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Startup Renegades
Startup Renegades is a raw conversation with powerhouse founders hosted by Shauna Armitage. Listen to these entrepreneurs as they uncover what the startup journey looks like and share the key strategies that helped them grow their brands. Come back to your business with intentional, actionable steps to take on your own journey to scalable growth.
Startup Renegades
Building a Product for a Cultural Moment with Cara Oppenheimer and Cary Telander Fortin, Co-Founders of goodbuy
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Shauna Armitage
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Episode 82
Cara Oppenheimer and Cary Telander Fortin are creative social entrepreneurs who founded goodbuy, a first-of-its-kind online shopping tool that connects consumers with small businesses that align with their values, and does so in a simple and streamlined way.
These two powerhouse mamas bonded over new babies and breastfeeding. When Cara had a big idea about how and what she could do to give consumers easy opportunities to shop small instead of at mega retailers, she texted Cary in the early hours of the morning and goodbuy was born.
In this episode, you will hear:
- How these co-founders focused on a product-cultural moment fit instead of a particular niche
- The nitty gritty of building strong messaging and organic growth to grow a large waitlist
- What combination of strategies on Instagram have been essential to getting the goodbuy message out
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com