Beauty Behind The Brand
Welcome to Beauty Behind The Brand, the podcast where entrepreneurship meets real life.
I'm your host, Nicole Manion—founder of Miskoka Beauty, entrepreneur, and boy mom. After spending over a decade building and successfully selling my spa business, I've learned that every brand has a story, every pivot has a purpose, and every challenge holds a lesson.
Each week, I take you behind the scenes of building a business, growing a personal brand, navigating motherhood, embracing mindset, and creating a life that aligns with your biggest goals. You'll hear honest conversations about entrepreneurship, marketing, product development, social media, leadership, resilience, and the realities that happen behind the highlight reel.
Whether you're a beauty professional, business owner, aspiring entrepreneur, or simply someone chasing a dream, this podcast is here to educate, inspire, and remind you that success isn't about having the perfect path—it's about having the courage to keep moving forward.
Welcome to the journey. I'm so glad you're here.
Beauty Behind The Brand
Making Marketing Matter with Mckenna Smalley of Howdy Studio
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In this episode of Beauty Behind the Brand, we're sitting down with Mckenna Smalley—owner of Howdy Studio and a creative force in the marketing world—to unpack what it really means to see a return on investment when hiring a marketing specialist.
From making social media actually fun again to strategically attracting your dream clients, Mckenna shares her fresh take on how salons and spas can grow online while staying true to their brand. She dives into how smart, intentional marketing not only gets new clients through the door, but also educates and re-engages your existing ones—turning casual followers into loyal customers.
We also talk time management, the power of delegation, and why hiring an expert isn’t a luxury—it’s a smart business move. If you're a beauty business owner juggling everything and wondering how to maximize your time, impact, and income, this is the conversation for you.
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