Kjell van der Giessen is a public speaker, chairman of the day and moderator (organizational advisor). As a university lecturer he is associated with the courses in Management in Healthcare, Digital Media and Communication, Commercial Economics, Technical Business Administration, MSc Project Management and Business Administration. He also works as a project management trainer, auditor and assessor. He focusses on the digital workplace, digital transformation and digital integration [social collaboration (enterprise social media), maturity modelling] and on project management [portfolio, program, project, PMO], Agile and Lean. His research areas are ludification of project management [in particular the product breakdown, storytelling] and digital transformation and digital integration the new PMO, the Digital Workplace, Enterprise Social Media & Social Collaboration]. "...we say to our children: 'First clean your room, then we'll do something fun', but what if 'room-tidying' is fun? What does their room look like on a weekday?..."