Beauty Behind The Brand
Welcome to Beauty Behind The Brand, the podcast where entrepreneurship meets real life.
I'm your host, Nicole Manion—founder of Miskoka Beauty, entrepreneur, and boy mom. After spending over a decade building and successfully selling my spa business, I've learned that every brand has a story, every pivot has a purpose, and every challenge holds a lesson.
Each week, I take you behind the scenes of building a business, growing a personal brand, navigating motherhood, embracing mindset, and creating a life that aligns with your biggest goals. You'll hear honest conversations about entrepreneurship, marketing, product development, social media, leadership, resilience, and the realities that happen behind the highlight reel.
Whether you're a beauty professional, business owner, aspiring entrepreneur, or simply someone chasing a dream, this podcast is here to educate, inspire, and remind you that success isn't about having the perfect path—it's about having the courage to keep moving forward.
Welcome to the journey. I'm so glad you're here.
Beauty Behind The Brand
Gift Card Marketing Secrets to Boost Revenue & Word of Mouth
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This episode of Beauty Behind the Brand, Nicole Manion pulls back the curtain on one of the most powerful — yet often overlooked — tools in your salon business: gift cards. Nicole shares her favorite marketing tips and creative tactics to make gift cards work for you — not just during the holidays, but all year long.
You'll learn:
💳 Smart strategies for offering gift card discounts and value-adds
📈 How to track and pay yourself back using savings accounts
🗣️ A step-by-step guide to using vouchers for organic word-of-mouth growth
Whether you're new to gift card marketing or looking to level up your current system, this episode is packed with actionable advice you can implement right away.
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Follow on Instagram: @beautybrandpodcast
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Subscribe on Youtube: @beautybehindthebrandpodcast
https://www.youtube.com/channel/UCEl-qd38M4OgL8IghZ8ga9g
Website:
https://www.miskoka.com/beauty-behind-the-brand
Follow our host on Instagram: @nicmanion
https://www.instagram.com/nicmanion/