmm
https://www.linkedin.com/company/mentalhealthmarketingconference/
https://www.penguinrandomhouse.com/authors/164027/will-guidara/
https://www.harpercollins.com/products/setting-the-table-danny-meyer?variant=32122420363298
In this episode of the Beacon Way Podcast, Beacon CMO Jennifer Christensen speaks with Kelly Farrell, founder of Design Room, about the power of branding. Kelly shares her expertise in the field and explains why branding is so crucial to the success of businesses. As a specialist in branding, Kelly offers insights into niching your business, a tactic that can help you stand out in a crowded market. She shares her journey of discovering her passion for branding, and how Design Room has become a goto agency for healthcare branding, with a focus on behavioral health. Don't miss this episode to gain key insights into the importance of branding and what sets businesses apart.
Key Points From This Episode:
- An introduction of our guest, Kelly Farrell of Design Room
- Branding is crucial for the success of
businesses. - Branding is not well understood by most
clients. - Design Room specializes in branding, while Beacon is a digital marketing
company. - Kelly explains why niching your business is
important. - All aspects of a business should work together to remove barriers and provide a seamless customer experience.
- Don't be afraid to embrace a more brand minded mindset moving forward.
- Take small steps and make sure your values, vision, mission, and culture reflect what you say.
- Competition is no longer an issue, it's the clutter from all the noise options that people have.
- Take a consistent position in the market so your light can shine through.
- Utilize experts within the business to create rich content that supports digital efforts.
Links Mentioned in Today’s Episode:
Today we take a deep dive, continuing with what we discussed in our previous episode, into the field of mental health. The conversation today is with a special guest, Avivit Fisher, a marketing consultant who founded REdD Strategy. Her mission is to help mental health private practice owners understand, plan, and enjoy marketing. She wants to educate therapists and clinicians who are starting with what they need, how to structure their messaging, and what language to use so that they are targeting and attracting the appropriate clientele. As listeners tune in, they’ll hear about what brought Avivit to the field of mental health, the problem with the messaging being sent out by therapy marketers, and how she helps therapists remove barriers to reach the right people. She shares her catalyst for pursuing therapy and what lead her to start her own business. For some key insights and great resources, don’t miss this episode! Enjoy.
Key Points From This Episode:
- An introduction to our guest, Avivit Fisher.
- What brought her to mental health field.
- The problem with the messaging sent out by therapy marketers.
- How Avivit helps therapists to break down barriers and get to the right language point to reach the right people.
- We talk about the specific things people are looking for and who your message should target.
- The catalyst that pushed Avivit in her journey, to want to go and talk to somebody.
- When Avivit started her business and started helping other therapists.
- The difference between strategy, tactics, and marketing language.
- Avivit’s vision for expanding and growing her business.
- Jen talks about the process of finding a business partner.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Gender-based violence (GBV) is a pandemic that has sat with us throughout the ages and, sadly, the trend seems set to continue in the foreseeable future. Victims of GBV are often silenced, and forced to sit with their trauma within the harsh confines of their minds. Today’s guest, musician, life coach, and entrepreneur Hana Kahn, has broken the shackles and freed her voice as she speaks about the difficult situations she’s been forced to overcome. She shares a potentially triggering account of the abuse and sexual violence she endured as a teenager and an adult, and how those experiences drove her to pursue a career in mental health. Then, we take a look at her other professions as we find out about her love for marketing and the impressive array of musical instruments that she plays. Hana explains why she can’t see herself living a life without therapy, a necessary component in dealing with the extreme levels of GBV that we see in Alaska and across the country. On a lighter note, our guest names the people that have helped shaped her career, and she gives some uplifting advice for those who are ready to embark on a journey of healing and recovery. We are grateful that women of all ages are starting to speak up more about their horrible experiences, and we applaud Hana Kahn for being so brave in her vulnerability. As you listen to and engage with the difficult topics explored in this episode, please do so with care.
Key Points From This Episode:
- Today’s special guest, Hana Kahn, tells us why she enjoys being on podcasts.
