The PR Breakdown with Molly McPherson
Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.
The PR Breakdown with Molly McPherson
123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Whenever there is a crisis, there is often the truth, and then there is the story we hear.
Managing a crisis in the age of social media isn't easy, especially when there are so many people with an opinion and a Twitter account.
To get it right means you need to respond in a manner that makes it go away. Fall into this trap that so many people ensnarled in a crisis do, and you'll never survive.
On this episode, the one crisis response tactic that so many people have used to get themselves out of the line of fire,.
Listen for this one response that is the ultimate defense mechanism, but nowadays only leads to a bigger crisis.
Mentioned in the episode:
- How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn’t)
- How to Admit Your Mistakes: The Ellen DeGeneres Apology
- How to Write a Memorable Quote
Listen + Subscribe Stitcher or Apple Podcasts
