Finding a Co-Founder 101 with Amanda Wojtas and Sarah Zurell, co-founders of Eternal Fleur

Amanda Wojtas founded the Eternal Fleur in December 2017 in the heart of New York City.  With a love for flowers and a passion for making others happy, Amanda realized she could create something out of both since they go hand-in-hand; flowers make people happy. Recognizing that the fresh floral industry was highly saturated, Amanda shifted her focus towards long-lasting arrangements.

Sarah joined forces with Amanda in January 2021 as Eternal Fleur’s Co-Founder and Chief Revenue Officer eager to open new verticals, elevate, and operationalize the company as a whole. With a passion for environmental preservation and helping others, Sarah was captivated by Eternal Fleur’s socially conscious vision. 

In this episode, Amanda and Sarah give you a “how-to” guide on:

• Finding a co-founder and what to look for in potential business partners
• Utilizing social media influencers properly and converting website traffic into sales
• Keeping current customers happy (retention) while still gaining new customers (acquisition)

 Listen in to find out how this powerhouse duo came to be and how they are keeping Eternal Fleur blooming! Check out Amanda and Sarah's episode here.

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