- TW: For listeners wishing to avoid Hana’s accounts of abuse and rape, please skip audio between [02:08] and [03:37].
- The personal traumas that drove Hana to get involved in the mental health industry.
- Where Hana’s love for marketing stems from.
- Why she can’t see herself living a life without therapy
- The instruments she plays as a musician.
- Discussing the daunting state of gender-based violence in Alaska and everywhere else.
- Hana’s day-to-day activities and what she’s currently working on.
- The people in her life who helped shaped her professional journey.
- Hana shares some wholesome advice for those who are starting their healing process.
- Exploring the age groups of her clientele.
- The beauty of being able to have difficult conversations more openly and across all generations.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
Today we have a very powerful tool at our disposal to attract and recruit talent and build an incredible company culture: digital marketing! In today’s episode of The Beacon Way Podcast, we are telling you how you can make use of this tool! You will hear about why you need to be as bold as possible, the importance of celebrating and connecting with your employees, why the way you respond to reviews is critical, how you can take advantage of an internal digital communication tool, and how to inspire employees. We also give you four key areas to focus on when recruiting online, and show you a great example of a company who has made the brave decision to use their own staff on their website! Finally, we talk about why it is essential to move towards having a remote/hybrid working environment. So, to step up your digital marketing and recruitment game, tune in now!
Key Points From This Episode:
- A webpage that uses marketing to showcase culture, help with recruitment, and attract talent.
- How you can safely use your staff in marketing to connect with clients.
- The importance of being bold in marketing.
- Why you need to celebrate your employees and care about their lives on a personal level.
- A fun thing we do at the beginning of every week to connect with our employees.
- Four key areas to focus on when marketing for recruitment online.
- Looking at your website, about page, and social media.
- Reading your reviews and direct messaging your employees or people who know you.
- Why you should not avoid nor be afraid of your reviews.
- The importance of having an internal digital communication tool.
- How being consistently inspiring towards your staff helps everybody in the long-run.
- Why you should have a remote/hybrid work environment if you can, and why it matters.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
We’re back with our digital marketing theme, and today we will be taking a closer look at recruitment marketing in particular. There are four stages of adopting trends, and we learn why the early adoption phase is the best one for a business to operate in. We’ll take a closer look at how the adoption phase you’re in affects the logistics of a company, including turnover, money, time, and candidate response. The bottom line is you do not have to reinvent the wheel when it comes to recruitment marketing; all you need is to integrate it into your normal marketing strategy and allow it to piggyback on your already-set methods.
Key Points From This Episode:
- Today, we will be exploring the ins and outs of recruitment marketing.
- Recapping our last episode on digital marketing, recruiting, and culture development trends.
- Why the early adoption phase is the best one for a business to be in.
- Statistics on how the adoption phase affects the logistical pieces of a company.
- How attracting talent through your brand reduces turnover, costs less and takes less time.
- The reasons why you’re likely to attract more qualified candidates through brand recruiting.
- Why you don’t have to reinvent the wheel to develop your culture through marketing.
- How the same methods used for attracting new clients also work in attracting candidates.
- Why it’s wise to integrate recruitment marketing with your usual marketing plan.
- A note to tune into next week’s episode as we explore specific tools and techniques.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Did you know that you can use digital marketing to not only market your business but attract talent and maintain and enhance your company culture, even after you’ve hired people? Join us for this episode of The Beacon Way as we share some key insights from the past 10 years and track how digital marketing and recruitment marketing has evolved. We take a look at some of the disruptions that have taken place in the advertising industry and unpack why it is important to be able to use your digital platforms for so much more than just sales. As the world of digital marketing and social media expands, we need to expand with it in order to stay in front of it. This episode will help you do just that, so make sure to tune in today!
Key Points From This Episode:
- How digital marketing disrupted the traditional advertising industry.
- The transparency that comes with social media and digital marketing.
- Why it’s important to meet consumers and talent where they’re at.
- Ways that communication styles have evolved with technology.
- Recruitment strategies that yield success for employers.
- Tips for engaging with potential talent on social media.
- Stay tuned to learn how to utilize the digital marketing tools you already have!
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
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