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Startup Renegades
Startup Renegades is a raw conversation with powerhouse founders hosted by Shauna Armitage. Listen to these entrepreneurs as they uncover what the startup journey looks like and share the key strategies that helped them grow their brands. Come back to your business with intentional, actionable steps to take on your own journey to scalable growth.
Startup Renegades
Becoming the CEO with Michelle Penczak, Founder of Squared Away
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Shauna Armitage
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Episode 83
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Named Marine Corps Base Kaneohe Bay Military Spouse of the Year 2019 and MCAS Miramar Military Spouse of the Year 2022, Michelle Penczak is a virtual assistant by trade and a military spouse by love. Her husband Sean is a pilot in the Marine Corps, and through multiple relocations and deployments, Michelle built a vibrant, thriving independent virtual assistant business for herself.
This grew into the business that is Squared Away today.
In this episode, you will hear:
- How Michelle turned her thriving freelance business into a scalable startup company
- Why she never planned on being a CEO
- The way Squared Away reverse engineered their affiliate program
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com