Episode 4 of The Reputation Management Podcast is here!
I had the opportunity to speak with Michael Lavery about building a strong and positive reputation through development of brand narrative, and positioning of brand.
Michael is an expert at finding the disconnect between a business' vision, and their brand, and shaping the way that a brand communicates.
We discuss common factors in a successful brand. The importance of authenticity, connection with their audience, and being clear on purpose.
This is a great addition to the series, as Michael emphasises being responisive to the needs of your audience, understanding the market, and being able to articulate in an engaging and compelling way.
Thanks Michael for your great insight!
You can connect with Michael Lavery here:
The Reputation Management Podcast is a series of conversations with thought leaders in a wide range of fields. We discuss what reputation means and how everyone can build their personal and business brand. For more information check out https://www.reputationace.co.uk
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