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The PR Breakdown with Molly McPherson
The PR Breakdown reveals the moves behind the mess. Crisis communication expert Molly McPherson dissects the viral scandals, celebrity meltdowns, and corporate disasters dominating headlines to show you the strategic mistakes and desperate moves that destroy reputations - so you never make them yourself.
The PR Breakdown with Molly McPherson
123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo
Whenever there is a crisis, there is often the truth, and then there is the story we hear.
Managing a crisis in the age of social media isn't easy, especially when there are so many people with an opinion and a Twitter account.
To get it right means you need to respond in a manner that makes it go away. Fall into this trap that so many people ensnarled in a crisis do, and you'll never survive.
On this episode, the one crisis response tactic that so many people have used to get themselves out of the line of fire,.
Listen for this one response that is the ultimate defense mechanism, but nowadays only leads to a bigger crisis.
Mentioned in the episode:
- How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn’t)
- How to Admit Your Mistakes: The Ellen DeGeneres Apology
- How to Write a Memorable Quote
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Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
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